This episode is available in audio format on our Let's Talk Loyalty podcast and in video format on www.Loyalty.TV. This episode was recorded in November 2024. The Wiser Loyalty podcast series for Let’s Talk Loyalty shifts its focus in 2025 to interview a series of C-Level executives who are influential in leading change in customer loyalty and loyalty marketing. Loyalty Academy™ Executive faculty members Bill Hanifin , CEO Wise Marketer Group , and Aaron Dauphinee CMO Wise Marketer Group will be...
Jan 16, 2025•28 min•Season 1Ep. 635
This episode is available in audio format on our Let's Talk Loyalty podcast and in video format on www.Loyalty.TV. In this episode Charlie Hills interviews Mary Beth Bell, a Senior Advisor at Valuedynamx , focused on driving growth in the U.S. market. With nearly 25 years of experience in the pay-for-performance space, MB has developed a deep expertise and passion for all things loyalty commerce. MB is also a true rewards enthusiast, racking up over 500,000 rewards points, miles, and cashback ov...
Jan 14, 2025•43 min•Season 1Ep. 634
This episode is available in audio format on our Let's Talk Loyalty podcast and in video format on www.Loyalty.TV. Capitec Live Better Rewards is 3.5 years old in a banking environment which is only 24 years old. However, age is meaningless as Capitec holds a 60% market share in South Africa’s retail banking industry, with 24 million clients. 22m of these clients are part of its rewards programme, called Live Better. It has already been re-launched, which epitomises Capitec’s disruptive mindset ...
Jan 09, 2025•44 min•Season 1Ep. 633
Phil Hawkins , a loyalty veteran with over 30 years experience in the loyalty industry and a well known leading loyalty personality in Australia. Expertise in coalition programs, working extensively with Flybuys in Australia over several stints, from its inception in 1993. With leading roles at National Australia Bank , Coles and Myer , Phil has loyalty experience including program design, all aspects of program operation, and specific experience in email and digital communication These days, Ph...
Jan 07, 2025•1 hr•Season 1Ep. 632
This episode is available in audio format on our Let's Talk Loyalty podcast and in video format on www.Loyalty.TV. As 2025 kicks off, Paula Thomas and Pooja Venugopal today look back at some of the highlights for the show in 2024 and announce some exciting changes for 2025. Show Notes: 1) Let's Talk Loyalty 2) www.Loyalty.TV. 3) Paula Thomas 4) Pooja Venugopal 5) The 4-Hour work week 6) Predictably Irrational...
Jan 02, 2025•31 min•Season 1Ep. 631
This episode is available in audio format on our Let's Talk Loyalty podcast and in video format on www.Loyalty.TV . Today’s interview features the SAS Group , the Swedish airline holding company originally formed in 1946 after the merger of the three Scandinavian flag carriers serving Sweden, Denmark and Norway. It is now Scandinavia's leading airline, offering the most departures to, from and within Scandinavia. Like many airlines, the SAS Group has made significant changes to its corporate str...
Dec 19, 2024•39 min•Season 1Ep. 630
This episode focuses on Arnold Clark Rewards … the new loyalty programme from Arnold Clark. With Emily Walker , the Head of Media & Brand Marketing for Arnold Clark. And Hema Kukadia, a Partnerships Account Director at Mando-Connect. Today we will be learning about their favourite loyalty programmes, how Arnold Clark Rewards is delivering for customers and the business and all about their plans for the future. Hosted by Charlie Hills Show Notes : 1. Emily Walker 2. Hema Kukadia 3. Arnold Cla...
Dec 18, 2024•47 min•Season 1Ep. 629
After an amazing first year of "The Wiser Loyalty Series", Founder and CEO of Let's Talk Loyalty and Loyalty TV, Paula Thomas, today hosts an episode with the brains behind the series. Today's epsiode explains how the partnership between Let's Talk Loyalty and The Wise Marketer group is evolving even further. Paula's guests are Bill Hanifin and Aaron Dauphinee ,, CEO and Chief Marketing and Business Development Officer respectively for The Wise Marketer Group. Together they review the podcast se...
