Leveling Up with Eric Siu - podcast cover

Leveling Up with Eric Siu

Leveling Up is a weekly interview series with entrepreneurs and marketers on the latest in business and marketing. Learn actionable strategies & tactics on how you can make your business grow and mistakes to avoid during your journey. Learn from individuals who have founded billion dollar companies to best-selling authors. Entrepreneur and host Eric Siu also shares insights and learnings along the way.
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Episodes

How Wicked Reports Grew from 10 Customers to $1.2M ARR and Doubles Their Clientele Each Year

Hey, everyone! In today's episode, I share the mic with Scott Desgrosseilliers, the founder of Wicked Reports, which is a service that will accurately track each element of your marketing plan and measure its value and efficacy. Tune in to hear how a lobster business inspired Scott to found Wicked Reports, how the service integrates with all your marketing services, why they charge based on revenue generated, and how they’ve grown with just word-of-mouth advertising. Click here for show notes an...

Dec 16, 201837 min

Max Lytvyn Reveals How He Grew Grammarly to 10M+ Active Daily Users without Funding

Hey, everyone! In today’s episode, I share the mic with Max Lytvyn, co-founder of Grammarly, a grammar-check program that focuses on clarity and effectiveness of phrasing. Basically, it's spell-checking on steroids. Tune in to hear how the idea for Grammarly was born from a plagiarism detection service, how Max took the company from a bootstrapped startup to 10 million daily active users, and how he manages teams in three different time zones. Click here for show notes and transcript Leave Some ...

Dec 15, 201825 min

How the CEO Whisperer Founded & Grew the COO Alliance to $2.5M in Revenue & 7 Employees

Hey everyone! In today’s episode, I share the mic with Cameron Herold, founder of the COO Alliance and known as the CEO Whisperer. Tune in to hear Cameron explain what it takes to join the COO Alliance, how he helps entrepreneurs around the world build and manage their team, why he won’t fly economy class again (and not for the reason you’re thinking!), and the valuable lesson he learned when working at 1-800-GOT-JUNK. Click here for show notes and transcript Leave Some Feedback: What should I t...

Dec 10, 201826 min

How Fred Voccola Grew Kaseya’s Revenue from $85M to $275M in 2.5 Years by Focusing on Customers and Employees

Hey everyone, in today's episode I share the mic with Fred Voccola, CEO of Kaseya, an IT Management and Monitoring Solution software company. Tune in to hear Fred discuss how he took Kaseya from $85M to $275M in revenue, why managing your network is so critical, and why he considers intellectual curiosity to be such a great skill set. Click here for show notes and transcript Leave Some Feedback: What should I talk about next? Who should I interview? Please let me know on Twitter or in the commen...

Dec 07, 201843 min

How CompStak CEO Michael Mandel Used the Value of Information to Create a Real Estate Tech Company that Raised $16.5M!

Hey everyone, in today’s episode I share the mic with Michael Mandel, the CEO of CompStak, a crowd-sourced real estate information site for real estate brokers to trade comps online. Tune in to hear how Michael went from commercial music production to commercial real estate brokerage, what they do to double their revenue each year, and the tactics that got them their first hundred customers. Click here for show notes and transcript Leave Some Feedback: What should I talk about next? Who should I...

Dec 06, 201827 min

How Brand Yourself CEO Patrick Ambron Turned Down a Shark Tank Offer And Doubled Their Business Anyway

Hi everyone! On this episode of Growth Everywhere, I share the mic with Patrick Ambron, CEO of Brand Yourself, an online presence management company. Tune in to hear Patrick share how Brand Yourself helps victims of “revenge porn” take back their online presence, how an appearance on “Shark Tank” led to an increase in $1M in revenue, and why companies wouldn’t hire his co-founder after they had Googled him. Click here for show notes and transcript Leave Some Feedback: What should I talk about ne...

Dec 05, 201827 min

How TeamSnap CEO David DuPont Created An App That Is Used By 20M People & Is Growing 100% YoY

Hey, everyone! In today's episode I share the mic with David DuPont, CEO of TeamSnap, an app that helps teams and groups manage their activities and members. Tune in to hear David share how he went from working in the oil industry in Africa to creating TeamSnap, how they raised $47.3 million but why they don’t expect to raise any more, and how they gained their initial customers by making a product – and not a marketing strategy – that people engage with. Click here for show notes and transcript...

