Leveling Up with Eric Siu - podcast cover

Leveling Up with Eric Siu

Leveling Up is a weekly interview series with entrepreneurs and marketers on the latest in business and marketing. Learn actionable strategies & tactics on how you can make your business grow and mistakes to avoid during your journey. Learn from individuals who have founded billion dollar companies to best-selling authors. Entrepreneur and host Eric Siu also shares insights and learnings along the way.
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Episodes

The AI Email Strategy Marketers Still Don’t Know About with Larry Kim

Larry Kim shares how he perfected leveraging data and generative AI to create an email marketing strategy that can 10x your open rate at the Leveling Up Founders' event. TIME-STAMPED SHOW NOTES: [00:00] - Larry Kim's key insight on his business success journey. [02:26] - Larry Kim's expertise in using data and generative AI perfectly. [03:20] - Combining the best elements of inbound and outbound email marketing [05:20] - Here’s where you can get your data sources (not what you’re thinking) [06:1...

Sep 17, 202311 min

Why You Should NEVER Stop Building Your Personal Brand with Jasmine Star

Jasmine Star takes the stage at the Leveling Up Founders event, where she discusses her rise to success and the creation of her brand, starting from scratch TIME-STAMPED SHOW NOTES: [00:00] - Jasmine Star shares her humble beginnings [02:20] - What led Jasmine Star to withdraw from UCLA Law School? [03:10] - Jasmine Star's first 100k: How she made it happen [06:53] - How Jasmine Star became the CEO of a SaaS company [09:00] - How Jasmine Star started building her brand What should I talk about n...

Sep 13, 202312 min

Why You & I Don't Have 1M YouTube Subs (It's Not What You Think)

Eric Siu discusses strategies to enhance your YouTube videos, emphasizing the importance of storytelling and sharing effective best practices. TIME-STAMPED SHOW NOTES: [00:00] - Why your YouTube channel isn’t growing [01:00] - Why the first 30 seconds of your video is crucial [01:25] - How to make the best thumbnails for your video [03:00] - How to retain your audience with hooks and right moments [03:40] - Here’s how you can improve your YouTube’s click-through-rate [04:16] - Here’s how you can...

Sep 12, 202310 min

How To Build a Business with No Employees with Ian Blair

Ian Blair shares strategies for leveraging hiring agencies to achieve faster growth and cost efficiency. He also discusses the rapid growth of the e-commerce industry worldwide and offers valuable insights into best practices that you can learn from. TIME-STAMPED SHOW NOTES: [00:00] - Ian Blair shares his journey as an entrepreneur [05:00] - Finding a business with the fewest built-in constraints [05:46] - E-commerce is one of the fastest-scaling businesses in the world [06:41] - The commonality...

Sep 11, 202315 min

Leveraging the Most Valuable Audiences For Your Brand with Greg Lansky

Greg Lansky shares insights on capturing your customer's attention, brand and business building, and his personal entrepreneurial journey at the Leveling Up Founders event. TIME-STAMPED SHOW NOTES: [00:00] - Find niches with emotional intensity when building your business [02:46] - Here’s why these kinds of niches are valuable for marketing [04:00] - Greg Lansky shares an anecdote about capturing your consumer's attention [08:00] - Three ways you can get attention for your brand/product [10:30] ...

Sep 09, 202313 min

The Secret Global Network for The Wealthy

George Gammon talks about the power of information in the world of business at the Leveling Up Founders event. TIME-STAMPED SHOW NOTES: [00:00] - Do the richest people in the world have secret sources of information? [02:21] - The global intel network for the wealthiest players in business [03:23] - Here's how having access to information can provide you with an advantage in positioning your business What should I talk about next? Who should I interview? Please let me know on Twitter or in the c...

Sep 07, 20237 min

0 to 300K Sessions: Groundbreaking Mental Health Treatment? with Dylan Beynon

Dylan Beynon, CEO of Mindbloom, talks about why he started this company, the impact of Ketamine and MDMA therapy in our society, and how this industry is just going to grow bigger in the future. TIME-STAMPED SHOW NOTES: [00:00] - Know more about Dylan Beynon and his company, Mindbloom [02:30] - Why did Dylan Beynon start Mindbloom [06:22] - Dylan Beynon talks more about MDMA therapy [13:30] - Pricing and treatment programs that Mindbloom offer [15:30] - Dylan Beynon’s personal opinion on MDMA an...

