Ever wondered just how long it takes to master LinkedIn video? The short answer is it all depends on how motivated you are. Meet Sarah Dodd, a tree hugging lawyer by day and video ninja by night. Sarah has literally ticked off all the boxes when it comes to LinkedIn video… and did it all in just a few months. For more information: videoeasypeasy.com Gillian Whitney linkedin.com/in/gillianwhitney Sarah Dodd linkedin.com/in/treelaw...
Dec 20, 2022•33 min
Words matter. The words we use when communicating on LinkedIn have impact and influence. Beth Granger knows a thing or two when it comes to communicating strategically. For more information: videoeasypeasy.com Gillian Whitney linkedin.com/in/gillianwhitney Beth Granger linkedin.com/in/bethgranger
Dec 13, 2022•32 min
While growing a large LinkedIn network may seem like a great goal, you may want to think again. Having a network of the wrong people can be like have a garden full of weeds. And as any wise gardener knows, weeds left unchecked will soon take over and strangle the flowers. Like so many of us, when Sue first got started with LinkedIn, she made the mistake of connecting with anyone that asked. As a result, she amassed a network of 15,000 people, which resulted in a cluttered feed and noisy in-box. ...
Dec 06, 2022•33 min
Sandee Rodriguez & Gillian Whitney as we chat about: Time-Saving Tips for Using LinkedIn. Have you ever wondered how to get the most out of LinkedIn without losing half a day? Then join us for this lively and engaging discussion about how to be more effective with your time on LinkedIn. Sandee Rodriguez, knows a thing or two about taming time and tasks. As a Business Advisor & Evernote Expert, she helps women running B2B businesses implement better systems and processes. For more informa...
Nov 29, 2022•33 min
Russ Johns & Gillian Whitney as we chat about: Creating Your Opportunity to Attract & Engage. Getting your community to ask for more... is the key to doing LinkedIn right. As the host of the Pirate Broadcast, Russ Johns knows a thing or two about building an engaged community. He's passionate about connecting and developing relationships and wants to help others do the same thing. His motto is that "Kindness is Cool" and believes everyone has a gift, a mission, and value." For more infor...
Nov 22, 2022•32 min
Julie Riley & Gillian Whitney chat about: Live Streaming on LinkedIn with StreamYard. Julie Riley is the social media manager for StreamYard, the easiest way to create professional live streams. She is passionate about seeing others succeed in their business, standing out on social media, and leveling up their live streams. For more information: videoeasypeasy.com Gillian Whitney linkedin.com/in/gillianwhitney Julie Riley linkedin.com/in/socialjewelsict...
Nov 15, 2022•32 min
Join Susan Rooks & Gillian Whitney as we chat about: How to Shine on LinkedIn. Your LinkedIn profile should be more than a placeholder with a name attached. Instead, you need to show up and let your light shine. A good way to do this is completing your LinkedIn profile and posting content that shines brightly. Susan Rooks, aka the Grammar Goddess, knows a thing or two about spreading light and good cheer on LinkedIn. Susan has carved out a large and loyal LinkedIn following by posting conten...
Nov 08, 2022•33 min
These days, just about everyone is using video to promote their products and services online. So wouldn't knowing a few tips, tricks, and techniques from the actor’s handbook go a long way to make the camera work for you? As a former corporate IT sales exec turned on camera actress and Voice Over talent, Laura Doman creates short YouTube videos to help non-actors (often small business owners) become more comfortable and effective on camera when they make their own videos. For more information: v...
Nov 01, 2022•33 min
Your Network is your Net Worth. Which is why Kevin D. Turner believes we should build our network and brand with purpose. Who we associate with on LinkedIn is a critical component of our reputation, which in essence is our #PersonalBrand. During this Live event Kevin & I will discuss: Six Degrees of Separation; Connections vs. Followers; Pros & Cons: Wide Vs Focused, Small Vs Large; and How to Build Community. For more information: videoeasypeasy.com Gillian Whitney linkedin.com/in/gilli...
Oct 25, 2022•38 min
Jeff Young & Gillian Whitney chat about: Cracking the QR Code on LinkedIn. QR codes are being used everywhere on LinkedIn. On personal profiles, business pages, groups, and on content (videos, graphics, documents, articles, newsletters, carousels), and even on LinkedIn Live events. Which is why Jeff Young and I will be discussing how and where you can use QR Codes to your best advantage on LinkedIn. For more information: videoeasypeasy.com Gillian Whitney linkedin.com/in/gillianwhitney Jeff ...