Dec 04, 201835 min

How Animoto's Brad Jefferson Raised $30M+ and Reinvented the Video Creation Service

Hey everyone! On this episode of Growth Everywhere, I share the mic with Brad Jefferson, CEO and co-founder of Animoto, a service that helps businesses of all sizes create personalized marketing videos. Tune in to hear Brad discuss what sets Animoto apart from other video creation companies, the Facebook app they created that kickstarted their video creation service, and how getting Amazon as an investor helped them on their journey to their success. Click here for show notes and transcript. Lea...

Dec 02, 201827 min

Why Entrepreneur Jim Twerdahl Credits Never Having Breakfast Alone to His Business Success

Hey everyone! In today's episode I share the mic with Jim Twerdahl, president of many companies, including JBL, Marantz, and a biotech startup. Tune in to hear Jim discuss the importance of referrals and professional connections for faster growth, the marketing lessons he's learned from being president of JBL and other companies, his process for hiring and interviewing executive candidates, and why most startups fail by getting diverted by too many potential opportunities. Click here for show no...

Dec 01, 201823 min

Why Didier Elzinga Asks New Hires at Culture Amp How He Can Help Them Get Their Next Job

Hey, everyone! On today’s episode of Growth Everywhere, I share the mic with Didier Elzinga, former CEO of Rising Sun Pictures and current CEO of Culture Amp, which is a product that seeks to help companies create better corporate culture in order to get a higher rate of employee engagement and retention. Tune in to hear Didier discuss how he went from software developer to CEO over the course of his career, how they attract new business and double employee retention, what CEOs rate the importan...

Nov 30, 201828 min

Why x.ai Had to Raise $44M in Funding for Such a Simple Concept as Amy the Personal AI Assistant

Hey everyone! In today's episode, I share the mic with Dennis Mortensen, founder of x.ai, a revolutionary AI personal assistant. Tune in to hear Dennis talk about how having 1,019 meetings in one year led to creating Amy the personal assistant, why they had to raise $44M in funding, the two major challenges of creating a simple concept, and how he effectively manages his time. Click here for show notes and transcript. Leave Some Feedback: What should I talk about next? Who should I interview? Pl...

Nov 25, 201833 min

How a High School Dropout Built the Blockchain Site Blockgeeks (& Did 1M Organic Visits in 1 Year!)

Hey everyone! In today’s episode I share the mic with Ameer Rosic, co-founder of Blockgeeks, an online learning platform that helps you learn blockchain. Tune in to hear Ameer discuss how he got the idea to create Blockgeeks in order to fill a need for a blockchain resource that didn't exist, what the differences between cryptocurrency and ICOs are, how he went from not understanding bitcoin to building Blockgeeks, and where to go for educational guides and tips on learning more. Click here for ...

Nov 24, 201827 min

How John Hall Grew Influence & Co. into the Largest Creator and Distributor of Expert Content

Hey everyone! On today's episode, I share the mic with John Hall, author of Top of Mind and CEO of Influence & Co., a content marketing agency. Tune in to hear John explain why amplification works, how Influence & Co. has helped numerous startups become successful name brands, why goal-setting is key to successfully marketing your company, and how he funneled his expertise into the bestselling book Top of Mind. Click here for show notes and transcript. Leave Some Feedback: What should I ...

Nov 23, 201824 min

How Jen Young Embraced Failure and Built a Thriving RV Marketplace with 100K+ Users & 10K+ Vehicles

Hey everyone, in today's episode I share the mic with Jen Young, co-founder and CMO of Outdoorsy, a marketplace website that allows customers to rent local RVs for memorable adventures. Tune in to hear Jen share how she did product market research by living in an RV for 8 months, how their customers' needs forced them to expand their business model, what works for Outdoorsy in terms of marketing techniques, and why she embraces a culture of failure. Click here for show notes and transcript. Leav...

Nov 20, 201822 min

How John Doherty Went from Getting Laid Off to Founding a Successful Subscription-Based Marketplace

Hey everyone! In today's episode, I share the mic with John Doherty, founder and CEO of Credo, a marketplace for those who need an SEO or marketing provider. Tune in to hear John share the struggles he experienced and lessons learned when he took the big leap from the corporate world to entrepreneurship, how he went from being laid off to building a successful company, how he grew Credo to 14K monthly visitors, and the biggest mistake this naïve first-time entrepreneur made. Click here for show ...

