Lifestyle Business School - podcast cover

Lifestyle Business School

Stevie Dillon lifestylebusiness.school

Lifestyle Business School — The Podcast is hosted by online business strategist Stevie Dillon. It's dedicated to helping current and aspiring expertise-based online business owners achieve the “Lifestyle Business Sweet Spot”: A simple, leveraged lifestyle business with one to two core offers, high profits, working 5-hour days with a lean, remote team (or no team at all!)

Lifestyle Business School — The Podcast is for new and established course creators, coaches, consultants and online service providers who want the behind the scenes strategy on how to how to package and market your intellectual property to build a lifestyle business where your value is divorced from your time and you can build a business with deep impact — without relentless scale!

Over one million downloads, subscribe and tune in to new episodes every week. 

Last refreshed:
Follow this podcast in the Metacast mobile app to refresh it and see new episodes.
Download Metacast podcast app
Podcasts are better in Metacast mobile app
Don't just listen to podcasts. Learn from them with transcripts, summaries, and chapters for every episode. Skim, search, and bookmark insights. Learn more

Episodes

Capacity, Cadence & Clarity: The Secret to More Freedom, Time and Calm

Ready to reclaim five to ten hours of time, know with CRYSTAL CLEAR CLARITY what to work on next and feel certain that nothing will EVER get missed in your business? You need Operational Elegance 😉 In today's podcast episode, I'm breaking down the three C's of operational elegance, which is the term I use to explain a business that has ditched "hot mess express" for systems, streamlined processes and structure that ultimately hands the founder their time back. To recap, here's what they are, an...

Nov 06, 202337 minSeason 5Ep. 221

🌈 How to Make Instagram FUN Again With Britt Worthington, The Social Britify

Feeling like you need a five year bachelor degree in Marketing just to show up on Instagram? In today's podcast episode, Britt Worthington from The Social Britify ( @thesocialbritify ) is back to help you escape Instagram post-paralysis and get the visibility, attention and leads your business needs with a simple formula for reverse-engineering your content strategy (and finally stop overthinking it). She's on a mission to make Instagram fun again, and those vibes are CONTAGIOUS. I have personal...

Oct 30, 202336 minSeason 5Ep. 220

7 Ways to Make Consistent Income Without Burning Out

The NUMBER ONE problem online business owners want solved? "How do I make consistent income WITHOUT burning out? 🤔 How do I know? I surveyed 750 people recently, and after running the results through Chat GPT; it TOLD me that this was the top problem by a long shot. So! In today's podcast episode, I am sharing with you 7 ways to build a business that gives you consistent, steady income without sacrificing the values you started it for in the first place (like more time, freedom and happiness). ...

Oct 23, 202336 minSeason 5Ep. 219

Why I Decided to Create a Membership

Lifestyle Business School is officially here! 🎉 This is a complete business operating system ⚙️ for building an expertise-based online business to the lifestyle business sweet spot. Here's the catch... It’s a different offer to anything I‘ve created before. After our podcast episode this week showing you a sneak peek behind the scenes at our brand new offer, I thought some of you may be wondering WHY. So in today's BONUS podcast episode I'm going to spill the beans on why I decided to create a ...

Oct 20, 202324 minSeason 5Ep. 218

Introducing Lifestyle Business School ⚙️ Nitty Gritty BTS and Sneak Peek Inside 👀

We've launched a BRAND new offer! Lifestyle Business School is officially here, and this podcast episode is a sneak peen behind the scenes at the offer, the "why" behind it aaaand everything you might be wondering about our pivot, the program and whether it's for YOU! Peek the sales page here , and register for the free masterclass where we break down the full lifestyle business operating system here . ➡️ Lifestyle Business School is currently OPEN for FOUNDATION MEMBERS with special pricing and...

Oct 16, 202347 minSeason 5Ep. 217

📈 Why Compounding is the Secret to a Freedom-Based Business

Let's talk about the power of compound interest in ALL areas of your life - and especially, for those seeking a freedom-based business that leverages and divorces their time from their value. Compounding is a financial concept that involves earning returns not only on the initial (monetary) investment but also on the accumulated (monetary) interest or gains over time. Example: Let's say you invest $10,000 today, and each year you earn 10% interest. In year one, your total earnings is $1,000 on y...

Sep 11, 202330 minSeason 5Ep. 216

Which Expert "Type" Are You, And Are You Building the Right Model for Your Type?

