In today's episode, Nick continues with his breakdown of how to create a winning Facebook Ad Testing Process with a step-by-step guide. In Part 3, Nick shows you how to create the perfect headline. Nick takes you through the process of setting up your ad sets with different headlines to test and best practice to ensure your headlines are eye-catching and enticing for your target audience. Also, Nick details the importance of keeping a record of your best-performing hooks and headlines which you ...
Jun 04, 2023•11 min•Season 1Ep. 104
In this very special episode 100 of the podcast, Nick is joined by special guest James Urquhart to look back on the last 100 episodes of the Let's Run Facebook Ads Podcast. In this episode, Nick and James discuss how advertising products has changed since the podcast started, memorable moments from the last 100 episodes as well as standout individuals they have met. Finally, they also speculate on the future of Facebook advertising and how the landscape may change in the years to come. BUT THERE...
May 15, 2023•46 min•Season 1Ep. 100
Welcome back to Part 2 of Nick's discussion of the Winning Facebook Ad Testing Process! Following on from the introduction in Part 1, now we dive deeper into an important aspect of ad testing: your hooks. Nick explains why testing different hooks via audience traffic is so vital to your ad campaigns and will save you time and money. Testing hooks and headlines allows you to scrap the ads that aren't working and progress with effective ads that have been proven to engage your target audience. BUT...
Apr 21, 2023•24 min•Season 1Ep. 103
Testing your ads is so important if you want to create a successful campaign. But what is the best way to do this? Keep listening to find out! Over the next few episodes, Nick will run through a full testing phase for your Facebook ads, step-by-step, that you can implement for your own business. In this first part, Nick will discuss why this testing phase is essential before starting your ad campaign and how the testing process used for large-scale clients can also be applied successfully to sma...
Apr 05, 2023•16 min•Season 1Ep. 102
Are you struggling with your retargeting? Finding it difficult to get that all-important traffic? Then listen up! In this episode, Nick explains some common mistakes with your sales funnel and changes you can implement in your campaigns to ensure that your future retargeting efforts will be set up for success. BUT THERE'S MORE... If you need help with your Facebook ads, then join The Ads Clinic Free Skool. Click here: https://www.skool.com/theadsclinic Follow me on Instagram to keep up to date w...
Mar 20, 2023•12 min•Season 1Ep. 101
Struggling to get your Facebook Ads to perform? You could be making some common mistakes with your website that mean you are missing out on those all important sales. In this episode, Nick explains how it could be your website, not your ads, contributing to poor conversions with examples from a small business case study. Nick outlines how some simple changes to your website can improve user experience and, in turn, lead to more purchases when you run ads on Facebook. BUT THERE'S MORE... If you n...
Feb 28, 2023•17 min•Season 1Ep. 99
If you aren’t currently using Facebook to retarget your potential customers or getting the results you expected, then listen to these tips before setting up your next campaign! In this episode Nick outlines why retargeting should always be part of your Facebook Ad strategy, alongside how to set the perfect campaign to ensure you get the best results and highest quality leads. BUT THERE'S MORE... If you need help with your Facebook ads, then join The Ads Clinic Free Skool. Click here: https://www...
Feb 13, 2023•12 min•Season 1Ep. 98
Do you want to stop your website being targeted and vulnerable to data scammers? Listen up to learn how. In Episode 97, Nick outlines how to ensure your Meta pixel data is protected using an allow list through Facebook Business Manager. It’s a quick process that is easy to set up and will make sure that no fraudulent companies can use your company data for their own gains. BUT THERE'S MORE... If you need help with your Facebook ads, then join The Ads Clinic Free Skool. Click here: https://www.sk...
Feb 06, 2023•11 min•Season 1Ep. 97
Do you want to test different audiences for your Facebook Ads but don't know where to start? Carry on listening… In this podcast episode Nick explains how to create and test audiences quickly and simply. This is the perfect step-by-step guide for anyone starting out with Facebook Ads, but also for those who are looking to re-energise their campaigns with new, better-quality leads or generate more e-commerce sales BUT THERE'S MORE... If you need help with your Facebook ads, then join The Ads Clin...
Jan 30, 2023•9 min•Season 1Ep. 96
Want to find out how to set up a full funnel campaign in Facebook Ads Manager? Then carry on reading! In our latest podcast episode Nick explains, in detail, how to build the multiple Top of Funnel ads, followed by retargeting ads. Nick also tells you how to go about selecting the best objective suited to business goal, budget distribution and what creative and copy you should be using to get the best results right now! Don't waste anymore time getting average campaign results, listen now... als...
Jan 23, 2023•23 min•Season 1Ep. 95
We're SO EXCITED to share 3 amazing new Facebook Ad updates happening this year because they will transform the way you create ads and review their performance! Listen now to find out more! If you're struggling to get the best out of your Facebook Ads and need a little bit of guidance, why not join our Ads Clinic? Find out more here and access your free 30 minute session - www.theadsclinic.com BUT THERE'S MORE... If you need help with your Facebook ads, then join The Ads Clinic Free Skool. Click...
