After three years of empowering professionals through the LinkedIn Easy Peasy Podcast, I’m ready to embark on an exciting new journey. But what could it be? Join me for this must-watch LinkedIn Live where I'll reveal a game-changing shift in my podcasting journey. I’ll share the motivation behind the decision, offer a sneak peek into the new venture, and explain how it aims to help business professionals approach thought leadership. Tune in to hear more about this new direction that promises to ...
Sep 03, 2024•31 min
Have you heard about neurodiversity but aren't quite sure what it means? In today's world of inclusivity, it's essential to have a solid understanding of this important concept. That's why I invited Nathan Whitbread, a leading expert in the field, to join me on my show. Together, we'll explore the basics of neurodiversity and discover how we can create more inclusive workplaces for everyone. In our discussion, we focus on both the positives and the tricky bits of neurodiversity on LinkedIn. For ...
Aug 27, 2024•32 min
Are you spending time on LinkedIn but not seeing the results you want? While many of us focus on how long we spend on the platform, the real key to success is what you do with that time. If you're feeling overwhelmed or unsure where to focus your efforts, you may need a strategic plan to guide your actions. Judy Parsons, (aka The LinkedIn™ Lady) and I discuss why having a plan is the secret to success on LinkedIn. We explore how to ditch the overwhelm and make every minute on LinkedIn count! For...
Aug 20, 2024•33 min
Struggling to find the right mix of outreach and attraction in your business development efforts? While many of us may prefer inbound marketing, the drawback is that it can take time to yield results. If you can't afford to wait, you may need to engage in proactive strategies while building your inbound presence. Mark Williams and I will explore balancing these marketing strategies and how to leverage LinkedIn in the process. For more information: videoeasypeasy.com Gillian Whitney: linkedin.com...
Aug 13, 2024•34 min
Are you relying solely on LinkedIn to connect with your audience? While social media is important, your following could vanish in an instant. That's why email marketing remains crucial for business success, even in today's digital landscape. As a joint venture expert, Danny Bermant knows firsthand the critical role an email list plays in successful marketing campaigns and business growth. We'll discuss why building an email list should be a top priority. For more information: videoeasypeasy.com ...
Aug 06, 2024•32 min
Ready to unlock the secret sauce of authentic LinkedIn engagement that even AI can't replicate? Jeremy Freeman, the "Human Content Writer," and I will explore the power of creating personal content that resonates with your audience. We'll discuss how to craft engaging content that showcases your unique experiences and perspectives. For more information: videoeasypeasy.com Gillian Whitney: linkedin.com/in/gillianwhitney Jeremy Freeman: linkedin.com/in/businessbrainbox...
Jul 30, 2024•32 min
Aoife Noone and I discuss some of the recent updates to LinkedIn Company Pages and the platform's move to introduce premium features. We dive into how these changes are reshaping the way B2B companies can leverage LinkedIn for their marketing and networking efforts. For more information: videoeasypeasy.com Gillian Whitney: linkedin.com/in/gillianwhitney Aoife Noone: linkedin.com/in/aoifenoone...
Jul 23, 2024•34 min
Kevin D. Turner likes to say that "networking is better than not working!" And when it comes to the best platform for networking, Kevin and I both agree that LinkedIn is the place to be. In this fun and informative LinkedIn Live, Kevin D. Turner, who specializes in Branding and LinkedIn Profile Optimization, will share the pros and cons of networking on LinkedIn, and what in the world "Networking" has to do with "Bacon." For more information: videoeasypeasy.com Gillian Whitney: linkedin.com/in/g...
Jul 16, 2024•34 min
In this solo episode, Gillian Whitney explores the various opportunities for incorporating video content on LinkedIn. The discussion focuses on the multiple places within the platform where users can and should be leveraging video to enhance their professional presence. By highlighting these "video hotspots," the episode aims to provide listeners with practical insights on how to effectively use video content to stand out and engage with their network on LinkedIn. For more information: videoeasy...
Jul 09, 2024•34 min
Zig Ziglar once said, “You will get all you want in life, if you help enough other people get what they want.” When it comes to “supportive” people on LinkedIn, the first person that comes to my mind is Jeff Young. Day after day, Jeff is here teaching, helping, and cheering on so many people. For more information: videoeasypeasy.com Gillian Whitney: linkedin.com/in/gillianwhitney Jeff Young: linkedin.com/in/jeffyoungralemoi...
