Kate Bradley Chernis is the Founder & CEO of Lately – A.I. that learns which words will get you the most engagement and turns video, audio and text into dozens of social posts containing those words. As a former rock 'n' roll dj, prior to founding Lately, Kate also owned a marketing agency which got Walmart a 130% ROI, YoY for three years. Listen to learn about how to approach your content using the Pillar Method, unlocking the power of long-form content for more engagement, and why your con...
Aug 15, 2022•32 min
Graham is the founder of the award-winning podcast agency Pikkal & Co., author and storytelling expert. Listen to learn about how to approach storytelling, how to weave it into your content, applying the 80/20 rule to your content, and why you should focus on finding your start before you find your why.
Aug 08, 2022•39 min
Use Podcasting To Increase Sales What if a few simple tweaks to your language, messaging or processes generated more sales through your podcast? My conversation with Sales Maven Nikki Rausch was full of golden tips including what to sell in your podcast, the art of relationship selling, how to create curiosity, and how to close more sales.
Aug 01, 2022•36 min
I was on pinterest recently and I was like where have I been, under a rock? It’s come a long way - video, Pinterest TV, idea pins and wondered - can podcasters use this to attract new listeners and drive business? So I asked Kate Ahl of Simple Pin Media (and host of Simple Pin Podcast) to the show. She shared sooo many actionable tips and insights and has inspired me to look at pinterest in a whole new way.
Jul 25, 2022•36 min
You see your peers guesting on podcasts, gaining authority, and growing their biz like gangbusters - what is their secret? I chat with Julie Fry of Your Guest Expert about podcast guesting, how to get on shows, why to hire a guest booking agency, and what to look for when you decide to work with one. Plus this is the first episode where I start sharing a favorite tool and a dad joke!
Jul 18, 2022•31 min
Deirdre Tshien is the Co-founder & CEO of Capsho, the world’s first AI-powered Podcast Copywriter, the host of Grow My Podcast Show and The Podcasting Entrepreneur, as well as the creator of Content Honey Traps. Listen to learn about the 7 hours rule, content hacking, and how to use Content Honey Traps to attract listeners like bees!
Jul 13, 2022•32 min
Ahhh the elusive podcasting ranking… where can you rank, does it really matter, and if it DOES matter, how can you boost your ranking to get more listens and in front of a larger audience? That’s why I chat with Adam Adams, who has helped clients rank in the top 1% of iTunes and other top charts. So let’s take a listen.
Jul 03, 2022•41 min
Launching and producing a podcast is more than simply editing audio files, creating images and show notes, and promoting it. There has to be more STRATEGY involved. It has to be strategic, intentional, and be a moving, living part of your overall marketing plan. There are certain foundational pieces that need to be created BEFORE you launch a podcast, in order for you to be able to grow your listener base, convert leads, land more clients, and grow your revenue.
Jun 27, 2022•24 min
Insights that you get from icons in the industry that have been around since the beginning is priceless. And my interview with Todd Cochrane, the CEO of Blubrry Podcasting (a podcast media company that represents 105,000 Audio and Video podcasters) will not disappoint. I love hearing about the growth and changes in the podcasting industry, but Todd also shares tips for growing your own podcast by analyzing the data, and what you should focus on as a new podcaster.
Jun 20, 2022•39 min
As a podcast host, there is a TON of work that goes on behind the scenes before you hit record and interview your guest. Between booking, getting their headshot, sending the guest the right material, it’s so easy for some important elements to slip through the cracks. Today I share my automated process to save time and money, and allow your guest to show up and wow your audience.
Jun 13, 2022•15 min
Do you have a targeted podcast interview strategy to profit at a higher rate? What if your guesting on the wrong shows, or your implementation is not serving your goals? Then you need to listen to this episode as I chat with Podcast Guesting Icon, author and founder of Interview Valet Tom Schwab. We covered SO much! Why podcast guesting is not the goal, how your why matters, tips on being a great guest, and how to get more ROI from your podcasting guesting.
May 30, 2022•41 min
Mike Cheng is the CEO and co-founder of the online video creation platform Lumen5. He joins Lyndsay to discuss the evolution of content, why podcasters shouldn’t ignore video, and how they can leverage the medium and platform in the best possible way.
May 20, 2022•27 min
Chris Hines is a podcaster, podcast monetization coach, and soon-to-be author. He helps podcasters of all levels monetize their show, regardless of the audience size. Listen to learn what to consider, where to focus, and what to do to find, attract and get sponsors for your podcast.
May 16, 2022•31 min
Michelle Prince is a motivational speaker, author, and owner of Performance Publishing Group. Listen to this episode to learn what soundbites are all about and how using them in the way you communicate is going to make your podcast interviews memorable.
