Do you cringe at the word "sales"? Do you think a sales strategy means cheesy pitches, cold calling, and spammy LinkedIn DMs? You're not alone! Many of us feel uncomfortable with sales and wish we could sell without "selling." Which is why I invited Tracy Bedwell, who LOVES all things sales and runs an international training consultancy, to chat about building a thriving business through the power of genuine connection on LinkedIn. For more information: videoeasypeasy.com Gillian Whitney: linked...
Jan 30, 2024•33 min
Is your LinkedIn content looking a little... dusty? Maybe it's time to stop the snooze-fest and turn up the volume with how you're doing LinkedIn. As a content creation master who's seen it all – the good, the bad, the yawn-inducing – Ryan Anderson knows how to turn even the driest topic into a scroll-stopping masterpiece. For more information: videoeasypeasy.com Gillian Whitney: linkedin.com/in/gillianwhitney Ryan Anderson: linkedin.com/in/ryan-mark-anderson...
Jan 23, 2024•36 min
What if your content could be so good, people couldn't resist taking a bite? Krista Mollion will be sharing her secrets for creating "Snackable Content" that's bite sized, digestible, and yummy. Creating content that's easy to consume, understand, and share... engages your audience and guides them more easily through their buying journey. It's the perfect recipe for content marketing magic! For more information: videoeasypeasy.com Gillian Whitney: linkedin.com/in/gillianwhitney Krista Mollion: l...
Jan 16, 2024•35 min
Feeling swallowed by the endless notifications, DMs, and pressure to post on LinkedIn? You're not alone! The new year often brings renewed focus, but sometimes it also brings... overwhelm. Jeff Young is hashtag#TheLinkedInGuru who has helped countless professionals navigate the platform with confidence and success. He will share his best practices for taking control of your LinkedIn experience and building a meaningful network without the overwhelm. For more information: videoeasypeasy.com Gilli...
Jan 09, 2024•35 min
Ready to unlock the full potential of your LinkedIn profile and land those dream opportunities in 2024? In this LinkedIn event, Kevin D. Turner, a specialist in Branding and LinkedIn Profile Optimization, tackles the 5 biggest LinkedIn profile mistakes that may be holding you back. This isn't just about fixing mistakes, it's about building a profile that says: I'm ready to conquer 2024. For more information: videoeasypeasy.com Gillian Whitney: linkedin.com/in/gillianwhitney Kevin D. Turner: link...
Jan 02, 2024•36 min
LinkedIn has seen a TON of #NewFeatures this past year. So I thought, who better to come and talk about it than these fantabulous LinkedIn Leaders: Debbie Wemyss, Jeff Young, and Kevin D. Turner. What do you get when you talk with not one, but three top-notch experts about LinkedIn? A jam-packed session that will be both entertaining and educational. Which is why this show will probably run longer than my usual 30 minutes. For more information: videoeasypeasy.com Gillian Whitney: linkedin.com/in...
Dec 26, 2023•1 hr 10 min
Lights, camera, AI action! Forget the Oscars vs. Emmys, the real awards show is happening on your LinkedIn feed. So, should we be scared or excited? In this LinkedIn Live event, Laura Doman and I will explore the strengths and limitations of AI versus human talent in the professional world. Whether you're a pro voice/on camera actor, business professional, or entrepreneur, the rapid advances in AI technology is changing the game on and off LinkedIn. For more information: videoeasypeasy.com Gilli...
Dec 19, 2023•32 min
Do you dream of giving a TED Talk that moves audiences and spreads groundbreaking ideas? Whether you’re just starting to explore TEDx speaking or actively working on a talk proposal, we'll be talking about how to develop and deliver a captivating TEDx talk. Shannon Malkin Daniels will share insider tips on finding the right TEDx conference, crafting a compelling application, and developing engaging content within the TEDx format. We’ll also discuss effective ways to build your personal brand and...
Dec 12, 2023•33 min
Feeling stuck in your job search or new business venture? You’re not alone. Analysis paralysis impacts everyone differently, but can lead to completely shutting down or spiraling into a panic of aimless activity. Both sabotage motivation and progress. Dorothy Dalton and I will unpack why overthinking often strikes at career transition points, how analysis paralysis can affect our LinkedIn behavior, and how to move forward confidently to pursue opportunities. Dorothy Dalton, is an internationally...
Dec 05, 2023•33 min
With the right LinkedIn approach, the world is your oyster to land paid global gigs, worldwide clients, and book deals no matter where you are. By optimizing your LinkedIn presence and strategically positioning yourself as an authority, you can make use of this platform's international reach. And aligning your tone, visual identity, and humor allows potential clients to get to know, like, and trust you. To tackle this timely topic, we'll be talking with Gus Bhandal, the UK's number one* trainer ...
