Leveling Up with Eric Siu - podcast cover

Leveling Up with Eric Siu

Leveling Up is a weekly interview series with entrepreneurs and marketers on the latest in business and marketing. Learn actionable strategies & tactics on how you can make your business grow and mistakes to avoid during your journey. Learn from individuals who have founded billion dollar companies to best-selling authors. Entrepreneur and host Eric Siu also shares insights and learnings along the way.
Last refreshed:
Follow this podcast in the Metacast mobile app to refresh it and see new episodes.
Download Metacast podcast app
Podcasts are better in Metacast mobile app
Don't just listen to podcasts. Learn from them with transcripts, summaries, and chapters for every episode. Skim, search, and bookmark insights. Learn more

Episodes

GE Ep 93 [2015]: How Bplans Created A Content Production Process That Helped It Eclipse 300,000 Users

Hey everyone, today we're talking to Noah Parsons, COO of Bplans and LivePlan. Noah and his team focus on teaching small and medium-sized businesses how to grow and make things right with business planning tools that make creating forecasts, budgets and goals more relevant than 40-50 page long 'business plan' documents. Click here for show notes. Leave some feedback: What should I talk about next? Please let me know on Twitter or in the comments below. Did you enjoy this episode? If so, leave a ...

Jun 24, 201733 min

GE Ep 83 [2015]: How Blinkist Used One Piece of Content Marketing to Bring in 500 New Users

Today's interview is with Sebastian Klien, co-founder of Blinkist, an app-based company that provides powerful, actionable, 15-minute reviews of over 1,000 books per year - letting their users learn more, be more and do more, without spending hours upon hours reading all those books for themselves. Sebastian's got some really interesting insights on being focused on monetization from the start, and what it's been like to adopt parts of the Holacracy management system within Blinkist. Click here ...

Jun 02, 201729 min

Former Salesforce Director of Sales Shares How He Helped Grow Revenues To Over $100 Million

How do we grow revenues? It’s a question I ask myself almost every day and it’s a fun problem to try to tackle. Having an internet marketing background pushes me to utilize more inbound strategiessuch as content marketing, SEO or social. But what about tried and true sales strategies? I wanted to learn how to build a scalable revenue stream for Single Grain so I thought who better to talk to other than Aaron Ross, the author of best-selling sales book Predictable Revenue and the former Director ...

Jan 07, 201629 min

How 10X Content Marketing Got Snack Nation 10x in ARR in 1 Year

Hey everyone! Today’s interview is with Sean Kelly, co-founder of Snack Nation (parent company is Human Healthy Vending – Helping Unite Mankind and Nutrition), an easy, hassle-free way to get delicious, healthy snacks delivered right to your office. I used to intern for Sean, so it’s great to be able to chat with him again! In this interview, Sean and I talk about B2B versus B2C business models, how content marketing has enabled them to grow at high double digits, month over month, why educating...

Dec 07, 201543 min

The Importance of Documentation

Piggybacking off Friday's episode, there's a bigger picture item to creating checklists. At the end of the day, it's all about building a culture of documentation. It's really easy when you're on-boarding someone new: all you have to do is tell them to look through specific documents to catch them up to speed. Leave some feedback: What should I talk about next? Please let me know on Twitter or in the comments below. Did you enjoy this episode? If so, leave a short review here. Subscribe to Growt...

Jun 16, 20153 min

How Checklists Can Help Grow Your Business

Today I want to talk about the importance of having checklists. I've alluded to it in the past, but they're so important to grow your business, I think they deserve their own little segment. Leave some feedback: What should I talk about next? Please let me know on Twitter or in the comments below. Did you enjoy this episode? If so, leave a short review here. Subscribe to Growth Everywhere on iTunes. Get the non-iTunes RSS feed Connect with Eric Siu: Growth Everywhere Single Grain Twitter @ericos...