Jul 02, 2024•37 min
Are you struggling to make an impact on LinkedIn? You're not alone! Many professionals find it challenging to navigate this powerful platform. The secret? It's all about mindset. Beth Kirk and I will discuss some of the pitfalls that can hold us back from succeeding and how to shift your perspective to truly leverage LinkedIn's potential. For more information: videoeasypeasy.com Gillian Whitney: linkedin.com/in/gillianwhitney Beth Kirk: linkedin.com/in/bethkirkdigitalmarketer...
Jun 25, 2024•32 min
Are you ready to take your LinkedIn presence to the next level? Join us as we explore the world of video and talk about creative strategies to engage your audience. Annette Richmond and I will dive into a variety of video formats. We'll explore edutainment videos that combine education and entertainment, informative how-to tutorials that showcase your expertise, fun videos that inject humor and personality, and the impact of behind-the-scenes videos to give your audience a glimpse into your worl...
Jun 18, 2024•33 min
Are you tired of feeling like you have to fit into a mold on LinkedIn? Discover how to make LinkedIn work for YOU, without sacrificing your authenticity. Jane Eggers and I will discuss how to leverage LinkedIn to your advantage while staying true to yourself, ensuring you stack up the wins in your professional journey. For more information: videoeasypeasy.com Gillian Whitney: linkedin.com/in/gillianwhitney Jane Eggers: linkedin.com/in/janeeggers...
Jun 11, 2024•31 min
Feeling hesitant about your presence on LinkedIn? Want to transform your LinkedIn experience and unlock your full potential? Michelle Obama once said, "Through education, we develop confidence." Marianne Avery will share her expertise and guide you on a journey to grow your confidence as you navigate the world of LinkedIn. For more information: videoeasypeasy.com Gillian Whitney: linkedin.com/in/gillianwhitney Marianne Avery: linkedin.com/in/marianneavery...
Jun 04, 2024•31 min
You only get one chance to make a first impression on LinkedIn. Are your words saying "blah blah" or "ta-da"? Think about all the places within LinkedIn where we use our words to communicate: our headline, profile, posts, articles, direct messages, comments, and video captions. Even a few typos or unclear language can make a bad impression on LinkedIn, where every detail counts. Copywriting expert Sarah Townsend will be sharing her expertise on how mastering the power of language can help you th...
May 28, 2024•33 min
Discover the transformative power of the author’s journey and gain valuable tips on the importance of goal setting and using out-of-the-box writing strategies. MICHELLE B GRIFFIN, aka The Brand Therapist, and founder of Standout Women Media, is a thought leadership-focused personal brand, PR and LinkedIn visibility strategist, author and speaker positioning female experts into industry authorities. For more information: videoeasypeasy.com Gillian Whitney: linkedin.com/in/gillianwhitney Michelle ...
May 21, 2024•34 min
Tired of creating content on LinkedIn that seems to get lost in the noise? What if there was a way to cut through the clutter and deliver your message directly to your target audience? I talk with Bruce Johnston about the world of LinkedIn Newsletters and exploring why they stand out as the most effective form of content on the platform. Join us to learn why newsletters are a must-have in your LinkedIn content strategy. Bruce Johnston is a Sales & Marketing Consultant and LinkedIn Specialist...
May 14, 2024•31 min
Wondering how companies can and should be leveraging LinkedIn to its fullest potential? In this LinkedIn Live, Tom Whalen and I will dive into the valuable ways companies can use LinkedIn to enhance their success. We will explore how LinkedIn can be a powerful tool for recruiting top talent, recognizing the achievements of your team members or collaborators, and maintaining strong connections with customers and clients. Tom Whalen is a Healthcare Remote Sales Leader with McKesson Corporation, a ...
May 07, 2024•29 min
Have you ever had to overcome unplanned challenges during a speaking event? You're not alone. Whether it's a virtual presentation riddled with tech glitches, or an in-person event with unexpected snafus, these moments can actually become brand-building opportunities. Gehan "G" Haridy-Ardanowski and I discuss the art of recovering gracefully under pressure, using humor to your advantage, and leaving a lasting impression on your audience. For more information: videoeasypeasy.com Gillian Whitney: l...
