Leveling Up with Eric Siu - podcast cover

Leveling Up with Eric Siu

Leveling Up is a weekly interview series with entrepreneurs and marketers on the latest in business and marketing. Learn actionable strategies & tactics on how you can make your business grow and mistakes to avoid during your journey. Learn from individuals who have founded billion dollar companies to best-selling authors. Entrepreneur and host Eric Siu also shares insights and learnings along the way.
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Episodes

Why the Hub-and-Spoke Model Is the Most Effective Way to Drive Traffic to Your Website

Hey everyone! In today’s episode, I share the mic with Jimmy Daly, the Marketing Director at Animalz, a content marketing agency. Tune in to hear why Jimmy believes the hub-and-spoke model is the most effective for driving traffic and boosting content engagement, how Animalz uses content marketing as their main source for leads and where most companies are missing the mark with content marketing. Click here for show notes and transcript Leave Some Feedback: What should I talk about next? Who sho...

Feb 23, 202021 min

How to Build and Scale Lasting Relationships with Your Customers

Hey everyone! Today, I share the mic with Oli Bridge, the Head of Marketing at Bonjoro, a SaaS company that offers personalized one-on-one video messaging to allow businesses to easily connect with their customers. Tune in to hear Oli share how to effectively link your CRMs and ESPs, how Bonjoro can help you stand out from your competition and his advice on building and scaling relationships. Click here for show notes and transcript Leave Some Feedback: What should I talk about next? Who should ...

Feb 22, 202019 min

How to Get Started in Podcasting in 2020 (The Right Way!)

Is it too late to start a podcast in 2020? No way! There's never been a better time to create your own podcast. There is still plenty of opportunity to make a podcast and grow an audience. Tune in to hear Eric Siu share his top strategies to get your podcast started and set up for success. You'll also learn how to promote a podcast and how to scale your production efforts. Click here to watch the full YouTube video Leave Some Feedback: What should I talk about next? Who should I interview? Pleas...

Feb 20, 20207 min

How I Bought My Company for $2 and Generated Over 8 Figures in Revenue

Around 10 years ago, Eric took over a failing agency after buying it for $2. A year past, the agency was down to one employee and the business was continuing to fail. Fast forward to today, that same agency is now making eight figures in annual revenue and thriving! Tune in to hear how Eric was able to take over a failing company with no experience and turn it into something great. Click here to watch the full YouTube video Leave Some Feedback: What should I talk about next? Who should I intervi...

Feb 18, 20208 min

How Supermetrics Transformed From a One Man Show into a Multi-Million Dollar Company

Hey everyone! Today, I share the mic with Mikael Thuneberg, CEO of Supermetrics, the number one reporting automation tool for PPC, SEO, social, and web analytics. Tune in to hear about the rapid growth of the company, how the business has stayed relevant and innovative in such a competitive market plus how Mikael found the right product market fit. Click here for show notes and transcript Leave Some Feedback: What should I talk about next? Who should I interview? Please let me know on Twitter or...

Feb 17, 202015 min

How FreshBooks Grew Their User Base to 20 Million Users

Hey everyone! Today, I share the mic with Mike McDerment, the CEO and Founder of FreshBooks, an accounting solution that offers simple and innovative ways to handle your financial books. Tune in to hear Mike share how FreshBooks built their user base to 20 million users, the pricing model and growth rates that they use, and the particular moment that Mike felt his company might die! Click here for show notes and transcript Leave Some Feedback: What should I talk about next? Who should I intervie...

Feb 16, 202023 min

How Venture Harbour Uses Content Marketing and SEO as Their Two Main Customer Acquisition Strategies

Hey everyone! Today, I share the mic with Marcus Taylor, the Founder and CEO of Venture Harbour, a modern-day holding company that helps build high-growth online businesses. Tune in to hear how Marcus started coding when he was 10-years-old and owned his first business by the age of 16, how Venture Harbour uses content marketing and SEO as their two main customer acquisition strategies and why the company juggles multiple side projects in order to scale. Click here for show notes and transcript ...