Jun 12, 20153 min

Book Recommendation: Warren Buffett and the Interpretation of Financial Statements

Today I’ve got another book recommendation: Warren Buffett and the Interpretation of Financial Statements. Leave some feedback: What should I talk about next? Please let me know on Twitter or in the comments below. Did you enjoy this episode? If so, leave a short review here. Subscribe to Growth Everywhere on iTunes. Get the non-iTunes RSS feed Connect with Eric Siu: Growth Everywhere Single Grain Twitter @ericosiu

Jun 11, 20152 min

Book Recommendation: The Art of Learning

Today I’ve got a book recommendation for everyone. The book is called The Art of Learning: An Inner Journey to Optimal Performance. The author started out as a chess prodigy who parlayed his process of learning into Tai Chi and became a Tai Chi Champion. Leave some feedback: What should I talk about next? Please let me know on Twitter or in the comments below. Did you enjoy this episode? If so, leave a short review here. Subscribe to Growth Everywhere on iTunes. Get the non-iTunes RSS feed Conne...

Jun 09, 20156 min

Checking Your Ego At The Door

What I want to talk about today is checking your ego at the door, especially if you're younger, sitting in high-stakes meetings with Type A personalities who've accomplished a lot in their careers. If you're younger, people will think they know more than you. Leave some feedback: What should I talk about next? Please let me know on Twitter or in the comments below. Did you enjoy this episode? If so, leave a short review here. Subscribe to Growth Everywhere on iTunes. Get the non-iTunes RSS feed ...

Jun 05, 20154 min

An Affordable Dashboard All Startups Can Use Effectively

I actually just created a video about dashboards, which you can see on the Growth Everywhere and Single Grain Facebook pages. I've heard about lots of different dashboard web applications, but a lot of them are too expensive or enterprise-level for most startups. Leave some feedback: What should I talk about next? Please let me know on Twitter or in the comments below. Did you enjoy this episode? If so, leave a short review here. Subscribe to Growth Everywhere on iTunes. Get the non-iTunes RSS f...

Jun 04, 20153 min

How to Generate GREAT Headlines in WordPress in No Time

In the last episode, I talked about Winnr and gave you a url to use to get the tool. The tool I'm talking about today is from that same url, and it's called Headlinr. Leave some feedback: What should I talk about next? Please let me know on Twitter or in the comments below. Did you enjoy this episode? If so, leave a short review here. Subscribe to Growth Everywhere on iTunes. Get the non-iTunes RSS feed Connect with Eric Siu: Growth Everywhere Single Grain Twitter @ericosiu

Jun 02, 20153 min

How to Split Test Your Headlines in WordPress

Most of the time, we're always trying to think of great headlines because they're what drive traffic. Until now I haven't found a really good solution to help split test your headlines in WordPress, but I was searching around for a plugin and I came across Winnr. Leave some feedback: What should I talk about next? Please let me know on Twitter or in the comments below. Did you enjoy this episode? If so, leave a short review here. Subscribe to Growth Everywhere on iTunes. Get the non-iTunes RSS f...

May 29, 20153 min

How to Find Your Competitors' Ads

Today I'm going over two different tools that will help you find your competitors' display ads quickly. Unfortunately, I don't know of a tool that will show you Facebook ads, but seeing what Google display ads work well for your competitors can give you really great insight and inspiration. Leave some feedback: What should I talk about next? Please let me know on Twitter or in the comments below. Did you enjoy this episode? If so, leave a short review here. Subscribe to Growth Everywhere on iTun...

