We talk a lot about delivering in business (though probably still not enough). We know the game of giving more value, being of service, and overdelivering to create results. But what gets talked about far less is how often that delivery comes at the expense of your own bandwidth, clarity, or boundaries, especially when you really care. In this solo episode, I’m unpacking what it actually looks like to serve powerfully without losing yourself in the process. We’re talking about expectation-settin...
Jul 02, 2025•32 min•Season 11Ep. 18
We all know trust matters in business. But it’s usually framed as self-trust... trust yourself, back yourself, show up confidently. And while that’s true, it’s not the whole story. In this episode, Jackie and I talk about the kind of trust that doesn’t get nearly enough airtime, and why it's at the heart of everything from pricing and retreat planning to expectation setting and sustainable growth. This one goes deep into what it really takes to lead when you care deeply and still want to scale. ...
Jun 25, 2025•59 min•Season 11Ep. 17
There’s a version of scaling that doesn’t require self-sacrifice. In this episode, Jackie shares how stepping out of the wrong roles, especially operational ones, is what allowed her to fully claim what she wants most in this season: to prioritize motherhood without stalling business growth. We talk about the emotional maturity it takes to walk away from something you once wanted, the importance of mental bandwidth in a changing economy, and why “back-end work” can become a comfort zone if you’r...
Jun 18, 2025•49 min•Season 11Ep. 16
There’s a lot of talk in this industry about scaling with ease, but what often gets left out is the real leadership behind it that is required to run a powerful group or course. The emotional labor. The nuance. The constant clarity and communication it requires when you actually care about your clients' experience. In this episode, Jackie and I unpack what that leadership really looks like. From how “free to free” strategies are working differently right now, to why value doesn’t always equal co...
Jun 11, 2025•58 min•Season 11Ep. 15
This episode is all about the decisions we don’t always talk about... the tradeoffs, the timing, and the roles we play that either move us forward or hold us back. Jackie and I dive into the kind of support that actually helps you scale, how aligned timing leads to smarter growth, and why stepping into the role you’re meant to lead from changes everything. If you’ve ever struggled with risk tolerance, team structure, or feeling like you’re in the weeds of your own vision... this is your episode....
Jun 04, 2025•55 min•Season 11Ep. 14
The coaching industry loves a simplified narrative about scaling: "Hire more support." "Build a funnel." "Go passive." “Detach.” But if you’ve ever tried to grow in a way that actually felt aligned, sustainable, and human you’ve probably realized those strategies don’t tell the whole story. In this solo episode, I’m sharing the truth about what really works when it comes to scaling a service-based business… and the lies that keep so many entrepreneurs spinning their wheels. This isn’t just a tak...
May 28, 2025•30 min•Season 11Ep. 13
This episode is a deep dive into the pressure so many entrepreneurs feel to “do it all” and the quiet tradeoffs that come with that mindset. Jackie and I unpack what it really means to build sustainably, why momentum can’t carry you forever, and how self-sacrifice often masquerades as strategy. We also explore why ease doesn’t mean you’re not being strategic, and how to make space for slower, more intentional growth that actually matches your goals. If you’ve ever struggled with wanting to scale...
May 21, 2025•51 min•Season 11Ep. 12
This episode is a powerful one because it hits on something so many high-achieving women feel, but don’t always name. Jackie opens up about what’s really underneath her resistance to growth. We talk about what it means to grow without staying in fight-or-flight, how over-responsibility shows up in business and life, and why the “aha” moment doesn’t mean anything without action to back it up. If you’ve ever felt like you know what to do but still have major resistance to actually doing it, this c...
May 14, 2025•57 min•Season 11Ep. 11
We didn’t record a full session this week, but the 20 minutes we did capture? It is so incredibly important. Jackie’s wrapping her launch, enrolling multiple clients, and back in flow after a long, hard season. But what she shares here isn’t just about the win. It’s about what it took to get there. If you’ve ever wondered what it really looks like to stop spiraling, make strategic moves from self-trust, and create results without the panic... this is the episode. Short. Potent. And the exact med...
May 07, 2025•32 min•Season 11Ep. 10
What if the thing holding you back wasn’t strategy, mindset, or execution, but the silent tug-of-war between being “too much” and “not enough”? This solo episode is personal, real, and it’s something I know so many of you are feeling right now. The tension of wanting more- more growth, more income, more impact- while quietly fearing what comes with it. Inside, I’m sharing the patterns I’ve seen in myself, my clients, and the industry when it comes to navigating visibility, success, money, and mo...
