Leveling Up with Eric Siu - podcast cover

Leveling Up with Eric Siu

Leveling Up is a weekly interview series with entrepreneurs and marketers on the latest in business and marketing. Learn actionable strategies & tactics on how you can make your business grow and mistakes to avoid during your journey. Learn from individuals who have founded billion dollar companies to best-selling authors. Entrepreneur and host Eric Siu also shares insights and learnings along the way.
Last refreshed:
Follow this podcast in the Metacast mobile app to refresh it and see new episodes.
Download Metacast podcast app
Podcasts are better in Metacast mobile app
Don't just listen to podcasts. Learn from them with transcripts, summaries, and chapters for every episode. Skim, search, and bookmark insights. Learn more

Episodes

GE Ep 137 [2016]: MongoDB CMO Meagen Eisenberg On Building Specific Nurture Programs Based on Buyer Persona

Hi everyone! Today's interview is with Meagen Eisenberg, CMO at MongoDB, an open source, document-oriented database that lets you create applications never before possible. She’s also the former VP of demand generation at DocuSign, a tech startup advisor, and an executive mom of three. Today we'll be talking about what exactly MongoDB does (and how most of the apps on your phone are built on MongoDB), the different channels they use to acquire new customers, and how to create a simple persona. C...

Oct 06, 201727 min

GE Ep 136 [2016]: Patrick Campbell Shares How Price Intelligently Can Increase Overall Revenues and Growth by 30-40%

Hi everyone! Today's interview is with Patrick Campbell, co-founder and CEO of Price Intelligently, which provides SaaS pricing strategy expertise through a unique combination of data and industry experience, and ProfitWell, a tool that provides SaaS metrics for Strip. Today we'll be talking about why you shouldn’t be A/B testing your pricing strategy, how they get a 3-5% visit-to-lead range from their blog content, and building a simple process for a great pricing strategy (including a key poin...

Oct 01, 201745 min

GE Ep 134 [2016]: How Former Amazon Employee Jörg Kundrath Made $4M Last Year Selling Only on Amazon

Hey everyone! Today's interview is with Jörg Kundrath, co-founder of KAVAJ, an internationally-top-selling leather case manufacturer that has sold over 500,000 cases—only on Amazon. In this interview, we talk about how to compete in such a crowded space, getting those first 500 customers, and what this former employee does to rank well on Amazon. Click here for show notes. Leave some feedback: What should I talk about next? Who should I interview? Please let me know on Twitter or in the comment...

Sep 29, 201733 min

GE Ep 133 [2016]: How Smart Marketer Generated $41K in E-commerce Sales From Just $775 in Pinterest Ad Spend

Hey everyone! Today's interview is with Ezra Firestone, founder and creative director of Smart Marketer, an information hub for do-it-yourself entrepreneurs, as well as a partner in Boom by Cindy Joseph and the company’s head of digital marketing. Today we're talking about paid advertising (like his $41K in Pinterest sales experience!), why you have to go beyond query-based targeting to do any kind of scale, and why he puts 98% of his advertising budget into content amplification. Click here for...

Sep 24, 201740 min

GE Ep 132 [2016]: The Strategy That Skyrocketed Hotjar to $1 Million ARR in 6 Months

Hi everyone! Today's interview is with David Darmanin, CEO of Hotjar, a powerful tool that allows you to see how visitors are really using your website, collect user feedback, and turn more visitors into customers. Today we're talking about this great all-in-one analytics tool and how they've grown rapidly via both paid and unpaid advertising, how they've increased retention over time by building new features, and why finding the right people for your team early on is so important. Click here fo...

Sep 23, 201732 min

GE Ep 129 [2015]: How GovDelivery Acquired More Than 100 Million Users And Is Growing 20-40% YoY

Hey everyone, today’s interview is with Scott Burns, CEO of GovDelivery, a digital communications platform exclusively for governments, serving over 1,000 public sector organizations around the world. Today we’re talking about the need for government agencies to connect with the public and how GovDelivery manages to do that, the difference between marketing to public companies versus government agencies, and their unique approach to user acquisition. Click here for show notes. Leave some feedbac...

Sep 16, 201733 min

GE Ep 128 [2015]: How 10X Content Marketing Got SnackNation 10x in ARR in 1 Year

Hey everyone! Today’s interview is with Sean Kelly, co-founder of Snack Nation (parent company is Human Healthy Vending – Helping Unite Mankind and Nutrition), an easy, hassle-free way to get delicious, healthy snacks delivered right to your office. I used to intern for Sean, so it's great to be able to chat with him again! In this interview, Sean and I talk about B2B versus B2C business models, how content marketing has enabled them to grow at high double digits, month over month, why educating...