Nov 16, 201822 min

How Gretta van Riel Built 5 Multi-Million-Dollar Enterprises in 5 Years

Hey everyone! In today's episode, I share the mic with Gretta van Riel, a serial entrepreneur from Australia who built SkinnyMe Tea, The 5th, The Drop Bottle, and Hey Influencers from scratch. Tune in to hear Gretta share how her entrepreneurial journey began with a love of tea, how she gained over 16M followers on her social media channels as an influencer marketing queen, how she grew SkinnyMe Tea’s revenue from zero to 600K/month in just six months, and opens up about her $1.3 million dollar ...

Nov 15, 201838 min

How Dennis Fong Transitioned from Professional Gamer (Sponsored by Microsoft) to Business Owner with 10M+ Users

Hey everyone! Today I share the mic with Dennis Fong, CEO of Plays.tv, a social video platform for gamers that allows you to record games, make awesome videos, and share them with friends. Tune in to hear Dennis share how he successfully transitioned his gaming and tech knowledge to entrepreneurship, why screwups with customers can be a good thing, how compassionate management creates the most loyal employees, and why he’s known as “The Michael Jordan of the Gaming Industry.” Click here for show...

Nov 14, 201833 min

How Blake Irving Propelled GoDaddy’s Revenue from $1B to $2.5B in Just 4 Years

Hey everyone! Today I share the mic with Blake Irving, CEO of GoDaddy, an Internet domain registrar and web hosting company. Tune in to hear Blake share how he helped propel GoDaddy’s revenue from a billion dollars to two and a half billion dollars in four years, how GoDaddy has transitioned from being a US-centric company to a global organization, and why recruiting top quality leaders were instrumental in scaling up the business. Click here for show notes and transcript. Leave some feedback: W...

Nov 13, 201830 min

GE Ep 224: How Scott Oldford Went from $726K in Debt to Building a Business that Generates $10M in Revenue

Hey everyone, today I share the mic with Scott Oldford, founder of LeadCraft and master marketer whose expertise is in Internet marketing. Tune in to hear Scott share his initial struggles as an entrepreneur when he was $726,000 in debt, his three-tiered marketing funnel which has proven very successful, the benefits of using messenger bots, and the value of being authentic in your business. Click here for show notes and transcript. Leave some Feedback: What should I talk about next? Who should ...

Nov 09, 201848 min

GE Ep 223 How OutSystems Went from Racking Up Sales by Going Door-to-Door to Hitting $100M in Sales

Hey, everyone! In today's episode I share the mic with Paulo Rosado, CEO of OutSystems, a low-code platform that lets you develop applications. Tune in to discover how Paulo helped grow a struggling business into a company with 800 enterprise customers in 43 countries, what the big break was that increased their sales by 60% last year, and the strategies that have placed this enterprise player firmly on the path of high growth. Click here for show notes and transcript. Leave some Feedback: What ...

Nov 08, 201822 min

GE Ep 222 Brad Feld Shares the Struggles of Building a Startup without Compromising Your Personal Well-Being

Hey everyone! In today's episode, I share the mic with Brad Feld, co-founder of the Foundry Group as well as an entrepreneur, author, blogger, and venture capitalist. Tune in to hear how Brad sold his business in 1993 for $2 million, how the entrepreneurial lifestyle affected his relationship with his wife (and the book he wrote about it), why being deliberate about relationships and who you invest in is so crucial, and how to build a startup without compromising your well-being. Click here for ...

Nov 07, 201827 min

GE Ep 221 How Larry Kim Started WordStream Out of a Bakery and Grew It to Over 10K Users

Hey everyone! Today I share the mic with Larry Kim, founder of WordStream, the world’s biggest PPC management software company. Tune in to hear Larry discuss why you need to focus your energy on creating original content, the mistakes that people make when it comes to content marketing, the strategies he employs to produce the best content out there, and why it’s not necessary to test the same idea across different channels. Click here for show notes and transcript. Leave some feedback: What sho...

Nov 06, 201834 min

GE Ep 220 [2017]: How Meadow Acquires Customers When Paid Advertising Isn’t Allowed for the Cannabis Industry

Hey everyone! Today I share the mic with David Hua, CEO and co-founder of Meadow, a software company that builds products for the highly regulated cannabis industry. Tune in to hear David share why he firmly believes in bootstrapping your way to growth, the many failures and successes he experienced on his entrepreneurial journey, and how they get the word out since paid advertising is not permissible for the cannabis industry. Click here for show notes and transcript. Leave some feedback: What ...