PRE PS. Dream and Design - our 100% free (this one time) four week business model program for those who want to design or redesign a clear and compelling vision for an expertise-based online business that feels wildly aligned. We kick off NEXT WEEK on September 12th - register here , join the 1,500 already registered! ❌ Not all expertise-based businesses are built the same. First, though, let me define what I mean by expert business: It's a leveraged expertise-based online business that can be d...

Sep 04, 202329 minSeason 5Ep. 215

Designing Your WILDLY ALIGNED Expert Business: Here's What It Takes

PRE PS. BIG NEWS! I'm launching my upcoming program for FREE ( for now! ) It's called Dream and Design - it is for current and aspiring expertise-based online business owners who want to design or redesign a clear and compelling vision of an online business that achieves their version of the Lifestyle Business Sweet Spot. Register here to take a step closer to YOUR Lifestyle Business Sweet Spot. Let's get straight into it. A sustainable lifestyle business requires wild alignment. Here's seven ty...

Aug 28, 202339 minSeason 5Ep. 214

Five “Not-Money” Goals to Obsess Over For a Simple, Sustainable Lifestyle Business

THE "YOU'RE NOT SUCCESSFUL IF YOU'RE NOT MAKING A MILLION DOLLARS IN TWO SECONDS" RHETORIC NEEDS TO STAAAAHP. Like, right now. The comparison-itis on the online space is RIFE right now -- which is totally fine if it was a healthy comparison of someone a few steps ahead with a realistic backstory, giving an honest account of their business journey. It's NOT fine, however, when we're all starting to hold ourselves up to an "ideal" of million dollar years, million dollar launches and million dollar...

Aug 21, 202341 minSeason 5Ep. 213

My Business Story Year By Year [Part 2/2]

Let's continue with our walk down memory lane. If you haven't listened to or read part one of this series where I walked through my first and second year in business (including exactly how much revenue I made), you can do that HERE . In today's podcast episode, we are recapping years two to five in business, and all of the challenges, wins and lessons along the way. Let's go! In part 2 of my business story, we discuss: ✔️ Year Two - 2019 ✔️ Year Three - 2020 ✔️ Year Four - 2021 ✔️ Year Five - 20...

Aug 14, 202333 minSeason 5Ep. 212

My Business Story Year By Year [Part 1/2]

Let's take a quick walk down memory lane. My business is now five... coming on SIX... years in, and it's so easy to get caught up looking at someone a few steps ahead and wondering why you're not THERE yet. The intention of this podcast is to help you to remember to stop keeping score, tracking your time, and instead focusing on consistency and the long game. In today's podcast episode, I am walking you through part one of this series where I walk through each year of my business journey (includ...

Aug 07, 202348 minSeason 5Ep. 211

I Make More From This ONE Thing Than My Entire Corporate Salary (Hint: It's Not Courses)

Welp, it's that time of year again. End of financial year has just wrapped (in Australia), and it's time to reflect on the financial "year that was". From a financial perspective, it was our best in business yet. That wasn't the surprising bit, though. THAT came when I looked at the breakdown of my revenue streams... and realised that there was one very unexpected one that accounted for a good chunk of revenue. So much, in fact, that it represented MORE than my entire corporate salary in my very...

Jul 31, 202317 min

What's Draining Your Battery?🔋

Let's talk about the difference between the amount of TIME you spend on something, and the amount of ENERGETIC capacity it takes up. It's only recently that I have started to realise that there is a very big difference between the two, and have started optimising for energetic alignment as much as time. My Original Personal Effectiveness Process - Time Optimisation Every 90 days, I have ALWAYS completed a time audit. It's incredibly helpful for identifying where my time goes, and to optimise it ...

Jul 24, 202321 minSeason 5Ep. 209

Getting Your Head (and Expectations) Right

🤥 There are some WILD mis-truths, half-truths and flat out porky-pies 🐽 in the online business world. I get it, people use it to sell stuff... but in many ways it's harmful, it’s creating a culture of wildly misaligned expectations of the work involved in creating something great and it's causing people to feel like they are “failing” just because they aren’t having CRAZY unrealistic results in two second. The truth is? Misaligned expectations killed more dreams than failure ever did. In today...

