"I want a $100k launch," she said. "Can I do it?" My answer was simple, and it's the same answer I give to EVERYONE I work with: YES, you can. BUT you can't focus on the 100k to get there. Instead, you need to reverse engineer that dollar figure into KPIs - meaning, how much traffic do I need to reach that goal? And then do whatever it takes to hit that KPI. So often we WANT an outcome, and yet we either don't: 1) Know the metric we need to hit to take us there; or 2) REALLY commit to doing the ...
Mar 20, 2023•34 min•Season 5Ep. 190
❌ Newsflash: Productivity is keeping you stuck on the "working all hours" hamster wheel. The definition of productivity is, quite literally, the amount of output you produce. The more you can fit into a day, the more "productive" you are. And as someone juggling a lot, achieving peak productivity used to feel like the holy grail for me. "If only I could learn how to get more things done!" I used to think, "I can finally reach my endgame and FINALLY start working less!" Sounds good in theory, buu...
Mar 13, 2023•32 min•Season 5Ep. 189
Are you building a business to support the LIFE you want? If not, why not? There's no use chasing an arbitrary $1 million in revenue if you aren't CLEAR on why you want that amount, or exactly what it will take to get there. In today's podcast episode, we're sharing three things to consider when making the decision to intentionally design a business to support a LIFE that you love. In this episode, we discussed: ✔️ Setting a Personal Profit Goal; ✔️ The One Thing People Forget When Setting a Per...
Mar 06, 2023•30 min•Season 5Ep. 188
Revealed! A sneak peek into what day-to-day life looks like as a business owner, mother, partner and friend juggling all of the things! For anyone that has ever wished that they had a behind-the-scenes snapshot of what it's REALLY like to run this business, today's podcast episode is for you. This sneak peek is an insight into how I plan and execute my week. In this episode, we discussed: ✔️ The Season I Am IN and Maintenance v Growth Modes; ✔️ Day-To-Day Breakdown; ✔️ Managing Faults; ✔️ Health...
Feb 27, 2023•35 min•Season 5Ep. 187
A couple of years ago, I had a profound epiphany that changed my business and my life forever. At the time, my digital course business was rapidly growing, revenue was skyrocketing. Had more students than ever. On paper – I had achieved the success that I had thought I so desperately wanted. I should have felt happy, excited and full of pride. Here’s how I felt instead: 🚩 Tired, burnt out and over it 🚩 Like an imposter 🚩 Betrayed 🚩 Like a bad mama I carried guilt around 24/7 and wondered whe...
Feb 20, 2023•51 min•Season 5Ep. 186
REPEAT AFTER ME: DO NOT MANAGE YOUR BUSINESS BY LOOKING AT YOUR BANK ACCOUNT. Hands up if you're guilty of this! Here's what it looks like: Opening up your banking app. Taking a quick squeeze and using the "cash in the bank" to assess the "health" of your business. Making decisions on spend based on the figure you see. Rinse, repeat. It's normal for a LOT of businesses to operate this way. The truth is though? It's problematic, ESPECIALLY so, when you have a business that has inherently "lumpy" ...
Feb 13, 2023•34 min•Season 5Ep. 185
TRUTHBOMB: You DON’T have to scale your business to the moon (and in fact, the pursuit of doing so might be costing you dearly). Here's how to set yourself up for LIFE - both in terms of revenue, wealth and your TIME (aka the ultimate freedom) - and enjoy the ride along the way. In this episode, we discussed: ✔️ Stop listening to people with a completely different endgame to you; ✔️ Swap "scale" for "simplicity"; ✔️ Go deep, not wide; ✔️ Create very specific organic content; ✔️ Stay small and se...
Feb 06, 2023•29 min•Season 5Ep. 184
Who needs to get more eyeballs on their business without spending a cent? *Everyone raises hand * It's critically important, and even more so RIGHT NOW. Attention is currency, and the more you are able to command it, the more competitive you will be in the marketplace. From the very start of our business, we have relied heavily on organic strategies to grow our business. The power of doing so? 1) Increased Profit Margins: Having an organic audience means you can spend less on paid advertising --...
Jan 30, 2023•33 min•Season 5Ep. 183
Tough love-bomb 💘💣 Without authority, you will find it incredibly tough to sell. And without authoring content (literally, the “author” in authority), you will find it incredibly tough to build authority. It’s as simple (and as difficult!) as that. Think about the people that you buy from and work with online. Most likely, you decided to do so because you had developed a sense of rapport and trust with them through the content that they created and shared online. If you want a sustainable busi...
Jan 29, 2023•26 min•Season 4Ep. 156
Next up in our Podcast Best Of session, we revisit Why Starting THIS Podcast is BEST Thing We’ve Done — Ever (And What We'd Do Differently If We Were Starting Today)! Starting my podcast is hands down, without a doubt, the single most powerful and highest ROI marketing strategy I have ever adopted in my business. It is almost singlehandedly responsible for 40% of enrolments into our Launchpad program, and for the remaining 60% it is a significant warm up strategy for people who “found” us throug...
