Leveling Up with Eric Siu - podcast cover

Leveling Up with Eric Siu

Leveling Up is a weekly interview series with entrepreneurs and marketers on the latest in business and marketing. Learn actionable strategies & tactics on how you can make your business grow and mistakes to avoid during your journey. Learn from individuals who have founded billion dollar companies to best-selling authors. Entrepreneur and host Eric Siu also shares insights and learnings along the way.
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Episodes

GE Ep 207 Zack Onisko Shares the Trick to Getting Dribbble Millions of Visitors per Month with Zero Marketing

Hey everyone, today I share the mic with Zack Onisko, CEO of Dribbble, an online community for web designers to share, receive support, and post/find jobs. Tune in to hear Zack talk about some of the trends and constants that he’s seen around growth in the last 15 years, why he believes that the key to growth and success is focusing on developing a product so good that it can't be ignored by the market and how Dribbble is killing it on a global scale with literally zero marketing efforts on thei...

Oct 21, 201827 min

GE Ep 206 How Founder Daniel DiPiazza Grew His Business Rich20Something to 7 Figures by Helping Young People Level Up Their Skills

Hey everyone, today I share the mic with Daniel DiPiazza, founder of Rich20Something, a platform that provides the tools and mindset to radically improve your career and life in the 21st century. Listen as Daniel discusses how his experiences led him to write the book Rich20Something, how Instagram was a huge contributing factor for his success, why he focuses on ROT (return on your 20s), and how he earns most of his revenue from his courses. Click here for show notes and transcript. Leave Some ...

Oct 20, 201827 min

GE Ep 210 Noah Kagan Shares His Journey from Facebook Employee #30 to Getting 700K Subscribers for AppSumo

Hey everyone, today I share the mic with Noah Kagan, founder of Sumo and AppSumo, and host of Noah Kagan Presents. He was also Employee #30 at Facebook! Tune in to hear Noah discuss how to create content that works, how he built Sumo and AppSumo by persisting and evolving, why you need to stick with marketing for at least four years, and the two things that surprised him about growing a business. Click here for show notes and transcript. Leave Some Feedback: What should I talk about next? Who sh...

Oct 17, 20181 hr 7 min

GE Ep 201 [2017]: How Sean Ellis Built GrowthHackers to 100K Members and Skyrocketed the Growth Hacking Movement

Hey everyone, in today’s episode I share the mic with Sean Ellis, CEO of GrowthHackers. Sean was the 11th guest on Growth Everywhere and this is his second time on the podcast. Sean has worked with Dropbox and Qualaroo and is also the author of Hacking Growth. Listen as Sean discusses the importance of running weekly growth experiments for your business, why focus is such an important asset for any founder, how to scale customer acquisition, and what he’s learned about growth from GrowthHackers,...

Oct 14, 201830 min

How Zest Grew to 17K+ Users by Using Content Marketing and Machine Learning

Hey everyone! In today’s episode, I share the mic with Yam Regev, CEO and Co-Founder of Zest, where marketers go to share and discover marketing content that is manually curated by the Zest “tribe”. Tune in to hear about Yam’s early career at a web marketing agency, how Zest manages to scale without automation (they’ve got 7,000 people curating content!), why they eschew traditional marketing, and how they are now serving enterprise companies in a unique way to generate revenues. Click here for ...

Sep 17, 201826 min

GE Ep 203 [2017]: How the Co-Founders of Green Creative Went From Living in a Car to $40M in Sales in 5 Yrs

Hey everyone, in today’s episode I share the mic with Guillaume Vidal and Cole Zucker, co-founders of Green Creative, which provides high-performance LED lighting solutions to some of the largest companies in the world. Tune in to hear Guillaume and Cole discuss the turning point that enabled Green Creative to go from $300K to $40M in sales in 5 years, the secret to their successful customer acquisition, how they base their commission structure, and why you should never underestimate industry re...

Jul 25, 201823 min

GE Ep 98 [2015]: The 3 Ways Gainsight Uses Customer Success Followup to Reduce Churn & Improve Net Retention

Hi everyone, today we're talking to Gainsight's CEO Nick Mehta. Gainsight is a customer success company that helps businesses grow faster by reducing churn, increasing net retention, and driving customer advocacy. Nick's last company, LiveOffice, sold to Symantec for $115 million. Nick's got some good insights on what it takes to be a successful entrepreneur even through the tough times, and how the old business model in favor of product and sales is being replaced by one that's in favor of cust...

