Level Up - From Agent to Entrepreneur - podcast cover

Level Up - From Agent to Entrepreneur

Greg Harrelson - Real Estate Broker, Entrepreneur & Coachtheleveluppodcast.podbean.com
Featuring masterminds with real estate leaders, coaches and influencers PLUS eye-opening strategy sessions with up-and-coming agents. Past guests include Hoss Pratt, Michael Reese, Rick Davidson, Danny Morel, Pat Hiban, Jeff Cohn and many more!
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Episodes

Want to Create Extraordinary Results in Your Business? Commit to the Ordinary Activities That Lead to Success

Unbelievable success in business is a byproduct of discipline, focus, skill, consistency, work ethic and habit, but the result isn’t what’s extraordinary or commendable. What we should celebrate is the ability to follow a simple process consistently, even in the face of boredom and the lure of shiny, new things. How do we relentlessly get better at the ordinary activities that lead to success, and stick to the core fundamentals when boredom sets in? In today’s episode, we share insights on what ...

Sep 30, 202121 minEp. 170

How Dom Santaniello Left Corporate & Built a Downturn-Proof, Cash Flowing Real Estate Business in 18 Months

Building on the right model and focusing on the right metrics is the key to getting the early wins, and setting yourself up for a profitable future. Success isn’t just about a return on investment, it’s about a return on your time. In a volatile market, net cash flow and a steady ship is more important than appreciation and big numbers. In today’s episode, we’re joined by a real estate entrepreneur who left corporate, and started a brokerage and investing operation that weathered the financial s...

Sep 09, 202138 minEp. 169

Stop Letting Your Money Slip Through Your Fingers! Chris Naugle Shares How to Start Thinking Like the Wealthy

Real estate agents are great at generating money in hot markets, but when it comes to keeping it in down markets, not so much. Where are we going so wrong, and how should we be switching up the strategies we’ve used until this point? Is it even possible to stay in a strong financial position in any market? In this episode, America’s #1 Money Mentor, Chris Naugle shares why if we want to get the same results as the wealthy, we have to start thinking like them. "Treat your money the same as you tr...

Sep 03, 202138 minEp. 168

Being a Leader is No Easy Feat: Are You Ready for the Challenge of a Lifetime? w/Kevin Kauffman

Building a successful business isn’t easy, but those who reach the top would agree that it’s all worth it in the end. The only question is, where do we start? What are the first steps towards building a flourishing organization, and what are the pitfalls we need to navigate? Is there ever a single path to success, or do we need to tweak our approaches, every step of the way? In this episode, Co-Founder of Group 46:10 Network and Co-Host of The Kevin and Fred Show, Kevin Kauffman shares how he bu...

Jul 29, 202136 minEp. 167

The Critical Decision That Will Keep Your Brokerage Alive For The Next 10 Years w/Jeff Cohn

The smartest real estate team leaders aren’t just thinking about what’s happening now, they are obsessed with positioning themselves for the future. To be relevant over the next decade, we have to think beyond the traditional role of a real estate company. The successful brokerage of the future has to build a conglomerate of value by focusing on the most pressing needs of the agent. How can leaders anticipate the needs of agents and locate themselves in a prime position to deliver value? What ar...

Jul 01, 202133 minEp. 166

Battle of the Business Models: The Future of Teams and Brokerages in the Real Estate Renaissance w/Brett Jennings

For the past few decades, brokerages have been the mainstay of the real estate business, but as the industry goes into a renaissance, that’s set to change. Why are so many agents shifting from brokerages to teams, and from teams to ‘team-erages’? Which organizations are most likely to last in the long term, and what can we do to retain more of our agents, regardless of the model we choose? In this episode, Founder of Real Estate Experts, Brett Jennings returns to explain how to hold on to agents...