Sep 06, 202339 min

How Much Do Newsletters Actually Make (Real Revenue Data)

Eric Siu discusses why newsletters are so effective for connecting and expanding your audience. He also shares tips on how to make money from them and offers best practices for growing your newsletter. TIME-STAMPED SHOW NOTES: [00:00] - How much do newsletters actually make? [00:20] - The potential of a newsletter business [01:00] - 10 newsletters that do $1M per year [02:30] - Here’s how you can monetize newsletters [03:14] - Using newsletter as a relationship platform with your audience [04:05...

Sep 05, 20237 min

What Deven Soni Looks Out For When Acquiring Businesses

Deven Soni shares insights from his personal experience and the valuable lessons he gained in business acquisition at the Leveling Up Founders event. TIME-STAMPED SHOW NOTES: [00:00] - The most common mistake in business acquisition [02:15] - Here’s how we got a customer database worth $2M dollars [03:20] - Don't acquire a company unless you know how to run it [05:03] - Why motivation is important in acquiring companies [07:17] - Why it’s easier to buy big businesses [08:20] - Here’s how you sho...

Sep 04, 202313 min

The More Professional Your Content Is, the Less Authentic You Are with Dan Fleyshman

Dan Fleyshman talks about how to effectively build your personal brand at the Leveling Up Founders event. TIME-STAMPED SHOW NOTES: [00:00] - Why authentic content is the way to go [03:00] - Don’t overthink your content creation strategy [04:30] - Why collaboration is the most effective way to grow on social media [06:23] - Why building your personal brand is crucial [07:58] - Personal brand is also about emotional attachment What should I talk about next? Who should I interview? Please let me kn...

Sep 02, 202310 min

How Blake Rocha Went From a Nobody to a $10M Content Creator From Being a Nobody

Blake Rocha talks about why you should create a brand and business around your lifestyle and not the other way around. TIME-STAMPED SHOW NOTES: [00:00] - Who is Blake Rocha (mrfourtoeighth) [03:11] - How did Blake Rocha become so successful in building his brand and business? [05:00] - Blake Rocha’s biggest regret when he’s starting to build his brand [05:53] - Creators don’t know how to monetize their brand correctly [06:36] - Creating a business around your content [07:09] - Build a business a...

Aug 31, 202310 min

Leila Hormozi's Controversial 5- Minute Hiring Method: Does It Work?

Leila Hormozi sits down with Eric Siu, sharing her expert insights on talent acquisition strategies, building a resilient company culture, and refining operations for peak efficiency. Drawing from her own experiences, Leila offers valuable advice to aspiring founders looking to make their mark in the business landscape. TIME-STAMPED SHOW NOTES: [00:00] - Leila Hormozi’s life and business update [04:43] - Leila Hormozi’s expertise in talent acquisition, culture, and operations [12:07] - This is h...

Aug 25, 20231 hr 5 min

What percent of revenue should you dedicate to hiring?

Listen to Eric Siu as he discusses why hiring the right people is essential for business growth. Learn how to build a successful hiring framework. TIME-STAMPED SHOW NOTES: [00:00] - Why your people are the foundation of your company [01:00] - When is the right time to hire new employees? [02:24] - Eric Siu talks about why delegation is crucial for Founders [03:51] - Read Scaling People by Claire Hughes Johnson [04:06] - Simplest hiring framework you should use to find the best players What shoul...

Aug 21, 20236 min

Alex Hormozi Was About to Lose Everything Until He Discovered This

Alex Hormozi sits down with Eric Siu to talk about his remarkable journey in the business world, sharing insights and wisdom gained through his experiences. Alex Hormozi provides valuable advice on business acquisitions, his playbook for scaling companies, and talks about his newest book ‘$100M Leads: How To Get Strangers To Want To Buy Your Stuff’. TIME-STAMPED SHOW NOTES: [00:00] - Alex Hormozi’s business model [09:00] - Playbook on scaling companies 10x [15:38] - Alex Hormozi’s advice for peo...

Aug 17, 20232 hr 1 min

Mastering Longevity and Abundance with Peter Diamandis

Eric Siu chats with entrepreneur, author, and visionary known for his pioneering work in space exploration and technology, Peter Diamandis! As the founder of the XPRIZE Foundation and Singularity University, he has dedicated his career to incentivizing innovation and shaping a future of abundance. Tune in to this awe-inspiring episode to gain a glimpse into the mind of a true visionary who continues to pave the way for a better, bolder future. TIME-STAMPED SHOW NOTES: [01:00] - Are we living in ...