Jul 15, 201837 min

GE Ep 97 [2015]: How Espree Devora ‘Scales’ Non-Scalable Outreach Like Personal Followup

Hi everyone, today we're talking to Espree Devora, creator of WeAreLATech, an online community that acts as a bridge to help people in the LA startup community (and those from outside) form a deeper connection with everything in LA startup life. She's got some great insights on the purposeful and accidental strategies she used to grow her podcast, and how harnessing the power of a pre-existing community to bring unity and cooperation can really resonate with a target audience. Click here for sho...

Jul 14, 201839 min

GE Ep 96 [2015]: Redpoint Ventures VC Tom Tunguz Discusses The Minimum Viable Churn Rate And Content Marketing as a VC

Hi everyone, today we're talking to Tom Tunguz, a Venture Capitalist at Redpoint Ventures whose got seven years of experience evaluating startups. Tom primarily works on Series A funding and has some interesting insights on keeping churn rate incredibly low and profitable trends he's noticing in the market. Click here for show notes. Leave some feedback: What should I talk about next? Please let me know on Twitter or in the comments below. Did you enjoy this episode? If so, leave a short review ...

Jul 13, 201832 min

GE Ep 92 [2015]: The Trick Blogging.org’s Zac Johnson Uses to Super-Charge His Traffic From 2,000 to 5,000 Daily Visitors

Hi everyone, today we're talking to Zac Johnson of ZacJohnson.com, Blogging.org, and the Rise of the Entrepreneur podcast. He's made a living and built a business around affiliate sales and his own product launches, which is something I think would be helpful for those of us in the tech world to wrap our heads around. Click here for show notes. Leave some feedback: What should I talk about next? Please let me know on Twitter or in the comments below. Did you enjoy this episode? If so, leave a sh...

Jul 01, 201831 min

GE Ep 91 [2015]: How to Find Fulfilling Work: The Framework by Best Selling Author of 'So Good They Can't Ignore You' Cal Newport

Hi everyone, today’s interview is with Cal Newport, author of So Good They Can’t Ignore, Computer Science Professor at Georgetown University, and the brain behind the popular blog Study Hacks, which helps people decode the patterns of success in both school and the working world. He’s been featured in major publications like the New York Times, the Wall Street Journal, the Washington Post, and the New York Post. He gives some amazing advice on finding passion for the work you do, how to dig deep...

Jun 30, 201830 min

GE Ep 90 [2015]: How 3-Time Best Selling Author Tucker Max Stepped Into The Startup World And Did $600,000 In Revenue In 6 Months

Hi everyone, today we're talking to Tucker Max,the bestselling author of I Hope They Serve Beer In Hell. During the interview, Tucker talks about what it was like for him to discover his story-telling talent to sell millions of books, and how he's now using his knowledge of the book industry to help busy professionals write and launch their own books to the market. He also shares a really insane story from his younger days, so listen up for that. Click here for show notes. Leave some feedback: W...

Jun 24, 201859 min

GE Ep 89 [2015]: How Steven Essa Created A Webinar Formula That Helped Him Generate $2.2 Million In Revenues

Hi everyone, today we’re talking to Steven Essa, CEO of the X10 Effect and who’s also known as The Webinar Guy. Today’s episode is really special, especially if you’ve ever thought about using webinars as a means to boost your business. Steven provides some of the most hands-on, practical, action-packed advice we’ve had in a Growth Everywhere interview. It’s full of details to help you with pricing, product development, and making more money than you would have considered possible with a webinar...

Jun 23, 201851 min

GE Ep 88 [2015]: How One Month Rails Founder Mattan Griffel Quickly Expanded His Business to $75,000 MRR

Hi everyone, today's interview is with Mattan Griffel, CEO and founder of One Month (formerly One Month Rails), a company that helps you learn career-based, applicable skills in as little as one month. He's been named as one of Forbes' 30 under 30, and has some great insights on how to piggyback for traction until you can stand on your own two feet. Click here for show notes. Leave some feedback: What should I talk about next? Please let me know on Twitter or in the comments below. Did you enjoy...

