Most people underestimate how far genuine relationships can take them. I share lessons from a private marketing event that’s driven over $6.3 billion in revenue, and why real networking starts with giving first. I talk about the ups and downs of hosting these events, how being a connector creates long-term value, and why relationships—not just tactics—are what truly compound. TIMESTAMPS (00:00) Building a Billion-Dollar Network (04:20) Creating Networking Opportunities (06:43) The Importance of ...
Jun 25, 2025•11 min
AI is rewriting the rules of business—faster than most people realize. In this talk I had at the YPO Global Marketing Summit, I break down how AI is enabling leaner teams to drive real revenue, shift business models, and operate at scale. I share frameworks for implementation, how SEO is evolving into search everywhere, and how we’re using AI for recruiting, content creation, and cost efficiency. From building community to deploying autonomous workflows, this is about staying relevant—and ahead—...
Jun 18, 2025•34 min
In this episode, I break down the AI tools that are actually moving the needle for businesses right now. I cover everything from the strategy power of ChatGPT 4.0 to lesser-known tools like Lllama that offer serious cost advantages. Whether you’re looking for better insights, coding leverage, or operational efficiency, this is your shortcut to what’s working. Here are the LLMs covered: • ChatGPT-4o • Grok • Gemini • DeepSeek • ChatGPT Operator • Manus AI • Llama • Notebook LM • ChatGPT-o3 • Clau...
Jun 11, 2025•11 min
A winning marketing strategy starts with the right foundation. In this video, I break down how to build a solid marketing strategy by diving deep into research, knowing your audience, and sizing up your competition. We cover picking the right marketing channels, then focus on smart content creation and distribution. Throughout, I stress the need to keep experimenting for real, lasting results. TIMESTAMPS (00:00) The Evolution of SEO: A New Era (02:45) Long Tail Keywords: The Key to Success (06:0...
Jun 09, 2025•12 min
SEO is evolving fast—and if you're still only thinking Google, you're already behind. In this episode, I break down why long tail keywords matter more than ever, how AI is changing the SEO game, and why adapting across platforms is the only way to stay ahead. The future belongs to those who move fast and stay flexible. TIMESTAMPS (00:00) The Evolution of SEO: A New Era (02:45) Long Tail Keywords: The Key to Success (06:06) Harnessing AI Tools for SEO Efficiency (08:51) The Future of SEO: Adaptin...
Jun 04, 2025•9 min
SEO's changing fast—with AI reshaping search and users looking beyond Google, it's time to evolve. I break down why topical authority beats chasing big keywords, how programmatic SEO is a game-changer, and why your content needs to work everywhere. Plus, I share how to build assets people actually want to link to. Timestamps: (00:00) Navigating the Changing Landscape of SEO (03:04) Keyword Research and Topical Authority (06:06) Programmatic SEO and AI Integration (08:46) Search Everywhere Optimi...
Jun 02, 2025•11 min
AI agents are already saving businesses serious time and money—and this is just the beginning. I break down how to build your own, which tools are worth exploring, and why this shift is going to change the way we work forever. If you're not adapting now, you're going to get left behind. Timestamps: (00:00) Introduction to AI Agents (02:23) Building Your Own AI Agents (06:11) The Future of AI Agents and Their Impact How to Connect: IG: / ericosiu X: / ericosiu 👉Get 25k Words of AI-Powered SEO Co...
May 28, 2025•8 min
AI is reshaping marketing at lightning speed, and those who don’t adapt will fall behind. In this video, I break down the rise of generative AI and how it’s transforming marketing strategies. From super agents automating tasks to the shift towards search everywhere optimization, AI is revolutionizing the game. Timestamps: (00:00) The Rise of Generative AI in Marketing (03:12) Transforming Marketing with Super Agents (06:07) The Evolution of Search and Marketing Funnels How to Connect: IG: / eric...