Dec 17, 2024•33 min•Season 1Ep. 628
This episode is available in audio format on our Let's Talk Loyalty podcast and in video format on www.Loyalty.TV. Today we’re back with our friends in the MOL Group, an integrated, international oil and gas company, headquartered in Budapest, Hungary. MOL Group is active in over 30 countries, with a workforce of 26,000 people, and a market capitalisation in excess of $6.5 BN USD. Our guest is István Mag , Head of the Digital Lab for MOL Group, and he joins us today to update us on how the MOL G...
Dec 12, 2024•52 min•Season 1Ep. 627
This episode of Let's Talk Loyalty is in Spanish. En el episodio de hoy, nos adentramos en el fascinante mundo de Serviclub , el programa de lealtad que ha cautivado a millones en Argentina. Con más de 25 años de experiencia, Serviclub ha redefinido la fidelización de clientes, ofreciendo una propuesta de valor única que combina beneficios exclusivos, experiencias personalizadas y un sólido programa de acumulación de puntos. Acompáñenos junto a Gastón de Benedetto a descubrir cómo Serviclub ha l...
Dec 11, 2024•44 min•Season 1Ep. 626
The Wiser Loyalty Podcast Series is a production of Let’s Talk Loyalty and The Wise Marketer . In each episode, executive faculty members from the Loyalty Academy™, Bill Hanifin , and Aaron Dauphinee ,, join you to dig in deep to topics based on courses in the Loyalty Academy’s Certified Loyalty Marketing Professional™ program. This month’s topic is based on Loyalty Academy course #212 Introduction to Sustainability in Loyalty. In this second of a two-part discussion, our industry SME’s will unp...
Dec 10, 2024•20 min•Season 1Ep. 625
This episode is available in audio format on our Let's Talk Loyalty podcast and in video format on www.Loyalty.TV. Today’s interview is a long overdue episode with Dell Technologies which was last on the show back in the summer of 2020. Dell is of course a world-famous technology brand, with over $88BN of revenue in their most recent financial year. They are ranked in 48th place in the Fortune 500 list and sell to more than 98% of Fortune 500 companies. Mitch Kennedy is the Global Strategy Lead ...
Dec 05, 2024•47 min•Season 1Ep. 624
Join Kristy Elsworth , Executive Manager of Ecommerce & Loyalty at Thermomix Australia, as she shares expert tips on building impactful loyalty programs. From Proof of Concept essentials to leveraging AI and strategic partnerships, Kristy offers actionable insights and explores the future of loyalty in this engaging, data-driven conversation. Hosted by Carly Neubauer Show notes: 1) Kristy Elsworth 2) Thermomix...
Dec 04, 2024•44 min•Season 1Ep. 623
The Wiser Loyalty Podcast Series is a production of Let’s Talk Loyalty and The Wise Marketer . In each episode, executive faculty members from the Loyalty Academy™, Bill Hanifin , and Aaron Dauphinee , join you to dig in deep to topics based on courses in the Loyalty Academy’s Certified Loyalty Marketing Professional™ program. This month’s topic is based on Loyalty Academy course #212 Introduction to Sustainability in Loyalty. In this first of a two-part discussion, our industry SME’s will unpac...
Dec 03, 2024•18 min•Season 1Ep. 622
This episode is available in audio format on our Let's Talk Loyalty podcast and in video format on www.Loyalty.TV. Today’s interview features Philippe Lazzarini , the CRM & Loyalty Manager at Autogrill, a food and beverage brand that’s famous throughout Italy, and turns over more than a billion euro there! Globally, Autogrill is actually the world’s leading provider of food & beverage services for people on the move in airports, motorways and train stations, operating primarily concessio...