Jun 24, 202132 minEp. 165

You've Got Everything it Takes to Start Your Own Business: Here's the Path to Take w/Rhyan Finch

Many agents have the desire to start their own businesses, but they just don’t have the confidence to take the first steps. What will it take to change that? What are the key things agents need to know before becoming business owners? Is there anything we can do to prepare? How can we ensure that once we do have our own businesses, we keep seeing great results in the long term? In this episode, Founder of 1st Class Real Estate and 1st Class Franchising, Rhyan Finch shares how he successfully mad...

Jun 17, 202140 minEp. 164

How to Convert Your Internet Leads at a Higher Level and Build Long-Lasting Relationships that Bring in a Ton of Business w/Paul Diaz

Internet leads are not referrals, and just because someone clicks our content doesn’t guarantee their business. The question is, how do we convert them? What does it take to turn an internet lead into a client? How can we bridge the gap from a click online to connection offline? In this episode, National Sales Director at BoldLeads, Paul Diaz shares his foolproof formula for conversion. When you get a hold of an internet lead, all you have is your word over the phone, so credibility is key in th...

Jun 10, 202141 minEp. 163

How to Keep Your Eyes on the Prize and Stay Laser-Focused on Your Long-Term Goals As A Newbie Agent w/Hunter Baiden

Real estate affords more opportunities for success than any other industry, and even newbie agents can make their dreams a reality in a short space of time. That being said, it can feel a little daunting diving into the space as brand new agents. How can first-time agents supercharge their results and get on the fast track to success? Once we’ve made a splash in our early days, how do we keep up the momentum? In this episode, C21 The Harrelson Group agent, Frank ‘Hunter’ Baiden shares how he’s m...

Jun 03, 202130 minEp. 162

Jackie Kravitz Shares How to Convert FSBOs in a White Hot Market

With the market as hot as it is, many would-be sellers are choosing to become FSBOs instead of listing with agents. How can we get them to reconsider? What do agents need to do to prove their value to sellers in a time when everyone feels like they can go it alone? Are we bringing something special to the table? In this episode, the ,Founder of SalesX Training, Jackie Kravitz shares how to turn FSBOs into listings. "FSBOs are willing to pay for perceived value, so they will list their home with ...

May 27, 202152 minEp. 161

Switch Up Your Mindset: 'Zero Inventory' is All in Your Head

Over the past few years, favorable market conditions have lulled agents into a false sense of security, and that's why the thought of "zero inventory" is so frightening. However, the idea that there's nothing on the market is a mindset issue more than a fact, and if we can switch up the way we think, we'll thrive no matter what happens. What should our thought processes look like, and how can we turn them into strategy? What are the actions we can take today to position ourselves as the obvious ...

May 20, 202119 minEp. 160

Tactics to Get 10 Listings a Month in a “Zero Inventory” Market

There’s a lot of talk about us being in a ‘zero inventory’ market, but a quick look around will show that there’s no shortage of transactions taking place. Homes are still being bought and sold, and it’s possible to not only survive but thrive in this market, as long as we’re willing to tweak our strategies. What changes do we need to make to our existing business models during this period? What are buyers and sellers doing differently, and how can we position ourselves as their obvious choice, ...

May 13, 202117 minEp. 159

The Core Leadership Skills Necessary To Scale A Business w/Anthwon Thomas

Making the jump from agent to entrepreneur isn’t always easy, especially when we don’t have hands-on leadership experience. However, with the right guidance, there’s no reason why we shouldn’t become revered leaders in our own right. The question is, where do we get that guidance? Where can we learn the skills required of great leaders, and how can we implement them effectively in our businesses? In this episode, founder of Silver Lining Real Estate Group, Anthwon Thomas shares how he built up h...

May 06, 202145 minEp. 158

Cash Offers & Motivated Sellers: How to Add Investing to Your Agent Toolkit w/Tom Cafarella

Many agents feel apprehensive about getting into the investing side of real estate, and the current competitiveness in the market doesn't help those hesitations. However, for those who are willing to leap, investing could be the thing that takes their business to the next level. How does an agent make the shift to an investor? Can we use the investment side of things to bolster our existing real estate businesses? How do we even begin to identify great deals when we're new to the investing space...

