In today's show, I talk about why your business will live or die depending on your ability to master marketing and branding. This is a fact. Your business will die a slow, painful death if you don't focus on marketing. You have to get leads in the door. That's marketing. Your ability to stand out in the marketplace; to be the person that ultimately gets the deal, has everything to do with your branding. Simply put, you cannot be the best kept secret in town and succeed in this business. I have 5...
Aug 09, 2018•14 min
My guest today is Joseph Hogue from Peer Finance 101. Joseph helps people beat debt, make more money, and make their money work for them. In this show you'll learn how Joseph got started in this business and how he became a "money guy". Not only will you hear him talk about the mistakes he made (common mistakes a lot of people make) when first starting out, but he will tell you how he made lasting changes to his finances and his business. Money beliefs and habits are often deeply ingrained from ...
Aug 06, 2018•24 min
My guest today is Shannon Gurule' from the Brassy Boss, and today's show is on building an authority brand. So, why should you care? Because it will make you more money! Real estate investing is about houses. But you'll never make a lot of money if you people don't know about you. That's where your branding comes into play. In today's show you're going to learn how to build a brand that will make all your marketing work better, and that will ultimately help you make more money. In this show you ...
Jul 13, 2018•29 min
Today's show is on that awful feeling we get in our businesses. We're working hard, we're spinning our wheels but we feel like we're not getting anywhere. And what's even worse, when it comes to standing out in our marketplace, we just feel invisible. This almost always happens when we have neglected to build a brand around our business. Maybe we're losing business to a competitor. Even worse, you just feel invisible. You're good at what you do but no one knows about it (we're not counting frien...
Jun 15, 2018•10 min
When it comes to lead generation, your website plays a big part in your growth. People want to know who you are. What do you stand for? This is what your branding does for you. It answers (or should answer) all of those questions. Your branding let's you stand out in this very crowded space. At the end of the day, our business is all about property. It's not all that sexy, so it's up to you to create a memorable brand. Good branding will ultimately help your website perform better, your leads wi...
Jun 15, 2018•13 min
When it comes to branding, your reputation and your success go hand in hand. If you don't manage your reputation like your life depends on it (because it kind of does), your business is going to experience serious consequences. These things are intricately woven together. It's often the simplest of things that will derail your credibility, damage your brand, and ruin your reputation. At the end of the day, its how you handle that problem that will determine the eventual outcome, and whether your...
Jun 15, 2018•11 min
This show is full of tips on how to grow your business through a well implemented marketing and branding strategy. Julie Broad is a Canadian real estate investor that in the scope of 4 months had a son, started a new business and moved from Canada to Los Angeles. Julie talks about having a "plan B", not only surviving 2008's real estate collapse, getting her book rejected by the major book publishers yet ended up a #1 best selling author. Entrepreneurs male and female alike are going to love her...
May 30, 2018•30 min•Ep. 129
This is the last part of my 4 part series. In the first 3 parts of this 4 part series on probate investing, we talked about: The 8 Steps in the Process The Duties of the Executor How to Get Started in Probate Investing Today in part 4, the topic is marketing to probates. This is a big topic and I have some tips for you. There is a right way to market to these folks so you get good results. If you're ready to dive into what has been my #1 source of leads for over a decade, check out my brand new ...
May 15, 2018•8 min
In parts 1 and 2 of this 4 part series, I went over the probate process and the duties of the executor. I also went into how the process works if there is no will and therefore no executor ha been named in the will. Today I'm going to cover how you get started with probate investing. Be sure to check out my new probate course here. We will start on Monday May 21st, 2018. You can do that here-->> Probate Investing Course The doors to the program close at midnight Sunday the 20th. For more i...
May 10, 2018•6 min
Today's show is part 2 in my 4 part series on probate investing. In part one I talked about the 8 steps in the probate process. Today's show goes over the duties of the executor or administrator. I will also go over what the difference is in these two terms. In both cases, the personal representative must act in accordance with the laws of the state. Coming next ... Where do you start? Be sure to check out my brand new Probate Investing Course . For more information on probate investing, be sure...