Nov 28, 2024•46 min•Season 1Ep. 621
This podcast is a masterclass in how gamification is not child’s play and how the loyalty industry can reap significant rewards (excuse the pun) by taking this strategy seriously. Dr Jacqui Nortje and Glenn Gillis are dedicated professionals who understand this opportunity deeply, with years of hands-on experience, serious brand performance and a phD in gamification between them. Hosted by Amanda Cromhout. Show Notes: 1) Dr Jacqui Nortje 2) Glenn Gillis 3) Hailr 4) Sea Monster...
Nov 27, 2024•53 min•Season 1Ep. 620
It is the end of another month for the Wiser Loyalty podcast series for Let’s Talk Loyalty. In this series loyalty industry SMEs provide their weekly perspectives on constructs from the Loyalty Academy™ curriculum for their Certified Loyalty Marketing Professional™ (CLMP™) designation. Executive faculty members from the Loyalty Academy™, the CEO of the The Wise Marketer , Bill Hanifin , and his CMO, Aaron Dauphinee continue their technology-focused conversation this week as they cover content fr...
Nov 26, 2024•20 min•Season 1Ep. 619
This episode is available in audio format on our Let's Talk Loyalty podcast and in video format on www.Loyalty.TV. Today’s insightful interview features Australia's Leading Online Beauty Retailer – Adore Beauty – and its loyalty programme, Adore Society. Adore Beauty was started as a home grown business way back in April 2000 by Kate Morris, who grew up in rural Australia and was frustrated that the latest beauty products in magazines were only available to those who lived in the big Australian ...
Nov 21, 2024•36 min•Season 1Ep. 618
This episode focuses on Benefit Loves … the loyalty programme from Benefit Cosmetics . Members can book treatments, earn Hearts for rewards and discover new products first. With Rachel Mercer , the Loyalty Operations Manager at Benefit Cosmetics for the UK and Ireland. She has worked at Benefit for 2.5 years and worked on launching the programme and is now managing it and the strategy going forwards. Today we will be learning about her favourite loyalty programmes, how Benefit Loves… is building...
Nov 20, 2024•39 min•Season 1Ep. 617
Executive faculty members from the Loyalty Academy™, the CEO of the The Wise Marketer Group, Bill Hanifin , and his CMO, Aaron Dauphinee continue their technology-focused conversation this week in the Wiser Loyalty podcast series for Let’s Talk Loyalty. In this series loyalty industry SMEs provide their weekly perspectives on constructs from the Loyalty Academy™ curriculum for their Certified Loyalty Marketing Professional™ (CLMP™) designation. Additionally, you can expect that each month they c...
Nov 19, 2024•22 min•Season 1Ep. 616
This episode is available in audio format on our Let's Talk Loyalty podcast and in video format on www.Loyalty.TV. Today we are meeting perhaps the leading hotel travel subscription programme in the world, from the Accor Group in the Asia Pacific region. Many listeners will be familiar with Accor, the global hotel group that now offers 45 hotel brands and a total of 5,600 properties around the world from smart economy hotels, all the way up to luxury five-star palaces, exquisite residences and f...
Nov 14, 2024•45 min•Season 1Ep. 615
This episode of Let's Talk Loyalty is in Spanish. En el episodio de Let’s Talk Loyalty en Español tenemos a Eduardo Leonidas quien es Founder y CEO de Stix es el programa de lealtad con un modelo de coalición basado en Brasil que integra a grandes cadenas de retail como Pao de Azúcar, Extra, Droga Raia, Drogasil, Shell, C&A, Sodimac, entre otros. El programa fue fundado en 2020. Anteriormente a Stix, Eduardo fue director de estrategia del grupo Pao de Azucar y previo fue Vicepresidente de de...
