We’re living in scary times, and a lot of agents are worried about what tomorrow holds. However, sometimes what keeps us from reaching our dreams isn’t extenuating circumstances. Sometimes the roadblock is our own mindset, and we’ve become too comfortable with the current situation we’re in. Whether we’re battling issues beyond our control or our own self-limiting beliefs, it’s important to remember that we have power over the way we respond. Sometimes what scares us the most is success, and it’...
Aug 13, 2020•55 min•Ep. 140
In difficult times like these, it can be hard to know what to focus on in order to keep our businesses going and stay motivated. Some people would say we should coat everything with optimism and positivity, while others want reality and truth. Should we commit to constant optimism if we want to see results, or should we accept the negative? The answer isn’t as simple as choosing one of two extremes, it’s about balance and taking action. What is the right dose of both optimism and negativity in c...
Jul 30, 2020•41 min•Ep. 139
In light of the uncertainty brought on by 2020, consumers are beginning to demand more skill from real estate professionals. So if we want to stay in business, we have to deliver. Should we be taking risks during this period, or is now the time to play it safe? What do we need to change in our business models? Luckily for us, the core principles of a successful business haven’t changed much. Instead of making major changes, we need to keep doing the activities we’ve always done. We just have to ...
Jul 23, 2020•25 min•Ep. 138
Why let uncertainty slow our businesses down? If we can adapt our methods to the world right now, we can grow and thrive. In this episode we discuss how to take advantage of virtual technology, and keep our virtual meetings informative and professional so they deliver results. To thrive during times of uncertainty, you have to be versatile and open to communicating through a range of channels. -Brendon Payne Takeaways + Tactics Give clients options. Some people are more comfortable speaking on t...
Jul 16, 2020•9 min•Ep. 137
To see terrific results in our businesses, it’s vital we create an effective and supportive working environment. How can we build a great company culture? What can we do to show every member on our teams we care about them? On this episode, Broker/Owner at RE/MAX Results, Lisa Ritter shares how to instill a great company culture. To have high energy you need to be surrounded by the right people. You are the sum of those closest to you. -Lisa Ritter Takeaways + Tactics The key to a great business...
Jul 09, 2020•27 min•Ep. 136
In the wake of COVID-19 and the economic crisis, it’s hard to deny that most agents are experiencing some kind of fear, but if we stop dwelling on the things we can’t control, we can move forward in spite of that. How can we push forward in a time of such uncertainty? Is there any way to overcome our anxieties? The first step to taking the fear out of our businesses is acknowledging what we’re afraid of. On this episode, we’re sharing how to remove the fear from our businesses and push forward. ...
Jul 02, 2020•9 min•Ep. 135
As the COVID-19 pandemic unfolds, the real estate industry is going through considerable changes. Many agents are working from home, and leaders have been forced to find new ways to stay in communication with their teams. During this time of uncertainty, real estate professionals should shift their focus away from closing leads, and spend more time nurturing their databases. How can we stay productive throughout the pandemic and how can we adapt to the changes in our industry? In this episode, T...
Jun 26, 2020•37 min•Ep. 134
Every stage of the real estate transaction has been impacted by the COVID-19 lockdowns and changes in the market. The terms of deals are changing rapidly, and the decisions of buyers and sellers are also shifting along with the situation we’re in. Agents are still presenting and receiving offers and having to negotiate deals, but the process has become more challenging. It is our responsibility to give every offer as good a shot as possible of getting to the closing table, and that’s dependent o...
Jun 18, 2020•14 min•Ep. 133
When things are not going well in business and in the market in general, the importance of certain activities and measures is amplified. Right now, more than ever, there’s a huge need for all of us to work together to navigate these tough times and mastermind to come up with solutions and strategies. We also need people who can step up and provide guidance and certainty. What are some of the ways we can mastermind and collaborate within our teams? How can we bring light to our consumers through ...
Jun 11, 2020•12 min•Ep. 132
In these unprecedented times, the market, the industry and the consumer demands different things and even new things from us. Our habits have to shift accordingly, so we need to create a new routine to match where we are. What habits need to change, and which ones need to stay the same as before this crisis? What are our agents doing to keep taking listings and keep the business going? In this episode, we share the things we need to be doing to cultivate a positive mindset, and generate energy a...
