Leveling Up with Eric Siu - podcast cover

Leveling Up with Eric Siu

Leveling Up is a weekly interview series with entrepreneurs and marketers on the latest in business and marketing. Learn actionable strategies & tactics on how you can make your business grow and mistakes to avoid during your journey. Learn from individuals who have founded billion dollar companies to best-selling authors. Entrepreneur and host Eric Siu also shares insights and learnings along the way.
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Episodes

A Look Inside the Data Focused Growth Model of SaaSOptics with Tim McCormick, CEO | Ep. #356

When it comes down to it, SaaS businesses are valued on their ARR, but surprisingly, some still choose to manage the metrics and analytics that come as a byproduct of their order to cash process themselves. What they need is a platform, because having a single source of truth that drives all these metrics can’t be understated. Today’s guest is Tim McCormick, CEO of SaaSOptics, a platform that provides this very service. Specifically, SaaSOptics is a subscription management platform that provides...

May 18, 202025 min

How HubSpot Leverages the Freemium Model for Explosive Growth with Kieran Flanagan, VP of Marketing | Ep. #355

HubSpot has grown into one of the most credible names in the marketing and sales game in the last few years and we are lucky enough to have Kieran Flanagan, their VP of Marketing on the show today! If you listen to this podcast it is more than likely you know a lot about HubSpot already as we often refer to them, as happy customers of the company and having had a few of their team on the show already. The focus of today's conversation is Kieran's work on the freemium project at HubSpot and the i...

May 11, 202028 min

How you can destress by doing this (smart!)

Recently, a couple of entrepreneur friends (+ their families) did something genius that I thought I'd share. Everything is negotiable. During times where the economy is practically shut down, you can find deals in almost every sector. Whether it's booking a great AirBnb to get a peaceful getaway or getting discounts on that software you always wanted to try, these tips will help you destress and enjoy the moment.

May 07, 202019 min

The unfair advantage you can gain TODAY

There are only two types of entrepreneurs right now: The fearful and the excited. I spoke to over 98 entrepreneurs recently and those are the two buckets that instantly stuck out. And it makes sense: people are afraid of losing their businesses right now. Think about all the restaurant owners that spent 20+ years putting their blood sweat and tears into the business. Or the store in the shopping mall that has had no choice but to close it doors. Many of those entrepreneurs are paralyzed by fear ...

Apr 30, 202018 min

Expert Conversion Strategies and Traffic Secrets from a $200M Company with Russel Brunson, CEO of Click Funnels | Ep. #353

Today using funnels for conversions seems like a vital part of marketing your products but so much of that is thanks to our guest for today, Russel Brunson. Russel is the CEO of Click Funnels, a SaaS product that provides everything you need to market, sell, and deliver your products and services online through funnels. Click Funnels is approaching $200 million in revenue and they haven't raised a cent in venture capital, so our conversation with Russel today is mostly about the funneling strate...

Apr 27, 202024 min

The Case To Create 'Old Content' - Should You Do It? | The War Room with Eric Siu

Should you create content in today's climate? In today's episode Eric talks about how to deal with imposter syndrome and how to build a habit around making content. During these unprecedented times, Eric is opening up a live Q+A to help you protect your mental clarity and grow your business. You see, it doesn't matter how good you are at marketing and sales if your mind isn't screwed on right during turbulent times. If your mind isn't screwed on right, you're screwed. Your mindset will affect yo...

Apr 22, 202019 min

Doubling Down Instead of Shutting Down with Nathan Barry, Founder and CEO of ConvertKit | Ep. #352

ConvertKit is one of the biggest success stories of the 2010s online business world. Today we are joined by their founder and CEO Nathan Barry! Nathan started ConvertKit after realizing the value of email marketing and the ways in which companies were missing important parts of the service he envisaged. We get to hear about this part of the story, leading up to the beginnings of the company and then the early successes that they experienced after launching. A completely transparent company, Nath...

Apr 20, 202029 min

LU 350: How Remote Staffing Company BELAY Makes Hiring Virtual Assistants a Breeze with CEO Tricia Sciortino

Today on Leveling Up we are joined by the CEO of BELAY, Tricia Sciortino! BELAY is a virtual staffing solutions company that provides clients with the assistance they need in order to grow. Tricia was recently promoted to the role of CEO after 9 years in the COO position at the company, having been the first employee of BELAY in 2010! We talk about working remotely and the benefits this has offered BELAY's clients and, indeed, BELAY themselves. Tricia talks about what an exciting journey it has ...