Oct 18, 2022•35 min
JD Gershbein & Gillian Whitney chat about: Leveling Up Your LinkedIn Style. What exactly is LinkedIn style? How do we develop a sense of style on this platform? Why is having a LinkedIn style important? When using LinkedIn. many people throw caution to the wind. They overlook the fundamental laws of professional etiquette and go right for the sell. In a time when LinkedIn use is at its highest level and developing trusted relationships are essential to professional growth, JD believes we mus...
Oct 11, 2022•36 min
Juma Bannister & Gillian Whitney chat about: Crafting a Video Content Strategy. It’s not enough to just create video content for LinkedIn. Instead we need a video strategy that aligns with our business goals, builds our brand, and attracts our ideal customers. Juma Bannister is a pro when it comes to creating useful video content. He knows how to strategically use livestream and recorded video to create content that helps us power up our videos. For more information: videoeasypeasy.com Gilli...
Oct 04, 2022•31 min
Felipe Cofiño & Gillian Whitney chat about Goal Setting for Professional & Personal Success. We all have the same 24 hours. So then why do some people reach their goals and others don't even get close? To successfully reach our goals requires setting goals that are effective, smart, and achievable. Which is why I asked Felipe Cofiño to chat about some strategies to set us up for success. Felipe Cofiño knows about getting things done. Each week he co-hosts The High Achievers Hour, a weekl...
Sep 27, 2022•34 min
In this solo episode, Gillian Whitney talks about: Increase Your LinkedIn Presence with Podcasts. Being a guest on a podcast is a terrific way to boost your brand and increase your visibility on LinkedIn. It helps establish you as an expert in your niche and display the depth of your knowledge. Unfortunately, many people think that once the interview is over… their job is done. They aren’t aware of all the easy peasy LinkedIn strategies they can use to promote their podcast appearance. Which is ...
Sep 20, 2022•29 min
Mic Adam & Gillian Whitney for a lively chat about: Social Selling & the Art of Conversation. Truman Capote once said, “A conversation is a dialogue, not a monologue.” Which is precisely why the dreaded sales pitch on LinkedIn is so ineffective. Knowing how to be a good conversationalist is the secret ingredient to being successful at social selling. It's a pleasant and natural way for people to get to know, like, and trust you. Social Selling is a topic that Mic Adam is passionate about...
Sep 13, 2022•35 min
Teddy Burriss & Gillian Whitney chat about: Giving & Getting LinkedIn Recommendations. How important are LinkedIn recommendations? How exactly do they help us? Is it better to give or receive? Is it professional to ask for one from clients and colleagues? These are just some of the questions that many of us wonder about LinkedIn Recommendations. Which is why I asked Teddy Burriss to come on my LinkedIn Live show to chat about this important topic. Teddy Burriss has been teaching how to u...
Sep 06, 2022•33 min
Christopher G. Johnson & Gillian Whitney chat about: Where are We at With Virtual Events? While the pandemic may not be totally over, many of us are ready to get back to normal. But, what does that mean for virtual events? Like... meetings, webinars, conferences, and workshops via Zoom. And what about LinkedIn virtual events? From LinkedIn Lives, to Audio Events, and Social Video Events coming soon. Are these virtual options still relevant? And what about hybrid events? Christopher G. Johnso...
Aug 30, 2022•33 min
Annette Richmond & Gillian Whitney chat about: TikTok as a Part of Your LinkedIn Strategy? TikTok is no longer just for dancing teenagers. Business professionals are flocking to TikTok in droves to be more visible, establish their brand, and build a following. Even LinkedIn is carving out a presence on TikTok. Many LinkedIn members are now making TikTok a serious part of their LinkedIn Strategy. One of my LinkedIn buddies, Annette Richmond, has become a big TikTok fan. Annette's been having ...
Aug 23, 2022•33 min
Jeff Young & Gillian Whitney chat about: What’s in Your Content Wallet? The content we create for LinkedIn is like currency. It’s an asset we trade to attract attention, provide value, and grow our LinkedIn network. Which is why Jeff and I will be chatting about the different types of content you can create for LinkedIn and how they perform. But more importantly, we'll discuss how your content represents your “long-term” brand. Jeff, aka #TheLinkedInGuru, is choosy when it comes to spending ...
Aug 16, 2022•35 min
Gillian Whitney discusses: Lessons Learned from 100 LinkedIn Lives. July 31, 2020 she received an email indicating approval for LinkedIn Live. Four days later, she nervously pressed the Go Live button, and uttered these words, "And we're live!" Here it is 2 years later, with 100 consecutive (almost, she was sick once) LinkedIn Live Events under her belt. What an incredible journey it's been. So in celebration of the 100th Live, she thought she'd share the lessons learned along the way. For more ...