Jun 22, 201834 min

GE Ep 87 [2015]: How iFunding Grew to 7,000 Users With Little to No Marketing Spend

Hi everyone, today we're talking to Sohin Shah, co-founder of iFunding, one of the leading real estate crowd funding platforms in the world. iFunding started three years ago when there wasn't any kind of proof of concept for the real estate crowd funding industry, but now it's a thriving company that's done $40 million worth of business. Click here for show notes. Leave some feedback: What should I talk about next? Please let me know on Twitter or in the comments below. Did you enjoy this episod...

Jun 17, 201821 min

GE Ep 86 [2015]: How BiggerPockets Grew To Be A Raving Community Of 256,000 Members With 5 Million Visits A Month

Hi everyone, today we're talking to Joshua Dorkin, the entrepreneur and real estate investor behind BiggerPockets, an online social network for real estate investors and a podcast that has more than 41,000 listens per episode. Josh has put a lot of work into growing this thriving community, and his insight on what it takes to build an authentic, self-sufficient community online is definitely worth listening to. Click here for show notes. Leave some feedback: What should I talk about next? Please...

Jun 16, 201852 min

GE Ep 85 [2015]: How Sales Automation Tool Outreach Grows 20% Week Over Week

Hi everyone, today we're talking to Manuel Medina, CEO of Outreach.io, which is hands-down my favorite sales automation tool. He's got a really interesting outlook on building a business that's product-based rather than growth-based, and it seems to be working really well for him. He also talks candidly about what it's like to be a competitor in the increasingly crowded space of sales automation, and what he's learned from meeting his competition in flesh and blood, which is something we hardly ...

Jun 15, 201838 min

GE Ep 84 [2015]: How To Create A Killer Behavior-Based Email Campaign (Plus The Exact Tools & Tactics!)

Today's interview is with John McIntyre, a behavioral reengagement specialist and email marketing genius who runs the Email Marketing Podcast and helps businesses convert more leads with behavior-based reengagement campaigns. He's got some really practical advice on how you can use a customer's online behavior to engage them and encourage them to become a customer. Listen in and let me know what you think. Click here for show notes. Leave some feedback: What should I talk about next? Please let ...

Jun 10, 201835 min

GE Ep 82 [2015]: How a High School Dropout Started a Business With $1.5 Million Annual Revenue

Hey everyone, today we're talking with Engelo Rumora, founder of Ohio Cash Flow, Rumora Construction, and Venticap. He's overflowing with passion about what he does in the real estate world, and his advice on being disciplined enough to be committed to numbers to achieve success is really practical and inspiring. Click here for show notes. Leave some feedback: What should I talk about next? Please let me know on Twitter or in the comments below. Did you enjoy this episode? If so, leave a short r...

Jun 09, 201823 min

GE Ep 81 [2015]: How 'Getting Things Done' Author David Allen Grew A Massive Productivity Movement Over 2 Million People Strong

Hey everyone, today's interview is with David Allen, author of Getting Things Done and leader of the GTD productivity movement. I really enjoyed talking with and learning from David: his productivity advice is timeless, and the fact that he's nearly 70 years old and still wildly passionate about his work and his company is very inspiring. Click here for show notes. Leave some feedback: What should I talk about next? Please let me know on Twitter or in the comments below. Did you enjoy this episo...

Jun 08, 201831 min

GE Ep 80 [2015]: How to Create the Perfect Lead Gen Storm Using Facebook Ads & Automated Webinars

Hey everyone, today's interview is with Rick Mulready, the mastermind behind the creation of The FB Advantage course. He's got a long history in corporate online advertising, and he's a genius when it comes to using Facebook ads and automated webinars to accomplish your goals for lead generation and sign ups. I've used his advice to help me out, and I'd definitely suggest implementing his tips to see how they work for you. Click here for show notes. Leave some feedback: What should I talk about ...

Jun 03, 201839 min

GE Ep 79 [2015]: How 24 Year Old Nanxi Liu Built Two Successful Companies While Writing Songs With Grammy Winners

Hi everyone, today we're talking to Nanxi Liu, co-founder and CEO of Enplug, which is a cool software that helps businesses manage real-time, connected digital displays - sort of like a Chromecast for enterprise. She's worked hard to establish a really tight-knit company culture and has some insights on hiring and workplace activities that are worth learning about and implementing. Click here for show notes. Leave some feedback: What should I talk about next? Please let me know on Twitter or in ...

