First up in our walk down memory lane, we revisit for Throwback Thursday what FIVE things Successful Online Course Creators Have in Common! ❌ Unpopular opinion: Not EVERYONE is cut out to be a course creator (despite what the online gurus might tell you). In my experience, there are a number of attributes that define a successful online course creator. In this episode, we break down FIVE top attributes successful course creators share. ✔ Successful Online Course Creators do the work now, reap th...
Oct 12, 2022•23 min•Season 3Ep. 123
Ever wondered what it's like once you've "made it"? Well, let me tell you... New levels, new devils, as they say 👹 And let me tell you, there are a few things that I wish people had been real about before I embarked on my digital course business. Champagne problems, if you will, which I have always defined as those very real problems that come about as a BY-PRODUCT of something for which you are, in fact, extremely fortunate to be experiencing. And so, in today's podcast episode, I am sharing w...
Oct 10, 2022•32 min•Season 4Ep. 166
The secret to making $40k with our lazy course launch? Simply, this: A content plan focused on avoiding the "sea of same" 🐟🐟🐟 by continuing to create "commodity content" ❌, and instead sharing our unique perspective. The definition of "commoditised" is: "to render (a good or service) widely available and interchangeable with one provided by another company". Information is a commodity. Tips can be Googled. And if you're ONLY sharing content and tips, you're just another brand online. ...
Oct 03, 2022•15 min•Season 4Ep. 165
If there was ONE thing that I would class as "constant" in the Online Education industry, it would be change. Digital education is a billion dollar industry at the forefront of the "move online" movement that we have experienced in fast-forward over the past two years. With more people comes more opportunity... And also, more competition. The things that might have worked a few years ago, the "leeway" you may have had to do things "half-assed"... they're both gone. And for those of us in or cons...
Sep 26, 2022•32 min•Season 4Ep. 164
Polarity is a word that I have used a lot lately. It accurately depicts most of my days in business and in life. Life as an online business owner, in my current season of business, requires navigating the mental load of hundreds of humans on a daily basis. Clients, team, prospects... all of it. And with that comes polarity, which is the subject of today's podcast episode. Polarity is the term that I now use to define the fluctuating experiences that often all converge into one, on any given day....
Sep 20, 2022•27 min•Season 4Ep. 163
Asking for — and having the objective ability to hear — frank feedback from your clientele on your business and their experience with it is one of the BEST ways to improve and become the VERY best in class. Is it always easy? No. But is it oh so worth it? Abso-freakin-lutely. Especially in small business — where we personally invest our blood, sweat and tears into our offers — there can be a tendency to take everything very personally. One of the most freeing realisations though is that actually...
Sep 12, 2022•29 min•Season 4Ep. 162
Babies, toddlers, business, oh my! I’ve always said that running a business is the biggest lesson in personal development that you could ever undertake… but throw a 2-year old, a 4-month old, 100 clients and a founder with BIG dreams and high expectations of yourself, and you’ve got yourself a right ‘ol recipe for... well, a good time, actually! Betcha didn’t expect me to say that, did you? Because the RHETORIC is that is kids and business is HARD... and sure, I wouldn’t call it a walk in the pa...
Aug 23, 2022•24 min•Season 4Ep. 161
What do you do when you start to feel that your brand no longer reflects the evolution and growth of your business? When you start to feel, dare I say it, self-conscious when you’re asked about your business at a party, sure that the name “Stevie Says Social” will diminish your authority or how seriously you’re taken at networking events? When friends and family still ask you to try and help them get into their Instagram account, because your name still has “social” in it despite NOT teaching so...
Aug 15, 2022•22 min•Season 4Ep. 160
We’re not gonna lie — online business over the last year or two has required the navigation of some choppy waters, and it looks like the headwinds for ALL businesses (both online and offline, course-based and otherwise) are here to stay for a season or two. And, when things in the online business landscape are more challenging (think IOS changes, increasing ad costs and increased competition for attention online amid declining attention spans, interest rate rises, inflation and accompanying econ...
Aug 08, 2022•30 min•Season 4Ep. 159
“I don’t have TIME to start a podcast..” “The tech is overwhelming, I don’t know where to start..” “But what if I run out of topic ideas?” If you’ve EVER considered starting a podcast, it’s likely that one of these “buts” have stopped you dead in your tracks. And, I get it. In a world where we’re all frantically trying trying to run a business, maintain a social life, juggle family, drink enough water, text everyone back, stay sane, survive and be happy (PHEW); adding another ‘thing’ to the list...