Jan 26, 2023•26 min•Season 4Ep. 157
First up in our walk down memory lane, we revisit for Podcast Best Of how our podcast makes us $8,300 an hour! “I don’t have TIME to start a podcast...” “The tech is overwhelming, I don’t know where to start...” “But what if I run out of topic ideas?” If you’ve EVER considered starting a podcast, it’s likely that one of these “buts” have stopped you dead in your tracks. And, I get it. In a world where we’re all frantically trying trying to run a business, maintain a social life, juggle family, d...
Jan 24, 2023•20 min•Season 4Ep. 158
No one wants a marketing plan, but EVERYONE wants to make more money, right? And even more so, they want to do it in a way that doesn't mean posting 132 Instagram stories, labouring for hours over their next Instagram post, wasting precious time trying to come up with content ideas and dropping BIG money on ads with no ROI to show for it -- right? And that, my friends, is the power of a simple, powerful marketing plan. So, let's breakdown the process we used inside of our own business this year ...
Jan 23, 2023•29 min•Season 5Ep. 182
Want to create custom, bespoke and BEAUTIFUL delivery experiences for my students to separate me from others in the industry, AND to create beautiful sales pages and assets to boot, too? KLEQ is an "all-in-one" course platform that is completely customisable from a design perspective, and enables you to create an ENTIRELY bespoke student experience for your courses and programs that look COMPLETELY unique to you. For just a few days, the KLEQ team are offering a $1 trial for 30 days, and (wait f...
Jan 16, 2023•27 min•Season 5Ep. 181
There are two ways to win at online business. One? Brute force. “Hustling” all of the hours. A focus on “being productive”. Being a good little “worker bee” and working long, hard hours to elbow your way into the success that you so desire.. The other? Working “smart”. Focusing on EFFICIENCY over productivity. Setting up structures, systems and automations to create a high profit margin digital business without a big team or long hours. Building out customer lifetime value and increasing average...
Jan 09, 2023•55 min•Season 5Ep. 180
A business, a baby, a rebrand, oh my! 2022 has been big, beautiful and bloody tough at times. In today's podcast episode, we are digging into this year's year in review, something that I do every year and which gives me an opportunity to reflect on the year. In this podcast, we cover: 👉🏻 Having a Baby 👉🏻 Rebranding the Business 👉🏻 Operational Elegance 👉🏻 Space 👉🏻 The Mental Load 👉🏻 Ghosting 👉🏻 Time With Babies 👉🏻 Launching TWO New Offers At Once 👉🏻 Investing and Building Person...
Dec 21, 2022•44 min•Season 5Ep. 179
The journey from brand new digital course creator to what we like to call the "Lifestyle Business Sweet Spot" -- earning $250k+ in profits, working 5-hour days with a clear calendar and a lean, remote team -- involves a number of distinct "seasons" and phases. As much as the online course industry would love to have you believe that you can launch an online course or program, put it on evergreen and sip margaritas on the beach, it doesn't quite work that way. The good news? It's SO possible for ...
Dec 14, 2022•1 hr 2 min•Season 5Ep. 178
Newsflash: Becoming a successful business owner (course creation included) takes courage, tenacity and grit. Helena Nikola, founder and creative director of Helena Nikola Interior Studio and Home Done Differently, is a Perth-based interior architect and designer creating multi-layered and emotive homes with her signature flourish of élan. The way Helena took learnings from her first launch to pivot into a $30k launch on the final day is proof of that (not to mention? Her launch ALSO cascaded int...
Dec 08, 2022•38 min•Season 5Ep. 177
"I want to create a digital course but I hate the idea of launching or showing up live!" "I'd love a successful course but I have a little one and I'm time poor!" "I'm not in a business niche.. do hobby courses even make money?" "I hate social media - can I still create a successful course?" If you have asked yourself ANY of these questions or had ANY of these thoughts, this episode with the lovely Mathilde Kien is MADE for you! Mathilde is a French teacher and podcaster. She's the host of the F...
Dec 06, 2022•41 min•Season 5Ep. 176
If you've ever coasted along, unsure when to finally take the leap and REALLY make the most of your life, Victoria's story will hopefully inspire you to get started without it taking a significant health event to put everything into perspective. In 2020, Victoria had a health scare that forced her to reprioritise the things that really mattered in her life and to finally make the waves of impact in the leadership space that would make a real difference. Victoria Brown helps new and emerging lead...
Dec 05, 2022•43 min•Season 5Ep. 175
If you've ever felt like your industry has too many rules or regulations to create an online course, that you don't have the time or that it's all too hard - you need Lucy in your life. Lucy Percy is an expert estate planning lawyer, and the founder of online law firm Head and Heart Estate Planning. Around the time Lucy joined Launchpad in December 2021, she was due to undergo huge changes and committed to prioritising creating a course SO THAT she could set her family up for the future and crea...