Apr 30, 2025•25 min•Season 11Ep. 9
Sometimes, the most powerful breakthroughs don’t come with perfect words or big realizations. They come with tears. The kind that surface when you finally say out loud what you’ve been holding onto for too long. That’s exactly what happens in this session with Jackie. She shows up raw and honest, and I know so many of you will see yourselves in her journey. This episode isn’t just about business, it’s about what we crave when everything feels uncertain. If you’ve ever felt stuck in patterns you ...
Apr 23, 2025•59 min•Season 11Ep. 8
In this episode, we dive into the big shift Jackie is experiencing- how amazing and terrifying it is- and what it means for her upcoming launch, goals, and sales process. We unpack the art of building trust, truly selling, and the mindset shifts that change everything. This is such a juicy episode that will challenge how you think about sales, success, and showing up in your business. In this episode, you’ll hear: The thing Jackie said that almost brought me to tears What your clients are always...
Apr 16, 2025•57 min•Season 11Ep. 7
What if the data in your business wasn't just numbers, but a message? In this episode, we explore how to read the data your business is giving you (even if it's frustrating), from recognizing patterns like widespread downgrades to reframing profit as simple math. We also dive into the too much/not enough cycle, the tension between wanting visibility and fearing it, and how to figure out what truly works for you without putting yourself last. In this episode, you’ll hear: How client decisions are...
Apr 09, 2025•56 min•Season 11Ep. 6
Scaling a business isn’t just about more strategy—it’s about navigating the big shifts that happen in yourself, the market, and your capacity. In this episode, I’m diving into how to scale through those changes instead of feeling like they’re roadblocks. Whether you’re questioning everything in your business, noticing shifts in what’s working in the market, or realizing your personal capacity isn’t what it used to be, this episode is for you. In this episode, you’ll hear: The unexpected ways you...
Apr 02, 2025•24 min•Season 11Ep. 5
In this episode, we dive into re-working Jackie's high-level mastermind to meet her capacity and serve her clients in a more aligned way. We talk about the logistics of making a change, the vulnerability of admitting we have less capacity, and the strategy behind making this work for her and her business. It's a great deep dive on what it looks like to own what you genuinely need (even when it's hard) and the specifics of how to adapt your business to fit that. In this episode, you’ll hear: What...
Mar 26, 2025•54 min•Season 11Ep. 4
In this episode we find out how sharing vulnerably went for Jackie, and talk next steps for scaling. We dive into important questions we need to be able to answer to really trust ourselves in business, and discuss whether it’s time for Jackie to hire a social media team. Ultimately, this is a very important conversation on what’s working right now, what mindset is required behind that, and how to practically implement that into your business. In this episode, you’ll hear: The surprising results ...
Mar 19, 2025•53 min•Season 11Ep. 3
In our first session with Jackie we dive right in and get into the very challenging year she's coming out of and the launch she's currently in. We talk about what it means to heal, to share our story, and how and when to include our audience in that part of the journey. This is such a real, transparent, and useful start to the season that I'm so excited to share with you. In this episode, you’ll hear: How to solve for the right problem in your launch The big shift we’ve seen in the online space ...
Mar 12, 2025•45 min•Season 11Ep. 2
In this Intro to Season 11, we kick off with a get-to-know-you session with our new coachee, Jackie Murphy! Jackie wastes no time at all taking us deep and being vulnerable and transparent from the start. We dive into the success she's already had, the incredibly difficult season she's been in the last year and a half, and what it looks like to be coming back into her business more deeply as the landscape has changed (both internally for her and externally in the online space). I have a feeling ...
Mar 12, 2025•35 min•Season 11Ep. 1
In this session with Kristin, we are talking all about what her experience on the podcast was like as well as the lessons and breakthroughs she had during this time. She’s sharing what being coached publicly felt like, what she’s taking into the next iteration of her business and our coaching. In this episode, you’ll hear: The thing Kristin feels like we truly got to the root of the issue on and finally shifted How her business hasn't just improved, but the ways her life has gotten easier too Th...
Dec 18, 2024•40 min•Season 10Ep. 25
In Session 18 with Kristin, we have a full circle moment as she celebrates how far she's come. We also dive into some stress she's having about what's next and get clear about what's working, what's not, and why. Finally, we talk about where safety REALLY comes from in your business, and how to ensure you're getting the launch results you want. In this episode, you’ll hear: The thing that no one will tell you about revenue in your business (and what really creates financial safety) The investmen...