Aug 01, 2022•21 min•Season 4Ep. 158
Starting my podcast is hands down, without a doubt, the single most powerful and highest ROI marketing strategy I have ever adopted in my business. It is almost single handedly responsible for 40% of enrolments into our Launchpad program, and for the remaining 60% it is a significant warm up strategy for people who “found” us through other means. We know, because we ask. In today’s podcast episode, I am going to give you a behind the scenes breakdown of the exact impact that podcasting has had o...
Jul 25, 2022•27 min•Season 4Ep. 157
Tough love-bomb 💘💣 — Without authority, you will find it incredibly tough to sell. And without authoring content (literally, the “author” in authority), you will find it incredibly tough to build authority. It’s as simple (and as difficult!) as that. Think about the people that you buy from and work with online. Most likely, you decided to do so because you had developed a sense of rapport and trust with them through the content that they created and shared online. Certainly, it is true for ou...
Jul 11, 2022•27 min•Season 4Ep. 156
Posting on social media is the LAST thing you should do. And no, I’m not about to get all “you don’t own your social media accounts” or any other boring, generic advice like that. What I quite literally mean, is that when you are building out and implementing your marketing strategy, the “posting on social media” bit should quite literally be the LAST thing you do when it comes to the order of when to action steps. If ALL you have currently done to market and grow your business has been to post ...
Jun 27, 2022•25 min•Season 4Ep. 155
Would you like to know what strategy Cat Skreiner used to double her best launch results? Cat Skreiner was already a successful course creator when she joined Launchpad in 2022, and had launched her flagship course multiple times before joining us. Cat explains the strategy she used to double her best launch results within months of starting Launchpad. Cat is an energetic business strategist and Human Design guide who works with heart-centred leaders and entrepreneurs seeking to embody their uni...
Jun 20, 2022•1 hr 5 min•Season 4Ep. 154
To sell a course, the right people need to see your offer. Period. Without eyeballs, there aren’t sales. Luckily, the process of GETTING eyeballs isn’t confined to a life spent slaving away on social media trying to build an audience. Because at the end of the day? Audience and leads are actually two very different things. Audience: A group of people to whom you deliver free content and thought leadership to. Leads: A group of people who express interest in your offer. An audience can help you g...
Jun 15, 2022•26 min•Season 4Ep. 153
Delivering a killer launch — you know, the ones you see online that feel flawlessly executed, that make you DROOL for whatever they’re selling and have you WAITING for them to throw open their doors and offer you their course or program - is both art and science. In reality? I liken launches like that to a beautifully serene swan.. gliding effortlessly across a lake, but underneath paddling like mad to bring it all together! The truth is, a great launch takes work, but once you have the system n...
Jun 14, 2022•23 min•Season 4Ep. 152
💣Truthbomb — the LAST THING YOUR FUTURE STUDENT NEEDS IS MORE INFORMATION. “Say whhhaaaa?!”, I hear you say. Yep, it’s true. In case you haven’t noticed, it’s currently 2022 and we are SWAMPED with more information than we can poke a stick at. Literally, just about everything we could ever possibly want to know is just a Google search away (I actually feel for the people who used to do pub trivia in 2004 before access to a mobile phone, so that they could cheekily Google the answer to every que...
Jun 13, 2022•20 min•Season 4Ep. 151
If you don’t have an offer that sells, you don’t have a business — you have a hobby. Full stop, end of story. Your offer is the most critically important element of your course business, and yet it is so often overlooked in favour of.. well, everything. Although sliiiightly exaggerated, here are some of the things we see: ❌ “I’ll spend two months creating my course; and then start talking on social media about the number of modules and lessons and then wonder why no-one is buying”. ❌ “I’ll liste...
Jun 12, 2022•27 min•Season 4Ep. 150
Want to know how Sherrie achieved our highest EVER launch result in her first digital course launch? Sherrie Storor holds the title for the highest conversion rate of any digital course that has been birthed through Launchpad. There are many qualities that are required to be a successful course creator, and boy does Sherrie embody them. Sherrie generously and authentically shares her experiences from the good, the bad and the unprepared in her course creation journey. Sherrie Storor is one of Au...
Jun 06, 2022•38 min•Season 4Ep. 149
One thing I know for sure? That we’re all busy. Overwhelmed. Madly trying to maintain a business, often raise children, juggle a social life, fit in self care, work on our personal development, post on social, build our digital empire.. and, phew. It feels exhausting just talking about. I’m no different. And yet, in the past month? I have onboarded two full time staff members in my business, onboarded 10 new clients, created 13 podcast episodes, created at least two social posts a week, run a bu...
