When you're looking at a full funnel approach, it's important to consider how much it's going to cost you in the long run. It might be that running a top, middle and bottom approach is too expensive, so how do you work around that? In this episode Nick and James talk about some alternative approaches for those who want to improve their ads performance, but want to focus on either top, middle or bottom, rather than all three. ----------------------- To join our Lets Run Facebook Ads Facebook grou...
Jul 28, 2021•28 min•Season 1Ep. 39
Obviously the pandemic and it's effects during the last 18 months have been massively shit for everyone, but we'd be lying if we said there hadn't been a benefit to it for some people, and those people are e-commerce sellers! In the dark days of lockdown when no one could go anywhere or do anything, they turned to online shopping. In fact, the home improvement market saw its biggest uplift since the 80s with every man and his dog no longer being able to put off those DIY jobs. But now things are...
Jul 21, 2021•38 min•Season 1Ep. 38
For the latest Extracast episode, Nick and James caught up with Amy Woods, content repurposing expert and founder of niche creative agency @content10x. Amy helps content creators grow their audience by maximising their return on the content they create. She works with businesses, entrepreneurs and thought leaders, and is the content repurposing powerhouse behind some of the most well-known podcasts and video shows. She's the host of The Content 10x Podcast as well as the author of best-selling b...
Jul 16, 2021•59 min•Season 2Ep. 5
Those of you who are regular listeners to Lets Run Facebook Ads: The Podcast will know that Nick bloody LOVES talking about the 7 day stack. And you'll also know that whilst he refers to it a lot, he's rarely follows up with anything useful about it 🤦 Well, today all that changes. In this podcast episode Nick and James will go into detail on the 7 day stack. 👉 What it is 👉 How to build it 👉 Why it's worthwhile Today we give you a taster: it's all about finding the warmest leads you could pos...
Jul 14, 2021•30 min•Season 1Ep. 37
This week's episode of Lets Run Facebook Ads: The Podcast is slightly different. Recently, Nick, James and Matt attended the online Mktg Showcase event where they delivered a Q&A on Facebook Ads to businesses of all shapes and sizes. We'll warn you, there's a lot to take in on this one 🤯 but if you've been harbouring a question about your ads, there's a good chance it's gonna be covered here. Thanks Ash @frameworkmedialtd for having us! ----------------------- To join our Lets Run Facebook ...
Jul 07, 2021•32 min•Season 1Ep. 36
When it comes to demographics, millennials and Gen Z are the two that marketers are desperate to figure out. Their influence is huge, yet have a tendency to adopt new habits much faster than previous generations which can make it feel like playing some sort of digital version of cat and mouse. In this week's episode of Lets Run Facebook Ads: The Podcast, James and Liv chat about the recent shifts in the shopping behaviours of millennials and Gen Z, and what it could mean for those trying to sell...
Jun 30, 2021•1 hr 3 min•Season 1Ep. 35
Do you think about how you sell to you customers after they've clicked on your ad? If you're guiltily mumbling into your coffee then don't fret - you're not the only one. HOWEVER, do you find yourself putting any unsuccessful performance down to the ads themselves? The issue could actually be with something your potential buyer is encountering post-click. Could your landing page be confusing? Is the user journey not clear? In this week's episode, Nick and James discuss the importance of having a...
Jun 23, 2021•57 min•Season 1Ep. 34
In this latest short and sweet episode, Nick talks about why you shouldn't be running traffic ads. Why's that? Because the algorithm has become very clever and is no longer providing the results we would have once seen. Instead, get into the habit of opting for a conversion metric instead and watch the results flood in! ----------------------- To join our Lets Run Facebook Ads Facebook group click here: https://www.facebook.com/groups/letsrunsocialads Ready to explode your ad campaign results bu...
Jun 16, 2021•7 min•Season 1Ep. 33
Last week Nick and James caught up with clients David and Sian of Beyond Company. David and Sian set up @thebeyondcommunity in July 2019 with a passion for helping people live a life of purpose. Putting everything they know into practice, they created a business that trains coaches, aspiring coaches and leaders on how to overcome mental and emotional obstacles and create transformational results through their online programmes! They have now worked with over 30 people, training them in NLP (Neur...
Jun 10, 2021•56 min•Season 2Ep. 4
We promised you guys we'd do it, so this week Nick and Matt are here this week to answer your burning questions! We've had questions coming to our DMs, to our Facebook group and by email, so we wanted to use this week's episode as a chance to go through some of them and see if we can share some of our knowledge to help you. 🤔 Is it worth applying cost control to your campaign? 🤔 Should you opt in to audience expansion? 🤔 What should your campaign goals be if you run an e-commerce business? --...