Nov 04, 201816 min

GE Ep 219 [2017]: CEO Amanda Bradford Shares How They Raised $2.8M in Funding for Exclusive Dating App The League

Hey everyone! Today I share the mic with Amanda Bradford, CEO of The League, a dating app for aspiring power couples. Tune in to hear Amanda share why her dating app for intellectuals has a 500K wait list and how it's converting in high volumes, the effects of monetizing the app for both men and women (especially in regards to user habits), and the value of finding the right people to ramp up your company's growth. Click here for show notes and transcript. Leave some feedback: What should I talk...

Nov 03, 201829 min

GE Ep 218 [2017]: How Mike Dudas Grew His Mobile Monetization Biz Button to Tens of Millions in Revenue in 3 Years

Hey everyone, today I share the mic with Mike Dudas, co-founder and CRO of Button, a company that helps retailers realize the power of mobile by allowing seamless interconnected services to complement relevant products. Tune in to hear how Mike has leaned on a unique combination of sound business and dumb luck to create a habitual winner, what the team did to grow Button 10X in 1 year and drive $10M in revenue within 3 years, how a fortunate change in Uber's business model allowed Button to succ...

Nov 02, 201828 min

GE Ep 217 How Colin Jones Built Blackjack Apprenticeship After Winning $4M by Counting Cards at Casinos

Hey everyone! In today's episode, I share the mic with Colin Jones, creator of Blackjack Apprenticeship. Tune in to hear Colin share tips and tricks to help you hone your card counting skills and win BIG in blackjack, how to strategize and optimize your entrepreneurial game via insights from this ace blackjack player, and the SEO strategy he used to rank #1 for “how to count cards.” Click here for show notes and transcript. Leave some feedback: What should I talk about next? Who should I intervi...

Nov 01, 201824 min

GE Ep 216 HubSpot’s Global Head of Growth & SEO Explains Why Backlinks Are the Most Effective Factor for Ranking

Hey everyone! Today's episode is with Matthew Barby, Global Head of Growth and SEO at HubSpot, which is an inbound marking and sales platform. Tune in to hear Matthew share the various SEO strategies he has employed in and outside of HubSpot (plus his most successful campaign to date), how you can write for top publications, and the importance of knowing the fundamentals of link architecture and Google algorithms so you can solve your own SEO problems, not just employ the tactics. Click here for...

Oct 31, 201842 min

GE Ep 215 Dan Reich On How Troops Is Building Artificially Intelligent Personal Assistants for the Workplace

Hey everyone, today I share the mic with Dan Reich, founder and CEO of Troops, an artificial intelligence assistance for work. Tune in to hear Dan discuss his vision behind Troops and how the improving AI capabilities will completely change the way we use CRM software, his struggle with getting Troops on the growth curve and the eventual funding and tie-up they landed with Slack, and his management philosophies and hacks that help him be more productive on a day-to-day basis. Click here for show...

Oct 30, 201821 min

GE Ep 213 [2017]: How FreeeUp Founder Nathan Hirsch Built a $5M/Year Business & Manages 500 Freelancers Remotely

Hey everyone, today I share the mic with Nathan Hirsch, CEO and founder of FreeeUp, a platform that connects businesses of all shapes and sizes with top freelancers across the world. Tune in to hear Nathan share how a frustration with the hiring process forced him to come up with the idea for FreeeUp, how he acquired their first 500 customers, the process that will get them to $5M in revenue this year and allows him to manage 500 freelancers remotely, and the success of their referral program. C...

Oct 27, 201824 min

GE Ep 211 [2017]: Yanik Silver Discusses How the Turning Point of His Business Success Started with Losing $400K

Hey everyone, in today's episode I share the mic with Yanik Silver, founder of Evolved Enterprise, a business that comes alongside entrepreneurs in helping them discover who they are—their passion and purpose—and equip and assist them in achieve these purposes. Tune in to hear Yanik share how he began his journey in the online space when an idea popped into his mind one day at 3 a.m., how he made 6 figures within the first couple months, the business lessons he learned from Richard Branson, and ...

Oct 25, 201831 min
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