Apr 29, 202139 minEp. 157

Sellers Are Afraid of Listing… Here’s How to Help Them Move Forward w/Brendan Bartic

Many agents shy away from listings, purely because they’re often difficult to work with. However, if we can remove the obstacles, there’s no reason why we can’t build booming, listing-based businesses. The chief reason listings are so tough to work with is not everyone feels comfortable putting their homes on the market. That being said, even when homeowners are nervous to list for whatever reason, it’s not the end of the road, and all we need to do is find a new way forward. How can we help sel...

Apr 22, 202149 minEp. 156

Creating a Perpetual Relationship-Driven Real Estate Machine w/Rett Harmon

The pandemic changed multiple things about our lives and businesses. The real estate businesses that have thrived through this were prepared ahead of time and focused on the right things. While some businesses have had to reinvent themselves completely, others only had to make small adjustments. The goal isn’t to focus on the shiny objects, it’s to create a scenario where we don’t have to stress about all the disruptors everyone is worried about. That can only take place if we pour all our atten...

Mar 04, 202137 minEp. 155

A Guide to Success As a Newbie Agent w/Robert Skeels

Many young agents see their age as a barrier to success, but it doesn’t need to be. We can achieve anything we put our minds to, regardless of our level of experience. Still, getting started in real estate comes with its challenges. How can we navigate those and go on to make our dreams a reality? What are the objections commonly faced by younger agents, and what can be done to overcome them? In this episode, Robert Skeels of The Quintin Group shares how he’s made his mark on the industry at jus...

Jan 28, 202130 minEp. 154

Easy Video Ideas that Guarantee Success

By now, most agents are aware of the benefits of using video. However, far too many are still shying away from implementing it in their businesses. Recording a video for the first time is a simple step, but if we’re not sure how to do it, it can be daunting. What kind of content should we be creating, and who should we be sharing it with? How can we overcome our fears of the unknown and take the plunge? In this episode, we’re sharing easy, copy-and-paste ideas guaranteed to get any first-timer s...

Jan 21, 202128 minEp. 153

The Art of Conversion: How to Have Profitable Conversations w/Dale Archdekin

Most agents are more focused on generating new leads than getting more out of the leads already sitting in their databases. This is an expensive mistake. As buying leads becomes more costly and pressure from industry disruptors mounts, dialing in our conversion is the low hanging fruit for growing our businesses and making more money. Effective conversion doesn’t just happen, it’s a systematic process for having conversations. When we dial that in, we can turn more strangers into advocates, and ...

Jan 14, 202137 minEp. 152

Bill Lublin on Why You Should be Investing NOW!

Most experienced real estate investors agree that their only regret is not holding onto their properties for longer, and for good reason. Investing is one of the best ways to build wealth, so as agents with industry expertise, we should be diving in head first! However, many agents are holding back. What’s causing them to hesitate, and how can they work through their concerns? Many times, it all comes down to finances. It’s all very well to tell agents to invest in property, but where will they ...

Jan 07, 202143 minEp. 151

Monetize Your Day, Every Day

The best way to thrive in a reactionary business like the one we’re in is by taking control wherever we can, and the first place to get started is with our days. Far too often, real estate professionals fail to meet their goals because while they’re busy round the clock, they’re not always doing the activities that count. Focusing our energies on high dollar-producing tasks is vital for success, but is it really possible to do them every single day? Where do we find the time to do both the activ...

Dec 31, 202019 minEp. 150

Winning Listings in a Competitive Sellers Market- WITHOUT Lowering Commissions

When faced with a competitive market, one of the first things many agents do to win more listings is cut their commissions. However, that might not be necessary. The truth is, when we’re providing a phenomenal service to our clients, they won’t have a problem with our commissions. Thriving in a competitive market doesn’t require us to lower our percentages, it just means we need to up our value. So, how do we provide the kind of value that our competitors aren’t? What can we do to differentiate ...