Apr 06, 202017 min

LU 348: How Christina Stembel Bootstrapped An Online Flower Business to $32M Revenue

Today we have Christina Stembel, the founder and CEO of Farmgirl Flowers, joining us. After years of trying to raise capital, Christina realized that the only way she could retain the integrity of her business vision was to bootstrap the company – and it paid off in a big way. Being a female founder, she came up against the many implicit biases around women-owned businesses and failed to get the investments many other male-owned companies pulled off without showing any results. Today, Christina ...

Mar 23, 202020 min

A Look Inside One of the World's Fastest Growing SaaS Companies

Hey everyone! Today, I share the mic with Ismael Wrixen, group CEO of FE International, the market leader in the sale of SaaS, e-commerce, and content businesses. Ismael is a returning onto the show to fill us in on recent developments at FE. Tune in to hear Ismael talk figure jumps in revenue and deals, why the firm prefers using a cash on success pricing strategy over retainers and the quantity ratios and strategy differences between FE’s handing of deals in E-commerce, SaaS, and content space...

Mar 16, 202028 min

How Close Became a Successful Product-Market Fit from the Start

Hey everyone! This week, I share the mike with Steli Efti, Founder and CEO of Close, an inside sales CRM. Tune in to hear to learn the kind of feedback you should be looking for, how to ensure the best product-market fit and how Close relies on content marketing and podcasting to help them grow and be successful. Click here for show notes and transcript Leave Some Feedback: What should I talk about next? Who should I interview? Please let me know on Twitter or in the comments below. Did you enjo...

Mar 15, 202020 min

How to Successfully See Returns on Your SEO Investments

Hey everyone! Today, I share the mic with Liam Martin, founder of three companies: Time Doctor, Staff and Running Remote. Tune in to hear how long you should expect to wait before seeing success from your SEO efforts, how to build a remote team at scale and how Liam is able to balance running his three companies. Click here for show notes and transcript Leave Some Feedback: What should I talk about next? Who should I interview? Please let me know on Twitter or in the comments below. Did you enjo...

Mar 14, 202017 min

Warren Buffet Likes Companies That Have This One Trait

What is it about companies that not only survive, but grow to be super powers? Tune in to hear Eric Siu dive into what Warren Buffet looks for before investing in a company and how you can apply it to your business. Click here to watch the full YouTube video Leave Some Feedback: What should I talk about next? Who should I interview? Please let me know on Twitter or in the comments below. Did you enjoy this episode? If so, leave a short review here. Subscribe to Growth Everywhere on iTunes. Get t...

Mar 12, 20208 min

What You Need On Your Resume to Get a 6-Figure Marketing Job

Are you trying to land a 6-figure marketing job? Tune in to hear Eric Siu reveal what he (and other CEOs) like to see when scanning a resume. Apply these tips to your job application process and you will not be disappointed. Click here to watch the full YouTube video Leave Some Feedback: What should I talk about next? Who should I interview? Please let me know on Twitter or in the comments below. Did you enjoy this episode? If so, leave a short review here. Subscribe to Growth Everywhere on iTun...

Mar 10, 20206 min

Why It's Important to Incorporate Love in Everything You Do

Hey everyone! Today, I share the mic with Kamal Ravikant, a VC, author, mountain climber, and has served in the army! We are lucky enough to have him on the show to share some of his wisdom about the startup game and beyond. Tune in to hear Kamal’s fascinating life story, why he decided early on in his career that he preferred starting companies rather than joining someone else's vision and how his desire for a better kind of investor led him to the role of VC. Click here for show notes and tran...

Mar 09, 202024 min

How Jason VandeBoom Scaled His Small Team to Become a $70M+ Company

Hey everyone! Today I share the mic with Jason VandeBoom, founder of ActiveCampaign. ActiveCampaign is a customer experience automation platform that has been around for over 15 years! Tune in to hear Jason give insight on how to scale a team at a small company, where to find outside funding and how he was able to find the right product-market fit, which led to ActiveCampaign’s long-term success. Click here for show notes and transcript Leave Some Feedback: What should I talk about next? Who sho...

Mar 08, 202016 min

How Intercom Solved the Problem of Communicating with Customers

Hey everyone! Today, I share the mic with Des Traynor, Co-Founder and Chief Strategy Officer at Intercom. Intercom solves a problem that many companies grapple with – how to communicate with and support their customers who need quick feedback while they are busy using an application. Tune in to hear Des explain what makes Intercom different from their competitors’ products, what they learned from their biggest marketing blunders and why they emphasize the importance of live events (as well as tw...

Mar 07, 202021 min

The Highest Paying Digital Marketing Skills in 2020

Are you working towards making six figures as a marketer? Tune in to hear Eric Siu explain what digital marketing skills you should master if you're looking to land a high-paying marketing job. Click here to watch the full YouTube video Leave Some Feedback: What should I talk about next? Who should I interview? Please let me know on Twitter or in the comments below. Did you enjoy this episode? If so, leave a short review here. Subscribe to Growth Everywhere on iTunes. Get the non-iTunes RSS feed...