Nov 28, 2023•32 min
Unleash the power of personalized branding and ditch that "3 Shades of Gray" In a world saturated with images, the pictures on your profile are your first impression. Are you sending the right message? Many people settle for the default banner, unknowingly sending the message that they're generic, uncreative, or just don't care. But what if your banner could be a powerful tool for personal branding, showcasing your personality, interests, and expertise? Kevin and I discuss the pitfalls of accept...
Nov 21, 2023•37 min
Content creation is an essential part of any marketing strategy, but it can be time-consuming and challenging. That's where content creation tools come in. There's a tool out there for pretty much every aspect of content creation, from brainstorming and research to writing, editing, and design. And many of these tools are free or have affordable pricing plans. Jo Edge is a social media strategist who helps B2B businesses and professionals achieve their organic social media goals. She adds Va Va ...
Nov 14, 2023•34 min
Many LinkedIn users jump into using LinkedIn's premium features before getting the fundamentals down first. This is not only a waste of money, but also a waste of time. If you want to be more effective on LinkedIn, you need to know the basics. What does it mean to be an “All-Star” on LinkedIn? What does it take to have a complete profile on LinkedIn? Why is it a competitive advantage to have a complete profile on LinkedIn? Whether you are new to LinkedIn or a veteran in need of a tune up, you wi...
Nov 07, 2023•35 min
Looking to expand your reach and boost engagement on LinkedIn? The solution may be integrating YouTube into your strategy. By pairing these two powerful platforms, you can create an unstoppable combination for driving more leads, sales, and business growth. With over 10 years of experience growing her YouTube channel, Louise Brogan is an expert on leveraging the dynamic duo of LinkedIn and YouTube. Her channel boasts an impressive 7K subscribers and close to 1 million views, proving Louise knows...
Oct 31, 2023•35 min
Creating content often means dealing with constant pressure to be productive and churn out fresh, engaging material. But this can lead to burnout, leaving you feeling uninspired, drained, and disillusioned. In this LinkedIn Live, we'll talk about content burnout - what it is, what causes it, and how to recognize the early warning signs. We'll also share strategies to reinvent the creative process, maintain passion, and avoid burnout. For more information: videoeasypeasy.com Gillian Whitney: link...
Oct 24, 2023•33 min
Trick or Treat? AI can a powerful tool, but it can also be dangerous. Why? Because AI has a tendency to hallucinate. It can take a kernel of truth and build out a fantasy, with the potential to impact your personal brand and reputation. Nola Simon has found that the results of AI research can be very misleading. Which leads to questions about how AI is pulling its information and how to negotiate the disinformation? For more information: videoeasypeasy.com Gillian Whitney: linkedin.com/in/gillia...
Oct 17, 2023•32 min
Do you want to build a strong brand on LinkedIn, but don't know where to start? Meet MICHELLE B. GRIFFIN (aka #TheBrandTherapist) who wrote the book on LinkedIn Branding. Seriously! Almost one year ago, she co-authored The LinkedIn Branding Book, a timeless classic about building your brand on LinkedIn. During this therapy session, Michelle and I will talk about the fundamentals of branding, including what a brand is and why it's important to build both a personal and business brand. We'll also ...
Oct 10, 2023•33 min
Many people think of wellness as simply being thin. But wellness is so much more than that. It's about taking care of yourself physically, mentally, and emotionally. It's about living a balanced and healthy life. Lois Cliff believes that #WellnessDoneWell is the name of the game! Which is why she uses every form of content on LinkedIn to share her passion for wellness at work. For more information: videoeasypeasy.com Gillian Whitney linkedin.com/in/gillianwhitney Lois Cliff linkedin.com/in/loisc...
Oct 03, 2023•39 min
Skills have become a powerful filtering and ranking system for find-ability on LinkedIn. But what are the best practices for adding skills to your LinkedIn profile? How many skills do we really need? How do we find the right skills to add? How should we encourage & strategize skill endorsements? As [In] approaches ~1B Members, skills are rapidly becoming a way to find, sort, & rank us. We can deny'm or embrace'm, the decision is ours. Find Kevin on YouTube: youtube.com/@KeepRockingLinked...
Sep 26, 2023•34 min
If you build it, they will come. That is holding true for Uplift Live, the UK's first conference for LinkedIn specialists, power users, & enthusiasts. People are coming from all over the globe to attend this in-person, LinkedIn-focused conference, which takes place on March 21st, 2024 in Birmingham, UK. As you can imagine, launching an event like this involves many moving parts. As a matter of fact, it requires an entire team - Mission Control - to make it happen. In this special LinkedIn Li...
