Leveling Up with Eric Siu - podcast cover

Leveling Up with Eric Siu

Leveling Up is a weekly interview series with entrepreneurs and marketers on the latest in business and marketing. Learn actionable strategies & tactics on how you can make your business grow and mistakes to avoid during your journey. Learn from individuals who have founded billion dollar companies to best-selling authors. Entrepreneur and host Eric Siu also shares insights and learnings along the way.
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Episodes

How One Page Makes $1M+ Per Year With SEO (WHY SEO IS NOT DEAD)

In this episode, Eric Siu shares how one page can make $1M+ per year with SEO. TIME-STAMPED SHOW NOTES: [00:00] - Why SEO is not dying despite AI domination [01:15] - Why you should hang out with high-performers (the benefit of masterminds) [02:00] - How to rank on Google with strong domain authority [02:54] - Why keyword volume is not everything [03:29] - Check out my ad agency Single Grain to know more about SEO [04:00] - Why you should always update your content What should I talk about next?...

May 17, 20236 min

Interviewing 400 of the World's Most Successful People

Tune in to discover some of the most valuable business lessons that can elevate your career, as Eric Siu shares insights from over 400 highly successful individuals he's interviewed in their respective fields. TIME-STAMPED SHOW NOTES: [00:00] - I’ve spoken to over 400 billionaires and millionaires, here’s what happened [00:30] - How the most powerful people in the world like Elon Musk communicate [01:13] - Why their favorite book is Ben Horowitz’s “The Hard Thing About Hard Things” [01:50] - Che...

May 11, 20239 min

How to Hire Superstars So You Can Actually Scale (As A Founder)

Eric Siu delves into the critical importance of having a solid hiring framework and philosophy in place for your organization. TIME-STAMPED SHOW NOTES: [00:00] - Eric Siu talk about Philosophies and Hiring Framework for your business [01:14] - Why assessment is a crucial part of hiring Marketers, SEO managers, Designers, and more? [02:06] - The effectiveness of Adam Grant’s personality test for hiring people [03:40] - Why established core values for a company is important for recruiting talents ...

May 09, 202314 min

How to Use ChatGPT to 10x Your Productivity

Eric shares his process and top software that he uses to produce high-performing content. Tune in and don't miss today's episode. TIME-STAMPED SHOW NOTES: 00:00 - 3 Minute Content Marketing Hack 00:27 - How pillar pieces of content work 00:50 - Our content process and tools that we use 01:27 - Do you still need human editors when using AI content software? (ChatGPT, Jasper) What should I talk about next? Who should I interview? Please let me know on Twitter or in the comments below. Did you enjo...

May 05, 20234 min

Anthony Pompliano's Playbook for Monetizing Your Passion as a Content Creator

Catch Eric Siu in conversation with Anthony "Pomp" Pompliano, as they delve into the secrets of building and monetizing an audience. Don't miss out on today's video! TIME-STAMPED SHOW NOTES: 00:00 - Introducing Anthony Pompliano, Entrepreneur/Investor 07:27 - How to monetize your audience in every channel 14:16 - How do engagement pods work and should you do it? 19:23 - Anthony Pomp talk about “The Best Business Show” and the lessons he learned from it 25:59 - What social media should you focus ...

May 02, 202349 min

5 Secret Phrases That Will Drive An Avalanche Of SEO Traffic

Discover the key to unlocking a flood of organic traffic with these 5 secret phrases that can take your SEO strategy to the next level with Eric Siu. TIME-STAMPED SHOW NOTES: [00:00] - Should you rely on SEO keyword tools? [00:20] - 1. “Alternatives/Versus” how this SEO trick can increase engagements [01:00] - 2. Why do people always click on statistics? [01:37] - Third SEO Trick: Integrations [02:06] - 4. Templates (Making things simpler for your audience) [02:40] - 5. Here’s how reporting can ...

Mar 30, 20236 min

AI Marketing Tools That Will CATAPULT Your Growth

Here’s how AI marketing tools can revolutionize your marketing strategy and make your business soar. TIME-STAMPED SHOW NOTES: [00:00] - How AI image generators can help you market your brand easier [00:45] - Why Midjourney.com is one of the ideal tools for creatives [01:03] - Jasper.ai is a content platform that can help you overcome writer’s block [01:23] - If you have a podcast channel, Descript.com is the tool you’ll need What should I talk about next? Who should I interview? Please let me kn...