Sep 15, 201743 min

GE Ep 127 [2015]: Automation Master Brad Martineau on How to Set Up Successful Sales & Automation Funnels

Hi everyone, today's interview is with Brad Martineau, Cofounder of SixthDivision, a company that helps businesses plan out and thrive on marketing automation via Infusionsoft. Today we're talking about the dire importance in planning before implementing any automation, and how SixthDivision has grown helping companies do just that. Click here for show notes. Leave some feedback: What should I talk about next? Who should I interview? Please let me know on Twitter or in the comments below. Did yo...

Sep 10, 201736 min

GE Ep 126 [2015]: How Rob Walling Increased Drip’s Trial-to-paid Conversions By 50%!

Today’s interview is with Rob Walling, founder of Drip, an extremely user-friendly email marketing automation tool that allows you to craft every interaction with your leads, Troux users, and customers. I personally just became a customer about a week ago and I’ve been very happy with both the team and the product itself. In this interview, Rob and I talk about how the idea for Drip manifested as a result of the problems he was having with the email marketing tool he was using at the time, why a...

Sep 09, 201727 min

GE Ep 125 [2015]: How Mutual Mobile Generates $40M A Year With Only 15 Customers

Hey everyone, today's conversation is with Tarun Nimmagadda, co-founder and CEO of Mutual Mobile, which is an emerging tech company that builds breakthrough products for a more connected world. Today we'll talk about their unique approach to business and building products that allows them to maximize their profits while working for a minimal amount of clients at any given time. Click here for show notes. Leave some feedback: What should I talk about next? Who should I interview? Please let me kn...

Sep 08, 201740 min

GE Ep 124 [2015]: Pipedrive's Unique Marketing Approach That Earned Them Customers in 100+ Countries

Hey everyone, today's conversation is with Timo Rein, co-founder of Pipedrive, a software that helps sales people close more business by using a well-designed pipeline interface. They've got over 10,000 customers in over 100 countries, and have raised over $13.4 million. I'm a huge fan of the work they do, but today we'll focus on their approach to growth and how well it's served them. Click here for show notes. Leave some feedback: What should I talk about next? Who should I interview? Please l...

Sep 03, 201739 min

GE Ep 123 [2015]: LeadPages CEO Clay Collins Talks About How To Ramp Up Your Conversion Rates (Up To 75%!)

Hey everyone, today’s interview is with Clay Collins, co-founder and CEO of LeadPages, the world’s easiest landing page generator. LeadPages is a lead generation platform which does a lot more than just landing pages, like allowing you to collect leads through forms, automation links, and SMS text messages, so you can build your email list through a variety of methods. I’m a big fan of LeadPages and have been using it for a couple of years because it’s just a great tool. In this interview, Clay ...

Sep 02, 201747 min

GE Ep 122 [2015]: A Simple Pre-launch Strategy That Got Creative Market 70,000 Users In 9 Months

Today's interview is with Aaron Epstein, one of the co-founders of Creative Market, which is a platform for hand-crafted, mouse-made design content from independent creatives around the world. In our discussion, we dive deep into the strategy Aaron and his co-founders used to get 70,000 user signups in their nine month pre-launch period. Click here for show notes. Leave some feedback: What should I talk about next? Who should I interview? Please let me know on Twitter or in the comments below. D...

Sep 01, 201739 min

GE Ep 121 [2015]: How Digital Marketer Created An Effective Facebook Ads + Content Marketing Combo After Spending Over $15M On Testing

Hey guys, today's interview is with Ryan Deiss, CEO of Digital Marketer. Over the last 36 months, Ryan and his team have invested over $15 million into marketing tests, sent over one billion emails, and run approximately 3,000 split and multi-variant tests. Ryan and his team are heavy-hitters in the digital marketing space, and you've got to make sure you check out their blog... what they do is amazing stuff. Click here for show notes. Leave some feedback: What should I talk about next? Who shou...

Aug 27, 201744 min

GE Ep 120 [2015]: How Simple Used Technology To Innovate In The Banking Industry (Eventually Selling For $117M!)

Hey everyone, today's interview is with Josh Reich, the CEO of Simple, a new bank that provides automated banking, budgeting, and savings for their customers. Simple is growing faster than any other bank, has eliminated all the fees typically associated with traditional banking, and sold to BBVA for $117 million. I'm a customer of Simple, and absolutely love they way they do things. Throughout the interview, Josh and I talk about what it was like for him to disrupt such a highly regulated indust...