Jan 18, 2023•22 min•Season 1Ep. 94
📣CALLING ALL E-COMMERCE BUSINESSES📣 ...have you tried handing the reins over to Facebook and letting them decide which products to show to which customers, all from your product catalogue? If not, you NEED to listen to our most recent podcast episode. Today Nick dives into how to set up this ad, how to select your audience, how Facebook makes it happen and why you should give this a go for your next campaign; the results are NEXT LEVEL! BUT THERE'S MORE... If you need help with your Facebook a...
Dec 19, 2022•8 min•Season 1Ep. 93
YOU NEED TO TRY THIS👇🏻👇🏻👇🏻 After the iOS14 update Dynamic Product Ads (DPA) stopped working, however we are pleased to say that it's back working again... and we couldn't be happier!! But what is a DPA? It's an ad template that is personalised according to each individual customer. For example, if someone hits your website and adds products to their basket but doesn't check out, they will be shown those products in their feed via the ad. Similarly, we like to target those people who have v...
Dec 14, 2022•17 min•Season 1Ep. 92
Want to know the ONLY 3 WAYS to promote your products or services?👇🏻👇🏻👇🏻 ⭐️ Have a celebrity or influencer endorsement ⭐ Ride off of a trend ⭐ ️Give a discount or offer BUT THERE'S MORE... If you need help with your Facebook ads, then join The Ads Clinic Free Skool. Click here: https://www.skool.com/theadsclinic Follow me on Instagram to keep up to date with all the latest hacks: @nickboddington You can now watch the episode on Youtube !...
Nov 28, 2022•15 min•Season 1Ep. 91
Black Friday = Stress Are you feeling the stress of Black Friday, and don't know where to start with advertising? In our latest podcast Nick offers his advice on when to start Black Friday ads, are ads right for you during this period, what offers you could consider and the all important question... should the offer be for both new and existing customers?! BUT THERE'S MORE... If you need help with your Facebook ads, then join The Ads Clinic Free Skool. Click here: https://www.skool.com/theadscli...
Nov 07, 2022•17 min•Season 1Ep. 90
Have you recently noticed that when building your Facebook Ads, under the Ad setup creative section, there is a feature called 'Multi-advertiser ads'? This little box is something that you may have just skimmed over, but Nick is here to tell you why he doesn't think having this function switched on is going to be good any for your ad performance and sales! ❌ 🤔 What even are Multi-advertiser ads? Multi-advertiser ads are suppose to allow businesses to be discovered by people on Instagram who hav...
Oct 27, 2022•15 min•Season 1Ep. 89
...yes you read that right, we got our client a 99.9% conversion rate from a free trail campaign!🌟 Want to know how we did it and put it into practice? All you need to do is listen to our new podcast episode as Nick dives into how he set up this campaign, the strategy behind it and the results we were able to generate in less than 6 months! If you're still struggling or have ad questions you don't know the answers too, book a free 30 minute call with Nick via The Ads Clinic. BUT THERE'S MORE......
Oct 17, 2022•12 min•Season 1Ep. 88
We can get so wrapped up in Black Friday madness, and the offers we are presenting to our customers, that we actually end up feeling a little disappointed when the returns aren't what we expected. But why? 🤔 Are you expecting to make money on the first purchase? 🤔 Is the initial sale your main focus and your customers life time value an after thought? 🤔 Are you using a full funnel approach post sale? 🤔 Are you utilising the email addresses you have collected? 🤔 Are you reducing your product...
Oct 10, 2022•12 min•Season 1Ep. 87
Now, at one time, Facebook Lead Forms were considered the WORST type of lead; mainly down to the fact they were too easy to fill out! However, they're now working better than ever! In our latest podcast episode Nick explains a few question techniques you NEED to test to ensure you're getting the best possible leads for your business... not to mention that the off-app tracking is broken! Listen to the full episode to find out what these techniques are! BUT THERE'S MORE... If you need help with yo...
Sep 26, 2022•10 min•Season 1Ep. 86
Let's talk about lookalike audiences... Do they still work? Are they worthwhile? Should you still be using them? The simple answer is YES! There has been a lot of talk online, and from Facebook "marketing experts", about lookalikes and them not working as well as they once did. As always, we believe in testing, and for us, lookalikes remain a great audience choice. Of course there is a time and place for them, but it's a no brainer that we test them! Not sure what we're talking about? Well, a lo...