May 28, 20153 min

A Quick Way to Have Your Leads or Sales Texted to You

Today I'm talking about a way to get all of your leads or sales texted to you directly by using Zapier, which is fairly inexpensive. Leave some feedback: What should I talk about next? Please let me know on Twitter or in the comments below. Did you enjoy this episode? If so, leave a short review here. Subscribe to Growth Everywhere on iTunes. Get the non-iTunes RSS feed Connect with Eric Siu: Growth Everywhere Single Grain Twitter @ericosiu

May 26, 20153 min

A Simple Reminder on How to Get More Automated Webinar Views

For those of you who use automated webinars, or if you're thinking about setting one up, I've got a tip that I was a bit averse to at first, but I've found has actually helped me increase my automated webinar views. Leave some feedback: What should I talk about next? Please let me know on Twitter or in the comments below. Did you enjoy this episode? If so, leave a short review here. Subscribe to Growth Everywhere on iTunes. Get the non-iTunes RSS feed Connect with Eric Siu: Growth Everywhere Sin...

May 22, 20152 min

How to Find Great Web Designers

Today I've got three different websites and one insider tip for you that will help you find great web designers, which is something people always struggle with. Leave some feedback: What should I talk about next? Please let me know on Twitter or in the comments below. Did you enjoy this episode? If so, leave a short review here. Subscribe to Growth Everywhere on iTunes. Get the non-iTunes RSS feed Connect with Eric Siu: Growth Everywhere Single Grain Twitter @ericosiu

May 21, 20154 min

Book Recommendation: 108 Proven Split Test Winners

I read 108 Proven Split Test Winners by Russell Brunson on a plane yesterday, and wanted to recommend it to you. It's a book full of screenshots of practical A/B tests with the results on which one won, and how much it helped increase revenue. Leave some feedback: What should I talk about next? Please let me know on Twitter or in the comments below. Did you enjoy this episode? If so, leave a short review here. Subscribe to Growth Everywhere on iTunes. Get the non-iTunes RSS feed Connect with Eri...

May 19, 20154 min

How to Get Good at Internet Marketing

In a past episode I talked about how you can get started with a job in internet marketing for those who are a little more green in the industry. But in Silicon Valley, there's a shortage of designers and developers for sure, but the real shortage is in really good internet marketers. Leave some feedback: What should I talk about next? Please let me know on Twitter or in the comments below. Did you enjoy this episode? If so, leave a short review here. Subscribe to Growth Everywhere on iTunes. Get...

May 15, 20156 min

Tracking Your Time Effectively

I've talked about RescueTime before, but I wanted to dive into it a little deeper and illustrate how you can use it in tracking your time effectively. Most of us spend a ton of time on the computer, so it's helpful to know what your personal analytics are and categorize the websites you use most often. Leave some feedback: What should I talk about next? Please let me know on Twitter or in the comments below. Did you enjoy this episode? If so, leave a short review here. Subscribe to Growth Everyw...

May 13, 20154 min

A CheatSheet for All Your Application Shortcuts

This episode is specifically for Mac users - I'm recommending an app that lets you pull up application shortcuts quickly. I love shortcuts, but I tend to forget them even though they make my life a lot easier and save me from making excessive key strokes. Leave some feedback: What should I talk about next? Please let me know on Twitter or in the comments below. Did you enjoy this episode? If so, leave a short review here. Subscribe to Growth Everywhere on iTunes. Get the non-iTunes RSS feed Conn...

May 12, 20153 min

Book Recommendation: The Personal MBA

I just finished the book The Personal MBA, and today I'm recommending it to you. People are talking about how MBAs are becoming commoditized and there's so much information out there, and I think The Personal MBA is good because it tells you about the ins and outs of businesses you might not know about. Leave some feedback: What should I talk about next? Please let me know on Twitter or in the comments below. Did you enjoy this episode? If so, leave a short review here. Subscribe to Growth Every...

May 08, 20154 min

Book Recommendation: Scaling Up

Today I'm going to talk about Scaling Up, the book that gave the idea for the vision-setting I talked about in yesterday's episode. Leave some feedback: What should I talk about next? Please let me know on Twitter or in the comments below. Did you enjoy this episode? If so, leave a short review here. Subscribe to Growth Everywhere on iTunes. Get the non-iTunes RSS feed Connect with Eric Siu: Growth Everywhere Single Grain Twitter @ericosiu

May 07, 20157 min

Creating an Annual Vision Statement

I went on a retreat last week with Entrepreneur's Organization, and one of the exercises we did was to set our annual vision statement. It was a lot of fun, but creating an annual vision statement and putting it somewhere I'll see it every single day helps put me in the right frame of mind for getting things done. Leave some feedback: What should I talk about next? Please let me know on Twitter or in the comments below. Did you enjoy this episode? If so, leave a short review here. Subscribe to G...