Aug 26, 201729 min

GE Ep 119 [2015]: The 4 Biggest Traction-Getting Lessons DuckDuckGo’s CEO Learned From Growing to 300M Searches Per Month

Hi everyone, today we've got Gabriel Weinberg back on the show as Growth Everywhere's first ever repeat guest. To refresh your memory, Gabriel's a co-author of the book Traction (which has a great new updated version releasing tomorrow, October 6th), and is the CEO of the search engine DuckDuckGo. Click here for show notes. Leave some feedback: What should I talk about next? Who should I interview? Please let me know on Twitter or in the comments below. Did you enjoy this episode? If so, leave a...

Aug 25, 201737 min

GE Ep 118 [2015]: How to Effectively Reduce Your Facebook Lead Acquisition Costs By 50% or More

Hi everyone, today's interview is with Keith Krance, founder of Dominate Web Media and author of The Ultimate Guide to Facebook Advertising. He's been running, managing, or teaching Facebook ads since their inception, and now he's also a speaker on the Perpetual Traffic podcast, which I recommend you all listen to. During the interview, we go in-depth on real, actual tactics that Keith teaches and uses with his clients to help prevent their accounts from getting banned, to lower their cost per c...

Aug 20, 201746 min

GE Ep 117 [2015]: Navid Moazzez Gives His Blueprint For Building Summits That Generate Up To $300K In Revenue

Hi everyone, today we're talking with Navid Moazzez, an online entrepreneur who helps other entrepreneurs create, promote, and profit from virtual summits. I recently did a summit myself, and I had not idea there was so much work surrounding them, but Navid's got it all down. He shares his process for setting up a summit, the best tools to use, and how to maximize the value of your summit after it's over to keep generating new email subscribers and profits. Click here for show notes. Leave some ...

Aug 19, 201747 min

GE Ep 114 [2015]: The SEO Framework That Helped Propel Pinterest To Over An Estimated 72M Users (And Over 50B Pages of Content!)

Hi everyone, today's interview is with Casey Winters, the mastermind behind leading growth at Pinterest, a visual bookmarking tool which is absolutely on fire. Though Pinterest can't share lots of numbers, they're estimated to have over 72 million users, and have secured over $1.3 billion in funding. Beyond that, they've got over one billion boards with more than 50 billion pins. Besides his work at Pinterest, Casey was also the first marketer hired by GrubHub, which he grew from three to 600+ c...

Aug 12, 201750 min

GE Ep 112 [2015]: How Neville Medhora Grew AppSumo’s Customer Base to 750k With Email

Hey everyone, today we're talking to Neville Medhora, who's an entrepreneur and copywriter who's helped businesses like AppSumo exponentially. He's also established Kopywriting Kourse, a place where anyone can go to learn copywriting that actually gets results. Listen in to learn how he helped AppSumo's Noah Kagan (who used to hate sending out emails) use email marketing to grow AppSumo from zero to 750,000 customers in under 18 months. Click here for show notes. Leave some feedback: What should...

Aug 06, 201742 min

GE Ep 111 [2015]: How CB Insights Uses Content Marketing To Get 1,000+ Signups Per Month

Hey everyone, today's interview is with CEO and Co-Founder of CB Insights, Anand Sanwal. CB Insights helps you track the world's most promising private companies, their investors, and their acquirers to help you innovate faster and invest smarter. Click here for show notes. Leave some feedback: What should I talk about next? Please let me know on Twitter or in the comments below. Did you enjoy this episode? If so, leave a short review here. Subscribe to Growth Everywhere on iTunes. Get the non-i...

Aug 05, 201737 min

GE Ep 108 [2015]: How Y Combinator Helped Olark Move From a Side Project into a Startup With 10K Customers

Hi everyone, today we're talking to Ben Congleton, co-founder of Olark, a tool that lets over 10,000 companies chat with their website visitors online. The tool lowers the first-touch communication barrier and helps with sales, prospecting, and funnel optimization. Today Ben's got some interesting insights on setting up a strong remote work culture and what it was like to start off with just four people in a small town house. Click here for show notes. Leave some feedback: What should I talk abo...

