In this episode, Eric Siu discusses why Bill Gates said every company would eventually become a media company and what it means for marketers. TIME-STAMPED SHOW NOTES: [00:00] - How hard is it to build a Media Company? [01:23] - Repurposing content to different platforms (Content Sprouting Framework) [02:00] - Be prepared to invest and spend for this to grow [02:13] - Analyzing the quantitative and qualitative data from different social media platforms [02:40] - Advertise your company What shoul...
Jan 10, 2023•6 min
Eric Siu shares his insight into Microsoft's billion-dollar investment in OpenAI. TIME-STAMPED SHOW NOTES: [00:00] - Microsoft and OpenAI are joining forces, here’s what it means for us [01:10] - What is OpenAI and why Microsoft is investing $1 Billion dollars in them [02:21] - How Microsoft is planning to challenge Google search [03:44] - What this means for Google and us users? [05:02] - How GPT will 10x Bing’s system that will give more accurate result than Google Search [06:03] - Will this a...
Jan 05, 2023•13 min
In this episode, Eric Siu talks about how marketers can take advantage of ChatGPT’s full potential. TIME-STAMPED SHOW NOTES: [00:00] - How you can maximize ChatGPT to level up your marketing strategy [01:00] - Here’s how AI tools like ChatGPT can help you save more time [04:10] - This tool can also be handy for repurposing content [05:08] - How ChatGPT can improve the customer service experience of every company [08:30] - Can ChatGPT help you find sponsors for your brands and other funding ideas...
Jan 03, 2023•17 min
In this episode, Eric Siu talks about how you can grow your LinkedIn platform, and get your dream clients at the same time. TIME-STAMPED SHOW NOTES: [00:00] - How to blow your LinkedIn notifications [01:33] - Why the future is bright for Linked In in 2023 [01:46] - Reach out to people on the platform and give a good offer [02:32] - Aim for your dream clients you want to work with What should I talk about next? Who should I interview? Please let me know on Twitter or in the comments below. Did yo...
Dec 30, 2022•6 min
In this episode, Eric Siu shares why service businesses like marketing agencies are actually scalable. TIME-STAMPED SHOW NOTES: [00:00] - Services businesses are actually more scalable than other industry [00:44] - Why marketing agencies are great cash-flowing machines [01:15] - Marketing companies that are 9-figure businesses [01:57] - Focus is the key to success What should I talk about next? Who should I interview? Please let me know on Twitter or in the comments below. Did you enjoy this epi...
Dec 29, 2022•5 min
In this episode, Eric Siu shares his business and marketing plan template for 2023. TIME-STAMPED SHOW NOTES: [00:00] - How do we convert traffic better for different channels [02:55] - How are we planning to scale our Youtube channel next year [04:12] - How are we planning to grow our LinkedIn and Twitter [05:13] - How to drive your traffic to the right destination [06:11] - Creating a high-quality product is crucial [07:37] - Our funnel strategy for 2023 [09:10] - Our Marketing Agency goals nex...
Dec 28, 2022•17 min
In this episode, Eric Siu shares simple steps you can do that will make a big difference to your current conversion rates. TIME-STAMPED SHOW NOTES: [00:00] - Adding various payment options is a big difference (20% Conversion Rate increase) [00:32] - How to use exit pop-ups the right way [00:58] - Use personalization tools to improve user experience [01:10] - What is a check-out bump and how to use it? [01:33] - Refine and improve your headline and messaging What should I talk about next? Who sho...
Dec 27, 2022•5 min
Eric Siu talks about the pros and cons of Mastermind and if it’s really worth your money and time. TIME-STAMPED SHOW NOTES: [00:00] - The Pros and Cons Masterminds [01:09] - Meeting and doing business with like-minded people (CEOs, Entrepreneurs) [02:03] - Why do people pay big to join Masterminds [02:50] - Why joining multiple Masterminds isn’t a good thing [03:51] - Is the money and time you spent worth it [04:26] - Focus on long-term success and results What should I talk about next? Who shou...
Dec 16, 2022•8 min
In this episode, Let's talk about Web 3 Marketing Jobs you can explore before the year is over. Check out what interests you and might be a good fit! TIME-STAMPED SHOW NOTES: [00:00] - Why Community Manager can be your next job! [00:26] - Gen Zs are the best for this position (Social Media Manager) [00:40] - Being a Moderator can be easy if you’re from the Customer Support Field [01:00] - Looking For PR Role? You got no problem in Web3 [01:24] - Web 3 Companies still need Paid Media Managers! [0...
Dec 08, 2022•5 min
In this episode, I’ll talk about why now is the best time to start your own Podcast. Find out how Podcasting can help your business and other social media platforms grow as well! TIME-STAMPED SHOW NOTES: [00:00] - Podcast Ad Revenue is Higher! [00:20] - Why does Podcast have a higher retention rate? [00:47] - CPM is much better on Podcast [01:05] - You can repurpose podcast episodes for other social media platforms! [01:19] - Creating a podcast can help you create a relationship [01:46] - Podcas...