Jul 17, 202316 minSeason 5Ep. 208

Attention is Currency: The Three C's of Standing Out in a Saturated Space 👑

PRE PS Next week, my friend and client Alyce from Bossy. Copywriting is hosting a free training for small business owners ready to write STAND OUT copy and content. This training is for any product or service-based business owner, freelancer or side hustler that wants to get more attention, make more money and stop staring at the screen every time you need to write a caption! Register HERE . IF YOU'RE NOT STANDING OUT, YOU'RE FITTING IN - AND FITTING IN IS VANILLA (when you verrrry much want to ...

Jul 10, 202349 minSeason 5Ep. 207

Planning Your Intentional Pause ⏸

Next week, I head to Europe for two and a half weeks. For one and a half of those at the start, I will still be working "in" the business. And for one (at the end), I will be completely off. I'm calling it the "pause". The semicolon. Not quite a full stop, but more? A re-set, re-alignment and re-examination. A time to stop and re-examine my old "yeses", and determine whether they still align today. Because that's all life is, isn't it? Our surroundings, circumstances, lives and businesses - all ...

Jul 03, 202328 minSeason 5Ep. 206

Personal Brand v Business Brand — How My Thoughts (And Social Handles!) Are Changing

Last year, I spent in excess of about $35,000 on a huge rebrand. The thought process was this —> I want to build a company. I have a team and I don’t want it to feel like it’s just about me. Stevie Says Social no longer aligned. And, at the time, all of those things were true. Still are, really. But over the subsequent months, my thoughts on how I want to position my business and personal brand shifted slightly AGAIN, and so in today’s podcast episode I want to share some of that nuance with ...

Jun 26, 202318 minSeason 5Ep. 205

Install These Instagram Systems to Streamline Your Social Media Game

Pre PS: My friend and client, The Social Britify, is running a 100% free training series next week called The Insta Overhaul, teaching you what's REALLY working when it comes to marketing on Instagram in 2023 - and specifically, how to use the platform to make a BIG IMPACT and SELL (whilst remaining as your most authentic self and avoiding total resentment towards the app). Sign up and check it out here . If social media feels like a chore, you likely don't have sustainable systems in place. In ...

Jun 19, 202347 minSeason 5Ep. 204

7 Strategies Working RIGHT Now on Instagram to Supercharge Your Growth

PRE PS. Launchpad is closing THIS WEEK - last chance EVER to join! Sick of wondering what on EARTH is working now on Instagram, and ready for someone to give it to you straight without wading through the muck? That's EXACTLY what I'm here for, and after experiencing a bit of a "lull" in my OWN Instagram game recently, I know I needed to bring someone that knows what's she's talking about on to help ME with what's working right now. Brittany Worthington is the founder of The Social Britify who yo...

Jun 12, 202348 minSeason 5Ep. 203

Mid-Year Checkpoint Part #2: Create a 12-Month Revenue Roadmap To Hit Your BIG Goals

PRE PS We have JUST unlocked access to our FREE, three part profit planning series especially for current and aspiring course creators ready to rock their next 6 months in business. Walk away with a simple, strategic plan for creating your own version of success in business and life with a flagship digital course. Get instant Access to Three Juicy Workshops + Planning Spreadsheets here . Last week, we shared with you that we are opening up FREE, INSTANT access to the Course Creator's Planning Wo...

Jun 05, 202324 minSeason 5Ep. 202

Mid-Year Checkpoint Part #1: Reset Your 2023 Vision

This week is a big week for me. After three BIG years of planning, construction and building.. and a couple of years of preparing before that, we are finally moving into our "dream home". This is the same home I put on my vision board when I started this business five years ago, and which I have systematically and strategically worked to have come to life. It's one thing to strategise, though. And it's entirely another to quite literally touch, feel and SEE the fruits of that strategic, aligned ...

May 29, 202327 minSeason 5Ep. 201

Missed Payments, Payment Plan Defaults and Cash Flow Crunches.. Let's Talk About It.

Let’s talk about cash flow, because ultimately? CASH is the lifeblood of every business under the sun. Recently, I have had a number of conversations behind the scenes with clients that are feeling challenged managing payment plans, failed payments and the resulting cash flow challenges in their business. In today’s podcast episode, we’re diving deep into payment plans, cash flow management and more. Online course and coaching businesses USUALLY offer payment plans as an option for students and ...