Mar 06, 20206 min

How To Do Content Marketing The Right Way in 2020

Is your content marketing strategy not working? Are you spinning your wheels making sales content that nobody is seeing? Digital marketing is changing so fast in 2020 it's hard to keep up. Tune in to hear Eric Siu share his powerful content marketing tips that enable his small team to produce tons of content - across multiple platforms. Click here to watch the full YouTube video Leave Some Feedback: What should I talk about next? Who should I interview? Please let me know on Twitter or in the co...

Mar 05, 20209 min

How To Get A High Salary Marketing Job in 2020 (Guaranteed)

Can you earn six figures in marketing? Absolutely! There's a different mindset required to land a high paying job in marketing. Tune in to hear Eric Siu share his favorite tips on starting a marketing career, plus how to become indispensable. You'll have to put in a lot of work and gain some experience, but if you get to this level, finding a position that pays you top dollar should be no problem. Click here to watch the full YouTube video Leave Some Feedback: What should I talk about next? Who ...

Mar 03, 20209 min

How to Plan Strategic Growth For Your Company

Hey everyone! Today, I share the mic with Jay Baer, someone who has been in digital marketing since it was invented. Having been there since the start, his insights and expertise that come with 26 years of experience are unrivaled. He has not only started five multi-million-dollar companies from scratch, but is also the host of four podcasts and the author of several best-selling books. Tune in to hear his company’s strategic approach to company growth, why being scared is a sign you are doing t...

Mar 02, 202027 min

How to Market a Unique Product When There's No Current Product-Market Fit

Hey everyone! In today’s episode, I share the mic with Hubert Palan, the Founder and CEO of productboard, a product management system that helps you understand what users need, prioritize what to build and rally everyone around your roadmap. Tune in to hear how productboard winning the TechCrunch Startup Battlefield competition helped the company skyrocket, Hubert’s advice for those who want to create spectacular products and how he was able to familiarize people with a completely new concept. C...

Mar 01, 202020 min

How Writing a Book Can Accelerate You Past Your Competition

Hey everyone! In today’s episode, I share the mic with book marketing genius and author Dave Chesson, Founder of Kindlepreneur and Publisher Rocket. Tune in to hear some of the pitfalls Dave sees with new authors, strategies you can take you to the next level and the kind of credibility that writing a book can give you to skyrocket your professional career. Click here for show notes and transcript Leave Some Feedback: What should I talk about next? Who should I interview? Please let me know on T...

Feb 29, 202024 min

How To Double Your Sales With These Unconventional Tactics

Are you using generic cold email outreach scripts and tired of not getting results? Tune in to hear Eric Siu share some of his favorite sales strategies that will help you close more deals and get your dream customers. Click here to watch the full YouTube video Leave Some Feedback: What should I talk about next? Who should I interview? Please let me know on Twitter or in the comments below. Did you enjoy this episode? If so, leave a short review here. Subscribe to Growth Everywhere on iTunes. Ge...

Feb 28, 20208 min

How To Grow A Podcast to 1 Million Monthly Downloads

If you have a podcast, or are thinking of starting one, and want to grow to 1 million monthly downloads, this episode is for you. Tune in to hear Eric Siu share his strategies on growing a podcast audience. These tips will help you sidestep a lot of the mistakes Eric made when starting his podcast and help you achieve record results. Click here to watch the full YouTube video Leave Some Feedback: What should I talk about next? Who should I interview? Please let me know on Twitter or in the comme...

Feb 26, 20207 min

How We Make $1M A Year From Our Podcast

Can you make money with podcasts? You bet! Podcasts are a great source of revenue for creators and a great platform to advertise for brands. Tune in to hear Eric Siu share his strategies for how Marketing School and Leveling Up podcasts are able to generate over $1M in revenue. Click here to watch the full YouTube video Leave Some Feedback: What should I talk about next? Who should I interview? Please let me know on Twitter or in the comments below. Did you enjoy this episode? If so, leave a sho...

Feb 25, 20208 min

What Co-Founder of MarketMuse Has Learned From Working in the Content World for 20+ Years

Hey everyone! Today, I share the mic with Jeff Coyle, co-founder and Chief Product Officer at MarketMuse, the industry-leading technology and methodology for content planning and evaluation via semantic relevance. Tune in to hear what Jeff has learned from working in the content world for 20+ years, how MarketMuse set up their determined their price points plus what two books recommends reading. Tune in for for an interesting and exciting conversation! Click here for show notes and transcript Le...

Feb 24, 202023 min
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