Today's episode is actually highlighting a piece of a live training I did inside Elevate Mastermind. Before you invest money in branding or marketing, it's beyond important to get crystal clear on who your ideal client is. Your ideal client is the foundation that your entire business should be build upon. Join the *Free Facebook Community * - As wedding professionals, we are often running our businesses while flying solo. But you don't need to go it alone. Connect with Taylor + The Level Up Co.:...
Apr 27, 2021•26 min•Ep. 68
If you ever feel a sense of imposter syndrome as a creative business owner, then I'll be the first to tell you that you aren't alone. Feeling inadequate, like you're not enough, or having chronic self-doubt is something many of us struggle with. The good news: it means you're on the right track to success. Because success doesn't come from your comfort zone. Join the *Free Facebook Community * - As wedding professionals, we are often running our businesses while flying solo. But you don't need t...
Apr 23, 2021•16 min•Ep. 67
The destination wedding market is growing rapidly, and it’s one that holds abundant business opportunities. However, breaking into destination weddings requires careful strategy. Whether you want to take local clients to a tropical paradise or bring faraway couples to your hometown, you need to learn the finer points of operating from a distance. In this session, Jennifer will share her own experience to guide wedding pros in finding their ideal destination(s) and how to become an expert with a ...
Apr 22, 2021•26 min•Ep. 66
Do you want to know the difference between those who succeed vs. those who don't? They've mastered and committed to the 1% rule. Join the *Free Facebook Community * - As wedding professionals, we are often running our businesses while flying solo. But you don't need to go it alone. Connect with Taylor + The Level Up Co.: Instagram: @thelevelupco www.TheLevelUpCo.com The next round of The Luxury Mastermind will start in October 2025! We are thrilled to welcome you inside our signature 12 week pro...
Apr 15, 2021•13 min•Ep. 65
Today on the show we have husband and wife photography team, Scott and Dana, These two have been shooting alongside each other since 2012, totaling over 300 weddings! Having been married for 20 years, the way in which they cherish their own marriage fuels their desire to serve clients just starting out on their own lifelong adventure. When people ask how they manage living and working together, they say they love partnering in all aspects of their life, and wouldn't want it any other way. Scott ...
Apr 13, 2021•30 min•Ep. 64
Upleveling Your Time Management & Productivity for Maximum Growth Join the *Free Facebook Community * - As wedding professionals, we are often running our businesses while flying solo. But you don't need to go it alone. Connect with Taylor + The Level Up Co.: Instagram: @thelevelupco www.TheLevelUpCo.com The next round of The Luxury Mastermind will start in October 2025! We are thrilled to welcome you inside our signature 12 week program. Learn more + save your seat here >> https://the...
Apr 08, 2021•17 min•Ep. 63
Whether you are brand new to the industry or shifting into a new segment of the market, it can be intimidating to enter a new market. This conversation on how to enter a flooded wedding industry market powerfully is one that is sure to kick you into high gear. Join the *Free Facebook Community * - As wedding professionals, we are often running our businesses while flying solo. But you don't need to go it alone. Connect with Taylor + The Level Up Co.: Instagram: @thelevelupco www.TheLevelUpCo.com...
Apr 06, 2021•26 min•Ep. 62
In life + in business, we can either choose to be comfortable, or we can choose to grow. So what's it going to be for you? Join the *Free Facebook Community * - As wedding professionals, we are often running our businesses while flying solo. But you don't need to go it alone. Connect with Taylor + The Level Up Co.: Instagram: @thelevelupco www.TheLevelUpCo.com The next round of The Luxury Mastermind will start in October 2025! We are thrilled to welcome you inside our signature 12 week program. ...
Apr 01, 2021•11 min•Ep. 61
Now more than ever, professionals in the wedding industry should be looking for ways to be strategic in their marketing efforts. Future proofing your business is definitely the theme for 2021 and beyond. Today, I’m chatting with marketing expert Aleya Harris about how we can future-proof our businesses, so that things like, I don’t know, a global pandemic, don’t push us too far off track ever again. Mentioned in this episode: Get 50% off your email marketing with Flodesk using this link Join the...
Mar 30, 2021•43 min•Ep. 60
How can you strategically position yourself as a high-end wedding professional from the very beginning? Today's episode is the first of many in the new HOT SEAT mini series here on the podcast. Join the *Free Facebook Community * - As wedding professionals, we are often running our businesses while flying solo. But you don't need to go it alone. Connect with Taylor + The Level Up Co.: Instagram: @thelevelupco www.TheLevelUpCo.com The next round of The Luxury Mastermind will start in October 2025...
Mar 25, 2021•21 min•Ep. 59
Special guest Tayler Cusick Hollman with Sourced Co. joins us on the podcast today. Learn how to unleash the power of messaging online by pairing it with the proper imagery. Join the *Free Facebook Community * - As wedding professionals, we are often running our businesses while flying solo. But you don't need to go it alone. Sourced Co. - Want to see what all the hype is about? Founded with the mission to bring high-quality stock imagery specifically to the wedding industry, Sourced Co. provide...
