LEVEL UP: A Wedding Photography + Videography Podcast - podcast cover

LEVEL UP: A Wedding Photography + Videography Podcast

Taylor Petrinovich & Kelley Gilster | The Level Up Co.www.thelevelupco.com

Ready to take your wedding photography or filmmaking business from mainstream to luxury? We are on a mission to equip YOU with the information and resources you need to scale your business into the premiere and luxury markets, where you can successfully 2-3x your prices.

Every Tuesday we invite you to tune in on conversations with Kelley and Taylor, luxury wedding cinematographers and business coaches, as we teach you what we have learned over 22+ years of combined experience in the wedding industry.

Learn the ins and outs of the luxury market, how to align your brand within it, and become fully prepared to take your business from mainstream to luxury.

In a nutshell: this is the wedding filmmaking + photography podcast for creatives striving for MORE in their businesses.

The wedding industry can be a challenging place to build a career, and we are here to help.
https://thelevelupco.com/

Episodes

If you want different results, you have to change what you're doing.

It’s so important to hear about other people’s experiences in the industry, so that we can learn from their mistakes, and decide what elements and practices we want to adapt to our own films and businesses. Today's episode is an open conversation with you about my own experiences in the industry, the mistakes I’ve made, and what I’ve done to fix them. --MENTIONED IN THIS EPISODE-- Illume LUTs Use code LEVELUP15 for 15% off illumeluts.com --MORE RESOURCES FOR YOU-- Join the Level Up Your Wedding ...

Jul 27, 202019 minEp. 34

Building a Luxury Brand w/ 618 Studios

As I continue pushing forward in my own business, I can’t help but wonder what other filmmakers are doing to elevate their own businesses. Expanding into the luxury market is definitely something that takes a lot of time, intention, and consistency. But what can we do specifically to elevate our films and our brands? Today on the podcast, I’m chatting with Kelley from 618 studios. 618 Studios is a husband and wife team based in Orange County, CA. They have been in business 10 years this year! Th...

Jul 20, 202041 minEp. 33

Elevating Your Business through Networking + Community w/ Dare to Develop

I get questions from filmmakers every day about how they can go about leveling up their own businesses, and start serving more of their dream clients. One often overlooked piece to the puzzle of running a successful business may surprise you. And that’s really focusing on building a community with wedding professionals in your local market. Keep listening to find out why community is a crucial part of your business, and how you can intentionally build that community. ----------------------------...

Jul 13, 202035 minEp. 32

Are you making these mistakes on Instagram?

Instagram is my absolute favorite marketing tool for my wedding film business. I use it every single day in my business, and it’s been a game changer for me. But, when scrolling through my feed, I see a lot of mistakes that other videographers are making. If you’re making these mistakes, it might be hurting you and your business --EPISODE SPONSOR-- Illume LUTs Use code LEVELUP15 for 15% off illumeluts.com --MORE RESOURCES FOR YOU-- Join the Level Up Your Wedding Film Business Community on Facebo...

Jul 02, 20207 minEp. 31

Wedding HORROR STORIES

--EPISODE SPONSOR-- Illume LUTs Use code LEVELUP15 for 15% off illumeluts.com --MORE RESOURCES FOR YOU-- Join the Level Up Your Wedding Business Community on Facebook -- Connect with me on Instagram-- @thelevelupco // @taylorpetrinovich Visit the Level Up Your Wedding Film Business website The next round of The Luxury Mastermind will start in October 2025! We are thrilled to welcome you inside our signature 12 week program. Learn more + save your seat here >> https://thelevelupco.com/maste...

Jun 15, 202033 minEp. 30

Finding Your Brand Voice w/ Copy Uncorked

One of the most often overlooked pieces of having a cohesive brand that actually converts potential clients into booked ones, is a solid brand voice. Today’s episode is an interview with Kaitlyn Parker. Kaitlyn is the owner, copywriter, and wine enthusiast behind Copy Uncorked, a copywriting & brand strategy studio pouring up high-converting copy for modern brands and creative entrepreneurs. She holds a Master’s in Strategic Communications and is a certified copywriter. Between keyboard stro...