May 09, 2022•26 min
It’s obvious you need a microphone to record and launch a podcast BUT what you may not realize are all the OTHER tools that make a podcast a breeze to create and promote, so today I’m going to share all my secret weapons in my podcaster toolbox to help you record, produce, promote and automate your podcast.
May 03, 2022•14 min
Danielle Marchese is a personal branding expert and host of The Brand Theory Podcast. She joins Leverage Your Podcast to discuss the pieces that make up the branding puzzle and what to consider and do to create a binge-worthy podcast brand.
Apr 25, 2022•32 min
You’ve guested on podcasts but you still feel like a best-kept secret and you haven’t gotten as many leads as you’d hoped. Plus, if you are like most entrepreneurs you are stuck each week on what new content to create. In this episode of the Leverage Your Podcast Show I’m going to share 7 Ways to leverage your podcast guesting for authority-boosting content.
Apr 13, 2022•14 min
Robert Plank, host of Market of the Day – podcast with 800+ episodes published – and author of WWHW, Why, What, How-to, What-If discusses how to get unstuck and use his WWHW framework for igniting your content planning and production.
Apr 13, 2022•34 min
Rob Greenlee is a podcasting veteran and Hall of Famer, with years of experience in the space. He joins the show to share what every podcaster should know about media hosts and podcasting platforms, as well as the future of podcast advertising, the professionalization of the podcasting space, and what to do to increase downloads and listener retention.
Apr 05, 2022•48 min
Nancy Juetten is a media visibility expert, author of Bye Bye Boring Bio, and host of the Podcast Visibility Lab. She joins the show to discuss how to be a savvy podcast guest, be media-ready and make sure that you provide the best experience as a podcast guest.
Mar 29, 2022•34 min
Lyndsay shares the podcast guesting tracking system that boosts your ROI – and goes over what you should focus on when it comes to tracking your podcast guest ROI, and tweaking what you do to get better results.
Mar 22, 2022•14 min
Andy Crestodina is a co-founder and CMO of Orbit Media, and a content marketing powerhouse! Listen as he discusses growing your podcast with collaborative content marketing, why social media influencer marketing isn’t always good, and how to optimize your podcast and content for more traffic, links and leads.
Mar 15, 2022•23 min
Pat Cheung is the CEO and Founder of PodInbox, platform that focuses on solving how podcasters can engage, grow, and monetize their fans. Listen to learn about what prolific podcasters succeed at doing when it comes to their audience, the “Pirate Metrics to Podcast Growth”, and how can you have your audience spread the word and support your show.
Mar 09, 2022•38 min
David Ehrlich is the Director of Publisher Success at AdvertiseCast and the Founder of PodGo.co, which was acquired by AdvertiseCast. Listen to learn about how to get started in podcast advertising, including the myths and misconceptions you shouldn’t believe, the different types of podcast ads, and the advantage you may have by hosting a “small” podcast.
Mar 02, 2022•34 min
Scott Murray is a content specialist with experience with radio and content strategy. During the conversation, he discusses being inspired by Ira Glass (even if he wasn’t a big NPR listener), mistakes to avoid making and practical things you can do to create a podcast that stands out.
Feb 23, 2022•32 min
Simon Thompson is a digital media expert and the founder of PodSeeker.co. He joins the show to discuss the differences and similarities between influencer marketing and PR, his 5-step framework to implement a podcast influencer marketing strategy, and how PodSeeker can help you with that.
Feb 16, 2022•27 min
Alex Sanfilippo is the host of the top-rated entrepreneurship podcast Podcasting Made Simple, and the founder of PodMatch.com and PodcastSOP. Listen to learn about why some podcasters stop podcasting, what to do when you’re starting out, how SOPs can help your workflow, and how PodMatch and PodcastSOP came to be.
Feb 09, 2022•29 min
Deb Coman is a content conversion strategist who empowers service-based business owners to create trust-building content that generates sales, referrals, and collaborations. Listen to learn how to create content people want, how to get others involved, and how to make every piece of content you create be as valuable as possible.
Feb 02, 2022•24 min
Samantha Lee Wright, podcasting expert, author, and host of the world’s #1 essential oils podcast, talks about how to create a podcast studio on a shoestring budget. Learn why you shouldn’t obsess over gear, what to consider when picking a new microphone, how to improve the audio quality of your recording space, microphone and software – as well as what to focus on when you’re just getting started.
Jan 26, 2022•29 min
Membership Mastery CEO Ryan Carruthers discusses how to use your podcast to build a profitable membership program. Listen to hear about the different types of membership programs you can launch, the benefits of having a podcast as a membership site owner, and how to leverage your show to get new members.
Jan 19, 2022•26 min