May 26, 2025•7 min
AI isn't coming for your job—it's coming for your inefficiencies. Most marketers are still stuck doing things the slow way. I walk through how we’re using AI to pump out high-quality content at scale, speed up design, and take over channels—without adding headcount. If you’re not automating parts of your marketing with AI, you’re already behind. Timestamps: (00:00) Harnessing AI for Marketing Efficiency (03:11) Creating Content at Scale (05:51) Designing with AI (06:18) Channel Domination throug...
May 21, 2025•7 min
AI agents are changing the marketing game. In this one, I break down 6 tools that help with content, scheduling, outreach—even hiring. Plus, how to manage them so they actually save you time. Timestamps: 00:00 Revolutionizing Marketing with AI Agents 03:03 The Power of AI in Content Creation 05:58 Streamlining Scheduling and Outreach How to Connect: IG: / ericosiu X: / ericosiu 👉Growth Newsletter for top marketers: https://levelingup.beehiiv.com/subscribe 👉Single Grain - Ad Agency focused on i...
May 19, 2025•6 min
AI is quietly reshaping how companies run—faster decisions, leaner teams, and way less busywork. It doesn’t mean jobs vanish overnight, but it does mean work starts to look a lot different. The smart move? Start adapting before it’s no longer optional. Timecodes⏰ (00:00) The Rise of AI-Driven Firms (03:03) Implications of AI on Business Efficiency (06:01) The Future of Work and Human Roles (09:01) Adapting to the AI Paradigm How to Connect: IG: / ericosiu X: / ericosiu 👉Growth Newsletter for to...
May 14, 2025•10 min
AI is revolutionizing every aspect of business and life. In this video, I show you how to leverage AI for personal and business finance, optimize your health for better productivity, enhance content creation, and streamline operations and software development. These practical strategies will help you unlock massive growth and efficiency. Timecodes⏰ (00:00) Leveraging AI for Personal and Business Finance (02:57) Optimizing Health for Business Success (05:52) Enhancing Content Creation with AI (08...
May 12, 2025•9 min
AI is no longer just a buzzword—it's a full-blown business stack. I walk through how AI stacks and agents are transforming everything from recruitment and M&A to content creation and coding. These tools aren’t just helping—they’re slashing time and costs across the board. If you're not building with AI, you're getting left behind. Timecodes⏰ (00:00) Transforming Business with AI (02:52) The Power of AI Stacks (05:58) AI Agents in Recruitment (08:51) AI in Mergers and Acquisitions (11:51) Lev...
May 07, 2025•14 min
From keyword research to content creation, AI is blowing past what most teams can handle manually. The smartest move now? Stop resisting and start partnering—because those who treat AI as a strategic advantage will outpace everyone still playing catch-up. Timecodes⏰ (00:00) The Rise of AI in Marketing (02:57) AI Tools Transforming Marketing Efficiency (06:12) The Future of Work: Adapting to AI (08:45) AI as a Strategic Partner (12:07) Embracing AI for Competitive Advantage How to Connect: IG: / ...
May 05, 2025•13 min
Manus AI is revolutionizing SEO by completing tasks in minutes that once took days. It streamlines content strategy, creation, and competitor analysis, proving that the future of SEO is in AI-human collaboration. Timecodes⏰ (00:00) The Future of SEO with AI (03:01) Exploring Manus AI's Capabilities (05:52) Streamlining Content Strategy and Creation (08:51) The Human-AI Collaboration in SEO How to Connect: IG: / ericosiu X: / ericosiu 👉Growth Newsletter for top marketers: https://levelingup.beeh...
Apr 30, 2025•11 min
AI is changing the job market, and roles with clear answers are the first to go. To stay ahead, you need to embrace lifelong learning and use AI tools to level up your skills. Watch the video to learn how to future-proof your career! Timecodes⏰ (00:00) The Rise of AI and Job Security (03:10) Understanding Legibility in Jobs (05:57) The Importance of Lifelong Learning and Curiosity (09:00) Leveraging AI for Career Advancement How to Connect: IG: / ericosiu X: / ericosiu 👉Growth Newsletter for to...