Mar 28, 20234 min

Should you build an audience BEFORE you build a business?

Eric Siu explores the question of whether it's essential to build an audience before launching a business. TIME-STAMPED SHOW NOTES: [00:00] - Why building an audience first will give you a lot of leverage [01:00] - How to start building a massive audience [03:34] - Maximize hiring experts to execute your media concepts [04:00] - Proof why attention and audience are GOLD What should I talk about next? Who should I interview? Please let me know on Twitter or in the comments below. Did you enjoy th...

Mar 23, 20237 min

Unorthodox YouTube Growth Hacks That Will EXPLODE Your Growth

Here’s how you can unleash your Youtube potential by using unorthodox growth hacks with Eric Siu. TIME-STAMPED SHOW NOTES: [00:00] - Here’s why your subscriber count doesn’t matter [00:55] - How you can keep your audience on the platform [01:24] - Should you translate your content into other languages? [01:42] - Short-form videos on the rise, here’s how you can adapt [02:02] - How email list can increase your Youtube engagements [02:15] - Likes don’t matter, here’s why What should I talk about n...

Mar 21, 20235 min

The 2 Best and WORST Investments That You Can Ever Make

Eric Siu emphasizes the importance of selecting the appropriate investments to attain financial success. Learn how prudent investments play a vital role in establishing lasting prosperity and gaining financial independence. TIME-STAMPED SHOW NOTES: [00:00] - Investing in Freelancing or Business [01:09] - Investing in self-growth and development [01:58] - The riskiest investment you shouldn’t make [02:30] - Investing in Liabilities What should I talk about next? Who should I interview? Please let...

Mar 16, 20236 min

This Is Way Bigger Than ChatGPT

Eric Siu talks about how GPT-4 will change the game for business and marketing. Tune in to find out how this language model is set to revolutionize everything for marketers! TIME-STAMPED SHOW NOTES: [00:00] - How GPT-4 will affect your marketing and business [00:50] - GPT-4 will 10x your Content Creation output [02:51] - How you can maximize this from a marketing standpoint [03:57] - Why Eric Siu thinks AI is overhyped but full of potential What should I talk about next? Who should I interview? ...

Mar 14, 20237 min

How AI Will Change The Future of Marketing Forever

AI is poised to change the game for marketers in ways we could have never imagined. Learn how it will shape the future of marketing forever with Eric Siu. TIME-STAMPED SHOW NOTES: [00:00] - Here’s how AI is making copywriting 10x easier [00:42] - What is Stable Diffusion AI? [01:14] - How AI’s Text-To-Video tools will change content creation forever [01:45] - Using AI for Visual Effects, samples [02:35] - The newest Open AI technology for you What should I talk about next? Who should I interview...

Mar 09, 20236 min

How I Threw a Slam Dunk Mastermind Event with a 9.8/10 Rating

A great mastermind event isn't just about sharing information - it's about creating an unforgettable experience that fosters connection, growth, and transformation. Discover how to do it right with Eric Siu. TIME-STAMPED SHOW NOTES: [00:00] - Here’s how I launched my own Founders Community [00:17] - Curating our A-list event speakers (Alex and Leila Hormozi, Neil Patel, Vanessa Lau, and more) [01:00] - Here’s how you can get an almost perfect rating for launching these events [02:20] - How you c...

Mar 07, 20235 min

7 B2B Marketing Trends for 2023 & Beyond

Transform your B2B marketing strategy and stay ahead of the competition with these 7 cutting-edge trends that are set to revolutionize the industry in 2023 and beyond. TIME-STAMPED SHOW NOTES: [00:00] - How to maximize LinkedIn organic reach this 2023 [00:30] - Podcast beats Youtube in terms of retention [00:50] - Why Twitter is the best place for you to hang out [01:16] - Youtube has the longest staying power potential of all platforms, here’s why [01:40] - How you can take advantage of the ris...

Mar 02, 20236 min

5 Skills That Will Get You a Marketing Job GUARANTEED

Eric Siu shares how you can secure a well-paying marketing position in 2023 TIME-STAMPED SHOW NOTES: [00:00] - Why copywriting is different from just writing [00:40] - Why you should still study SEO marketing in 2023 [01:07] - Mastering content creation will guarantee you a job this 2023 [01:37] - Why marketing automation is in demand right now [01:58] - If you understand how analytics and data work, you have a place in marketing What should I talk about next? Who should I interview? Please let ...