Aug 16, 20231 hr 22 min

Focus vs. Experimentation

In this episode, Eric talks about why finding the perfect balance between focus and experimentation is crucial for sustainable growth in business. TIME-STAMPED SHOW NOTES: [00:00] - The difference between Focus and Experimentation in business [00:30] - Focus on your business that drives the most revenue [01:00] - Where can you have more organic reach while considering the challenges with SEO right now? [01:53] - Why should you focus on your niche when selling services [02:50] - When to know if y...

Aug 13, 20235 min

How To Actually Get Rich From Creating Content

In this episode, Eric talks about proven strategies to achieve wealth through content creation. TIME-STAMPED SHOW NOTES: [00:00] - How to earn 8 figures annually through content creation [00:15] - How Logan Paul’s Prime sports drink made $256 million in retail sales [01:07] - Why you don’t need a massive audience to do this [02:42] - MrBeast’s best practices in maximizing various monetization vehicles through his platform [03:26] - Why focus is still the key What should I talk about next? Who sh...

Aug 07, 20235 min

Elon Musk Just BLEW UP His $62 Million Rockets

In this episode, Eric talks about why Elon Musk blew up his rockets and reveals his visionary mission for SpaceX, delves into Elon Musk's mindset behind his extraordinary success and shares a life-changing tip for decision-making. TIME-STAMPED SHOW NOTES: [00:00] - Here’s why Elon Musk blew up his rockets [00:55] - What is Elon Musk’s vision and mission for SpaceX [01:52] - Elon Musk’s mindset and why he is so successful [02:40] - This tip will change your decision-making in life and business [0...

Aug 06, 20236 min

What Famous Creators Are Actually Like

Eric Siu shares insights into his experience at the Youtube Creator Event held in Las Vegas, where he interacted with well-known personalities like Graham Stephan, Rampage, and more. TIME-STAMPED SHOW NOTES: [00:00] - Youtube Creator Event BTS [00:40] - How much an OnlyFans creator makes a year [01:15] - Eric Siu met Rampage, the Best Poker Personality of 2022 [01:52] - Why content creators should learn more about business to maximize their audience [02:30] - How MrBeast maximized different mone...

Aug 05, 20236 min

How Much Your Favorite Creator Actually Makes - Numbers Exposed

Eric Siu shares his insights on the Linktree Creator Report and discusses the earnings of your favorite content creators from their platforms and more. TIME-STAMPED SHOW NOTES: [00:00] - Content creators don't earn a significant amount of money [01:38] - How much the top 1% of Youtube earn [02:54] - Content creator reported stress levels and how to handle it [04:05] - The future of content creators and how to succeed [05:20] - The most optimal formats you should use in creating content What shou...

Aug 04, 20238 min

The Social Posting Framework Used By Gary Vee To 10x Reach

Eric talks about the 2023 Content Framework that will 10x your growth. Learn how Eric's team produces massive content every day and why starting your own newsletter is crucial. TIME-STAMPED SHOW NOTES: [00:00] - 2023 Content Framework that will 10x your growth [00:18] - Quality vs Quantity on Content Strategy [01:00] - How Gary Vee produces his content [02:00] - Here’s how we produce massive content every day [04:00] - Why you should start your own newsletter [05:12] - Document every step of the...

Aug 03, 20237 min

ChatGPT is DONE. Time for AutoGPTs.

Eric Siu talks about the limitless possibilities of Auto-GPT for marketing and business. TIME-STAMPED SHOW NOTES: [00:00] - How Auto-GPT will change everything for marketing and business [00:40] - How you can use Auto-GPT to save you from subscription fees [02:05] - Running business development with AI to cut down expenses [03:15] - Use Auto-GPT to help you make practical decisions [05:40] - Launch events and build a billion-dollar network with Auto-GPT [07:00] - Is Auto-GPT Overhyped? What shou...