Apr 28, 2025•10 min
Manus AI is shaking up stock analysis, SEO, and content creation. It’s helping businesses move faster, cut costs, and boost revenue. The AI race is heating up, and those who don’t adapt will fall behind. Timecodes⏰ (00:00) Revolutionizing Business with Manus AI (02:51) Deep Dive into Stock Analysis and Insights (06:12) Transforming SEO and Content Creation (07:40) The Future of AI in Marketing and Business Strategy To suggest a topic, comment your idea on the Leveling Up with Eric Siu YouTube ch...
Apr 23, 2025•8 min
Most companies take weeks to launch personalized B2B ads. I did it in five minutes—without AI. One campaign re-engaged a ghosted lead, got their CMO’s attention, and closed the deal fast. Some companies using this are slashing CPCs by 50% and doubling engagement. The arbitrage is now—before everyone catches on. TIME-STAMPED SHOW NOTES (00:00) The Evolution of Advertising (02:48) Personalization at Scale (05:06) The Future of Marketing with Technology To suggest a topic, comment your idea on the ...
Apr 21, 2025•6 min
AI is the ultimate business multiplier—and most people aren’t using it right. In this video, I break down exactly how I’m leveraging AI to automate workflows, scale revenue, and build a high-profit business with fewer people. TIME-STAMPED SHOW NOTES (00:00) The AI Revolution: A New Era of Business (02:47) Marketing Transformation: From SEO to Search Everywhere Optimization (06:03) The Power of AI in Prototyping and Development (08:57) Leveraging AI for Content Creation and Distribution (11:52) B...
Apr 16, 2025•37 min
AI-driven search is the future. In this video, I break down how to rank for top LLMs quickly. TIME-STAMPED SHOW NOTES (00:00) AI-Driven Search is the Future (00:18) Real Example - Marketing School ranks #1 on nearly all LLMs (01:33) The Importance of Citations (02:47) Optimizing for AI Overviews (03:28) Using Community Platforms (04:30) Search Everywhere Optimization (06:28) That's it for this video, let me know your thoughts in the comments👇 To suggest a topic, comment your idea on the Levelin...
Apr 14, 2025•6 min
The future of traffic is changing! Search engine usage dropped from 98% in 2020 to 61% today, yet, Google traffic is still growing... In this video, I break down what’s working now—from Reddit’s 700M visitor surge to AI’s real impact on SEO and the automation workflows we’re scaling at Single Grain. Plus, I reveal four key pillars for 2025 and beyond. Watch the full interview here: https://youtu.be/2zetGpqz2yE TIME-STAMPED SHOW NOTES: (00:00) The Evolution of SEO in the Age of AI (02:50) The Shi...
Feb 13, 2025•16 min
This episode will make a lot of agency owners uncomfortable — The traditional agency model of throwing more people at problems is about to collapse, and the playbook of giant consulting firms with thousands of employees is becoming obsolete. But there's hope… Watch the full interview here: https://youtu.be/UT10uggffps TIME-STAMPED SHOW NOTES: (00:00) The Evolution of Service-Based Businesses (02:50) The Future of Talent in Agencies (06:07) Harnessing AI for Efficiency (08:56) Characteristics of ...
Feb 06, 2025•14 min
What does it take to turn a struggling business into a multi-million-dollar empire? Eric Siu joins the Digital Social Hour Podcast by Sean Kelly to reveal his game-changing strategies. From acquiring companies around the world to building AI tools that eliminate grunt work, Eric breaks down how he's reshaping the future of marketing and business. Watch the full interview here: https://youtu.be/AESIlKI4SbA TIME-STAMPED SHOW NOTES: (00:00) The Journey of Acquisitions (03:07) The Agency Business Mo...