Jul 29, 201748 min

GE Ep 107 [2015]: The Simple Blueprint Gideon Shalwick Used To Grow A YouTube Channel to 36M Views & 360K Subscribers

Hi everyone, today's interview is with Gideon Shalwick, founder of Veeroll, a company that simplifies creating and targeting true view video ads on YouTube. Their software helps you not only create videos, but figure out how to get traffic to your site that's relevant and that actually converts. Click here for show notes. Leave some feedback: What should I talk about next? Please let me know on Twitter or in the comments below. Did you enjoy this episode? If so, leave a short review here. Subscr...

Jul 28, 201736 min

GE Ep 106 [2015]: Ilya Semin Reveals A MUCH Easier Way To Find And Close More Deals

Hi everyone, today we're talking to Ilya Semin, Founder & CEO of Datanyze, a sales intelligence platform that helps over 200 high-powered sales teams work smarter. Ilya's got interesting stories to share about his ramp up to success, finding his co-founder, and dealing with his first churn. Click here for show notes. Leave some feedback: What should I talk about next? Please let me know on Twitter or in the comments below. Did you enjoy this episode? If so, leave a short review here. Subscri...

Jul 23, 201741 min

GE Ep 105 [2015]: How Jason Treu Got His Book To Rank #1 On Amazon In Multiple Categories

Hi everyone, today we're talking to Jason Treu, author of best-selling book Social Wealth: How to Build Extraordinary Relationships By Transforming the Way We Live, Love, Lead and Network. His book has sold more than 30,000 copies, and he's been ranked #1 in both Business and Self-Help Categories on Amazon. Click here for show notes. Leave some feedback: What should I talk about next? Please let me know on Twitter or in the comments below. Did you enjoy this episode? If so, leave a short review ...

Jul 22, 201737 min

GE Ep 104 [2015]: How Shane Melaugh Grew Thrive Leads Into A Business Focused On Generating You A LOT More Conversions

Hi everyone, today's interview is with Shane Melaugh, CEO of Thrive Themes, a company that builds conversion-focused WordPress themes and plugins. Shane's been on a nine-year entrepreneurial journey that led him up to this point, and he's got some interesting things to say about trial and error when it comes to getting good software developed. Click here for show notes. Leave some feedback: What should I talk about next? Please let me know on Twitter or in the comments below. Did you enjoy this ...

Jul 21, 201748 min

GE Ep 103 [2015]: How Adam Fleischman Built Umami Burger & 800 Degrees Pizza Into Thriving Restaurants That Generate $70M A Year

Hi everyone, today we're talking with Adam Fleischman, a self-taught food innovator and entrepreneur who's founded Umami Burger and 800 Degress Pizza, both of which I really love. (He also made Fast Company's Top 100 list for creative people in business.) Today we'll talk about the struggles Adam faced with growing his restaurant business to $70 million per year, and how he uses physics to make better business decisions. Click here for show notes. Leave some feedback: What should I talk about ne...

Jul 16, 201731 min

GE Ep 101 [2015]: LessAccounting Owner Allan Branch on the Bookkeeping Mistakes Most Startups Make

Hi everyone, today we're talking to Allan Branch, Owner of LessAccounting. Allan's got an interesting background in marketing and design that led to freelance designing and web consulting that eventually evolved into an accounting software that's remained strong over the years despite it's slow initial growth. Click here for show notes. Leave some feedback: What should I talk about next? Please let me know on Twitter or in the comments below. Did you enjoy this episode? If so, leave a short revi...

Jul 14, 201736 min

GE Ep 95 [2015]: How Wet Shave Club Leveraged Instagram to Get To $350K In Revenues

Hi everyone, today we're talking to Rohan Gilkes, co-founder of the Wet Shave Club, a company purchased after a conversation on Reddit and that went from doing $400 in revenue per month to doing $350,000 in the first year. Rohan's got some great insight on using social media to drive traffic back to your site (particularly if you've got a consumer product) and how subscription box companies are (for him) some of the best e-commerce businesses out there. Click here for show notes. Leave some feed...

Jun 30, 201746 min

GE Ep 94 [2015]: How AdEspresso Spends as Little as $0.03 per Click on High-ROI Facebook Advertising

Hey everyone, today we're talking to AdEspresso's CEO Max Chieruzzi about how to quickly optimize and A/B test Facebook ads. He's got some interesting insights on setting up an online inbound marketing funnel and how to evaluate the cost of a click vs. the cost of lead and customer acquisition. Click here for show notes. Leave some feedback: What should I talk about next? Please let me know on Twitter or in the comments below. Did you enjoy this episode? If so, leave a short review here. Subscri...

Jun 25, 201734 min
For the best experience, listen in Metacast app for iOS or Android