Jun 09, 2021•43 min•Season 1Ep. 32
Nick & Matt are back this week discussing everyone's favourite topic iOS 14... not! The difference is, this week they share some nifty little retargeting hacks that actually work post-update! We can pretty much guarantee anyone working with ads has banged their head on the desk in the last couple of months in relation to iOS 14, so this is one you're gonna want to check out. If you try some of the hacks with your own campaigns, let us know over on our socials. ----------------------- To join...
Jun 02, 2021•39 min•Season 1Ep. 31
In this week's episode Nick and Matt are talking about Cost Per Acquisition (CPA). Those of you currently running (or thinking of running ads), are you clear on what your goal CPA is? And if so, what's that figure based on? When it comes to Facebook Ads, there isn't a one size fits all. If you're selling a product for £5,000, your CPA is going to be different to someone who is selling a product for £50. This is where it's important to have a really good understanding of your numbers, so you can ...
May 26, 2021•40 min•Season 1Ep. 30
Well, the final part of our Facebook Basics mini series is here! Today you will learning all about the reading data, understanding stats for Lead Generation and E-commerce campaigns. If you have enjoyed our mini series, please do let us know, or if you still have a burning question join our Facebook group below or book in your 30 minute free call with Nick! Enjoy! ----------------------- To join our Lets Run Facebook Ads Facebook group click here: https://www.facebook.com/groups/letsrunsocialads...
May 24, 2021•35 min•Season 1Ep. 28
It was only a matter of time before we had to address the NIGHTMARE that is iOS 14.5 on our podcast 🤯 This update has really shaken the ads world, and we have to admit even we were a left in the dark on what it would mean for our clients. But Nick and Matt have come through for you guys and will spend this episode unpicking the detail. So whether this is the first time you've heard of iOS14.5, or if you've been sat in a corner rocking ever since it was announced, this episode is for you. ------...
May 19, 2021•45 min•Season 1Ep. 29
Welcome back to the forth episode of our Facebook Basics mini series! Today, Matt and Nick will be getting into the good stuff... creating ads from scratch, optimising for the best results and discussing when is the best time to use dynamic creative. Put your headphones in, open up Ads Manager and start creating your Ads! ----------------------- To join our Lets Run Facebook Ads Facebook group click here: https://www.facebook.com/groups/letsrunsocialads Ready to explode your ad campaign results ...
May 18, 2021•27 min•Season 1Ep. 28
Are you finding it hard to find your perfect audience and knowing how much to spend on Facebook Ads? Well, look no further because in Part 3 of our Facebook Basics Mini Series Nick and Matt are talking all things Audiences, Lookalikes, Video Views and Budget. Whether you are just starting out or been running ads for a while there is no harm in going back to basics! After all, we all want to find that perfect audience and make a healthy return... enjoy! ----------------------- To join our Lets Ru...
May 14, 2021•23 min•Season 1Ep. 28
Now hands up, who feels sick when they think about having to put on their 'sales person' hat and sell their products or service to actual real life people? In this weeks episode we're going back to basics and giving you all the knowledge you need to set up the perfect Facebook Ads campaign. This week the guys are talking SALES FUNNELS! ----------------------- To join our Lets Run Facebook Ads Facebook group click here: https://www.facebook.com/groups/letsrunsocialads Ready to explode your ad cam...
May 12, 2021•26 min•Season 1Ep. 28
This week Nick and James are joined by Laura Kingston from @High_Life_North – a magazine for women in the North of England. After feeling frustrated at the London-centric publications she was reading, Laura saw a gap in the market to set up a digital magazine especially for women, which focused on every area of a woman’s life (Look Good, Feel Good, Work Hard and Play Hard). After starting the magazine at her kitchen table in November 2019, High Life North now has a readership of over 40,000 wome...
May 07, 2021•55 min•Season 2Ep. 3
No matter how long you've been running Facebook Ads, it never hurts to remind yourself of those brilliant basics, right? So whether you're a seasoned ads manager or are new to this world, it's something you should definitely be checking out. In our first Facebook Basics' mini series episode Nick and Matt chat through the basics of setting up your ad structure. If you get this wrong, the whole lot's gonna come toppling down like a house of cards! ----------------------- To join our Lets Run Faceb...
May 05, 2021•25 min•Season 1Ep. 28
BONUS EPISODE: In this episode Nick tells you the 4 things to do to get your facebook ads working. ----------------------- To join our Lets Run Facebook Ads Facebook group click here: https://www.facebook.com/groups/letsrunsocialads Ready to explode your ad campaign results but don't know how? Whether you are running ads for your own business, or for your clients' we can help! Visit - https://theadsclinic.com/ BUT THERE'S MORE... If you need help with your Facebook ads, then join The Ads Clinic ...
