Let’s talk about Facebook Forms vs Landing Pages You’ve probably heard of both when it comes to generating leads off of your ads, but which should you use and when? In today’s Podcast episode, Nick talks us through the main differences between the two to help get you generating new leads now that the holiday rush is over. ------------------- To join our Lets Run Facebook Ads Facebook group click here: https://www.facebook.com/groups/letsrunsocialads Ready to explode your ad campaign results but ...
Jan 13, 2022•14 min•Season 1Ep. 57
We know that choosing the right e-commerce platform for your business can be a real challenge, so today, on our latest Extracast episode, James is joined by Mat O'Connor, Founder of Actuate Digital to discuss the difference between Shopify, Woocommerce and Magento. Now, Actuate Digital is an award winning Magento eCommerce development agency, so today's podcast is going to be as non-bias as possible 😉 to give you the best insight into each platform. ---------------------- To join our Lets Run F...
Jan 07, 2022•54 min•Season 2Ep. 10
Want to know how to target the highest value people on your website? In today’s podcast episode, Nick shares everything there is to know about targeting not just your website visitors, but those that will bring the highest value. This really could make a difference to your ads performance, so listen in! --------------------- To join our Lets Run Facebook Ads Facebook group click here: https://www.facebook.com/groups/letsrunsocialads Ready to explode your ad campaign results but don't know how? W...
Dec 22, 2021•11 min•Season 1Ep. 56
Today Nick and James welcome Anna, co-founder and CEO of Video Sherpa to the Extracast! Anna leads the team at Video Sherpa, whose mission is to transform the process of creating video content, equipping marketing teams with technology and training so that they can scale their video marketing campaigns and skyrocket audience engagement. The Video Sherpa platform was launched in Nov 2019 and works with clients in the Marketing, Higher Education, Manufacturing, and Tourism industries in the UK and...
Dec 16, 2021•1 hr 6 min•Season 2Ep. 9
Do you pause your ads over Christmas? Or do you keep them running? For some people, knowing whether to turn your ads off over Christmas is a tricky decision... In today's new podcast episode, Nick tells you his top tips on how to get the most out of our ads over the festive period! --------------------- To join our Lets Run Facebook Ads Facebook group click here: https://www.facebook.com/groups/letsrunsocialads Ready to explode your ad campaign results but don't know how? Whether you are running...
Dec 09, 2021•12 min•Season 1Ep. 55
Should we still be using Lookalike audiences? Today’s episode follows on from our last, in which we spoke about retargeting and custom audiences. Now that you have got those custom audiences down, lets delve into Lookalike audiences and how to get them to work for you! --------------------- To join our Lets Run Facebook Ads Facebook group click here: https://www.facebook.com/groups/letsrunsocialads Ready to explode your ad campaign results but don't know how? Whether you are running ads for your...
Dec 01, 2021•14 min•Season 1Ep. 54
Looking to increase the money you're making on Facebook ads? Of course you are! In today’s podcast episode, Nick talks us through custom audiences and what they can do for your ads… Nick dives into how retargeting audiences you that have already built can get you more sales and higher conversions. ----------------------- To join our Lets Run Facebook Ads Facebook group click here: https://www.facebook.com/groups/letsrunsocialads Ready to explode your ad campaign results but don't know how? Wheth...
Nov 24, 2021•17 min•Season 1Ep. 53
If you’re wondering whether you’re spending your ad budget properly, then today’s podcast episode is for you! Do you know where your investment is going? Is your budget fit for purpose or are you trying to fit a purpose to your budget? In today’s episode, James and Nick dive into how we use our ad spend more strategically, knowing where your investment is going and how to better understand ad scaling. ----------------------- To join our Lets Run Facebook Ads Facebook group click here: https://ww...
Nov 17, 2021•49 min•Season 1Ep. 52
In today's episode Nick introduces the 6 new Facebook Ad Objectives, and why they are super positive! Nick will dive into each objective explaining how each may be suitable for you and how they replace the old format we know and love *cough* - enjoy! ----------------------- To join our Lets Run Facebook Ads Facebook group click here: https://www.facebook.com/groups/letsrunsocialads Ready to explode your ad campaign results but don't know how? Whether you are running ads for your own business, or...
Nov 10, 2021•24 min•Season 1Ep. 51
Today we are super excited to introduce you to the rising Instagram star which is Emily Pearl @itsemilypearl Emily grew her Instagram account from 0 to 20,000 followers in just 6 months, which is extremely impressive! With even a few thousand new followers just over the last weekend. This has led Emily to create her own staffed agency where she helps brands, small businesses and content creators achieve the Instagram feed of their dreams and smash their social strategy! This episode isn’t actual...