Feb 15, 202028 min

7 Fresh SEO Hacks That You Need To Try

Are you looking for quick wins with your SEO strategies? SEO in 2020 is changing fast, the same search ranking tricks that used to work last year are old news. Tune in to hear Eric Siu share his favorite marketing hacks to boost your SEO like crazy. Click here to watch the full YouTube video Leave Some Feedback: What should I talk about next? Who should I interview? Please let me know on Twitter or in the comments below. Did you enjoy this episode? If so, leave a short review here. Subscribe to ...

Feb 13, 20207 min

How To Do SEO The Right Way in 2020

Are you missing out on traffic to your website because SEO is changing too fast? Don't worry! You can still take advantage of the latest SEO trends for 2020 with some simple tweaks. Tune in to hear Eric Siu share his favorite SEO strategies for 2020, how to bullet proof your website for SEO and the changes in ranking for the top results in Google. Click here to watch the full YouTube video Leave Some Feedback: What should I talk about next? Who should I interview? Please let me know on Twitter o...

Feb 12, 20205 min

Is TikTok Relevant for Business?

TikTok is all the rage in 2020, but is it actually relevant for growing your business? Tune in to hear Eric Siu take a deep dive into why he believes TikTok will be a major player in the advertising market for years to come. Click here to watch the full YouTube video Leave Some Feedback: What should I talk about next? Who should I interview? Please let me know on Twitter or in the comments below. Did you enjoy this episode? If so, leave a short review here. Subscribe to Growth Everywhere on iTun...

Feb 11, 20207 min

How to Mix Creativity With Critical Thought

We are very excited to have Chase Jarvis joining us today, the founder and CEO of CreativeLive. The company’s goal is to take a fresh approach to education and help leaders, visionaries, and professionals to access the wealth of information and skills required to flourish in an ever-changing environment. Tune in to hear how their aiming to translate complex philosophical ideas into soft skills that are accessible for people’s personal and professional lives, to learn the tons of misconceptions a...

Feb 10, 202030 min

How to Live a Longer and Optimized Life According to Dr. Darshan Shah

Hey everyone! Today I share the mic with Dr. Darshan Shah, Founder and CEO of Next Health, a company aiming to help clients with optimization and longevity in their lives using the latest tools and technology. Tune in to hear Dr. Shah explain what ‘brain fog’ is plus how to recognize it, how he’s planning on turning the medical model on its head and share advice on how young medical professionals can scale their businesses. Click here for show notes and transcript Leave Some Feedback: What shoul...

Feb 09, 202023 min

How SEO Expert Matthew Woodward Almost Tripled His Click-Through Rate

Hey everyone! Today, I share the mic with Matthew Woodward, SEO expert and owner of a successful SEO blog. Tune in to hear Matthew analyze Google’s algorithm, how his blog gets 60,000 visits a month and how he was able to more than double his click-through rate using his Google search ranking strategy. Click here for show notes and transcript Leave Some Feedback: What should I talk about next? Who should I interview? Please let me know on Twitter or in the comments below. Did you enjoy this epis...

Feb 08, 202030 min

How To Grow On LinkedIn The Right Way in 2020

Is LinkedIn still relevant in 2020? Absolutely! LinkedIn is one of the best platforms to publish on in terms of organic reach potential. Now is the time to take advantage of publishing to LinkedIn to maximize the exposure of your content. Tune in to hear Eric Siu share some of his favorite LinkedIn growth hacks and best practices to make sure you are getting the most bang for your buck with your content. Click here to watch the full YouTube video Leave Some Feedback: What should I talk about nex...

Feb 07, 20205 min

How To Grow Your Instagram The Right Way in 2020

Is your Instagram game coming up short? If you want to boost your Instagram, you'll have to start thinking about ways you can stand out from the crowd without being spammy. Tune in to hear Eric Siu give you some Instagram growth strategies that work to get more followers the right way! Click here to watch the full YouTube video Leave Some Feedback: What should I talk about next? Who should I interview? Please let me know on Twitter or in the comments below. Did you enjoy this episode? If so, lea...