Nov 13, 2024•51 min•Season 1Ep. 614
Welcome to the Wiser Loyalty podcast series for Let’s Talk Loyalty where our loyalty industry SMEs provide their weekly perspectives on constructs from the The Loyalty Academy™ curriculum for their Certified Loyalty Marketing Professional™ (CLMP™) designation. Additionally, you can expect that each month they cover content from one of the core courses and this month it is around Loyalty Technologies (course 109). Executive faculty members from the Loyalty Academy™, the CEO of the The Wise Market...
Nov 12, 2024•17 min•Season 1Ep. 613
This episode is available in audio format on our Let's Talk Loyalty podcast and in video format on www.Loyalty.TV. Today I am thrilled to be talking with JetBlue , a relatively young New York based airline that began in 2000 with a vision of “bringing humanity back to air travel”. As an airline, JetBlue’s focus is on premium leisure travelers, which of course requires a very different mindset for a loyalty programme than a long haul carrier would need. Joining me today to share how their busines...
Nov 07, 2024•40 min•Season 1Ep. 612
Join Carly Neubauer , Managing Director of Elevate Loyalty and OneTap Group , in this episode of Let's Talk Loyalty as she welcomes Rob Harker , the Head of Customer Loyalty at Bupa Global. With an impressive career spanning various industries, including airlines, hotels, travel, banking, and FMCG, Rob shares his insights into building a true loyalist approach at Bupa. Discover how the innovative "Life Rewards" program is transforming customer loyalty and learn about the key strategies that driv...
Nov 06, 2024•41 min•Season 1Ep. 611
Executive faculty members from the Loyalty Academy™, the CEO of the The Wise Marketer Group, Bill Hanifin , and his CMO, Aaron Dauphinee join you this week for the Wiser Loyalty podcast series for Let’s Talk Loyalty. Our loyalty industry SMEs provide their weekly perspectives on constructs from the Loyalty Academy™ curriculum for their Certified Loyalty Marketing Professional™ (CLMP™) designation and each month they cover content from one of the core courses. This month our conversation turns to...
Nov 05, 2024•21 min•Season 1Ep. 610
This episode is available in audio format on our Let's Talk Loyalty podcast and in video format on www.Loyalty.TV. Today we’re featuring a leader from a group that includes five leading omnichannel grocery brands in the United States. Ahold Delhaize USA is a division of global food retailer Ahold Delhaize and includes Food Lion, Giant Food, The GIANT Company, Hannaford and Stop & Shop, which taken together comprise the largest grocery retail group on the East Coast and the fourth largest gro...
Oct 31, 2024•35 min•Season 1Ep. 609
Marc St Pierre tells a compelling story of how his team at Anheuser Busch InBev delivered a global business transformation process to automate B2B sales and to enhance the customer experience for AB InBev's B2B clients. This radically improved the customer experience and created a high customer adoption rate to the tune of $40bn sales through the new platform. Equally of interest is how this process created a B2B loyalty platform which is executed globally but is managed locally to be relevant a...
Oct 30, 2024•32 min•Season 1Ep. 608
Executive faculty members from the Loyalty Academy™, the CEO of the Wise Marketer Group, Bill Hanifin , and his CMO, Aaron Dauphinee join you this week for the Wiser Loyalty podcast series for Let’s Talk Loyalty. Our loyalty industry SMEs provide their weekly perspectives on constructs from the Loyalty Academy™ curriculum for their Certified Loyalty Marketing Professional™ (CLMP™) designation and each month they cover content from one of the core courses. This month we are addressing the topic o...
Oct 29, 2024•20 min•Season 1Ep. 607
This episode is available in audio format on our Let's Talk Loyalty podcast and in video format on www.Loyalty.TV. Today’s episode comes from India, now the world’s most populous country with 1.4 BILLION people and some incredible loyalty programmes that deserve global attention! We were delighted to be introduced to Metro Brands by our friends in Capillary Technologies , a retail brand and a household name in the Indian market. Metro Brands is one of the largest footwear specialty retailers in ...
Oct 24, 2024•41 min•Season 1Ep. 606