Feb 28, 20235 min

How To Get Clients on LinkedIn Organically

Learn how to take advantage of LinkedIn's organic reach in 2023 with Eric Siu. TIME-STAMPED SHOW NOTES: [00:00] - Why LinkedIn's organic reach is really strong right now? [00:40] - How to engage LinkedIn users effectively? [01:18] - What are engagement pods? [02:00] - Consistency is the key to maximizing LinkedIn’s algorithm What should I talk about next? Who should I interview? Please let me know on Twitter or in the comments below. Did you enjoy this episode? If so, please leave a short review...

Feb 23, 20235 min

Marketing Trends for 2023 & Beyond

Eric Siu shares the top marketing trends for 2023 that you should watch out for. TIME-STAMPED SHOW NOTES: [00:00] - How AI’s generative search will affect content marketing [00:52] - Jasper.ai is the ultimate copywriting tool for 2023 [01:08] - Maximizing short-form videos’ organic reach [01:26] - LinkedIn is here to stay [01:48] - Here’s how engagement pods work [02:11] - Why you should include Podcasting in your top priority this 2023 [02:30] - Media Company acquisition What should I talk abou...

Feb 21, 20235 min

How Paid Media Is Becoming Commoditized (And What To Do About It)

Eric Siu shares how marketing is becoming harder but why it’s actually a good thing. Tune in to find out! TIME-STAMPED SHOW NOTES: [00:00] - Marketing is becoming harder [00:47] - Diversify your creatives [01:02] - How to maximize your data to launch successful marketing campaigns [01:25] - Diversify your channel, here’s what it means [01:45] - Becoming a T-shaped marketer What should I talk about next? Who should I interview? Please let me know on Twitter or in the comments below. Did you enjoy...

Feb 16, 20235 min

How SEO Is Changing in 2023

Eric Siu talks about how SEO is changing and how you can adapt as a marketer. TIME-STAMPED SHOW NOTES: [00:00] - SEO is changing, here’s what it means [00:44] - How TikTok is replacing Google as a search engine [01:13] - Here’s how to survive an algorithm update [01:40] - AI content writers' impact on SEO What should I talk about next? Who should I interview? Please let me know on Twitter or in the comments below. Did you enjoy this episode? If so, please leave a short review here Subscribe to L...

Feb 14, 20235 min

Are masterminds a scam?

Eric Siu discusses the advantages and disadvantages of joining masterminds. TIME-STAMPED SHOW NOTES: [00:00] - What is a Mastermind and should you join one? [00:34] - Opinion: Entrepreneurs' Organization and Young Presidents’ Organization [01:37] - How you can benefit from joining these organizations [01:55] - Why you need to be cautious in joining Masterminds [02:40] - How to know if you’re joining a Mastermind that can help your growth [03:15] - How we created our own founders-only Mastermind ...

Feb 09, 20236 min

How Immutable Plans To Build a $1T Business

Today on Leveling Up, we sit down with a very exciting guest, the Co-Founder of Immutable, Robbie Ferguson! Immutable has quickly become a market leader in blockchain gaming and speaking to Robbie about his aspirations, strategy, and vision for the future, it's not hard to see why. In our chat, we hear from Robbie about the goal of creating a fairer ecosystem for gamers, his prioritization of creating games that people want to play, how Immutable is offering more rights to gamers, and why and wh...

Feb 08, 202334 min

How To Make Over $1M/Year As A Marketer (Guaranteed)

Eric Siu shares how brand building is the key to building a million-dollar company. TIME-STAMPED SHOW NOTES: [00:00] - How to cultivate your own brand, and where does it get your marketing business [01:17]- Marketing business blueprint to make over $1M/Year [02:02] - Being contrarian and consistent [03:45] - Use bold headlines and thumbnails, and prepare for more content experimentation [05:00] - Top organic social platforms this 2023 you need to dominate [06:57] - Building a brand gives you opt...

Feb 07, 202312 min

Find Your Marketing Agency Niche to Grow to $10 Million: An Ultimate Masterclass

Learn how to identify and take advantage of your edge to make a million-dollar marketing business with Eric Siu. TIME-STAMPED SHOW NOTES: [00:00] - Identifying Your Edge, A Lesson on Marketing Psychology [07:43] - Solidifying Your Brand, Messaging, and Positioning [15:39] - Finding Customers and Idea Validation [25:40] - How do you stand out? [28:12] - How to Create High Converting Offers? [38:53] - How to Price Your Offering Properly? [47:43] - Step-by-Step Guide to Optimize Leads and Conversio...