Apr 30, 2021•9 min•Ep. 1
Do you nurture your leads? Does whether you need to nurture them come down to what you're selling? Listen to Nick and Matt's words of wisdom and it could reshape how you're treating your potential customers. ----------------------- To join our Lets Run Facebook Ads Facebook group click here: https://www.facebook.com/groups/letsrunsocialads Ready to explode your ad campaign results but don't know how? Whether you are running ads for your own business, or for your clients' we can help! Visit - htt...
Apr 28, 2021•48 min•Season 1Ep. 27
This week they are joined by Ashley Jones from @FrameworkMediaLtd. Ashley is one of the Directors of this family business, and after completing his study with The Chartered Institute of Marketing, he launched marketingSHOWCASE a successful regional event series designed to keep forward thinking marketers in the loop with the latest ideas, products and solutions. Most recently, in response to the pandemic, Ashley has hosted over 1000 marketers whilst presenting their new online event format 👊 Wh...
Apr 23, 2021•1 hr 15 min•Season 2Ep. 2
This week's podcast episode is a little different as Nick and Matt will be introducing you to our brand new Ads Clinic! 'What's an Ad Clinic? ', we hear you ask. Imagine you're running your own Facebook Ads campaigns, and you feel you need some help but aren't in a position to hire an agency. Wouldn't it be great to be able to have someone who REALLY GETS Facebook Ads to dive in and have a look at your campaigns? Well that's pretty much what our Ads Clinic is. ----------------------- To join our...
Apr 21, 2021•45 min•Season 1Ep. 26
You know that famous saying "If you want the Aberdeen Angus steak, there's no point bringing the sheep along for the ride"...? Yeah, us neither, but we promise* it'll make total sense when you hear Nick talking about Facebook retargeting when creating a funnel. Check out the new episode of Lets Run Facebook Ads: The Podcast with Nick and Matt where they'll serve up your weekly dose of Facebook Ads knowledge and insight. *OK we can't promise it'll make sense, but he's not been out for a while so ...
Apr 14, 2021•40 min•Season 1Ep. 25
Nick and Matt are back this week for another episode of Lets Run Facebook Ads - The Podcast, this time talking all things Facebook retargeting and how to get more bang for your buck! Don't forget you can DM us on Instagram to ask your burning ads questions as we try and answer as many as possible in future episodes. ------------------------- To join our Lets Run Facebook Ads Facebook group click here: https://www.facebook.com/groups/letsrunsocialads Ready to explode your ad campaign results but ...
Apr 07, 2021•48 min•Season 1Ep. 24
Welcome to the first episode of the Lets Run Social - The Extracast🤩 Nick and James will be joined by a special guest twice a month to talk all things business, Facebook Ads and much much more! Up first we are joined by the Wolf of Marble, Theo Constanti 🐺 @themarblegroup Theo has achieved fantastic business achievement considering his start…. At only 17 Theo lost his hand in a motorcycle accident, but this did not stop him. Only 2 years later at 19, whilst recovering from such a traumatic ord...
Apr 01, 2021•55 min•Season 2Ep. 1
This week Matt is back and joins Nick to discuss what products work well for Facebook Ads and new theories about audiences following the new iOS14 update. We also answer a few questions from one of our OG listeners, Amy . We hope you enjoy! To join our Lets Run Facebook Ads Facebook group click here: https://www.facebook.com/groups/letsrunsocialads Ready to explode your ad campaign results but don't know how? Whether you are running ads for your own business, or for your clients' we can help! Vi...
Mar 31, 2021•57 min•Season 1Ep. 23
Finding the right time to use an agency is difficult, but also having the balls to tell your clients they need to step back and let the agency do their job can be even harder. In this weeks podcast episode, Nick and James talk about the difference between invested clients and INVESTED clients, the ones that aren't quite ready to let an agency take the business to the next level! ------------------------- To join our Lets Run Facebook Ads Facebook group click here: https://www.facebook.com/groups...
Mar 24, 2021•41 min•Season 1Ep. 22
This week James joins Nick again, and they talk about our new Facebook group and the beauty of email marketing! We have JUST LAUNCHED our Lets Run Social Facebook group, where we will share extra knowledge on the topics we discuss. It’s also a great place to post any questions you may have as we will be in there daily exchanging knowledge and discussing different topics. ------------------------- To join our Lets Run Facebook Ads Facebook group click here: https://www.facebook.com/groups/letsrun...
Mar 17, 2021•39 min•Season 1Ep. 21
This week Nick is joined by James Urquhart where they discuss an upcoming pitch to a big client, diving into the strategy, sharing what they will do on their side to improve their clients performance and results. ------------------------- To join our Lets Run Facebook Ads Facebook group click here: https://www.facebook.com/groups/letsrunsocialads Ready to explode your ad campaign results but don't know how? Whether you are running ads for your own business, or for your clients' we can help! Visi...
Mar 10, 2021•48 min•Season 1Ep. 20