Jun 04, 2020•11 min•Ep. 131
More of us are working from home than ever before, and this presents a challenge for our households and families. We need to be responsible and have business maturity to maintain our ability to work in a location with more distractions. It’s important to prepare our families and involve them in our communication around what’s going on. How can we get the household to protect us instead of distracting us? How do we get our families to help hold us accountable to our routines? What happens without...
May 27, 2020•14 min•Ep. 130
With millions of people stuck indoors in these uncertain times, people are spending a lot more time online than before, especially through their phones. This means we have a huge captive audience of people we can inform and connect with. There’s an opportunity to engage with people and there are many ways we can leverage it. How do we capture mindshare through information so that we become the people they want to talk to, and the people they want to work with when certainty returns? In this epis...
May 21, 2020•14 min•Ep. 129
When things change in the market and there’s an interruption in the direction we were going, we need to adjust and react quickly. Depending on how we respond to what’s happening, a year from now, we can either look back with regret or gratitude that we took the right actions. Once we’re in the clear, and the dust has settled, there will be the agent who took market share and the agents who contracted. We can make the decision on which side of the divide we want to be standing. How can we future-...
May 14, 2020•17 min•Ep. 128
As leaders, the times that we’re living through are going to require more mental and emotional bandwidth from us. Times of turmoil create more intensity and more things that we have to be concerned with. It can feel like things are breaking down, but the biggest positive changes come from breakdowns. How do we compensate for the rising intensity level? Why is it so important for us to fight for something bigger than ourselves? In this episode, we talk about what it takes to break through the pai...
May 07, 2020•22 min•Ep. 127
Coronavirus, the ensuing uncertainty and market volatility requires us to adopt an alternative business plan. Whatever business plan we created at the beginning of the year isn’t going to cut it right now. We need a plan for what we need to do right now to sustain our businesses. If we’re rethinking our business plans, what are the non-negotiable activities that need to be a part of them? What do we do to make sure when the crisis is over we come out of it running instead of crawling? In this ep...
Apr 30, 2020•22 min•Ep. 126
Despite all the uncertainties in the market at the moment, people still need to buy and sell houses, and if we conduct ourselves the right way, we could be the agents to help them proceed. How can we continue to make calls in such a sensitive time, and is there a right way to handle our database’s anxieties? How do we know which contacts we should be nurturing during this period? On this episode, Dale Archdekin, Founder of Smart Inside Sales, shares how to keep making calls during the COVID-19 c...
Apr 24, 2020•38 min•Ep. 125
In a time of widespread confusion, concern and fear, it can be hard to put a finger on what has really shifted and changed, and how to respond to it. What has really happened and what should we be focusing on in response? How does where we are impact how our clients will act and make decisions? On this episode, we talk about what the shift that’s taking place is actually a sign of, and what we need to do to win in this space. The key to developing and sustaining a good real estate business throu...
Apr 16, 2020•10 min•Ep. 124
The real estate industry attracts a huge number of hopefuls each year, but the trick to being successful lies in differentiating ourselves from the crowd. How can we distinguish ourselves from the sea of cold-calling agents and build great relationships with clients when we’re new to the industry? Is there a secret to setting ourselves apart as great employers and how can we retain top talent on our teams? On this episode, President and Owner of HomeSmart Premier Living Realty, Richard Raspantin...
Apr 09, 2020•26 min•Ep. 123
No agent wants to have a conversation about reductions because they’re conflictual by nature, but it’s a good idea to be prepared for them. How can we protect ourselves from receiving all the blame when a reduction is required? What information should we be giving sellers upfront, and how can we maintain our credibility with the client? On this episode, team owner and agent at The Quintin Group at Keller Williams, Jeff Quintin, shares how to have the conversation about reductions. Price reductio...
Apr 02, 2020•32 min•Ep. 122
Many agents are concerned and anxious about what the COVID-19 epidemic is going to mean for the market, industry and our survival. What most people are underestimating is just how in-demand skilled, level-headed and experienced Realtors are. Why are agents going to be more valuable right now? What opportunities do we have in this market? On this episode, we talk about how we can give value and why this is a time of opportunity for agents who take the right actions. Right now, more than ever, we ...