Dec 02, 2022•5 min
In this episode, I’ll talk about marketing and business lessons you can learn from FTX’s Collapse. Find out what went wrong and how you can avoid it! TIME-STAMPED SHOW NOTES: [00:00] - Collapse of the Top Crypto Exchange in the World [00:40] - It was a great start for FTX, What happened? [01:20] - Lack of Financial Discipline inside the Company [02:04] - How FTX is benefitting from Political Donations right now [03:40] - Why you shouldn’t underinvest in SEO [04:02] - Do your due diligence! [04:3...
Dec 01, 2022•8 min
In this episode, Patrick Campbell talks about pricing and retention strategies. His other topics include why companies should focus on people and culture development, and why values should be integrated into the hiring process! TIME-STAMPED SHOW NOTES: [00:00] - How entrepreneurs can overcome the fear that destroys your business growth [02:20] - Why companies should focus on Values, People, and Culture development [04:20] - The right attitude in solving conflicts within the Company [05:43] - Int...
Nov 30, 2022•14 min
In this episode, Erik Rivera discusses how he transformed his holding company into a media company. See how they managed to rank higher on Google and acquire more customers by maximizing SEO tools and tricks to the fullest! TIME-STAMPED SHOW NOTES: [00:00] - How Erik Rivera’s company use SEO to grow Customer Acquisition [01:30] - Building a Media Business [02:10] - Framework and Tools to build an Authority Media Site [04:45] - How to Rank #1 on Google (Google’s Initial Ranking) [05:38] - The Dig...
Nov 29, 2022•14 min
In this episode, I’ll talk about the hottest marketing tools that will make your job easier and more efficient. Whether it's collaboration software or content marketing tools, find what's best for you! TIME-STAMPED SHOW NOTES: [00:00] - Foreplay.Co will help you improve your ads! [00:24] - Collaborate with your creatives using Motion App for higher ROI [00:48] - Jarvis.ai is the content machine you need to improve your social media platforms [01:00] - Make your website relevant again with Answer...
Nov 17, 2022•5 min
In this episode, Kimberly Moffit shares her TikTok journey and what she learned to get a million subscribers. Find out what are the Key Things you should do to grow your account on the platform! TIME-STAMPED SHOW NOTES: [00:00] - Kimberly Moffit’s thesis on The Emotional Psychology of Entrepreneurs [01:50] - What Kimberly Moffit Learned from her Youtube Journey [02:46] - Why Kimberly Moffit thinks TikTok is the Future [03:50] - Content Creation’s Quality vs Frequency [05:17] - 3 Key Things You S...
Nov 15, 2022•12 min
In this episode, Sam Ovens, Co-founder and CEO of Skool and Consulting.com sits down with Eric Siu to talk about his business! Covered in this video are Sam Oven’s Mastermind, Why his education business is a community platform, and his take on Info vs SaaS! TIME-STAMPED SHOW NOTES: [00:00] - Sam Ovens discuss what’s happening with Consulting.com right now [03:00] - What Makes Skool a Community Platform? [04:56] - How much is the Mastermind and what are the qualifications? [06:00] - Why Sam Ovens...
Nov 08, 2022•15 min
In this episode, I talk about how we're rebuilding our Youtube channel with significant improvements and changes. Learn how to get your videos on YouTube recommendations to get more subscribers with this Youtube algorithm hack! TIME-STAMPED SHOW NOTES: [00:00] - Youtube Algorithm Want Me to focus on Marketing Content and Topics [01:00] - Maximizing ads to get more Direct Traffic and Pop Up Recommendations [01:18] - Keep your Youtube viewers engaged! [01:37] - Youtube Shorts will help you gather ...
Nov 03, 2022•6 min
In this episode, we chat with Chris Do, Founder, and CEO of The Futur, to talk about leveling up your personal brand and building influence. Chris unpacks what it takes to build a strong and impactful brand that resonates with your audience. TIME-STAMPED SHOW NOTES: [00:00] - Personal Brand & Building Influence with Chris Do, CEO of The Futur [00:20] - Marty Neumeier’s definition of branding: a gut feeling that a person has about a product, service, or organization. [02:20] - Understanding w...
Nov 01, 2022•16 min
In this episode, I’ll talk about what are the things you should do to 10x your Digital Marketing Agency. Find out what to consider when building your own marketing team, and why developing the right company culture is a must! TIME-STAMPED SHOW NOTES: [00:00] - How to 10x Your Digital Marketing Agency in 2022 [00:20] - Hire experienced people that can commit to the vision of your Marketing Agency [01:37] - Building and developing the right company CULTURE [03:12] - How to run your business in an ...
Oct 27, 2022•7 min
In this episode, Codie Sanchez talks about why Content Business is the new leverage you need to utilize and how to maximize every social media platform to convert your audience and 10x your profit! TIME-STAMPED SHOW NOTES: [00:00] - Building a 10M Monthly View Content Machine with Codie Sanchez [01:43] - How Business Titans Use the Four Types of Leverage [02:23] -What is the new type of leverage and how to utilize it? (Building a content business) [03:40] - Retail Investors vs Private Equity Inv...