Dec 11, 2024•57 min•Season 10Ep. 24
In Session 17 with Kristin, we do a big level set on what's happening inside the business and what she wants most. We talk about what it means to run a business that isn't based entirely on your energy and dive into the practical pieces that have to shift to make this true. This is a really useful, eye-opening episode that brings Kristin back to the foundations that matter for not only exponential growth but a business that actually feels good to run in that growth process too. In this episode, ...
Dec 04, 2024•57 min•Season 10Ep. 23
In Session 16 with Kristin, we discuss how she's feeling in the business (hint: it's quite different), her attachment style, her new team member, and so much more. We talk about her overall strategy and focus and do a beautiful re-set on what she's focused on and what matters in this season. This is such a supportive, permission giving episode that any level of business owner will benefit from. In this episode, you’ll hear: The thing you really want a team member to be willing to do Kristin's at...
Nov 27, 2024•1 hr 2 min•Season 10Ep. 22
Consider this episode a permission slip and deep dive into the challenges that come with leading a team. We talk about what those challenges are, why it can feel difficult, and the steps you can take to start addressing those challenges to feel more equipped to make the most of your team and get the results that creates. In this episode, you’ll hear: My own journey of the hard and easy seasons of team growth and leadership Why your attachment style is so crucial to know (and how it impacts team ...
Nov 20, 2024•31 min•Season 10Ep. 21
In Session 15 with Kristin, we discuss the hiring of her next team member and what that looks like with current team structure and set up. We dive into serious detail on questions to ask, how to be strategic in the hiring process, what I recommend she does before making a hire, and more. This is such a useful session for anyone hiring their first or next team member, and is a reminder that we can have support that not only feels good but that gets us more results too. In this episode, you’ll hea...
Nov 13, 2024•57 min•Season 10Ep. 20
In Session 14 with Kristin, we discuss the spaciousness Kristin is sitting in and the reworking of what true support looks like in her life and business. This is such a beautiful episode that reminds us that even though we can change our circumstances we also have to change our thoughts, expectations, and experiences of those circumstances to get what we most want too. In this episode, you’ll hear: The hack Kristin unlocked that is making her feel on fire for her business The challenge Kristin i...
Nov 06, 2024•55 min•Season 10Ep. 19
In Session 13 with Kristin, we discuss some tough feedback Kristin received from a team member, what that means for her, and how to approach it and move forward. This is such a valuable episode on what to do when challenges arise, how to process feedback, and the most important things to really solve for and pay attention to in order to get better results. In this episode, you’ll hear: A small but important reminder around flexibility as a 1:1 coach The thing my clients often find hardest to dea...
Oct 30, 2024•54 min•Season 10Ep. 18
In this episode I dive into the concept of devotion vs. perfectionism. This is a topic that I've personally done A LOT of work about, and talked to my clients about frequently but have never shared publicly. We talk about the path to big results, how mindset shifts around this change everything, and we invite in the idea that you can still have excellence, care, and passion without having to slow yourself down and burn out in the process. In this episode, you’ll hear: How I define devotion and p...
Oct 23, 2024•25 min•Season 10Ep. 17
In Session 12 with Kristin, we discuss the difference between being a full-time content creator and a CEO. We talk about focusing on tasks that generate big ROIs in the business, and how to let good enough be enough in certain cases. We also celebrate some big wins and dive into some team challenges, and the first steps in solving them. This is a great episode if you're finding social a challenge, feeling bad at certain tasks in your business, and are looking for a way to get more profit without...
Oct 16, 2024•54 min•Season 10Ep. 16
In Session 11 with Kristin, we discuss next steps for her in terms of ads and her evergreen funnel. We talk about options and opportunities, and do some detailed math on what those actually look like. We also dive into social media success and the strategy Kristin has been missing. This is a very strategic episode and is the reminder we all need about what it looks like to be intentional with next steps in our business. In this episode, you’ll hear: The thing I give Kristin SO much credit for th...
Oct 09, 2024•54 min•Season 10Ep. 15
In Session 10 with Kristin, we discuss the nuance between when there's something for us to shift internally, and when feeling bad about something is a sign that something needs to practically change. We dive into team, next steps with her funnel, and what should be on her plate in the business and what shouldn't. This is a great episode to reflect on where in your business things feel off because they truly are and what practical and strategic shifts you might need to make to change them. In thi...
Oct 02, 2024•57 min•Season 10Ep. 14