Mar 27, 2020•12 min•Ep. 121
How do we step up as agents in a time of health concerns and uncertainty? How can we be the solution for our families and our clients? That's the topic of today's episode, where we dive into the mentality we're teaching our agents to maintain in this time.
Mar 24, 2020•21 min•Ep. 120
As business owners, we all dream of building companies that stand the test of time. How can we ensure our companies flourish well into the future? What can we do to stay exciting in the midst of changes in the industry? On this episode, President and CEO at Century 21 Judge Fite Company, Jim Fite, shares the keys to longevity in real estate. As leaders, it’s our job to recruit, train, retain and refer new talent. -Jim Fite Takeaways + Tactics Develop future leaders. For long-term success, we mus...
Mar 19, 2020•44 min•Ep. 119
Lacking consistency is one of the biggest challenges faced by the real estate industry, and something that routinely holds agents back from reaching their goals. How can we break that cycle and become more intentional about achieving our goals? On this episode, Chief Marketing Officer at Century 21 Beggins Enterprises, Mike Puma, shares how to become more consistent in our businesses. A big reason why so many agents are inconsistent is because they don’t actually want to achieve the goal. Make s...
Mar 12, 2020•49 min•Ep. 118
Even if we’re new to business and have minimal funds, we are guaranteed to see results if we invest our time into the right tasks. Why is it so important to leverage activities to others and free up our time? Once we have a team, do we need to oversee their activities, or can we use our new free time recreationally? On this episode, owner of The Elmer Team at Century 21 Masters, Melinda Elmer, shares how to get a higher ROI on your time. When you hire a team, the goal is to let them do their job...
Feb 27, 2020•34 min•Ep. 117
We’re often led to believe that business is a ruthless game, but in reality, we need to adopt a mindset of service to see great results. How can we adopt this mindset when we’re facing struggles of our own? Will serving our teams detract from our client relations? How can we be sure that others won’t take advantage of our ideas when we try to help? On this episode, co-creator of ‘Sell a Home, Save a Child’ and author of Play for the Person Next to You: A Guide to Servant Leadership, Erik Hatch, ...
Feb 20, 2020•37 min•Ep. 116
Most people think achieving our dreams only happens when we’re disciplined, but the reality is, we have to set up environments that support our goals. How can we create conditions that keep us accountable? Do we need to plan our time before setting goals if we want to be sure we can achieve them? On this episode, we share that we can achieve anything we set our minds to, as long as we create the right environment. Create a support system for everything you do. -Greg Harrelson Takeaways + Tactics...
Feb 13, 2020•20 min•Ep. 115
Many agents seem relieved that there hasn’t been a major shift in the market yet, but the truth is, we should be welcoming a down market. Why should we be embracing a potential downturn? What are the pitfalls of a hot market? Is there a way to maintain our results, regardless of the market we’re in? Matt Johnson and I discuss these questions and more on this episode of the show. In a down market, agents wake up fearful and hungrier for success. We have to bring that same energy to a hot market. ...
Feb 06, 2020•20 min•Ep. 114
To be successful in real estate, we have to get more comfortable with the idea of making cold calls. How often should we be making these calls and how can we better develop our abilities over the phone? Should we be contacting expireds as soon as possible if we want to see results? On this episode, the number one Century 21 Realtor in the world for number of properties sold, Kevin Mills, shares how to cold call more effectively. Don’t start by calling expireds. If you go into that too soon, you ...
Jan 30, 2020•32 min•Ep. 113
As entrepreneurs, social media can be the thing that sets us apart from the competition in the eyes of our potential clients. What are the biggest barriers to posting, and how do we overcome them? How do we build visibility and impact with social media? What tools can we use to put out valuable and relevant content? On this episode, real estate agent and marketing expert, Carlos G, shares how agents can start winning the social media game. Social media doesn’t change the fact that you have to ge...
Jan 23, 2020•48 min•Ep. 112
There are a lot of moving parts in a franchise business, so it’s important for franchisors to assist their franchisees in any way they can. How can we help our franchisees to see better results, and why is it important to check in with them regularly? Why should we know each individual franchisee’s visions for success? On this episode, author and founder of 1st Class Real Estate, Rhyan Finch, shares how to run a successful franchise business. Measure everything and know your numbers. -Rhyan Finc...
Jan 16, 2020•36 min•Ep. 111