May 10, 2018•8 min
Today's show is the first of 4 shows about probate investing.The topic today is understanding the probate process. Investors commonly have the misconception that the house cannot be sold until the estate is closed, when actually it is the reverse. The property and any other assets in the estate (not directly inherited) must be sold before the estate can be closed. In this first episode, you will get a clear understanding of how the probate process works. Be sure to stop by the Louisville Gals Re...
May 10, 2018•7 min
This question, has been around forever. Which is best; investing locally or in another state? So what's the answer? Well, it depends. It depends on your business goals, your level of experience, property costs in your area, and to some degree the degree of risk you can live with. For some real estate investors the choice is simple. They live in areas where property costs too much for it to make sense to invest where they live. Southern California is just one example of this. On the other side of...
Apr 27, 2018•16 min
In today's show we are going to talk about how to get more offers accepted in your real estate investing business. My guest today is Boston investor Tom Caferalla. Tom and his team have closed over 500 deals in the last 5 years. During this time, they have developed a way to make offers, get more offers accepted, and get the listing if their cash offer is rejected. Some of the things we talked about are: Getting out of the rat race in an unexpected way Managing the broker/ investor relationship ...
Apr 27, 2018•44 min
Today I'm going to dive into exactly how to create a marketing plan for your real estate investing business in 5 easy steps. I'm also going to tell you about the extra step - step #6 that will help you create a "big picture" plan for your business. You know what they say about that... if you can see it in your mind, you can make it happen. In this show I will go over: Strategies Steps Budgeting Scheduling Outsourcing and....Bonus step #6. This show is just about 15 minutes so even though it's fa...
Apr 23, 2018•16 min
You know how I like to talk marketing. One of the things you are going to learn about is something new called "IP" marketing. This strategy will supercharge your direct mail. My guest today is McKinley Carbone from Open Letter Marketing. Anyone that is doing direct mail today knows that the response rates are pretty low. So, does that mean you should stop doing direct mail? Absolutely not. What it does mean is that you need to be different to stand out in a crowded marketplace. You can read the ...
Apr 03, 2018•30 min
My guest today is Tyler Sheff the founder of the "Cash Flow Guys". He has an awesome podcast by the way. Tyler's real estate investing philosophy is building wealth by finding problems not property. That's a great philosophy for sure. He is also a licensed agent, an educator and a syndicator. His focus today is on solely on multi-family properties. Show Notes We covered a lot of ground in this show. Here are some of the things we talked about: How Tyler got started Marketing: Where most of Tyler...
Mar 28, 2018•44 min
Get Your FREE Goal Setting Planner and Let's Make it Happen! At the beginning of the year I talked a lot about goals and goal setting. If you need a refresher on goal setting you can also get that at the link below. Are You On Track to Meet Your Goals? So let me ask you this. Are you on track? We've just finished the first quarter of the year, so it's time to evaluate how we are doing. I know it's hard to stay on track, so I have created a simple to use "Goal Setting Planner" that you can downlo...
Mar 28, 2018•8 min
My guest today is Erik Hitzelberger, and he's back for a second time. In today's show, we are going to talk about the broad topic of financial education, why most people will never be able to retire comfortably on their current path, and what you must do to change that. Financial education is critical to the success of most any business, but it's especially important for a business like real estate investing where decisions are made solely on numbers. Sadly, most people are lacking even the most...
Mar 21, 2018•33 min
Today I have 5 tips that will help jump start your marketing NOW. You know... marketing isn't rocket science. But if you don't know the basics, you're going to have a hard time getting traction. You need a plan but that isn't all. You also need to consistently implement your plan. By implementing these 5 steps, you will begin to fill your pipeline with leads, and you will be well on your way to growing your business and your bottom line. Just remember that marketing is a little like a tumbleweed...
Mar 14, 2018•35 min
My guest today is Louisville investor Erik Hitzelberger. Erik and his partner Bryan Snider are the founders of Louisville's premier turnkey investing company Freedom Property Group. They have built a successful business buying houses and rehabbing them to top notch standards. From there, these properties either go into their portfolio of rentals or they are sold to a turnkey investor. Their company is a little bit different because they don't think of themselves as a real estate company. They ar...