Jun 08, 202031 minEp. 29

Attract & Book More Dream Clients w/ Joy Michelle

Sometimes, it can feel nearly impossible to book the types of couples you really want to focus on serving. But attracting, and then actually getting those clients to book with you, is as much of an art as it is a science. Today’s episode is an interview with Joy Aleman of Joy Michelle Photography. And after photographing weddings for 7 years, she has nailed down a formula that works wonders in her own business. An Annapolis, Maryland intimate wedding photographer and now Youtuber and Educator to...

Jun 01, 202040 minEp. 28

Breaking into the Luxury Market w/ Hugo Film Co.

If you’re anything like me, then you probably have your sights set on the next big milestone that you’ll reach in your business. What if I were to tell you that you can reach that next big breakthrough sooner than you think? Today’s episode is an interview with the husband and wife team behind Hugo Film Co, who only started filming weddings 2 years ago, but have taken over the luxury market in their local area. Buckle up and get ready to take some notes, because this episode is a good one. --EPI...

May 25, 202040 minEp. 27

Pushing Past Your Comfort Zone w/ How To Film Weddings

Have you ever wondered what’s possible for you? If you were to just push past the point of comfort and contentment, and go all-in with a goal you have in life, or in business? Well, that’s exactly what my friends John and Nick from How to Film Weddings did, and the results? More than they ever could have expected. --EPISODE SPONSOR-- Illume LUTs Use code LEVELUP for 15% off illumeluts.com --MENTIONED IN THIS EPISODE-- How to Film Weddings - Instagram - YouTube - Facebook Group -- Connect with me...

May 18, 202040 minEp. 26

Balancing Family + Business w/ Wild Grove Media

Balancing running a wedding film business and having a family can be… a lot. There can be a bit of a struggle when trying to find the perfect balance between being a parent, and getting your work done. Today’s episode is a conversation with Beth from Grove Media. Beth is a new film maker from Bozeman, Montana who also happens to have 5 kids. She spent 6 years in photography when, in 2018, decided to try her hand in videography. Beth's passion for telling emotional stories mixed with her love of ...

May 11, 202031 minEp. 25

Drones + Commercial Work w/ Jay Worsley

Today’s episode is an interview with Jay Worsley. A self-taught award winning filmmaker, Jay started out filming weddings with his wedding film studio Everyly Films. Since then, he has mastered creating award-winning drone films, and has since transitioned to specializing in commercial and film work. Jay has worked with brands like Sprite, Amazon and PetSmart. --MENTIONED IN THIS EPISODE-- Connect w/ Jay: Instagram: @jmworsley Website: https://www.everlyfilms.com Website: http://jayworsley.com D...

Apr 06, 202034 minEp. 24

How to Keep Pushing Forward (Even During a Pandemic)

Right now, as I’m recording this podcast episode, we’re in the middle of the Covid-19 pandemic. We are all staying home, doing social distancing, and weddings are being postponed or cancelled. These are some hard times, I’m not going to sugar coat it. But there are a few things that we can be doing right now that will make a difference in our businesses, and in our lives. Participate in the Isolation B-Roll Challenge! -Create a short video of what you're doing in isolation -Post it to Instagram ...

Apr 01, 202012 minEp. 23

How to Keep Editing Fresh + Exciting w/ Matt WhoIsMatt Johnson

Today I’m beyond excited, because I had the pleasure of chatting with the one and only Matt WhoisMatt Johnson all about editing. From mindset shifts to practical takeaways, Matt had some great insight for us all about keeping editing fresh and exciting. --MENTIONED IN THIS EPISODE-- Connect w/ Matt: Instagram: @whoismatt Website: https://whoismatt.com YouTube: Subscribe to his channel Matt's Editing Course: Wedding Film Framework --MORE RESOURCES FOR YOU-- Join the Level Up Your Wedding Film Bus...

Mar 23, 202032 minEp. 22

Finding Your Style as a Wedding Filmmaker w/ Tonemedia

If you’re anything like me, then you’ve either been here before, or you are still in this constant battle with yourself about one very important part of your business - and that is your style as a filmmaker. At the core of what we do, creativity is what our wedding videography businesses are centered around. It’s what sets us apart from others, and it’s also what draws in our ideal clients. So how can we find our unique style as filmmakers? Today’s episode is an interview with Stephanie and Just...