May 22, 202332 minSeason 5Ep. 200

Launch Debrief Revealed: Behind the Scenes of Launching a Multi-Million Dollar Program

Ever wanted a behind the scenes sneak peek into the launch process for a multi-million dollar online program? We've JUST wrapped our final ever group intake of our high level group coaching program Launchpad, with our sixth and final launch. Let's peel back the curtains and talk about what goes into the uber-successful launches you see online.. and, also? Why the "secret sauce" for success may NOT quite be what you think. The last EVER day for enrolments into our Launchpad group coaching program...

May 15, 202335 minSeason 5Ep. 199

The Two Step Formula for SOLD OUT SALES of your Online Course or Program

PRE PS : THIS WEEK on Thursday, we are hosting a very special LIVE private training where, for the very last time, we are sharing our complete methodology for a successful online course selling system that has a steady flow of highly qualified traffic and a well optimised and high performing selling system. If you've ever been curious to know about our process, we highly recommend that you come along here . There is NO obligation to join us in Launchpad if you just want to come along to the trai...

May 08, 202333 minSeason 5Ep. 197

Revealed: The Nitty Gritty of Running - OR Joining! - a Group Coaching Program (BTS of Launchpad)

PRE PS: Have you had "creating a leveraged course, group coaching program" on your "wish list" for far too long? If so, it's time to take action! We're currently enrolling for our VERY LAST EVER enrolment of Launchpad in a special six month container at a six month rate. We also a super special bonus for those that join us. To apply to find out more, and to get an invite to our upcoming LIVE private training where we will be sharing the COMPLETE roadmap for creating, launching and scaling a cour...

May 02, 202335 minSeason 5Ep. 196

Lifestyle Design: How I Am Intentionally Designing My Life for the Lifestyle Business Sweet Spot

"Lifestyle Design" is an interesting concept. Very practically, it refers to intentionally designing how you want to live your days, and designing your life FOR that. But, how do you ACTUALLY do it? The truth is, it's NOT an easy path. It requires you to get really honest with yourself, to make some hard decisions and sacrifices in the pursuit of the thing you most want... and then to do the work required to make it happen. "Lifestyle design' requires a conscious -- and sometimes uncomfortable -...

Apr 24, 202334 minSeason 5Ep. 195

200+ Clients, $2 Million+ in Revenue + Countless Client Results: We’re Sunsetting Launchpad! Here’s Why (And a VERY EXCITING Final Intake!)

April is a month of big, big news for The Course Cartel. And in the second big announcement in less than a week, we're sunsetting our FLAGSHIP group coaching program, Launchpad. I KNOW. Huge. Don't worry though, we will be finishing with a bang... with the opportunity to join us in a 6-month container for the very FIRST and LAST time ever! In today's podcast episode, here's the 411 on our big decision and how you can join us before we sunset Launchpad... for good! In this episode, we discussed: ...

Apr 17, 202322 minSeason 5Ep. 194

I Cancelled My Launch. Here's Why.

I was supposed to be launching Legacy, my high level program for established course creators, this week. But, I’m not. The reason is nuanced, but I wanted to share with you my thoughts in the event that it serves you, too. The intention of the Legacy program is to help established course creators to reach the Lifestyle Business Sweet Spot. It’s a mission that many of you aspire to, and I always want to be in integrity when selling something. And, the truth is? Right now, launching Legacy would m...

Apr 11, 202330 minSeason 5Ep. 193

Why Setting an Arbitrary Revenue Goal is Bad for Business

❌ Do not do this: Set an arbitrary and likely unrealistic revenue goal for your next 12 months (without any clear idea of WHY you’ve set it), burn yourself out hustling to achieve it and then wonder where it all went wrong. Here’s what I so often see: People under $100k a year setting $100k as their revenue goal. People over $100k setting $1m as their revenue goal. And 99% of the online business world selling their coaching and programs off the back of being a “6 figure” or “7 figure” business o...

Apr 03, 202318 minSeason 5Ep. 192

❣️ Business Diagnostic: 76 Questions to Diagnose the Health of Your Course Business

It’s true what they say: What got you here, won’t get you there. And, if you're a course creator that has already enjoyed that first sweet taste of success, it's NOT going to be the same “hustle to the top”, “doing allll of the things” mentality that is going to catapult you from where you are into a business that feels as good as it looks, supports the LIFE you want to lead, enjoys high profit margins and doesn't, on any level, burn you out. In today's podcast episode, we're sharing a few key p...

Mar 27, 202334 minSeason 5Ep. 191
Hosted on Buzzsprout
For the best experience, listen in Metacast app for iOS or Android