Aug 09, 2022•35 min
Mac Laubscher & Gillian Whitney chat about: Strategic Networking for LinkedIn Success. Many people on LinkedIn simply don’t have a strategy for growing their network… which unfortunately can lead to quantity over quality. Mac, aka The LinkedIn Expert, prefers sanity over vanity. For Mac, it’s all about building meaningful relationships, as he believes you just never know where a conversation may lead. Based in the UK, Mac is the founder of M4MOTIV8 Coaching Academy. He coaches businesses on ...
Aug 02, 2022•36 min
Gehan ("G") Haridy-Ardanowski & Gillian Whitney chat about: Using Your Strengths to Boost Your Brand. Shakespeare displayed his branding expertise when he wrote these words... “To thine own self be true” Defining your brand begins with knowing who YOU are. Clarity comes from understanding what are your specific strengths and how to connect the dots with your values, skills, and personality. "G" not only believes knowing your strengths is essential to building the brand of YOU, but it… EMPOWE...
Jul 26, 2022•35 min
Sebestian Ong & Gillian Whitney chat about: Oops! LinkedIn Live Mishaps. Whether you’re a LinkedIn Live host or guest, you will find that no matter how hard you plan, things can and will go wrong. It’s all just part of the livestream adventure. Sebestian knows a thing or two about livestreaming. He goes live on LinkedIn on a regular basis by himself and with guests from all over the world. Based in Zurich, Seb is a Digital Strategist, specializing in B2B marketing, social selling, employee a...
Jul 19, 2022•35 min
Toni McLelland & Gillian Whitney chat about: The Role of a Critical Friend. Toni's clients describe her as a "critical friend" - someone who takes time to understand people whilst inspiring, supporting, & empowering to get results. Based in the UK, Toni is a business mentor at 1st Life Group. She’s a straight-talking business mentor, specializing in diversity, equity, and inclusion (DEI) & the social justice, mobility, & impact space. She brings personality to her work and Linked...
Jul 12, 2022•34 min
Tristan Griffiths & Gillian Whitney chat about: Overcoming Content Creation Overwhelm. Content creation overwhelm is real and can leave us feeling completely drained. And yet, in order to be visible we feel pressured to create and publish buckets of content! Tristan Griffiths knows a thing or two about content creation. He’s the creator of the #NoFoolContent series (available on LinkedIn, YouTube, Facebook, and Instagram) which includes 75+ daily videos that provide content resources, advice...
Jul 05, 2022•34 min
Kevin D. Turner & Gillian Whitney chat about: What’s [In] Professional? You hear it all the time. LinkedIn isn’t Facebook. LinkedIn is supposed to be a professional social media platform. But what does it really mean to be “professional” on LinkedIn? What’s [In] Professional? Personal vs Personality. Humorous vs Serious. Debate vs Berate. Brand vs Bland. As a Brand Strategist and Managing Partner with TNT Brand Strategist LLC, Kevin knows a thing or two about building a professional brand on...
Jun 28, 2022•34 min
Susan L Axelrod & Gillian Whitney chat about: Showing Up With Confidence. What does it mean to display confidence? How can having confidence help us in business? Can confidence be learned or is it a state of mind? Susan confidently shows up on LinkedIn every day. As a Confidence Coach, she hosts a LinkedIn Live daily to talk about the topic of confidence. Based in Flagstaff, Arizona, Susan is the owner of Confident Life-Coaching. She helps her clients get 100% in control finding clarity, con...
Jun 21, 2022•35 min
Anna Bravington & Gillian Whitney chat about: The Journey of Launching a Podcast Six months ago, Anna took the big leap to become a Podcaster. She is now the host of "Crossing the Content Chasm", a lively and educational podcast for people who want to bring a content strategy to life. What's extra special about Anna, is that she shared her entire podcast journey on LinkedIn. Everyone in Anna's network got a behind-the-scenes look at what's involved with creating and launching a podcast. Base...
Jun 14, 2022•36 min
Shelly Elsliger & Gillian Whitney chat about: Leading on LinkedIn by Flexing Your Social Reciprocity Muscles. Shelly is an avid social connector, who believes in the deep power of connection. If she could give her LinkedIn younger self a piece of a piece of advice, it would be… Make the first question, you ask yourself, “How can I help people in my LinkedIn Network today?” Shelly's humble beginnings, began by paying a coffee forward. And today, she is a LinkedIn Latte Superfan with a thrivin...
Jun 07, 2022•33 min
Leanne Calderwood & Gillian Whitney chat about: Boosting Your Brand With Bitmojis. Some people may think that cartoon characters have no business being on a professional social networking platform like LinkedIn. And yet, anyone who's using Bitmojis in their content marketing sees these colorful cartoon characters as a way to add a splash of creativity to boost your brand. Leanne is a big fan of Bitmojis. As a LinkedIn and Personal Branding Trainer, she believes we can all build powerful and ...
May 31, 2022•33 min
