Most legacy HR software is complicated, costly, takes forever to get up and running, and worst of all seems to neglect one of its primary concerns – people. Zenefits changes this by bringing everything HR into one radically simple app, including the human element. Today we chat with Kevin Marasco, CMO at Zenefits about its unusual growth story, while also digging into his accidental journey into marketing as well as his favorite hobby – ultra-marathons! Kevin starts out by telling us how he swit...
Jul 27, 2020•19 min
Are you looking for creative ways to monetize your audience? Even if you have a small audience and are just starting out, these tips can help you think outside of the box and start generating revenue from your efforts.
Jul 23, 2020•6 min
Acquiring new customers is one thing, but keeping them is entirely another. Today we have Sunil Thomas on the show to speak about his company, CleverTap, a leading customer engagement and retention platform that helps brands maximize user time value. CleverTap tracks groups, segments, and data, and helps brands use it to market to their customers. For Sunil, what makes CleverTap unique is that they take a holistic view of customer retention by serving four categories: behavior analytics, segment...
Jul 22, 2020•19 min
Do you think you deserve a raise? Great! Here's how you can actually negotiate to make it happen!
Jul 21, 2020•12 min
Joining us on the show today is multifaceted, entrepreneur's entrepreneur, Jim Mckelvey! Jim is currently developing his project, Invisibly, which aims to revolutionize the ways that consumers interact with advertising on media platforms. He is also the co-founder of Square and has started seven companies in total! His recent book, The Innovation Stack is compiled through his experience and research into what has allowed the most successful companies to create their own lane, and in it, he notes...
Jul 20, 2020•37 min
If you hustle hard enough, is it worth it? Only to a point. Tune in to this episode as we discuss how you can out perform almost anyone with leverage, not hustle. What is leverage in the first place, and how does running a smart business give you more leverage? In this episode we'll find out!
Jul 16, 2020•7 min
We are joined on Leveling Up today by Aaron Hirschhorn, the founder and CEO of Gallant, a new company specializing in regenerative medicine for pets! They aim to help pets have a better and longer, high-quality life and they are providing this through stem cell banking and therapy. Aaron explains how this is an untapped section of the market and how he has applied the ongoing research into stem cells to help pets and their owners! He gives us some examples of how their service works, which begin...
Jul 15, 2020•20 min
Yesware is an all-in-one sales software that provides users with everything necessary to prospect, schedule meetings and follow up, all from the comfort of the inbox! Here to talk about the company and his role as CEO is Joel Stevenson! Yesware has raised $47 million as well as acquiring a host of companies along the way and we wanted to bring you the lowdown on how they have done it all. We hear from Joel about his journey from SVP of Sales to COO of Marketing and finally to CEO of the company!...
Jul 14, 2020•18 min
What does it take to build wealth? In this episode, Eric shares his insight on the many stages of wealth and how to climb the ladder to the next stage. Discover why products and software can be more lucrative than services, and why the harder the level is, the bigger the reward will be!
Jul 14, 2020•9 min
Today on Leveling Up we welcome Andrew Fischer from Choozle. Andrew is the co-founder and CEO of the company and he shares some of their story and what makes the business tick. Choozle is a digital advertising software platform that leverages detailed consumer data to power programmatic advertising campaigns across multiple platforms. They do this through one, intuitive interface and this model has proved very successful for Andrew and his team, having raised over $14 million since they began wo...
Jul 13, 2020•18 min
we discuss four underrated SEO strategies that will help you boost your organic traffic. Updating your content and keywords, removing old dates from your URLs, and using power and pillar pages effectively will all contribute to reviving your organic traffic. Tune in to hear about the tools that will get you to your traffic goals. TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: 4 Underrated SEO Plays That Will Double Your Organic Traffic. [00:39] Upgrade your content regularly. [01:01] Consider y...
Jul 10, 2020•8 min
Zapier CEO and co-founder, Wade Foster, joins on us on Leveling Up today to discuss his business, remote work and the vital importance of building a company culture! It became apparent to Wade quite early on in the journey of Zapier that if they were going to grow in the right way and continue to scale what they were doing, a well-suited company culture was necessary. This led to the development of their ethos and core values and these steps have served the company immensely in recent years! We ...
Jul 08, 2020•29 min
You don't need a college degree to make 6 figures, even during this year's uncertain times.
Jul 07, 2020•8 min
Offering a SaaS product that services agriculture presents unique challenges for growth and today we chat with Allison Kopf, CEO of Artemis, about what this process looks like. Artemis is a cultivation management platform that enables growers to manage people, processes, and compliance all in one place while creating a virtually risk-free operation. Allison starts by telling us about her background in energy and what drew her obsession towards enterprise-level management and infrastructure in th...
Jul 06, 2020•20 min
In episode #1432, we are going to be giving you seven game-changing tools for marketers on a budget. This great session covers Eric and Neil’s famous self-made tools for optimizing traffic and SEO, getting more views on YouTube, tightening up your copy, and so much more! Tune in and find some tools that should accelerate your growth and which you can either get for super cheap or better yet, absolutely free! TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: 7 Game-Changing Growth Tools for Markete...
Jul 03, 2020•6 min
With the explosive proliferation of SaaS products, it can be difficult to keep up to speed with developments such as pricing trends. While there are review sites for products, these have largely become an extension of marketing and sales rather than objective information for customers. Capiche is looking to turn this model on its head, and CEO, Austin Petersmith, joins us to share insights into the exciting platform. Capiche is a secret society for SaaS products, showing pricing data for a varie...