Mar 23, 2021•47 min•Ep. 58
The term "luxury," is tossed around constantly in the wedding industry. But what does "luxury" even mean? Taylor Petrinovich & special guest Bron Hansboro discuss how we can each define luxury on our own terms towards a more meaningful and impactful definition. Join the *Free Facebook Community * - As wedding professionals, we are often running our businesses while flying solo. But you don't need to go it alone. Join the free Facebook Community for daily encouragement, support, and to connec...
Mar 16, 2021•34 min•Ep. 57
The Rise of Micro Weddings w/ Gretchen Culver Episode Sponsor: Illume LUTs: Fine-art Video Presets Get Illume LUTs Here! Use code: LEVELUP for 15% off Guest: Gretchen Culver Owner - Rocket Science Events & Minne Weddings Although she didn’t realize it at the time, Gretchen’s desire to run her own business started at a young age with her summer lemonade stands. After college, a lemonade stand didn’t seem to be the best way to pay back her student loans, so she entered the world of events work...
Feb 15, 2021•39 min•Ep. 56
Kaleb and Elaine are the husband and wife team and creators of KEJ Productions. As a highly in-demand videographer team in Central Florida & the Southeast, KEJ places a strong emphasis on storytelling and personal relationships, With an extensive background in live production and audio engineering (as production leads for Emmy Award-winning shows to international touring artists), they approach filmmaking with a perspective that is particularly unique. Now as full-time filmmakers, they are c...
Jan 25, 2021•31 min•Ep. 55
Making it easier for clients to book you is a simple way to streamline the sales process. In today's episode, I’m chatting with Brandee Gaar about converting leads into clients with one simple tactic we can all start implementing today. Illume LUTs: Fine-art Video Presets Get Illume LUTs Here! Use code: LEVELUP for 15% off Brandee Gaar is a luxury Event Planner, Thought Leader, Educational Speaker and Host of the "She Who Dares" Podcast. As a lifelong lover of all things events, Brandee spent 7 ...
Dec 10, 2020•34 min•Ep. 54
Break free from the mold and craft wedding films your way . Today I'm chatting with Ben Journee about how you can set yourself apart from the pack, and about how he is disrupting wedding film conventions in his own business. ---EPISODE SPONSORS-- Sprout Studio: an all-in-one studio management solution - CRM - Galleries - Scheduling - Email Marketing - Bookkeeping - Customizable templates and contracts https://www.sproutredo.com/levelup Illume LUTs: Fine-art Video Presets Get Illume LUTs Here! Us...
Nov 30, 2020•26 min•Ep. 53
Today, I’m chatting with Anna Lord about following your passions as a wedding filmmaker, and how you can structure your business to make sure you’re creating content that keeps you inspired. ---EPISODE SPONSORS-- Sprout Studio: an all-in-one studio management solution - CRM - Galleries - Scheduling - Email Marketing - Bookkeeping - Customizable templates and contracts https://www.sproutredo.com/levelup Illume LUTs: Fine-art Video Presets Get Illume LUTs Here! Use code: LEVELUP for 15% off ------...
Nov 23, 2020•29 min•Ep. 51
Today I’m chatting with Meghan Ely of OFD consulting all about this next-level marketing tactic for your wedding business, and that’s PR. ---EPISODE SPONSORS-- Sprout Studio: an all-in-one studio management solution - CRM - Galleries - Scheduling - Email Marketing - Bookkeeping - Customizable templates and contracts https://www.sproutredo.com/levelup Illume LUTs Get Illume LUTs Here! Use code: LEVELUP for 15% off ------------------------------ OFD Consulting owner, Meghan Ely, combines in-the-tr...
Nov 16, 2020•33 min•Ep. 50
Today, I’m chatting with Camden Johnson of Sea Jay films about his strategy of taking a Hollywood approach to wedding filmmaking. This is a really interesting conversation, and I know you guys are going to love it. Sea Jay Films curates wedding films that exemplify the God-given gift of marriage for individuals who regard love as a verb. We are passionate about couples who love unconditionally and aren’t afraid to show it. We believe your wedding day perfectly encompasses every vital part of you...
Nov 09, 2020•39 min•Ep. 49
-- Connect with Taylor-- @thelevelupco // @taylorpetrinovich thelevelupco.com The next round of The Luxury Mastermind will start in October 2025! We are thrilled to welcome you inside our signature 12 week program. Learn more + save your seat here >> https://thelevelupco.com/mastermind 📲 Love this episode? Screenshot and share it on social media! Tag us on Instagram at @TheLevelUpCo and let us know your biggest takeaway. The Level Up Co. Resources: - Wedding Planner Email Templates: https...