Aug 02, 20239 min

How To Easily Network As an Introvert

Eric Siu discusses his personal experience in cultivating billion-dollar, enduring relationships that transcend business, all while navigating the obstacles that come with being an introvert. TIME-STAMPED SHOW NOTES: [00:00] - Building a billion-dollar network as an introvert [01:00] - Why start your network by building a media empire [01:30] - Scaling my podcasts to 100M+ downloads [02:10] - How I build relationships with people beyond business [03:25] - Why launching your own event as an intro...

Jul 20, 20237 min

The 3 Types of Entrepreneurs (The First Will Kill Your Biz)

Eric Siu discusses various categories of entrepreneurs. Tune in to discover which type resonates with you. TIME-STAMPED SHOW NOTES: [00:00] - The Parallel Entrepreneur [00:16] - How Gary Vee is managing his multiple businesses and 1400 employees worldwide [01:15] - The challenges in running multiple businesses [02:27] - What is a Serial Entrepreneur? [02:44] - Is this a viable strategy for growing your business empire? [03:30] - The Repeat Entrepreneur [04:22] - What is the most ideal type of en...

Jul 09, 20237 min

Should you buy or build a business?

Eric Siu talks about the challenges and advantages between building and buying a business. TIME-STAMPED SHOW NOTES: [00:00] - Should you buy or build a business? [00:25] - What to consider when buying a business [01:20] - Why does buying a business have lesser risk than building one? [01:41] - The difficulties of buying a business [03:00] - The main question you should answer in business acquisitions [04:10] - The difficulties of building a business [05:15] - On delegations and working above the...

Jul 07, 20238 min

7 Fatal Blunders That Founders Make (Do These To Kill Your Biz)

Eric Siu talks about mistakes you should avoid, from onboarding to acquiring businesses, that can make or break your company. TIME-STAMPED SHOW NOTES: [00:00] - Business Mistake 101, Why entrepreneurs shouldn’t start a new business abruptly [01:17] - How you should work and lead people in your business [02:27] - Hiring mistakes you should avoid saving more time [03:50] - Why you shouldn’t hire people based solely on potential [05:19] - Bob Glazer’s Mindful Transition [06:16] - Should you spoil y...

Jun 16, 202310 min

The REAL Amount of Time It Takes to Build a 9-Figure+ Business

In this episode, learn from Eric Siu as he shares insights on long-term planning and unwavering determination in building a thriving business. TIME-STAMPED SHOW NOTES: [00:00] - What Do 9-10 Figure Companies Have in Common? [00:50] - Investing Tip #1: It’s about time in the market, not timing the market [01:35] - Here’s why building a huge business isn’t about the hottest trends [02:39] - Connect with 7-9 figure business founders through our mastermind [03:03] - What Koch Brothers Inc can teach ...

Jun 08, 20236 min

Founder Takeaways From An 8-9 Figure Mastermind in Europe

In this episode, Eric Siu shares his key takeaways from his immersive experience at the Founders Mastermind in Turkey. TIME-STAMPED SHOW NOTES: [00:00] - What Eric Siu learned during his Founder’s Mastermind in Turkey [01:50] - Business acquisition in 2023 [02:30] - Why companies are resetting and going back to basics [04:04] - Businesses are adopting AI faster than before. [05:01] - Should your company hire AI operators? [05:20] - Mastermind Tip: How we structured our roundtable discussion. [07...

Jun 02, 202311 min

How Disney, McDonald's and Michael Jordan Recovered From Their Business Failures

In this episode, Eric talks about how the most successful and influential people in the world went through hell too. TIME-STAMPED SHOW NOTES: [00:00] - The story of Walt Disney, from rejection to a multi-billion dollar company [01:36] - How Mc Donalds became the most successful fast food restaurant chain [02:18] - Why you should apply to my private founder’s mastermind? [02:47] - How I built my digital marketing agency Single Grain from zero to hero [03:44] - How Michael Jordan became the GOAT o...

May 24, 20237 min

Practical Google Bard Use Cases for Business (end of ChatGPT?)

In this episode, Eric Siu shares his insights on how Google Bard can revolutionize content creation and digital marketing strategies. TIME-STAMPED SHOW NOTES: [00:00] - Will Google Bard destroy Chat GPT’s growth rate? [00:47] - Google Bard’s amazing features and advantages [02:59] - How can you use Google Bard to create social media content [04:25] - Here’s how Google Bard can also do keyword research with real-time data [05:17] - Will Google Bard replace your existing content creation tools? [0...

May 18, 202311 min
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