Nov 03, 2021•1 hr 3 min•Season 2Ep. 8
These changes could make or break your campaign! In today’s episode, Nick takes us back to the basics to talk about audience testing and Campaign Budget Optimisation to ensure your ads are set up effectively. Implement these changes to your campaign and you WILL see results and find your winning audience! ----------------------- To join our Lets Run Facebook Ads Facebook group click here: https://www.facebook.com/groups/letsrunsocialads Ready to explode your ad campaign results but don't know ho...
Oct 27, 2021•14 min•Season 1Ep. 50
This week we are celebrating 1 year of this podcast - so a massive hello to all of you who have been here from the start or those who have found us more recently! We are blown away you keep coming back week after week! Today Nick and James talk about the things that they've learnt over the past year, things that have been going on within the agency and also the changes within the Facebook platform itself... and not to forget giving you A LOAD OF FREE CONTENT on how to get your Ads to perform eve...
Oct 20, 2021•38 min•Season 1Ep. 49
In this episode Nick introduces us to the Facebook Ad Relevance columns and explains how to read them correctly, because if you do, this will forever TRANSFORM your ad performance! ...because who ever wants to be below average?!🤷♀️ HACK - add these to your columns: Quality Rating Engagement Rate Ranking Conversion Rate Ranking ----------------------- To join our Lets Run Facebook Ads Facebook group click here: https://www.facebook.com/groups/letsrunsocialads Ready to explode your ad campaign r...
Oct 14, 2021•20 min•Season 1Ep. 48
A huge thanks to Ben Bellamy from Shoutable Agency for joining us today! You can find Ben on Instagram @thewebsiteexpert and to get your £7 website audit click here - https://shoutableagency.com/audit ----------------------- To join our Lets Run Facebook Ads Facebook group click here: https://www.facebook.com/groups/letsrunsocialads Ready to explode your ad campaign results but don't know how? Whether you are running ads for your own business, or for your clients' we can help! Visit - https://th...
Oct 07, 2021•57 min•Season 2Ep. 7
In today’s episode, Nick is joined by the lovely Liv to chat about the benefits of using reels from an advertising point of view! ----------------------- To join our Lets Run Facebook Ads Facebook group click here: https://www.facebook.com/groups/letsrunsocialads Ready to explode your ad campaign results but don't know how? Whether you are running ads for your own business, or for your clients' we can help! Visit - https://theadsclinic.com/ BUT THERE'S MORE... If you need help with your Facebook...
Oct 06, 2021•24 min•Season 1Ep. 47
Expansion targeting is now a given and Poll ads are on the rise? In today’s episode, Nick goes solo to drop some knowledge bombs about Facebook’s latest Expansion Targeting update, how it will affect audience testing and if there’s any way around it. Nick also gives us a tutorial into Poll ads and they can be used to encourage more engagement! Want to come see us in real life?! We are attending the below events hosted by the MarketingShowcase: London 12th October Leeds 2nd November Nottingham 3r...
Sep 30, 2021•23 min•Season 1Ep. 46
Did you know that 95% of websites, marketing materials and messaging fails to sell? Yep, it's pretty staggering! Today we welcome Kieron Bain from Sold Brands to discuss how to create that spark that starts commercial relationships and we pose the question 'Is there too much content online?' We hope you enjoy! ----------------------- To join our Lets Run Facebook Ads Facebook group click here: https://www.facebook.com/groups/letsrunsocialads Ready to explode your ad campaign results but don't kn...
Sep 22, 2021•48 min•Season 2Ep. 6
You have one opportunity to get someone’s attention and reel them in…are you looking professional or are you not? 🤷 Facebook and Instagram are both so busy for e-comm right now and it’s only going to get busier in the coming months 🤯 So the question is, how can you stand out and really showcase your product? We know it can be difficult, especially when you’re up against the big guns that have more time, money and resources. But today, Nick and James share their advice on how you can really sho...
Sep 15, 2021•30 min•Season 1Ep. 45
How should you advertise on Facebook as a charity? Running a charity can sometimes feel like a bit of a minefield, especially in such a competitive industry… It mainly comes down to treating it like any other business and setting the right marketing objectives. In today’s Mini Hack podcast episode, Nick and James share their top tips for charities, including what financial help you could get to kickstart your Ads! ----------------------- To join our Lets Run Facebook Ads Facebook group click her...
Sep 10, 2021•4 min•Season 3Ep. 7
If your Facebook or Instagram Ads aren’t getting the results you want, then you might want to get some expert advice. Rather than using your whole ads budget to pay for a digital agency to give you some advice, we offer a consultancy programme that can help you improve your ads performance more affordably. In this Mini Hack episode, we’ll explain what we can offer you as part of this consultancy programme. Find out more about the programme via the link below... ----------------------- To join ou...