Jul 01, 2020•21 min
Today, we are going to talk about seven Jeff Bezos frameworks that will supercharge your growth. These are frameworks that not a lot of people talk about, but when you think about business growth, when you think about longterm business, Amazon is the perfect example of that. No matter how much crap people talk about Amazon.
Jun 30, 2020•9 min
How many CEOs are running a million dollars a month, ad to webinar? Tanner Chidester is one of them and he joins us today to talk about qualifying calls and what it’s like grossing $12 million annually at 28 years old. Tanner is CEO of Elite CEOs and Fit Warrior, two high ticket coaching businesses that offer one on one mentorship in the fitness and entrepreneurship spaces. We hear from Tanner about how he went from playing D-I football to dropping out of college to pursue entrepreneurship follo...
Jun 29, 2020•22 min
Today we share the ultimate checklist for selling high-ticket products and services. Some of the benefits of higher price points are that you have more flexibility and margin for making mistakes, and you should use this to your benefit. Tune in to hear the array of benefits to hosting a webinar and where to learn how to structure them for maximum benefit! TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: The Ultimate Checklist for Selling High-Ticket Products and Services. [00:35] Don’t think that...
Jun 26, 2020•6 min
2020 is full of unpredictability. This is a long term strategy that is almost guaranteed to build growth, if you can implement it. Product Led Growth has worked extremely well for companies like HubSpot. How can you apply it in your own business?
Jun 25, 2020•5 min
Not enough people in the SaaS world are customer-obsessed, but Derek O’Carroll, CEO of Brightpearl is changing that, and he joins us today to dive into how. Brightpearl is a scalable retail operations platform designed specifically for high growth multi-channel retailers wishing to automate and integrate their e-commerce and accounting operations. Derek got into startups in the 90s and while Senior Vice President of Global Field Sales and Marketing for Norton under Symantec he was responsible fo...
Jun 24, 2020•23 min
Everbowl is a superfood brand, headed up by their inspiring founder and CEO, Jeff Fenster. Jeff joins us on Leveling Up today to talk about his amazing business and the impressive growth it is experienced in its young life. Jeff unpacks the idea of relationship capital, a concept that has made a huge impact on his success and how he goes about his work. We hear from him about his formative years and how his original plan to be a sports agent did not pan out in the way he initially imagined. Now ...
Jun 22, 2020•32 min
We speak about how your mental health affects your marketing and how to keep it healthy. Having the right mindset is so important for being effective and jumping on opportunities when they arrive, especially at a time like this. Tune in and hear some great hacks for optimizing your well-being, from setting a cap on daily calls to meditating, journaling, and a whole lot more! TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: How Your Mental Health Affects Your Marketing and How to Keep It Healthy. ...
Jun 19, 2020•8 min
We have spoken before about the ways in which writing and publishing a book can help you grow your business and authority. It sits alongside other tactics such as hosting a podcast, starting a blog, or creating a YouTube channel. Our guest today is a great example of the power of publishing! We are so happy to have the best-selling author of six books and CEO of Self-Publishing School, Chandler Bolt join us to talk about how you can put your thoughts and experiences into the form of a book and h...
Jun 17, 2020•24 min
We have a true legend of digital marketing on the show today. Rich Schefren has done a lot in the marketing space, to put it lightly! He is a pioneer of the modern marketing world and has been a mentor to many of the most famous young faces doing interesting things right now. We are so excited to speak to Rich today as he breaks down his experience in this episode that is absolutely brimming with information. Rich packs so much wisdom into each answer, and his decades of expertise become so appa...
Jun 15, 2020•39 min
Here are give you three actionable lessons every marketer can learn from Tim Ferris! We talk about how Tim’s success can in part be attributed to his experimental nature, use of data in the content he produces, and willingness to keep learning! Tune in and hear what you can learn from Tim Ferris today! TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: Three Actionable Lessons Every Marketer Can Learn From Tim Ferris. [00:32] Experimenting and building a brand by consistently marketing those experi...
Jun 12, 2020•5 min
Gary Vaynerchuck has been innovating on different marketing strategies for years. But how does all that translate to tactics you can apply to your own business? In this bonus episode, we learn 7 things that Gary Vee does exceptionally well and if you take even one of these tactics and apply to your own business you can see incredible results!
Jun 09, 2020•9 min
Today we are very excited to bring you a conversation with the originator of the Ask Method, Ryan Levesque! Through his company bucket.io, Ryan provides businesses with the powerful weapon of the quiz funnel and he is here to explain exactly how this works. Ryan lays out a reminder of how powerful data is and the ways in which quizzes can provide your business with data and leads in a completely unique way. He shares the universal application of this approach and many examples of how his methods...
Jun 08, 2020•40 min
It is often said that niching down and making your offer specific to a particular need and section of the market is the key to success. Rick Carlson, our guest today believes that this idea is still under-appreciated. Rick is the CEO of SharpSpring, an all-in-one marketing automation platform that has experienced great success in its young life. We hear from Rick about his career in the marketing sphere, what he has chosen to give his attention to and the events leading up to the founding of Sha...
Jun 01, 2020•17 min
In a world that seems almost fully-focussed on online and digital marketing, it may come as a surprise to some that physical means are still used to grow companies and for them to become known. PostcardMania is a very successful company in this line of work, using direct mail marketing to help their clients get the word out on their offers. They are a really great example of how older techniques and styles of marketing can still work in a contemporary context. The company was founded 21 years ag...
May 25, 2020•24 min
