Simple scale, complex fails. Has a catchy ring to it, right. And, a whole lotta truth. Here’s how I know. [ Read the full blog post here ]. As a person, I am naturally someone that tends to overcomplicate things. Give me a task to complete, and I will somehow singlehandedly find the most complex, convoluted way of completing it. Back in my corporate days, I worked as a Marketing Manager. Working closely alongside me was our PR Manager – who was the exact vision of what you would expect a PR Mana...
Jul 22, 2024•53 min•Season 5Ep. 251
This isn’t a piece on passive income. It’s not a piece on the freedom to work from anywhere. Or, to pick up and travel the world. Instead? It’s about building a drop everything business and how I built it. [ Read the full blog post here ]. You see, when most of us think of course or digital-product based businesses we think of the fun freedom that it may one day give us the opportunity to enjoy. We aspire to build the “ bucket list ” business: One that creates deep impact for those we serve, whi...
Jul 15, 2024•45 min•Season 5Ep. 250
To sell an online course or leveraged offer, you need people to sell to. [ Read the full blog post here ]. The problem? Those looking to build an online course business from scratch usually fall into one of two camps. 1) They are existing content creators looking to leverage their extensive audiences by building a course based business around it; or 2) They are service providers seeking to take their skillset and build something more leveraged from it. My experience is that usually? In both case...
Jul 08, 2024•52 min•Season 5Ep. 249
Have you ever dreamed of jumping on a plane and running away? [ Read the full blog post here ]. Wanting to live the laptop lifestyle and work from anywhere but unsure how to *actually* do it without your business burning down? Wonder how all of those people on Instagram every European summer actually afford to do it? In a week, I am jumping on a very last minute plane to Eurosummer, family (including a wild 2-year old and lively 4-year old) in tow. This hasn’t been something I’ve had on the plan...
Jul 01, 2024•44 min•Season 5Ep. 248
This is a story about grief, loss and how to navigate it as a personal brand. [ Read the full blog post here ]. Almost six weeks ago now, I lost my beautiful mum. (It hurts to type that). It feels like my security blanket has been ripped from under me. I feel alone, exposed and honestly? Just so very sad. Here’s the thing as a personal brand business. Personal things happen. They bleed into business. And as a result, running a very front-facing business in challenging times feels extra challengi...
Jun 24, 2024•1 hr 4 min•Season 5Ep. 247
Pre PS We've currently waitlisted our Lifestyle Business School program and we'll be reopening soon. Join the waitlist here if you want to get updated on the best deal and the special VIP bonuses soon as we re-open doors. Last episode I talked about some of the cons of having a membership site as your offer. Now, let's switch sides and talk about the pros of building a membership site. And, when you go into it with realistic expectations - there are many! I do think it's important to start with ...
May 06, 2024•42 min•Season 5Ep. 246
Pre PS We've currently waitlisted our Lifestyle Business School program and we'll be reopening soon. Join the waitlist here if you want to get updated on the best deal and the special VIP bonuses soon as we re-open doors. Should you create a membership site? So often, it's sold as the ultimate dream: "Create a membership site and you too can enjoy recurring revenue - forever", they say. Which is kind of true. Only, it also comes with a very, very big asterisk: Memberships are one of the most adv...
Apr 30, 2024•58 min•Season 5Ep. 245
I am taking a short break of one to two weeks from new podcast episodes. Here’s a ‘best of’ episode from the vault until I’m back! Last year, I spent in excess of about $35,000 on a huge rebrand. The thought process was this —> I want to build a company. I have a team and I don’t want it to feel like it’s just about me. Stevie Says Social no longer aligned. And, at the time, all of those things were true. Still are, really. But over the subsequent months, my thoughts on how I want to position...
Apr 22, 2024•19 min•Season 5Ep. 244
How do you create an online course that sells right now? The truth is that times have changed, and what worked even just a few years ago no longer does. The online course market is maturing, and with the growth many are starting to wonder: "Are people still buying online courses?" Here's my two cents: Yes they absolutely are, but it’s uneven at the moment. Some people are killing it and some are finding it tough. If you're wondering how you can create an online course that sells right now, here ...
Apr 15, 2024•39 min•Season 5Ep. 243
In 2007, I spent six weeks in a hostel in the middle of Guatemala just “because”. Truly, I’d never felt so free. The two years prior had been spent working like a donkey, with good people but in a field I hated. The endgame? Admission to the Supreme Course of Queensland as a lawyer. It was an accolade I spent 7 years working towards.. Only to quit, 6-weeks to the day later. And so, there I found myself in a computer shop in Puerto Escondido, Mexico, on a steaming April afternoon checking my emai...