Sep 07, 2021•4 min•Season 3Ep. 6
Are you finding that your Facebook Ads aren’t quite working for you? A lot of the time, this can be down to what content you are including in those ads. Get the lowdown on why you should be using educational content in your ads with our Mini Hack Podcast episode and find out what we know works well in getting those important sales. ----------------------- To join our Lets Run Facebook Ads Facebook group click here: https://www.facebook.com/groups/letsrunsocialads Ready to explode your ad campaig...
Sep 02, 2021•4 min•Season 3Ep. 5
It might seem a bit early for us to be talking about Black Friday deals, but bear with us… E-commerce companies are usually the first to jump on advertising Black Friday Deals, but has it lost its value since the rise of online shopping? In today’s podcast, Nick and James delve into the Black Friday madness to understand why it might not work for some any more, but also the fantastic opportunities it can bring for other businesses. ----------------------- To join our Lets Run Facebook Ads Facebo...
Sep 01, 2021•37 min•Season 1Ep. 44
Is there a secret to getting leads without burning through your budget? If you want to get your brand out there to new audiences, it is important to work out which audiences work for you. But what do you say to people who say that spending money on Facebook Ads is a waste? In today’s Mini Hack Podcast episode, Nick and James chat with Ash from @framworkmedia to discuss how you can use Facebook ads in the most cost effective way to get those all important results... ----------------------- To joi...
Aug 27, 2021•7 min•Season 3Ep. 4
Are you targeting your audience correctly? When it comes to Facebook advertising, it's crucial to know who you're speaking to. You might be able to reel off a list of your target audience's demographic and interests, but have you got the data to back it up? Have you thought about using different parameters to target them? 🤔 In today's episode Nick and James look at the different ways to target your audience, and how to do it in the most cost-effective way. *We apologise in advance to any Harry ...
Aug 25, 2021•48 min•Season 1Ep. 43
If you’re thinking about investing in Facebook Ads, then you need to listen to this podcast. Whether you think they are too complicated, take up too much time or don’t convert effectively, Nick and James are joined by Ash from @framworkmedia to explain how to make Facebook Ads work for your business. To find out how we make Facebook Ads work for our clients listen now! ----------------------- To join our Lets Run Facebook Ads Facebook group click here: https://www.facebook.com/groups/letsrunsoci...
Aug 24, 2021•7 min•Season 3Ep. 3
Wondering if Facebook ads are relevant to your B2B business? We’re always talking about the power of using Facebook ads to target our consumers, but what about B2B businesses? In today’s Mini Hack episode, James and Nick discuss why we shouldn’t just rely on LinkedIn to target other businesses and just how effective Facebook ads can be for businesses! ----------------------- To join our Lets Run Facebook Ads Facebook group click here: https://www.facebook.com/groups/letsrunsocialads Ready to exp...
Aug 19, 2021•5 min•Season 3Ep. 2
Is Facebook engagement all it's cracked up to be? The purchasing behaviour of offline and online shopping is very similar, but are consumers being put off by social proof? We all know about the power of recommendation and word of mouth, but could too much social proof being doing your brand more harm than good? 🤔 ----------------------- To join our Lets Run Facebook Ads Facebook group click here: https://www.facebook.com/groups/letsrunsocialads Ready to explode your ad campaign results but don'...
Aug 18, 2021•36 min•Season 1Ep. 42
We always get asked "what is the best format for ad creative?" because we bang on about how creative is one of the most important parts of your ad, so it's important you absolutely nail it! Today we are throwing it back to our second mktg showcase live where Nick and James spoke to Ash from Framework Media Ltd about the different types of creative you can use. One of the key takeaways was around desktop vs. mobile. Remember most people will be viewing your ads (and visiting your landing pages) f...
Aug 12, 2021•3 min•Season 3Ep. 1
When it comes to making money, we all want the easiest, quickest route, amiright? When it comes to Facebook Ads, the easiest quickest route is targeting the low hanging fruit. That's the people that are ready to convert as soon as they get given the green light. The down side is that Facebook is gonna charge you BIG for the privilege of having an easy ride. Now that might be fine, but have you thought what the return could be if you were to nurture some of those cold leads, who might be ready to...
Aug 11, 2021•21 min•Season 1Ep. 41
Q4 is one of the busiest times of year for ecommerce businesses. To make sure your business is ready for Black Friday, Cyber Monday and Christmas, you need to get your advertising ready. But don’t panic! Nick and James are here to give you the advice you need to make this Q4 the most profitable ever. ----------------------- To join our Lets Run Facebook Ads Facebook group click here: https://www.facebook.com/groups/letsrunsocialads Ready to explode your ad campaign results but don't know how? Wh...
Aug 04, 2021•35 min•Season 1Ep. 40