Feb 03, 20231 hr 9 min

6 Marketing AI Tools That Will Change The Game (Not ChatGPT)

Eric Siu shares the top 6 AI tools that will level up your marketing this 2023. TIME-STAMPED SHOW NOTES: [00:00] - AdCreative.ai will take your social media marketing to the next level [01:25] - Movio.la is the future of online video creation [02:14] - Make your meetings 10x better with Tome.app [02:52] - SEO.ai will help you create high-quality SEO content way easier [03:32] - Improve your Youtube videos with Magicthumbnails.com [04:03] - Jasper.ai is the content generator that will help you pr...

Feb 02, 20237 min

Start-Up to Scale-Up: How to Grow Your Digital Marketing Agency to $10M | PROVEN METHOD

Eric Siu shares the step-by-step ultimate guide to starting and scaling a successful digital marketing agency. TIME-STAMPED SHOW NOTES: [00:00] - Lesson 1: Great habits to have as a marketer [04:33] - Lesson 2: Lessons learned from my marketing journey [08:09] - Lesson 3: How to scale your agency [12:13] - Lesson 4: How to build the best team [17:27] - Lesson 5: How to hire A-player marketers [19:25] - Lesson 6: How to start an agency [22:46] - Lesson 7: What to measure as a marketer [25:34] - L...

Jan 31, 202335 min

Which Social Media Channel Is MOST Valuable At 1M Subs? (With Data)

Eric Siu shares his insight on Youtube as the most valuable social media platform at the moment. TIME-STAMPED SHOW NOTES: [00:00] - Why do most people think Youtube is the most valuable platform at 1M Subs? [01:15] - Why Top Creators are on Youtube [02:00] - Why Youtube is set to be the number 1 social media channel in the world? What should I talk about next? Who should I interview? Please let me know on Twitter or in the comments below. Did you enjoy this episode? If so, please leave a short r...

Jan 26, 20235 min

Why 'TGIF' is A Phrase That Will Kill Your Career

Eric Siu discusses how the TGIF mentality affects our career trajectory and how it distorts our view of life and work. TIME-STAMPED SHOW NOTES: [00:00] - How ‘TGIF’ can ruin your perspective towards life and work [01:00] - Why removing TGIF mentality is crucial for your career development [02:08] - Why I don’t believe in work-life balance What should I talk about next? Who should I interview? Please let me know on Twitter or in the comments below. Did you enjoy this episode? If so, please leave ...

Jan 24, 20236 min

Why I Pay $25,000+ To Attend Events Like TED

Eric Siu shares why you should consider investing and attending events like TED. TIME-STAMPED SHOW NOTES: [00:00] - Is spending your money on TED Events worth it? [00:45] - How these events can benefit your business [02:45] - The main reason why people choose to attend these educational events What should I talk about next? Who should I interview? Please let me know on Twitter or in the comments below. Did you enjoy this episode? If so, please leave a short review here Subscribe to Leveling Up o...

Jan 19, 20236 min

The Only Thing That Matters To Build A MASSIVE Audience

Eric talks about how the biggest creators on Youtube and other platforms built a massive audience that also made their businesses successful. TIME-STAMPED SHOW NOTES: [00:00] - How did Mr. Beast, Logan Paul, and other creators become so successful? [01:35] - Why building an audience before launching your business is the best strategy [01:54] - My biggest mistake as a content creator and entrepreneur What should I talk about next? Who should I interview? Please let me know on Twitter or in the co...

Jan 18, 20235 min

How To Hire A-player Marketers That Will Alter Your Trajectory

Eric Siu talks about how he makes his hiring process more efficient. Tune in to find out. TIME-STAMPED SHOW NOTES: [00:00] - Create a role scorecard to find the right people for the job [00:48] - Producing content can help you find amazing marketers [01:30] - Where to source amazing talents? [01:49] - Maximize your Social Media reach What should I talk about next? Who should I interview? Please let me know on Twitter or in the comments below. Did you enjoy this episode? If so, please leave a sho...

Jan 12, 20235 min
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