May 06, 20155 min

How to Find Emails Quickly Using This Tool

Today I'm going to introduce you tool a tool that can help you find any email on any domain, which will help you figure out what the pattern of each domain looks like. If you're on a sales team, you can use the tool to find and get in touch with the person you're looking for. Leave some feedback: What should I talk about next? Please let me know on Twitter or in the comments below. Did you enjoy this episode? If so, leave a short review here. Subscribe to Growth Everywhere on iTunes. Get the non...

May 05, 20153 min

How to Get More Sales Out of Your Email Campaigns

Today I want to talk about a simple way to get more people to buy in overall. I send out four total notifications to people who sign up for my webinars, so I've been trying to figure out how to get the most bang for my buck with them. Leave some feedback: What should I talk about next? Please let me know on Twitter or in the comments below. Did you enjoy this episode? If so, leave a short review here. Subscribe to Growth Everywhere on iTunes. Get the non-iTunes RSS feed Connect with Eric Siu: Gr...

May 01, 20154 min

An Easy Way to Increase Your Conversion Rates by 20%+

Today I'm going over a simple sales video tip that will increase your conversion rates by 20% or more. Leave some feedback: What should I talk about next? Please let me know on Twitter or in the comments below. Did you enjoy this episode? If so, leave a short review here. Subscribe to Growth Everywhere on iTunes. Get the non-iTunes RSS feed Connect with Eric Siu: Growth Everywhere Single Grain Twitter @ericosiu

Apr 30, 20154 min

Achieving More Effectiveness with Facebook Ads

I've been trying to push Facebook ads for my hiring product to drive volume, but it hasn't been working out very well in driving webinar signups. But I've heard that others have been able to get webinar signups for $5 to $10 in Facebook ad spends, so I started exploring ways to increase my ROI from Facebook. Leave some feedback: What should I talk about next? Please let me know on Twitter or in the comments below. Did you enjoy this episode? If so, leave a short review here. Subscribe to Growth ...

Apr 29, 20155 min

How to Use the Google Keyword Planner Like an Expert

I did a session earlier today with Brian Dean from Backlinko: an SEO expert who grew his blog to over 100,000 visits per month in just under two years. He taught me how to use Google Keyword Planner like an expert, so I wanted to share it with you. Leave some feedback: What should I talk about next? Please let me know on Twitter or in the comments below. Did you enjoy this episode? If so, leave a short review here. Subscribe to Growth Everywhere on iTunes. Get the non-iTunes RSS feed Connect wit...

Apr 28, 20154 min

How to Ask Situational Interview Questions

Giving a potential hire a situational interview lets you see whether or not they truly understand what they're talking about, and bigger companies love to do them - especially for executive and hands-on roles. Today I'm giving you a list of example situational interview questions that you can adapt to your own business type and the specific roles you need to hire for. Leave some feedback: What should I talk about next? Please let me know on Twitter or in the comments below. Did you enjoy this ep...

Apr 24, 20156 min

How to Test General Virtual Assistants

I've talked about hiring virtual assistants in the past, but before you take the plunge, it's important to think about what you should be testing them on. If you've never hired a VA before, note these down and be sure to make the effort upfront to hire a good one. Leave some feedback: What should I talk about next? Please let me know on Twitter or in the comments below. Did you enjoy this episode? If so, leave a short review here. Subscribe to Growth Everywhere on iTunes. Get the non-iTunes RSS ...

Apr 23, 20155 min
For the best experience, listen in Metacast app for iOS or Android