Feb 04, 20208 min

The Multi-Channel Strategy That Will Skyrocket This Year

Hey everyone! Today, I share the mic with Michael Yan, Co-Founder and CEO of the popular messenger app ManyChat. This is his second time being a guest on Leveling Up! Check out the first episode with him here! Tune in to hear why Mikael and his team has witnessed incredible growth over a few years, some practical examples of how ManyChat can be successfully incorporated in a funnel plus hear him share some of the growth tactics that they are currently implementing with great success. Click here ...

Feb 03, 202020 min

Why Victor Cheng Believes in the 10X Test and Firing 10% of Your Staff for Growth

Hey everyone! Today, I share the mic with Victor Cheng, an Executive Coach who advises startups and Inc. 500-caliber companies on how to exploit growth opportunities. Tune in to hear why Victor only works with CEOs who are also founders, how a “growth engine” functions, and when laying off 10% of your staff may be necessary. Click here for show notes and transcript Leave Some Feedback: What should I talk about next? Who should I interview? Please let me know on Twitter or in the comments below. ...

Feb 02, 202034 min

How Entrepreneur Jayson Gaignard Went from $250K in Debt to Hosting an $84K Event with Tim Ferriss

Hey everyone! In today’s episode, I share the mic with Jayson Gaignard who is a Canadian entrepreneur, super-connector, author and founder of Mastermind Talks (MMT), an invitation-only conference for entrepreneurs. Tune in to hear how Jayson pulled off an $84,000 opportunity to host an event with Tim Ferriss, how you should be hosting successful masterminds and how Jayson reaps the many ROI benefits from strong relationships he’s nurtured. Click here for show notes and transcript Leave Some Feed...

Feb 01, 202046 min

7 Nifty Marketing Ideas for 2020

Not only has the social media marketing landscape completely shifted in the last 12 months, but changes across SEO and sales have opened new growth opportunities across the board. Tune in to hear Eric Siu share his favorite marketing ideas and digital marketing trends for 2020 - all the top marketing strategies for the new year including customer data platforms, podcast marketing and more! Click here to watch the full YouTube video Leave Some Feedback: What should I talk about next? Who should I...

Jan 31, 20209 min

How Samsung Does Marketing (They Have a $353T, TRILLION, Market Cap!!)

What can you learn from Samsung's marketing? Excited look inside one of the best marketing campaign examples out there? This week, we turned to one of the most well established online brands in the world to discover the digital marketing strategy behind the app and how marketing works for Samsung. Tune in to hear Eric Siu shares his insight into Samsung's website to look deep at one of the best marketing campaign strategies around as well as to use the content marketing strategy of the Samsung t...

Jan 28, 202014 min

How Angel Investor Marvin Liao Helps Businesses Scale

Hey everyone! Today, we are joined by Marvin Liao who is a partner at 500 Startups, a micro venture capital firm with a network of startup programs located in Silicon Valley. Tune in to hear how Marvin worked at Yahoo and helped them scale, how his businesses stand out above their competitors plus listen in to hear him give you a list of his most successful investments to date – including being the first person to invest in ManyChat! Click here for show notes and transcript Leave Some Feedback: ...

Jan 27, 202028 min

How Ex Semi-Pro Chess Player Danny Rensch Grew a Website to ~5 Million Active Users!

Hey everyone! Today, I share the mic with Danny Rensch, the Chief Chess Officer at Chess.com, American Chess Master, event organizer, lecturer and commentator. Tune in to hear how Danny transitioned from playing professional chess to owning a domain with 30 million accounts, how Chess.com was able to tap into their market’s needs and why Danny finds riding his lawnmower his most useful tool. Click here for show notes and transcript Leave Some Feedback: What should I talk about next? Who should I...