Dec 24, 202018 minEp. 149

3 Uncommon Keys to Making December Your Most Profitable Month

As we near the end of each year, many agents take time off to recuperate from the past 11 months. However, doing that could leave a considerable dent in our energy levels and our profits. More momentum and cash flow are lost in December than in any month of the year, and that’s because so many of us go cold turkey after a year of grinding and feeling burnt out. Wouldn’t it be great if we didn’t feel like we needed that time off? Is it possible to get to December feeling refreshed, rather than de...

Dec 17, 202027 minEp. 148

Reboot Your Routine: How to Start 2021 on the Right Footing w/Ryan Snow

With the end of the year fast approaching, now is the perfect time to gain momentum and set ourselves up for a better 2021. However, so many of us have broken our routines that finishing strong seems out of reach. That being said, falling out of a routine doesn’t automatically spell disaster. We’re not doomed, we just need to reset. How can we get back into the swing of things and make the most of these last few months? What can we do to ensure we stick to our habits? In this episode, #1 best-se...

Nov 05, 202034 minEp. 147

We Have a Duty to Perform at a High Level

Our level of success goes beyond financial reward and recognition. In our own way, we are leaders and examples in our community. Our goals and motivation don’t just impact our own lives. Performing at a high-level and making our dreams a reality is non-negotiable because it impacts the lives of the people around us. It’s our responsibility to be the best we can be, and that should add fuel to our motivation since a lot is at stake. What can we do to ensure we reach the goals we’ve set? How can w...

Oct 29, 202017 minEp. 146

How To Finish Strong in What Might Be the Most Difficult 4th Quarter in Years

2020 has been a challenging year, and since many agents are feeling a sense of mental and emotional exhaustion, our productivity levels have taken a hit. In the final stretch of the year, many of us feel the need to switch off completely. While that may bring us some short-term relief, getting complacent now could have a catastrophic effect on the year that lies ahead. How can agents muster up the strength to tackle the “Red Zone” of 2020 and finish the final 20 yards of this year strong? Can we...

Oct 21, 202023 minEp. 145

The Incredible Opportunities Available As Top Producers Get Younger

In the past, being a top producer was determined by who stayed in the business the longest. Now with the right tools, systems, and resources, people who are just getting into the industry are excelling and even outpacing veterans. Why are younger generations doing so well at real estate? What is attracting them to our industry? In this episode, we discuss this trend and the opportunities for agents to excel in their first few years. Younger people are getting into real estate with an entrepreneu...

Oct 08, 202027 minEp. 144

How to Beat Out iBuyers By Leveraging What We Do Best w/Richard Robbins

With so many tech companies moving into the real estate space, a lot of agents feel uncertain about the future. Do we stand a chance against our online competition? Now, more than ever before, we have to focus on offering customer service that exceeds all expectations. In fact, it’s not enough to provide a service anymore. If we want to secure repeat and referral business, we have to create an experience. What can we do to kick our customer relationships up a notch and turn our clients into our ...

Sep 24, 202033 minEp. 143

Tried and Tested Tactics for Long-Term Success in Real Estate w/Debbie De Grote

To build booming real estate businesses, we have to tailor our strategies to who we are and where our strengths lie. No two agents are the same, and every market is unique. We have to capitalize on what sets us apart from everyone else. That being said, there are some tricks of the trade that will always help us grow, whether we’re new to the industry or looking to reach the next level. Which tactics have stood the test of time and helped agents reach new heights of success over the years? As bo...

Aug 27, 202037 minEp. 142

Eliminating Self-Limiting Beliefs and Negative Self-Talk w/Chadi Bazzi

With all the challenges we’ve faced in 2020, many agents have begun to feel down on themselves and it has taken a toll on their productivity. It’s more important now than ever to focus on our inner games and make a concerted effort to be more positive. While we’re facing unprecedented obstacles, it’s important to remember that we have the power to shape our own destinies. By changing the way we think about our reality, we can overcome any barrier we face. How can we make the shift from self-limi...

Aug 20, 202031 minEp. 141
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