Apr 23, 2024•34 min
For the past week I have continued to travel across England and even to Wales. But Tuesday, April 16th, marks my return to London. It's time to prepare for my flight back to the USA on Wednesday. In this LinkedIn Live, I will let you in on who all I met during this final week of travels. And share my final LinkedIn takeaways. For more information: videoeasypeasy.com Gillian Whitney: linkedin.com/in/gillianwhitney...
Apr 16, 2024•30 min
For the past week I have been "workcationing" in the Devon and Cornwall areas of South West England. The scenery here is amazing, as is the tea and scones. In this on-location live I'll share lessons learned from spending time in this magical part of Britain and how they can be applied to LinkedIn. For more information: videoeasypeasy.com Gillian Whitney: linkedin.com/in/gillianwhitney...
Apr 09, 2024•35 min
Join me Gillian Whitney as I go: Live on Location in London, England. After a very busy day of touring around London with the family, I will be going live from my cousin's house in Kent (which is 20 min by train from London). For more information: videoeasypeasy.com Gillian Whitney: linkedin.com/in/gillianwhitney
Apr 02, 2024•32 min
I will be going live from the coastal town of Cromer, located on the north coast of the English county of Norfolk. Just in case you wondering "where that is?" Cromer is 116 miles north-northeast of London. (Which is 5,197 miles east of Las Vegas) For more information: videoeasypeasy.com Gillian Whitney: linkedin.com/in/gillianwhitney
Mar 26, 2024•33 min
A special LinkedIn Live as I travel in England. Today I'm going live on location in London with a mystery guest. Tune in to learn details on the what I learned about live streaming with using a cell phone. And... a special announcement from my mystery guest. For more information: videoeasypeasy.com Gillian Whitney: linkedin.com/in/gillianwhitney Mystery Guest: linkedin.com/in/mysteryguest...
Mar 19, 2024•32 min
Are you ready to take your LinkedIn connections to the next level? After years of virtual networking, it's time to bridge the gap and transform those online acquaintances into meaningful, real-world relationships. Whether you're an extrovert eager to make a lasting impression or an introvert looking to navigate networking events with confidence, Kevin D. Turner and I have got you covered. For more information: videoeasypeasy.com Gillian Whitney: linkedin.com/in/gillianwhitney Kevin D. Turner: li...
Mar 12, 2024•31 min
As creators and professionals, we all face the challenge of keeping our LinkedIn content fresh and engaging. Sticking to the same format, even if successful, can lead to content fatigue for both you and your audience. Deanna Russo and I will be discussing the benefits of diversifying your content mix and exploring practical strategies for adding variety without feeling overwhelmed. For more information: videoeasypeasy.com Gillian Whitney: linkedin.com/in/gillianwhitney Deanna Russo: linkedin.com...
Mar 05, 2024•31 min
Although LinkedIn is primarily for business networking, unexpected connections and opportunities can happen. When you start building your network and engaging meaningfully with connections, you have a chance to make a positive impact. While it does require time to help others succeed, the returns can be immense - in relationships, knowledge, and opportunities. LinkedIn is a community where we all rise together. Based in West Palm Beach, Florida, Debbie Wemyss is an Independent LinkedIn Specialis...
Feb 27, 2024•32 min
Whatever the mind can conceive... we can achieve. Tiina and I talk about the magic of reaching your heart's desires by creating a vision board. Just writing down your goals in life is the first step towards achieving them. Whether you want to land your dream job, start a successful side business, speak on the TEDx stage, or anything in between, putting your goals on paper can help strengthen your clarity, commitment, and follow-through. TIINA JARVET is a Career Strategy Consultant. Her specialty...
Feb 20, 2024•31 min
To verify or not verify, that is the question. Is getting your LinkedIn profile ID verified worth the effort? What are the benefits of being verified? Is there a risk of being left out if you don't get verified? These are just some of the questions I've heard people asking about. So I thought I'd get John Espirian's thoughts on the matter. John and I will be digging into what that grey shield verification icon signals to your network, how the ID verification process works globally through Linked...
Feb 13, 2024•30 min
Do you want to position yourself as a leading expert in your field? Do you want to stand out from others in your industry? If so, you need a Signature Talk. A Signature Talk powerfully strengthens your brand. Sets you apart. Shows that you are an authority in your area of focus. Builds trust and connection with the people listening. Jackie Goddard - Power To Speak, a public speaking coach and host of the Power to Speak podcast, will be sharing expert advice on what exactly a Signature Talk is an...
Feb 06, 2024•32 min