Oct 26, 2022•16 min
Animation is a notoriously labor-intensive process and making a quality feature-length animated film can take years. It also requires countless hours of training to become a competent animator. But what if you could bring the power of animation to anyone who has a smartphone? That is the vision behind immi.io; a revolutionary new platform that empowers users to become animators using only their facial expressions! In today’s episode you’ll hear from immi.io co-founder Josh Robbins about the crea...
Oct 25, 2022•36 min
In this episode, I’ll talk about marketing lessons and helpful tips from my 8 years of Digital Marketing Agency experience. Learn what are the most effective strategies for launching and running your own agency! TIME-STAMPED SHOW NOTES: [00:00] - 8 Years of Digital Marketing Agency Lessons in Under 8 Minutes [00:54] - Why pricing is crucial for Marketing Agency? [01:12] -Charge for Marketing Strategy [02:04] - Run your business on an ‘Operating System’ [02:26] - Focus on your Marketing NICHE [03...
Oct 20, 2022•7 min
In this episode, Leila Hormozi, Co-CEO of Acquisition.com talks about what are the things you should know and prioritize when building a company. TIME-STAMPED SHOW NOTES: [00:00] - How do you scale a business? (Tips from Leila Hormozi) [01:41] - What do you look for in potential hires? [03:27] - What’s Leila Hormozi’s greater vision, and how she ties it with Alex Hormozi as Co-CEO? [05:13] - What are the common challenges for us entrepreneurs? [07:30] - How do you define and develop company cult...
Oct 18, 2022•15 min
In this episode, Neil Patel and I answer some questions from the Leveling Up Mastermind Event we launched. TIME-STAMPED SHOW NOTES: [00:00] - Mastermind - Neil & Eric Q and A [03:09] - How to Launch a Podcast? [05:27] - Neil and Eric’s Outlook on Ecommerce Right Now [09:09] - Hiring The Right Person For Business(Tips from Eric Siu and Neil Patel) [15:41] - One of the biggest mistakes entrepreneurs make [17:17] - How do you delegate effectively to your team? Leave Some Feedback: What should I...
Oct 17, 2022•23 min
In this episode, Vanessa Lau shares her secrets about how she successfully built her Youtube Channel with over 600,000 subscribers. Find out how these tips and tricks can help you grow your Youtube exponentially! TIME-STAMPED SHOW NOTES: [00:00] - How Vanessa Lau built her Youtube Channe [01:22] - How to make your videos on Youtube get recommended more [01:40] - How AB Testing can help your Youtube Channel grow [02:49] - Is longer videos on Youtube better than shorter one? [03:55] - This trick w...
Oct 14, 2022•10 min
In this episode, I’ll talk about how you can start a Digital Marketing Agency in 2022! Find out how to get your FIRST client and what are the best tools and platforms you can use when building your brand for the first time. TIME-STAMPED SHOW NOTES: [00:00] - How to Start a Digital Marketing Agency in 2022 [00:20] - This beginner trick will help you acquire clients! [01:14] - How to find and determine your NICHE? [01:38] - Do research on other Marketing agencies! [01:51] - Launch your company web...
Oct 13, 2022•7 min
In this episode, I'll teach you how to start an NFT marketing agency from scratch. Learn why and how you should specify your ideal client profile, how referrals impact business growth, and why working with post-launch clients makes more sense as a Marketing Agency. TIME-STAMPED SHOW NOTES: [00:00] - How to Start a Reputable NFT Marketing Agency from Scratch [00:18] - Think about what you’re good at! (Web 3 development, Web 3 Marketing, Web 3 Design) [01:07] - How to get involved with Web 3 proje...
Oct 08, 2022•9 min
In this episode, I will talk about why LinkedIn is one of the best platforms right now for organic reach, especially in B2B marketing. Learn how to go viral in just 1 post with these simple tips! TIME-STAMPED SHOW NOTES: [00:00] - How I got 344,654 impressions from one LinkedIn post [01:19] - How to go viral on LinkedIn Tips and Tricks: 1. Spiky Point of View [01:51] - 2. Simplicity in marketing will always win [02:10] - 3. Create a story and 4. End it with a question! [03:05] - 5. Use an analyt...
Oct 07, 2022•7 min
In this episode, I’ll talk about fast, and simple SEO tips that can help you grow your traffic. Find out what are the best tools to use and how to rank higher on google with 1 simple trick! TIME-STAMPED SHOW NOTES: [00:00] - 12 Simple, Fast SEO Tips That Are Easy To Implement [00:10] - How to make your website better using these tools! (ahrefs, SEMRUSH) [00:22] - Content and Links Tips for better SEO strategy [01:24] - Why updating your content will get you more traffic! [01:44] - How to make yo...
Oct 06, 2022•6 min
In this episode, I’ll talk about how you can level up your traffic and revenue. Find out what platforms are strong right now in terms of organic reach and how can you get up from being stuck on poor click-through rates, and low engagements by doing these marketing strategies! TIME-STAMPED SHOW NOTES: [00:00] - 10x Your Traffic & Revenue By Doing This [01:00] - How did Eric Siu grow his podcast to million downloads a month? [02:25] - How to trade impressions with other Podcast channels [03:30...
Oct 05, 2022•13 min