Mar 16, 202026 minEp. 21

Playing to Your Strengths as a Wedding Filmmaker w/ Elaine from KEJ Productions

Today’s episode is a special one, because I had the pleasure of interviewing Elaine from KEJ Productions, and we talked all about the importance of playing to your strengths as a wedding filmmaker and in life in general. Kaleb and Elaine are the husband and wife team and creators of KEJ Productions. As a highly in-demand videographer in Central Florida & the Southeast, KEJ places a strong emphasis on storytelling and personal relationships. With an extensive background in live production and...

Mar 12, 202030 minEp. 20

Things I Love Using in My Wedding Film Business

I am all about finding new tools to help me grow and run my business efficiently. So today, I’m sharing some of my favorite things I use in my wedding videography business. --MENTIONED IN THIS EPISODE-- -Apps+Programs Mentioned (may contain affiliate links): Later - Instagram Scheduling Storychic Canva - Graphic Design Dubsado - CRM Calendly - Calendar to book meetings + appointments -Books Mentioned: Girl Wash Your Face + Girl Stop Apologizing by Rachel Hollis Profit First by Mike Michalowicz B...

Mar 09, 202011 minEp. 19

How Styled Shoots Can Help Your Business w/ Stephanie Teague Events

I am a huge believer in taking your future in your own hands. And if you’re wanting to expand into a higher-end market, or start attracting a specific type of client, Styled Shoots are an excellent way to do it. Today’s episode is all about styled shoots. I’ve personally done a handful of them, and I’m a believer that they can be extremely beneficial to our wedding film businesses. In today's episode, I'm interviewing Stephanie Teague, an event planner and stylist specializing in fine art weddin...

Mar 05, 202025 minEp. 18

How I Gained 100 Followers PER WEEK on Instagram

I very intentionally grew my following on Instagram by 100 people per week. How did I do it? You’ll have listen to this episode to find out ;) Let's Connect on Instagram: @thelevelupco // @taylorpetrinovich Visit the Level Up Your Wedding Film Business website The next round of The Luxury Mastermind will start in October 2025! We are thrilled to welcome you inside our signature 12 week program. Learn more + save your seat here >> https://thelevelupco.com/mastermind 📲 Love this episode? Sc...

Mar 02, 202012 minEp. 17

What it Takes to Become a Preferred Vendor at a Venue w/ Kinsey Roberts

Have you ever wondered what it takes to get on the preferred vendors lists at your favorite venues to work at? If you have, then you are going to love this episode. If you’ve been listening to the podcast for a while, you will probably know that I’m a huge fan of free marketing tactics, and I’m also a big believer in building relationships within the industry. These relationships don’t always need to have a direct benefit to me and my business, but man oh man, it sure is nice when they do. It’s ...

Feb 27, 202036 minEp. 16

When to Hustle

Knowing when it’s time to put yourself into hustle mode is going to help you keep pushing forward in your life, and in your business. So, friend, tell me. Is it time for you to hustle? There are times when it’s just flat out time to hustle. Your wedding videography business is only going to be sustainable if you’re willing to put in the extra effort from time to time. Whether you’re just starting your business, expanding into a new market, or entering a new pricing bracket, it’s probably time fo...

Feb 24, 202010 minEp. 15

Crafting a Website that Sells w/ Amanda Shuman of Carrylove Designs

Today, we are going to be talking all about how your branding and your website can impact your business. This episode is an interview with Amanda Shuman of Carrylove Designs. Amanda is an award-winning website designer and brand strategist. She is a true artist and helps take clients' visual brands to the next level. She is passionate about design and believes pairing a beautiful brand aesthetic with an intentional website strategy is the cornerstone for success, booking clients effortlessly, an...

Feb 20, 202032 minEp. 14

Infusing Your Personality Into Your Brand w/ Kathryn Majic from BLNK Films

Today, I I’ve got my friend Kathryn from BLNK Films on the show to talk about something she does with excellence, and that’s infusing yourself and your personality into your business. And how that can truly benefit you. I’ve said this before on the podcast, but it’s definitely worth repeating, especially given the topic of today’s episode. And that is the fact that clients are far more likely to book a vendor that they feel connected to. I actually have a statistic here, and it says that 64% of ...