Nov 03, 2020•22 min•Ep. 48
Today, I’m chatting with Vanessa Kynes about a very under utilized marketing strategy among wedding filmmakers: Pinterest Vanessa is a Pinterest Marketing Strategist for creative small businesses. As a YouTuber, blogger, and consultant, she helps creative small businesses grow by teaching traffic-generating Pinterest strategies to increase their brand visibility, book more clients, and ultimately, generate more sales. When she's not pinning on Pinterest, Vanessa, along with her husband, cares fo...
Oct 27, 2020•25 min•Ep. 47
The Power of Consistency w/ Kemari Lyn About Kemari Kemari is a Florida girl born and raised. She lives off snuggles with her dog, Netflix, iced lattes, and spicy foods. She’s a joy seeker at heart and is obsessed with all things floral. Most days you can find her editing wedding films, gardening, drawing, or cuddling with her pup. Kemari is a formally trained filmmaker with a BFA in Motion Picture Arts Production from one of the top film schools in the nation and is the lead videographer and ow...
Oct 20, 2020•35 min•Ep. 46
SEO & How to Rank on Google w/ Jeffrey Armstrong I recently put out a poll on my Instagram stories asking what you, the podcast listeners, want to hear about most. And marketing won by a landslide. So I knew I had to get my friend Jeffrey Armstrong onto the podcast to talk about what he does best - SEO. Jeff is a wedding photographer that used a unique approach to SEO to rank on Google. This has helped him get established in his market by going full-time and hitting six figures in two years ...
Oct 05, 2020•1 hr 9 min•Ep. 44
Today, I’m chatting with Madison Rhoton - or as she’s known on Instagram - Madstuhh. She is a filmmaker specializing in elopements, and I think you guys are really going to enjoy today’s episode. --Connect with Madison-- Instagram: @Madstuhh -- Connect with Taylor-- @thelevelupco // @taylorpetrinovich thelevelupco.com --MORE RESOURCES FOR YOU-- Join the Level Up Your Wedding Film Business Community on Facebook Visit the Level Up Your Wedding Film Business website The next round of The Luxury Mas...
Sep 23, 2020•37 min•Ep. 42
Today, I’m going to be talking all about building systems and routines within your business to be efficient as possible with your time. --MORE RESOURCES FOR YOU-- Join the Level Up Your Wedding Film Business Community on Facebook -- Connect with me on Instagram-- @thelevelupco // @taylorpetrinovich Visit the Level Up Your Wedding Film Business website The next round of The Luxury Mastermind will start in October 2025! We are thrilled to welcome you inside our signature 12 week program. Learn mor...
Sep 08, 2020•25 min•Ep. 40
At just 20 years old and 1 year into filming weddings, Lucy Camryn is creating absolutely gorgeous films and working on some pretty beautiful weddings. So how has she progressed so quickly AND at such a young age? You’ll just have to listen to find out. Connect with Lucy on Instagram: @lucycamrynfilms --MORE RESOURCES FOR YOU-- Join the Level Up Your Wedding Film Business Community on Facebook -- Connect with me on Instagram-- @thelevelupco // @taylorpetrinovich Visit the Level Up Your Wedding F...
Aug 31, 2020•22 min•Ep. 39
Is it time for you to rebrand? In case you missed the announcement last week - I’ve rebranded! My business has gone from Fleeting Moments Cinema to now, just my name: Taylor Petrinovich. So I thought it would be fitting to bring on my brand designer, Krista Jones, to talk all about branding, and when YOU might want to consider a rebrand as well. Krista Jones is a brand and website designer and one half of the Davey & Krista duo. After several years working as a web designer for a nonprofit, ...
Aug 24, 2020•34 min•Ep. 38
Whether you’re in the thick of your wedding season, or you’re finding yourself with a minimal to-do list these days, there are several things you should pause to take care of sooner rather than later. Today, I want to give you some tangible and tactical advice that you can implement today that will ultimately make a huge impact on your business. Check out my REBRAND! Instagram: @taylorpetrinovich Website: taylorpetrinovich.com Brand Designed by Davey & Krista --MORE RESOURCES FOR YOU-- Join ...
Aug 13, 2020•24 min•Ep. 37
Today’s episode actually comes from a request I received from Instagram. Every once in a while, I put out a call on my instagram stories asking you all what you want to hear about on the show. And one request I received was about freelancing. So today’s guest is Jason Belkov, who shoots for his own brand, but also freelances on the side which is a great source of additional income. This is a great episode, and I think you guys will really enjoy it. Jason Belkov is a former executive chef turned ...
Aug 10, 2020•24 min•Ep. 36
Today’s episode is an interview with Andrew Gilford. Andrew filmed his first wedding back in May 2017 and quit his landscaping job to go full time in 2018. In the last year, Andrew says he feels like he’s found his voice and his “WHY” in the world of video, and has rebranded from Andrew Jay Films to “Film & Flourish,” a business that’s 100% focused on capturing his couple’s as they are. -Connect with Andrew on Instagram - @filmandflourish --MORE RESOURCES FOR YOU-- Join the Level Up Your Wed...
Aug 03, 2020•28 min•Ep. 35