Sep 19, 2023•33 min
Are you over 50 and making a change in your career? Whether you're a job seeker, empty nester, or aiming to start your own business. It's time to bust the myth that changing careers later in life is impossible. It's never too late and LinkedIn can help support your career change journey. As a 50+ business owner myself, I'm passionate about this topic. And my guest, Renford Marsden, has recently written a book: A 50+ Job Seeker Footprint. For more information: videoeasypeasy.com Gillian Whitney l...
Sep 12, 2023•31 min
There is no one way to use LinkedIn. You might be on LinkedIn to find a job, learn a skill, build your business, promote a cause, or simply build relationships with people from all over the world. Jeff Young (aka #TheLinkedInGuru) thinks that LinkedIn is "Super".Which is right in line with his motto: I'm a Teacher... What's your Superpower? As a Professional Networker and Volunteer, Jeff loves getting paid in 3 "Cs", Coffee, Conversation, and occasionally Chocolate! For more information: videoea...
Sep 05, 2023•33 min
Want to boost your LinkedIn success but don't know where to start? In this special episode of my Down Under Series, LinkedIn strategist Wanita Zoghby-Fourie shares her holistic approach for developing an effective LinkedIn strategy that aligns with your business goals. You'll learn how to identify your target audience, build meaningful connections, leverage LinkedIn's tools, giving you a strategic, step-by-step plan to maximize results from LinkedIn and grow your business. Wanita Zoghby-Fourie i...
Aug 31, 2023•37 min
Want to create content that's accessible for all? In this special episode of my Down Under Series, Moumita Das Roy and I discuss strategies for creating inclusive content on LinkedIn. With a background spanning multiple cultures, Moumita provides valuable insights from her experience representing diverse perspectives. You will gain practical tips on accessibility, from captioning videos to crafting hashtags, as well as learning how to foster understanding through open-minded storytelling. By the...
Aug 29, 2023•35 min
Want to attract more clients and opportunities on LinkedIn? In this special episode of my Down Under Series, I chat with LinkedIn profile expert Karen Tisdell. You'll learn how to optimize your profile from her best strategies for writing an impactful About section, using your headline and features to stand out, and more. Listen in to get actionable tips you can apply to your own LinkedIn profile and make it pop. Karen Tisdell is a LinkedIn profile expert based in Sydney, Australia. With over 14...
Aug 22, 2023•38 min
Video can bring any brand to life - including yours. In this special episode of my Down Under Series, branding expert Roy Kowarski and I discuss how video can supercharge your personal brand and connect with your audience in an authentic way. We share strategies for creating effective personal branding videos - from choosing the right environment and outfit to visualizing your audience and staying true to who you are. Roy Kowarski is a branding and marketing specialist based in Sydney, Australia...
Aug 15, 2023•37 min
Are you thinking about rebranding your business but not sure where to start? In this special episode of my Down Under Series, I sit down with LinkedIn expert Michelle J Raymond to discuss her journey of rebranding her business on LinkedIn. We cover the challenges, logistics and lessons learned to help inspire and guide you on your own rebranding journey - whether you're making major changes or a "baby pivot". We share our experiences and tips to help you navigate rebranding on LinkedIn with clar...
Aug 08, 2023•36 min
Want to create LinkedIn posts that get noticed and spark discussions? In this special episode of my Down Under Series, LinkedIn expert Lynnaire Johnston shares her tips for crafting compelling content that engages your audience. We discuss everything from using a variety of formats to adding personality through footers and postscripts to speaking authentically from experience. Lynnaire Johnston is a LinkedIn expert, strategist, and content marketer based in New Zealand. She helps individuals and...
Aug 01, 2023•34 min
There's a new badge in town and everyone wants it. Well maybe not everyone... but it sure has a lot of folks on LinkedIn excited. The Community Top Voices program is a brand new program being rolled out in conjunction with Collaborative Articles. Unlike LinkedIn's invitation-only Top Voices program, the Community Top Voices program is dependent on input from you and feedback from the LinkedIn community. You can earn a Community Top Voice badge when members find you to be one of the most notewort...
Jul 25, 2023•35 min
Ever wonder about that blue LinkedIn Top Voice badge on someone's profile? What does it mean? How do you earn one? What opportunities does it provide for your career and professional success? Niraj Kapur is a LinkedIn Top Voice in Sales, an award given to only 10 people per year in the world by LinkedIn. In this episode he shares what all is involved with being a Top Voice on LinkedIn. For more information: videoeasypeasy.com Gillian Whitney linkedin.com/in/gillianwhitney Niraj Kapur linkedin.co...
Jul 18, 2023•34 min