Sep 05, 2022•14 min•Season 1Ep. 85
Have you ever had an Facebook Ad rejected without good reason? 🙋 yep, we've been there too and feel your pain! Today Nick is sharing his insight into how to gain additional approval from Meta if your product is on the fine line for rejection (like a charity ticket raffle), which products and services cannot be listed on Facebook and why getting someone engaged with your ads is the BEST thing you can do for your ad account! You can find the Facebook Ad policies here ---------------------- Watch ...
Aug 29, 2022•21 min•Season 1Ep. 84
Facebook is all about making money, but the guided path for ad campaigns doesn't always be the right thing to do 💁 Nick shares that Facebook is doing a cheeky little campaign objective that you don't want to do! 🤔 Listen to the full podcast on bringing the right audiences to convertible sales! ---------------------- Watch the episode on Youtube To join our Lets Run Facebook Ads Facebook group click here: https://www.facebook.com/groups/letsrunsocialads Follow me on Instagram to keep up to date...
Aug 22, 2022•13 min•Season 1Ep. 83
Why shouldn’t we turn off the ad while it’s working? 🤔 Most of the clients want to get something better and better by changing things up.💡 But what happens if we go for significant amends in the ads? It will shake the entire algorithm and might not get you the desired ROI. ✌ In today’s episode, Nick explains the basic foundation of the Facebook ads algorithm. ---------------------- Watch the episode on Youtube To join our Lets Run Facebook Ads Facebook group click here: https://www.facebook.co...
Aug 15, 2022•8 min•Season 1Ep. 82
The New Retargeting Strategy 💪 Let’s talk about retargeting strategies other than Facebook pixels ⤴️ How we can build our new custom audience based on older audience responses and actions to our previous ad campaigns? There are three ways how you can gather information before retargeting ads to perform well 🙅 Nick shares the most intelligent way to use the information that feedback use about the users/video views that can help deliver the best results from retargeting. Listen now to find out h...
Aug 08, 2022•10 min•Season 1Ep. 81
Using Dog whistle copy to get more purchases 🐶 If you’re wondering what the heck we’re on about, this episode is for you Copywriting is something we do all the time but we need to remember that to get people to click on our ads, we need to nail our copy. In today’s episode, Nick gives some quick advice on using dog whistle copy to get more purchases 🤑 ---------------------- Watch the episode on Youtube To join our Lets Run Facebook Ads Facebook group click here: https://www.facebook.com/groups...
Aug 01, 2022•8 min•Season 1Ep. 80
Using Advantage + to optimise your ads 🚀 We have a double whammy for you today…Today’s update can be applied to both audience and budget optimisation to help maximise your ads. When it comes to optimising, Facebook is wanting us to leave it to them more and more and it’s time to go with it 🤔 Nick talks us through how to use Advantage + and what it essentially means for your ads 👌 ---------------------- Watch the episode on Youtube To join our Lets Run Facebook Ads Facebook group click here: h...
Jul 25, 2022•16 min•Season 1Ep. 79
🔔 New feature alert that will help lead generation! 🔔 The biggest issue we face when getting new leads on Facebook is the quality of these leads, but Facebook may have just fixed it… In today’s podcast, Nick talks us through the new update, what we know about it so far and how it can help you with your ads 🙌 ---------------------- Watch the episode on Youtube To join our Lets Run Facebook Ads Facebook group click here: https://www.facebook.com/groups/letsrunsocialads Follow me on Instagram to...
Jul 11, 2022•14 min•Season 1Ep. 78
The new demographic every B2b marketer has been waiting for! It’s here, the new demographic that will help make your lives easier… If you advertise in the B2B world, check out today’s podcast to find out how you can help get your ads to the right person with ease as well as tips on how you should target your ads 💡 ---------------------- Watch the episode on Youtube To join our Lets Run Facebook Ads Facebook group click here: https://www.facebook.com/groups/letsrunsocialads Follow me on Instagra...
Jul 04, 2022•10 min•Season 1Ep. 77
Video Ads don't need to be TikTok style to perform 👀 Let’s talk about video ads ⏩ TikToks & reels are taking over how we absorb our content online and we’ve all been sucked in…But we don’t need to stress about creating Tiktoks for our ads to perform well 🙅 Nick shares his advice on how to create the right video that can help deliver the best results when levelling up your ads. Listen now to find out how it’s done👇 ---------------------- Watch the episode on Youtube To join our Lets Run Fa...
Jun 29, 2022•6 min•Season 1Ep. 76
Are you keeping your ads within Facebook? Let’s not let the user go elsewhere from our ads, we need to make sure we’re keeping them on the platform. Why is this important we hear you ask..? 🤔 Nick runs us through why we recommend doing this, what this means for our ads and where we think Facebook is going. Yep, we’re still talking about the dreaded iOS.14 update 🤪 listen now to find out why it’s still relevant ⏬ ---------------------- Watch the episode on Youtube To join our Lets Run Facebook ...
Jun 22, 2022•16 min•Season 1Ep. 75