Mar 12, 2018•36 min
I'm excited to tell you about what's been happening on the Louisville Gals Real Estate Blog and on this podcast. I have covered "everything real estate investing" since I first started around 2010. But time and time again, folks are coming to me saying, "I've done some deals now, but I have no idea how to take my to the next level. I really don't know how to market my business, and I keep hearing how important branding is, but I really have no idea how to do that. In a nutshell... Marketing is h...
Feb 26, 2018•14 min
Getting deals has gotten a lot harder. So the question is: what was working last year, and are those same strategies working this year? Get Beka Shea's take on marketing from a gal that spent $130,000 last year on direct mail as Sharon and Beka talk marketing. We believe you're going to need to "up your game" in 2018. Marketing and branding are the two things that will grow your business going forward. Remember ... Marketing is how you get leads in the door. Branding is why they choose YOU (over...
Jan 10, 2018•8 min
I am excited about this show today. My guest is successful Pennsylvania investor, Beka Shea. Beka is a wife, the mother of 3 girls and a really busy, successful real estate investor. She was also a mechanical engineer in her previous life. So how do you go from a Navy aircraft carrier to rehabbing houses? Listen in as Beka shares her story and her success tips.
Jan 10, 2018•36 min
Would you like some tips for getting better results with your marketing? There are some key components to follow in today's market when it comes to making your marketing work for you. In this you you will learn: Why you need to get right to the point and tell the seller what's in it for them Why your message has to be quick and concise Why postcards generally outperform letters Long messages vs short messages Why less words=better results Why you need a strong CTA (call to action) Why you need t...
Nov 10, 2017•8 min
Why does someone decide to become an entrepreneur? I'm pretty sure it isn't to work 12 -14 hours a day. If you're an entrepreneur and you think back to when you first started your business, you probably wanted freedom. Maybe you wanted freedom - From a boss From that 9 to 5 job To pursue your dreams To create a certain lifestyle; one that allowed time for family, friends and hobbies To be in charge of your income You probably had other reasons too. But at the end of the day, you wanted all the t...
Nov 10, 2017•13 min
Want cash flow now and passive income later? Then investing in apartments is a great way to go. Listen in as Chicago Investor John Casmon of Casmon Capital Group talks about why he chose this investing strategy. Why choose to invest in apartments over single family homes? You will learn all about that in this episode. You will also learn how he "house hacked" his way into his first investment. John and his business partner which also happens to be his wife have built a profitable business doing ...
Nov 08, 2017•46 min
Today''s show is part 3 in this series on probate investing, and the topic is marketing to probates. It's important to understand the process, the best direct mail piece to use for great results, and the length of time you need to mail to these folks. At the end of the day, these sellers have one thing on common with all sellers; they have a problem to solve. In this case they have inherited a property that they most likely have no interest in keeping. Added to that, many of these properties wil...
Oct 09, 2017•19 min
On today's show, I'm going to do an overview of probate investing. I love the niche of probates. These folks are some of the most motivated sellers on the planet. They almost always want to sell the property. Get some tips on how you too can profit from this really lucrative niche. Working with Probates It's really no different working with these folks than any other group of motivated sellers. Stay tuned for more shows on this hot topic. Coming up next time .... The terminology of probate. Be s...
Oct 03, 2017•9 min
So how does a girl go from selling dump trucks to being a successful real estate investor? Listen in as Whitney Nicely tells her story. It's not as big of a stretch as you might imagine. Like me, Whitney would like to see more women in real estate investing. It is after all the perfect choice for women at any stage in their life. Be sure to stop by the Louisville Gals Real Estate Blog for more tips and articles on building a successful real estate investing business....
Oct 01, 2017•28 min
Today's show is part 4. in this mini-series on probate investing. Today I'm going down a little different path, and I want to go over some ways folks can actually avoid probate. This is important to understand mainly because some of these properties will eventually be sold. How do you know about these properties? You buy a list of inherited properties. Be aware that there will be duplicates or crossover between this list and your probate list, but you will find some new opportunities. Be sure to...
Sep 29, 2017•5 min