Feb 17, 202035 minEp. 13

Building a 6-Figure Wedding Film Studio w/ Jordan Jeanty

Today, I’ve got my friend Jordan Jeanty on the show to talk about something pretty awesome - and that’s how he runs his 6-figure wedding film studio. Jordan Jeanty Studios is a boutique wedding film company currently based in the New York City market. At the heart of Jordan's business is the desire to develop genuine connections with each couple he serves. Over the past 4 years as a full-time wedding filmmaker, he has slowly and organically built a six figure brand while creating heartfelt and g...

Feb 13, 202026 minEp. 12

Building Relationships with Photographers w/ Allie Siarto from PhotoFieldNotes

Today, we are going to be talking about how you can build valuable relationships with photographers, and why those relationships are an important part of running an effective business. MENTIONED IN THIS EPISODE: GUEST: ALLIE SIARTO Website: http://alliesiarto.com Instagram: https://www.instagram.com/alliesiarto/ PHOTO FIELD NOTES PODCAST Website: https://photofieldnotes.com Instagram: https://www.instagram.com/photofieldnotes/ Check out the website: thelevelupco.com Follow along on Instagram: @t...

Feb 10, 202035 minEp. 11

What it Costs to Run a Wedding Videography Business

This week I’m getting my financials ready to take to my CPA, which means I have some interesting numbers to share with you. How much did I spend in my wedding film business in 2019? The answer: more than I wanted to. Mentioned in This Episode: The Knot Soundstripe Musicbed Dubsado Flothemes Check out the website: thelevelupco.com Follow along on Instagram: @thelevelupco // @taylorpetrinovich The next round of The Luxury Mastermind will start in October 2025! We are thrilled to welcome you inside...

Feb 06, 202013 minEp. 10

The #1 Investment for Your Business in 2020

What’s the #1 thing you should invest in for your wedding film business in 2020? Listen to find out. MENTIONED IN THIS EPISODE: LIVE WORKSHOPS / CLASSES Venture Workshop Wedding Film Retreat Ray Roman Workshop ONLINE COURSES White in Revery FCPX Masterclass Matt Johnson’s Wedding Film Framework (Adobe Premierre Pro) Fulltime Filmmaker Complete Wedding Videography Course (by How to Film Weddings) Jay Worsley’s Drone Masterclass PODCASTS MENTIONED Gold Digger Podcast by Jenna Kutcher -------------...

Feb 03, 20208 minEp. 9

How to Become a Better Wedding Filmmaker

It’s really important for us, as wedding filmmakers, to keep pushing forward. In our businesses, and specifically with our skills as filmmakers. Because everyone else around us is constantly learning and growing, and if we’re not, then we might as well be moving backwards. But it all starts with filmmaking. Because without the right raw materials - aka your footage, you really can’t make something out of nothing in the editing room. I truly believe that no matter what level you’re at, there is r...

Jan 30, 202012 minEp. 8

The Secret to Raising Your Prices

Are you ready to raise your prices as a wedding filmmaker? Move away from a scarcity mindset and adopt a mindset of abundance. There is always enough work to go around for everyone, and the coolest part is this: there are couples at every pricing tier ready and willing to pay for your films. But first, you need to position yourself in order to reach those clients. There are 4 things you need to do before raising your prices. So buckle up, and get ready to put in the work to reach that next level...

Jan 27, 202011 minEp. 7

5 Things to do During the Off-Season to Keep Pushing Forward

Want to hit the ground running this wedding season? The secret is this: keep your head in the game, and keep that momentum going. In this episode, we talk about the 5 things you should be doing in the off-season to keep pushing forward in your business so that you don't loose your momentum. Check out the website: thelevelupco.com Follow along on Instagram: @thelevelupco // @taylorpetrinovich The next round of The Luxury Mastermind will start in October 2025! We are thrilled to welcome you inside...

Jan 20, 202011 minEp. 5

Setting Goals That Actually Stick

2020. The start of a new year, and a new decade. There is no better time to lay out some goals for yourself to give yourself a roadmap to success. 2020 is going to be your year. You are finally going to book that perfect number of weddings, hit that revenue goal, or film at that venue you’ve been wanting to shoot at since you started. You can accomplish your goals, as long as you set the right ones and stick to them this year. There are 4 main categories of goals that will help you in your busin...

Jan 15, 202011 minEp. 4
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