Apr 01, 2024•34 min•Season 5Ep. 242
🍑 Rinse and Repeat has just been added to Lifestyle Business School! This is the ultimate collection of every live launch and promotion under the sun. Join now for $149/m. I’ve had 17,400 Instagram followers for YEARS now. Sure, it tracks up a bit. Down a bit. But overall, it HOVERS around that number 🛸 Same with my trusty email list. A few subscribers up.. then a few down.. and repeat. But, what can I REALLY expect? I HAVEN’T TAKEN AUDIENCE GROWTH SERIOUSLY SINCE 2017. In 2023 though, I chang...
Mar 25, 2024•49 min•Season 5Ep. 241
I don’t care about leaving money on the table. I don’t care about “maximising” my revenue” or getting the “most” out of every day. Here’s what I do care about: Spend Tuesday mornings at a 10am Pilates class. Stuffing around making labels for my new spice racks just because. Googling cool new hair-dos for my little girl. Sitting on the floor with her at 2pm on a Friday, playing hairdressers. I care about travel. I care so much about travel. I care about renting a month-long Airbnb in Norway just ...
Mar 18, 2024•49 min•Season 5Ep. 240
In the past two years, I have gone from three full time team members.. To me, one part time contractor. The result of scaling DOWN my team? My business went from 40% profit margins on a good month.. To 80%, always. I halved my revenue.. But took home WAY more profit. And I felt lighter, happier and more fulfilled than I had in years, with my days spent working on the things that truly light me up. Two years on, things looked so very different.. It feels like a dream. The no-team dream. Systems O...
Mar 11, 2024•53 min•Season 5Ep. 239
📫 BRAND NEW! Subscribe to the NEW Lifestyle Business School newsletter here . In December last year I phased out my primary (only) offer in my business in the name of business model re-alignment. And, in many ways, I'm starting again. I'm in a messy creation phase right now. So, a few days ago, I started documenting the journey of re-building my business. This podcast shares more of that process, including behind the scenes insights. BRAND NEW! The Lifestyle Business School newsletter where I'l...
Mar 04, 2024•47 min•Season 5Ep. 238
Here's 7 things I see holding business owners back from their goal to build a leveraged business model. This is based off seven years of experience and working with hundreds of online founders, and noticing patterns. I hope recognising these will help you to shortcut the process. [PS Our newsletter is live! Subscribe here ]. 1️⃣ Time & the Hockey Stick Effect Building a leveraged business model takes MORE time upfront, and less time later on. 2️⃣ Misaligned Positioning Get clear on who your ...
Feb 26, 2024•49 min•Season 5Ep. 237
Ever wondered EXACTLY how I create digital courses? The nitty gritty "I do this, then this, then THIS"? I have been creating online courses now since 2018, and have learnt a LOT about what works and what doesn't when it comes to the "creative process". When developing my very first digital course in 2018, I went to Bali for six weeks, wrote a 50,000 word manuscript in the final week because I had no idea what else to do and then came back to spend the next six months figuring out how to make it ...
Feb 20, 2024•27 min•Season 5Ep. 236
“My launch failed”, she wrote to me one Sunday evening. Weird, I thought. I’d seen the funnel — it was good. So, I asked to dig into the stats. “What was your conversion rate?”, I asked. She stared at me blankly. “You know.. the percentage of people in the launch that bought?” Oh. There was six days of silence, and she emailed me back. “5.4%”. Well, I thought.. the launch didn’t fail. Actually, it converted GREAT. There just wasn’t enough traffic. It was EASY for me to see the issue. And, to obj...
Feb 12, 2024•40 min•Season 5Ep. 235
Wondering how I am thinking about business "growth" in 2024? The things I am focused on to build my version of the lifestyle business sweet spot? The actions I am taking that go against the grain of "traditional" business advice? That's what I'm breaking down in today's podcast episode where I'll be sharing with you 7 counterintuitive things that I am doing to build my business in 2024. Links and Resources Mentioned in Episode: Episode 158 : Our Podcast Makes Us $8,300 an Hour — Here’s How Free ...
Feb 05, 2024•27 min•Season 5Ep. 234
Testimonials are money-makers, plain and simple. If you want to bulletproof your authority, shorten your sales cycle and give your buyers peace of mind that they are making the right decision, you NEED a process in your online business for collecting, distributing and SHOUTING YOUR TESTIMONIALS FROM THE ROOFTOPS. Whether you're newer to business and wondering how to get social proof when you're just starting out, or your a seasoned business owner with people raving about you but no solid process...
Jan 29, 2024•32 min•Season 5Ep. 233
Curious EXACTLY how we went about setting up the back end of a brand new offer? Not just the theory, but the here's-exactly-how-we-did-it nitty gritty? Delivering with excellence is both art and science, and in today's podcast episode, we're breaking down exact how we have set up the back end of our membership, Lifestyle Business School. Whether you are thinking about creating a new course, program or coaching offer, or you already have one and it's feeling a little scattered, we will share how ...