Jan 25, 202033 min

How to Make Business Connections as an Introvert

Are you an introvert? Is business networking intimidating? Have no fear! Tune in to hear Eric Siu share how he overcame his introverted traits into a superpower to make lasting business connections, meet more people, and ultimately close more business deals. Click here to watch the full YouTube video Leave Some Feedback: What should I talk about next? Who should I interview? Please let me know on Twitter or in the comments below. Did you enjoy this episode? If so, leave a short review here. Subs...

Jan 24, 20206 min

How to Organically Gain 10K Followers Per Week on Instagram

Hey, everyone! Today, I share the mic with Chris Do, Founder of The Futur and Blind! Chris is a graphic designer, business educator and online entrepreneur, who has so much to share about building an audience, creating engagement and reaching your goals! Tune in to hear Chris talk about how he was able to organically grow his Instagram account exponentially, how setting overly ambitious goals can have unexpectedly great results and how he plans on helping a billion people achieve their business ...

Jan 20, 202038 min

How Serial Entrepreneur Bill Widmer Turned a Personal Blog into a 6-Figure Website

Hey everyone! Today, I share the mic with Bill Widmer, an SEO expert and a serial entrepreneur. Tune in to hear how Bill has turned his casual blog for family and friends into a 6-figure blog site, how his site is able to get 300,000 visits a month and what current SEO trends are working. Click here for show notes and transcript Leave Some Feedback: What should I talk about next? Who should I interview? Please let me know on Twitter or in the comments below. Did you enjoy this episode? If so, le...

Jan 19, 202026 min

Why Account-Based Engagement Should Be Part of Your Content Marketing Strategy

Hey everyone! Today, I share the mic with Randy Frisch, Co-Founder and CMO of Uberflip, a content experience platform that empowers B2B marketers to create personalized content experiences. Tune in to hear Randy discuss why we need to work on account-based engagement, how to know if you’re creating too much content and how Uberflip gets the most out of their annual conference. Click here for show notes and transcript Leave Some Feedback: What should I talk about next? Who should I interview? Ple...

Jan 18, 202042 min

What I Learned From Doing A $25K Mastermind Group

$25,000 might sound like a lot of money to pay for a mastermind, right? In this case, it was very much worth it. Tune in to hear Eric Siu reveal some of the lessons he learned from this event that he has considered life changing. Click here to watch the full YouTube video Leave Some Feedback: What should I talk about next? Who should I interview? Please let me know on Twitter or in the comments below. Did you enjoy this episode? If so, leave a short review here. Subscribe to Growth Everywhere on...

Jan 17, 20209 min

How the Away CEO Return Could Affect the $1.4B Company

The Away Luggage CEO was under a lot of scrutiny for creating a toxic work environment at the $1.4B valuation startup and is now announcing a return to the company as a Co-CEO. What does this mean for the culture at the company? Will the leader be able to recover from the damage? Tune in to hear Eric Siu explain why Steph Korey's return to the company after resigning due to the scandal about toxic culture might be bad for the company. Click here to watch the full YouTube video Leave Some Feedbac...

Jan 16, 202011 min

Is the Sony Vision-S a TRILLION Dollar Business Opportunity?

What is the Sony Vision-S? Did Sony make a smart business move? Tune in to hear Eric Siu share his thoughts on why Sony's decision to venture into the electric car space positions them to be the premiere supplier for many electric car parts and entertainment options. Click here to watch the full YouTube video Leave Some Feedback: What should I talk about next? Who should I interview? Please let me know on Twitter or in the comments below. Did you enjoy this episode? If so, leave a short review h...

Jan 15, 20208 min

How to Turn Your Passion into a Business

Hey everyone! Today, I share the mic with Munjal Shah, Founder and CEO of Health IQ! What started as a simple quiz for interested parties has pivoted and turned into a fully-fledged health insurance aid, rewarding those willing to go the extra mile to take care of themselves. Tune in to hear Munjal share his own incredible health journey and how that led him to the starting the company, why he likes to focus on customer money over investor money plus how his company found their product-market fi...

Jan 13, 202026 min
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