Jun 02, 201839 min

GE Ep 78 [2015]: Close.io CEO Steli Efti Reveals the 80/20 Principle for Building a 7-figure SaaS Business

Hey everyone, today we're talking with Steli Efti, founder of Close.io - a sales software platform that has communication at its core. He's got an inspiring story that started out with buying a one-way plane ticket from Europe to Silicon Valley, and his insights on sheer hustle and fighting to make things happen are definitely worth listening to. Click here for show notes. Leave some feedback: What should I talk about next? Please let me know on Twitter or in the comments below. Did you enjoy th...

Jun 01, 201849 min

GE Ep 77 [2015]: How Baremetrics Quickly Scaled To $27,000 MRR With One Key Ingredient

Hello everyone, today we're talking with Josh Pigford, founder of Baremetrics. Josh had an interesting entrepreneurial journey that led him to the discovery of Baremetrics, which is a data analytics product startups love - it integrates with Stripe to track things like recurring revenue, churn, and average revenue per user. He's got some interesting insights on what's made his company successful and the pros and cons of running a fully transparent business. Click here for show notes and transcri...

May 24, 201830 min

GE Ep 75 [2015]: Contently CCO Shane Snow Reveals One Trick To Instantly Skyrocket Your Content Marketing

Today we're talking with Shane Snow, CEO & Founder of Contently, a platform that works with big brands to reach their goals of publishing high-quality content. They're growing quickly with about 100 enterprise clients and 50,000 registered journalists. Shane reveals how he grew the company step by step, some of the struggles he faced, and some key things you can do to improve your own content marketing strategy. Stay tuned to the end because he reveals a very interesting productivity hack th...

May 22, 201847 min

GE Ep 74 [2015]: How Smart Hiring Made Bizo Worthy of a $175M LinkedIn Buyout

Today we're talking to Russell Glass, CEO and co-founder of Bizo, a company that reached $50 million in revenue before it sold to LinkedIn for $175 million. Russell's got some great insights on what it takes to hire the right people to build a stellar company, and what the process of selling your startup is like. Click here for show notes. Leave some feedback: What should I talk about next? Please let me know on Twitter or in the comments below. Did you enjoy this episode? If so, leave a short r...

May 17, 201833 min

GE Ep 73 [2015]: CMO Nick Robinson Reveals How Quest Nutrition Grew Over 57,000%

Today we're chatting with Nick Robinson, Chief Marketing Officer of Quest Nutrition. Nick's got a lot to share about his background in online community building, marketing, what it's like to promote amazing products, and how to keep your company 'fit' as an employee by being selfish. Click here for show notes. Leave some feedback: What should I talk about next? Please let me know on Twitter or in the comments below. Did you enjoy this episode? If so, leave a short review here. Subscribe to Growt...

May 16, 201841 min

GE Ep 72 [2015]: How Authenticity Grew Sales Hacker from a 4-Person Meet Up to a 30-City International Community

Today I'm talking to Max Altschuler, CEO of Sales Hacker and author of the new book Hacking Sales. Max's sales career began at the early days of Udemy, where he had to figure out how to grow the company by 20% each month without spending much money or using a lot of resources. Since then, he's become a master of using technology to hack sales, and he tells us how he's used this knowledge to build a successful business based on helping sales professionals do their jobs. Click here for show notes....

May 15, 201841 min

GE Ep 71 [2015]: How TaskUs Co-Founders Went from Living With Their Parents to $15M in Revenue

Bryce Maddock, CEO and co-founder of TaskUs, has lots of interesting stories to share from his entrepreneurial journey with his best friend over the last ten years. From selling designer belts in high school to setting up night clubs for high school students, to struggling for three years to get TaskUs up and running successfully, Bryce has definitely gotten his hands dirty as an entrepreneur and has a lot of great advice. Click here for show notes. Leave some feedback: What should I talk about ...

May 10, 201833 min

GE Ep 70 [2015]: How Dice.com's Murray Hidary Managed One of the First Internet IPOs at Age 27

Serial entrepreneur Murray Hidary was a co-founder of one of the very first internet-based companies to go public, and has founded four other companies since then. Because he's done so many different startups, his perspective on entrepreneurship is totally unique - he shares some of his deep insights on how everything in life works together: from work to travel to photography and music. He also reveals how he keeps his passion alive to continue working so hard to achieve different things. Click ...

May 09, 201850 min
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