Jan 22, 2024•32 min•Season 5Ep. 232
PSA — Sales revenue means nothing if you're pouring it into a leaky bucket. In our business, we have between $2,000 and $5,000 a month in failed payments. Lost revenue due to failed payments is a BIG deal in our industry; it's an not-often-spoken-about elephant on the online business room. Side note: I covered this in more detail back in this episode here . The good news, though? Most of it can be recouped. In this podcast, I show you how. PS We HAND you this FULL process, along with the SOP, Em...
Jan 15, 2024•27 min•Season 5Ep. 231
Pre PS. Want to start the new year with CRYSTAL CLEAR CLARITY on your 2024 business and LIFE endgame? Join Lifestyle Business School now and get instant access to Dream and Design . It's included in Lifestyle Business School, and it has HUNDREDS of glowing reviews; I don't speak lightly when I say that completing this process in mid-2023 changed my business and my life for the better. Join here. Did you end 2023 feeling a bit tired of watching other business owners make bank, fly private and spe...
Jan 08, 2024•24 min•Season 5Ep. 230
Pre PS. Want to start the new year with CRYSTAL CLEAR CLARITY on your 2024 business and LIFE endgame? Join Lifestyle Business School now and get instant access to Dream and Design . It's included in Lifestyle Business School, and it has HUNDREDS of glowing reviews; I don't speak lightly when I say that completing this process in mid-2023 changed my business and my life for the better. Join here. It's a shiny new year! If there is one thing that I know for sure about the online marketing space, i...
Jan 01, 2024•24 min•Season 5Ep. 229
Pre PS. Want to start the new year with CRYSTAL CLEAR CLARITY on your 2024 business and LIFE endgame? Join Lifestyle Business School now and get instant access to Dream and Design . It's included in Lifestyle Business School, and it has HUNDREDS of glowing reviews; I don't speak lightly when I say that completing this process in mid-2023 changed my business and my life for the better. Join here. Do you feel like this year passed by in a blink? It feels like yesterday that I was tucking myself in...
Dec 25, 2023•32 min•Season 5Ep. 228
Let me guess: You love what you do, but you've spent this year stuck in an endless loop of busy-ness where you've found it tough to BREATHE, let alone truly escape your business for a minute and live your life. That's where a mini-course comes in. Whether you eventually want to create a FULL online course, you already have one or maybe you just want a more consistent and steady stream of leads into your coaching or expert business to free up some of your time and make more revenue, a mini-course...
Dec 18, 2023•26 min•Season 5Ep. 227
Wondering how to start and build an expertise-based online business NOW? Today, I'm going to spill the beans on EXACTLY how I would do it if I was starting from scratch TODAY. The strategy, the how, the "what I'd do differently if I could do it again" - in today's podcast episode I am going to walk you through my full thought process, and how I have implemented much of this in my own business this year. By the end, you'll have complete clarity on how to go about building your OWN expertise-based...
Dec 11, 2023•41 min•Season 5Ep. 226
🎁 I have a gift for you! This time of year is the PERFECT time to take stock of what worked, what didn't and what you need to change or work on next year. And, to help you take ACTION on doing that, I have created something for you! Introducing.. the ULTIMATE Expertise-Based Business Diagnostic. Click here to download it now The intention of this business diagnostic is to help you to either audit your current business, or identify what you need to BUILD. Once you have all of the items in the au...
Dec 04, 2023•49 min•Season 5Ep. 225
Let's talk about time; and specifically about the tool I use to save 10+ hours a week. That tool? Is a project management system, specifically Clickup. In today's episode, I unveil five key strategies I use to save over 10 hours a week with the project management system I have love heart eyes for. And side note? You can get ALL of these inside of Operational Elegance, which is 99% off (originally, it sold for $20K) AND is bundled with Lifestyle Business School. Check it out here. 1. Our Task Man...
Nov 26, 2023•27 min•Season 5Ep. 224
Pre PS Our Black Friday deal is live. Get Operational Elegance bundled into Lifestyle Business School for the duration of your membership. This is a 99% saving on the original price of Operational Elegance (which was originally sold as Legacy for $20,000 in a high ticket format). Get it here. Let me tell you: The way I THOUGHT this year would go, versus the way it went? WORLDS APART. This week marks my birthday, and my business birthday, and it's always a time of reflection. On the years gone by...
Nov 20, 2023•44 min•Season 5Ep. 223
Wondering how to diagnose the health of your expert business? 🏥 Set and read the vital signs! Vital signs are key Performance Indicators for each key area 👀 In today's podcast episode, we're breaking down 17 key metrics and KPIs to track in your business across three key areas. Having clarity on these metrics is game-changing, because it gives you CONTROL over your business. You are empowered because you know what is going wrong, and exactly how to fix it. Or, what is working - and how to do m...
Nov 13, 2023•26 min•Season 5Ep. 222