May 30, 2022•24 min•Season 4Ep. 148
“BUT I DON’T FEEL LIKE IT TODAY!!!” - Says everyone, always, when their motivation wanes. But, what if we told you that being MORE motivated is the LAST thing you need when it comes to marketing your business? There are so many moving elements when running a business, from balancing your books, business plans, hiring staff members, financial planning and paying bills. Yet we never use the phrases “I’m not in the mood”, “I don’t feel like showing up today” or “I will once I find the motivation” w...
May 23, 2022•11 min•Season 4Ep. 147
Want a quick $10k cash injection into your digital product business? Stuck on how to make it happen without a big, fancy launch? I hear you. Sometimes, it can be hard to see the forest for the trees and objectively see the potential for more income sitting right in front of you! So, here are 13 lucky ideas for additional income to the tune of a few thousand dollars 💸 There’s nothing unlucky about these! 🐈⬛ 1. Create a Paid to Grow Offer 2. Add an Order Bump to Your Existing Offer 3. Add an Up...
May 16, 2022•21 min•Season 4Ep. 146
Worried about launching a digital product and hearing crickets? 🦗 Or perhaps you have launched in the past, and despite all of your hard work the outcome fell well below your expectations? The fear of launching-and-flopping is real, and it often holds us back from starting, or results in us ‘giving up’ far too soon. In today’s podcast episode, we’re answering the question — “My launch flopped — now what?” head on. Let’s do this. We will answer the following questions below: ✔️ Was The Launch AC...
May 09, 2022•23 min•Season 4Ep. 145
As a digital course and program creator with hundreds of people in my flagship program, Launchpad, and my digital courses combined, I have learnt a thing or two about the critical importance of setting boundaries over the past four years. For so long, I was a yes girl. I accommodated every client request, I ignored my own contract terms and conditions simply because I was asked to (or sometimes, low key threatened), I said “yes” to requests that meant saying “no” to family time, I made exception...
May 02, 2022•29 min•Season 4Ep. 144
Do you struggle to create content consistently? Have a habit of getting bursts of inspiration, and then fall off the hamster wheel entirely? Do you wonder how OTHERS manage to keep up with a consistent weekly content system when they’re juggling a million competing business and life priorities? Do you wish someone would just give you a simple damn system that works? In today’s podcast episode, I share the simple system we use inside of our business to create consistent, content that helps to sel...
Apr 25, 2022•31 min•Season 4Ep. 143
Do you KNOW you should be showing up on social media, but struggle to do it consistently? Several times over the past 18 months, that is the EXACT situation that I have found myself in. I know the Instagram rhetoric is to show up, be visible, blah blah.. but honestly? Sometimes it feels hard and heavy, and I think it’s okay to acknowledge that. In today’s podcast episode, I cover the six reasons that I have stopped posting on social media for fairly long stints multiple times recently. Here’s wh...
Apr 18, 2022•24 min•Season 4Ep. 142
Still blaming your lack of engagement, follower count or 'that damn algorithm' for the crickets chirping in your business bank account? We gotta talk ;) Give it to me straight — how many SALES did your current marketing efforts net you last week? Specifically. My guess? Either you have no idea, you’re not entirely sure because you can’t track it or, goose egg. Not ideal when the whole reason you’re ON social media is to get more clients, customers or students, right? If you ALREADY have social m...
Apr 11, 2022•30 min•Season 4Ep. 141
If you’re a service provider, coach, expert or course creator who needs a simple, effective system for effortlessly ascending your social media followers, email subscribers and audience into your offers, and finally generate the income and impact in your business that you desire and DESERVE to be making — this episode is for you. We walk you through the same strategy we’re now using within our own business to generate more leads than we can poke a stick at. First, you'll craft a no fuss, "TAKE M...
Apr 07, 2022•39 min•Season 4Ep. 140
Want sales? You need leads first. But, you already know that, right? So, you’re madly posting x3 times a week on Instagram, recording weekly podcasts and growing an email list of subscribers you desperately hope will one day buy. Little by little, your audience grows. Yay! But then, the next hurdle — MY LEADS AREN’T BUYING! Ahhh, yes. It’s a common conundrum. Like the course creator who spends $3,000 to build their list ahead of a launch — only to roll out a big, flashy launch and hear crickets ...
Apr 06, 2022•21 min•Season 4Ep. 139
“What is an ascension model, and why do I need one?” - said, well, basically no-one ever (because everyone is far too obsessed wondering how to get more engagement on Instagram). Well, everyone - it’s time to start asking better questions, because the truth is? An ascension model is HOW you take all of your fluffy followers and email subscribers (you know, the ones that you spend hours creating CONTENT for but who never actually buy your stuff?) and turn them into actual, paying customers. And t...
Apr 05, 2022•18 min•Season 4Ep. 138