Jan 24, 2025•39 min
Is SEO really dead? 🤔Think again. In this power-packed episode, Eric Siu teams up with Neil Patel and Kip Bodner from HubSpot's Marketing Against the Grain podcast to discuss the future of marketing. Watch the full interview here: https://youtu.be/VhjMD1A-i0g TIME-STAMPED SHOW NOTES: (00:00) The Future of Marketing: An Overview (03:09) SEO in the Age of AI (05:56) Adapting to Changing Search Behaviors (09:02) Leveraging AI for SEO Success (11:48) The Role of AI in Content Management (14:59) The...
Jan 16, 2025•34 min
Eric Siu shares the highs, lessons, and hustle of building Karrot, a game-changing LinkedIn ABM tool. From major enterprise leads to planning for explosive 2025 growth, this vlog is a masterclass in entrepreneurship. Watch the full interview here: https://youtu.be/ptwPlz03nBU TIME-STAMPED SHOW NOTES: (00:00) Introduction and Updates on Carrot's Progress (03:02) Insights on Account-Based Marketing and Client Engagement (06:08) The Role of AI in Product Development (08:55) Team Dynamics and Annual...
Jan 14, 2025•22 min
Jess Mah went from an immigrant family in a small New York apartment to building a $500M net worth—without a trust fund. In this episode, we unpack the mindset, strategies, and wild experiments that got her there. And wait until you hear her take on why most people never get rich. Let’s dive in! Watch the full interview here: https://youtu.be/ROn69hILItk TIME-STAMPED SHOW NOTES: (00:00) Understanding Wealth and Mindset (02:45) The Role of Networking in Success (06:03) Navigating Business and Per...
Jan 09, 2025•1 hr 12 min
In this episode, Eric Siu is stepping in front of the camera for his first-ever vlog! From unexpected lessons on stress to the real story behind remote work and scaling a $1B company, this vlog is just the beginning as we take viewers behind the scenes. Watch the full interview here: https://youtu.be/16ndfDznnZw TIME-STAMPED SHOW NOTES: (00:00) Navigating Stress and Productivity in Remote Work (03:02) The Return to Office Debate (05:56) Building Company Culture and Community (09:14) Growth Strat...
Jan 07, 2025•21 min
In this talk from "This Is Marketing," Eric Siu and Neil Patel reveal how SEO is evolving into "search everywhere optimization." They discuss the future of search behavior, the rise of community-driven marketing, AI's impact on content, and the game-changing potential of voice search and new media. Watch the full interview here: https://youtu.be/HCqjQxmOAGk TIME-STAMPED SHOW NOTES: (00:00) Introduction to SEO's Evolution (02:47) The Shift to Search Everywhere Optimization (05:49) Community as th...
Jan 02, 2025•28 min
Are your YouTube videos driving real revenue? Learn why 99% of creators fail and how to create content that converts views into customers. Discover proven strategies for YouTube success in 2025! Watch the full interview here: https://youtu.be/CH8PoT9oeu0 TIME-STAMPED SHOW NOTES: (00:00) Driving Revenue Through YouTube (02:59) The Importance of Targeted Content (06:13) Package Hacking for Success (09:00) Leveraging AI for Content Creation (12:10) Building a Personal Brand Through Content Don’t fo...
Dec 26, 2024•14 min
Ready to supercharge your social media strategy? In this video, Eric Siu shares how his team is scaling to 100 million views per month—without spending a dime on extra tools. He breaks down what’s working, what’s not, and how to dominate in 2025. Watch the full interview here: https://youtu.be/VGS-1HnIKM4 TIME-STAMPED SHOW NOTES: (00:00) Introduction to Social Media Strategy (02:50) Analyzing Successful Content (06:14) Learning from Underperforming Videos (08:55) The Importance of Hooks and Stor...
Dec 18, 2024•29 min