Dec 04, 2022•31 min•Season 5Ep. 174
Ever told yourself that you don't have the TIME to create an online course? What if you were to switch "I don't have time" for "I'm not making this a priority," and you were to see how that feels? That's exactly what Britt did when, 12 months ago, she committed to prioritising creating a course SO THAT she could free up more of her time in the long term. As a social media manager, Britt's time was capped - she didn't want to scale to be a big agency. With clients consistently enquiring about her...
Dec 01, 2022•42 min•Season 5Ep. 173
There is a real “trend” at the moment of creating offer after offer; course after course. At best, it’s a tired approach to “doing” an online education. At worst, it has the potential to cause reputational damage and operational chaos. Here’s why. 👉🏻 Multiple Offers Dilutes Focus 👉🏻 Multiple Offers Hinder Student Results 👉🏻 Multiple Offers Eradicate Leverage 👉🏻 Multiple Offers Confuse Your Audience 👉🏻 Multiple Offers Adds Complexity Full show notes for this episode can be found at: htt...
Nov 28, 2022•19 min•Season 5Ep. 172
You'd think that hitting $100k, or $500k, or $1 million in online sales would mean you've MADE it, right? I mean, all of your revenue goals have come true! You're awesome! You did it! Everything is PERFECT! Only... so often, that ISN'T actually the case. In fact, experiencing that "first taste" of success is often a dangerous place to be in. It's very easy at this point in your online course business to fall into the "trappings" of success, and commit one of what we like to call the "Seven Deadl...
Nov 21, 2022•19 min•Season 5Ep. 171
Welcome to the LIFESTYLE BUSINESS SWEET SPOT. Our new business brand, The Course Cartel, is hellbent on achieving it, in living in it, and in helping other like-minded, ambitious good humans live in it too. It's our ethos. Our unique approach to "doing" online business. Our mission. And now, the focus of our 2.0 Podcast, aptly ALSO named the "Lifestyle Business Sweet Spot". Today heralds the beginning of our new era as we introduce our NEW podcast to you, and just as importantly, our NEW busines...
Nov 14, 2022•27 min•Season 5Ep. 170
Well, this is (really) it. After today, Stevie Says Social as a brand is officially no more. It's been five years, a million cheers... and if I'm honest, a few tears. Anyone that has started a little business from a seed of an idea in their mind and a knowing feeling that they were made for more will resonate with me when I say that it's a mighty effort. At the beginning, it's exciting and exhilarating. You grow. You learn. You change. In many ways, it's the biggest lesson in personal developmen...
Nov 07, 2022•19 min•Season 4Ep. 169
"You need to build an audience of people to sell to!" Says every marketer, ever. "BUT HOW?!" I hear you cry. Building your audience - especially when you are just starting out - can feel overwhelming, frustratingly slow and plain difficult to do. Whether you're just starting out or you're looking to build a larger audience, it's useful to remember that EVERYONE starts from scratch. You. Me. Gary Vee. Joe Rogan. EVERYONE. We all started with zero followers, zero email list, and zero customers and...
Nov 02, 2022•24 min•Season 3Ep. 99
Next up in our Throwback Thursday session, we revisit How I Swapped Clients For Courses! "I don't have time...," says everyone, always. We're all busy. Ten busy. Throw a business and kids into the mix and you can dial that baby up to eleven and beyond. But there's one thing I know for damn sure: Doing the same thing over and over and expecting a different result isn't going to change that for you. Let's dive in to today's throwback episode! Full show notes for this episode can be found at: https...
Oct 26, 2022•37 min•Season 3Ep. 103
Growing an online course business is SIMPLE, but not EASY. If you want to supercharge the growth of your online business, there are FOUR core levers available for you to pull on. The secret to BIG success? Taking FAST action, knowing which lever to pull based on the data you receive from the action you take, and continually optimising. In today's podcast episode, we are breaking down the FOUR levers you can pull to supercharge the growth of your online course business. ✔️ Lever #1 - Lead Generat...
Oct 24, 2022•23 min•Season 4Ep. 168
Next up in our Throwback Thursday session, we revisit Why a $400k Sales Month Broke My Business, My Brain and My Bank Account! We’re gonna kick this one off with the big, fat elephant in the room. I mean, title. Namely, “WHAT DO YOU MEAN YOU MADE $400K IN A SINGLE LAUNCH?!” Well, dingbat, it means I made a $400k... ish... launch. In December 2020, I made $400k-ish (actually, it landed at $370k or so, and it certainly wasn’t “cash collected”, but it sounds sexy, right?) in the “foundation” launch...
Oct 19, 2022•40 min•Season 3Ep. 110
It's one thing to create an online course; it's entirely another to build the "business" behind it. Processes, team, finances, SOPs... all things I like to call "operational elegance". Because, the truth is whilst the gurus will tell you that an online course will give you freedom and flexibility, the REAL truth is that TRUE freedom comes from the systems, routine and operations that you build BEHIND it. In today's podcast episode, we cover what you need in place to build out the operational str...
Oct 17, 2022•34 min•Season 4Ep. 167
