This episode of Let's Talk Loyalty is in Spanish. Leal es la plataforma de gestión de relaciones con el cliente enfocada en ayudar a las empresas a que conozcan mejor a sus clientes a través de estrategias de data, analíticos, mercadeo, el uso de inteligencia artificial y machine learning para que ofrezcan promociones y comunicación personalizada que aporten al incremento de los ingresos. Hosted by Alex Saul Show Notes: 1) Camilo Martinez F. 2) Leal...
Oct 23, 2024•1 hr 3 min•Season 1Ep. 605
Let’s Talk Loyalty brings you the Wiser Loyalty podcast series with the CEO and CMO of the Wise Marketer Group, Bill Hanifin and Aaron Dauphinee . They are executive faculty members from the Loyalty Academy™ who provide weekly perspectives on constructs from the Loyalty Academy™ curriculum for their Certified Loyalty Marketing Professional™ (CLMP™) designation. Our loyalty industry SMEs tackle a topic each month from the content of one of the core courses - Data Analytics in Loyalty Marketing (c...
Oct 22, 2024•20 min•Season 1Ep. 604
This episode is available in audio format on our Let's Talk Loyalty podcast, and in video format on www.Loyalty.TV . Today’s episode features the Alshaya Group which is a dynamic family-owned enterprise first established in Kuwait in 1890. Alshaya Group is now one of the world’s leading brand franchise operators with thousands of stores, cafes, restaurants and leisure destinations across MENA,Turkey and Europe, as well as a growing online and digital business, featuring a total of 70 brands incl...
Oct 17, 2024•38 min•Season 1Ep. 603
Today we’re back chatting with our friends in Mastercard given their recently launched Holiday Spend Forecast Report which is focused on what we can expect for the upcoming Christmas season, based on research from the Mastercard Economics Institute. Joining me today to share insights such as the effects and opportunities presented by the 2024 holiday calendar, as well as the predicted growth rates for consumer shopping is Kyle Clark , Senior Vice President of Merchant Loyalty with Mastercard. Ky...
Oct 16, 2024•36 min•Season 1Ep. 602
This week's Wiser Loyalty podcast series for Let’s Talk Loyalty sees our executive faculty members from the Loyalty Academy™, the CEO of the Wise Marketer Group, Bill Hanifin, and his CMO, Aaron Dauphinee return. This week our SMEs will examine the origins of zero party data terminology and define it relative to other types of data that can be captured and utilized in your loyalty program. For this podcast series the two provide their weekly perspectives on constructs from the Loyalty Academy™ c...
Oct 15, 2024•18 min•Season 1Ep. 601
This episode is available in audio format on our Let's Talk Loyalty podcast and in video format on www.Loyalty.TV. Today’s episode features one of the few brands we’ve had on the show for a third time. BILT Rewards is the first ever loyalty program that rewards people for simply paying their rent and spending locally in their neighbourhood, no matter where they live. BILT Members can earn points and access exclusive benefits on rent payments, and now also at local restaurants, pharmacies, fitnes...
Oct 10, 2024•42 min•Season 1Ep. 600
In this episode we are delighted to interview Rich Long . Based in Chicago, Rich has significant cross sector loyalty experience working for global brands including PepsiCo and McDonald’s , and U.S. brands like Allstate and US Cellular, together with supporting a wide range of other brands that span many industries while serving as a consultant. Today we will be learning about his favourite loyalty programmes, highlights and key learnings from the programmes he has worked on and what he sees as ...
Oct 09, 2024•33 min•Season 1Ep. 599
Executive faculty members from the Loyalty Academy™, the CEO of the Wise Marketer Group, Bill Hanifin , and his CMO, Aaron Dauphinee join you this week for the Wiser Loyalty podcast series for Let’s Talk Loyalty. Our loyalty industry SMEs provide their weekly perspectives on constructs from the Loyalty Academy™ curriculum for their Certified Loyalty Marketing Professional™ (CLMP™) designation and each month they cover content from one of the core courses. This month we are addressing the topic o...
Oct 08, 2024•18 min•Season 1Ep. 598
This episode is available in audio format on our Let's Talk Loyalty podcast, and in video format on www.Loyalty.TV . KFC Corporation, based in Kentucky USA has a proud heritage of over 60 years of success and innovation. In fact, KFC is now the world's most popular chicken restaurant chain and a division of Yum! Brands, the world’s largest restaurant company. Given the competitive fast food market they operate in, and building on their culture of innovation, KFC has just announced the launch of ...
Oct 03, 2024•48 min•Season 1Ep. 597
This episode is available in audio format on our Let's Talk Loyalty podcast and in video format on www.Loyalty.TV . Today we are talking about AI – not the technical (i.e complicated) side of the technology of course, but the practical business side that we all know is increasingly important to understand. This episode is for anyone who is excited about the potential of the technology but might not be sure where to start. Maria Wróblewska is Comarch's AI Product Owner, which she comes to with al...
Oct 02, 2024•44 min•Season 1Ep. 596
Executive faculty members from the Loyalty Academy™, the CEO of the Wise Marketer Group, Bill Hanifin , and his CMO, Aaron Dauphinee are back again this week for the Wiser Loyalty podcast series for Let’s Talk Loyalty. Our loyalty industry SMEs provide their weekly perspectives on constructs from the Loyalty Academy™ curriculum for their Certified Loyalty Marketing Professional™ (CLMP™) designation and each month they cover content from one of the core courses. In this week’s episode Bill and Aa...
Oct 01, 2024•17 min•Season 1Ep. 595
This episode is available in audio format on our Let's Talk Loyalty podcast and in video format on www.Loyalty.TV . This episode explores some of the key concepts that underpin how we as human beings behave with brands, through the academic insights and wisdom of Alex Brown , whose work I have followed on LinkedIn for the last few years. With an incredible career teaching digital marketing and digital strategy in top tier schools including London Business School and Wharton University , I was th...
Sep 26, 2024•44 min•Season 1Ep. 594
This episode is available in audio format on our Let's Talk Loyalty podcast and in video format on www.Loyalty.TV . Today's guest is Fred Dumoulin , Strategic Advisor to the Collinson Group , focused on driving the loyalty market in France in partnership with Salesforce. Fred and his colleagues recently completed some comprehensive research with loyalty programme managers in France and he joins us today to share some of those insights and how they compare to members of programmes in internationa...
Sep 25, 2024•37 min•Season 1Ep. 593
Executive faculty members from the Loyalty Academy™, the CEO of the Wise Marketer Group, Bill Hanifin ,, and his CMO, Aaron Dauphinee are back again this week for the Wiser Loyalty podcast series for Let’s Talk Loyalty. Our loyalty industry SMEs provide their weekly perspectives on constructs from the Loyalty Academy™ curriculum for their Certified Loyalty Marketing Professional™ (CLMP™) designation and each month they cover content from one of the core courses. In this week’s episode Bill and A...
Sep 24, 2024•25 min•Season 1Ep. 592
This episode is available in audio format on our Let's Talk Loyalty podcast and in video format on www.Loyalty.TV . This episode features unique insights – hot off the press - from last week’s release of the 2024 Travel Benefits and Customer Engagement Research Report for APAC commissioned by our friends at Collinson International. Surveying 7,250 cross-generational consumers across fourteen Asia Pacific markets, this report is designed to help brands, particularly in the financial services sect...
Sep 19, 2024•45 min•Season 1Ep. 591
This episode of Let's Talk Loyalty is in Spanish. Club Cinepolis es el programa de lealtad de Cinepolis, la cadena líder de cines en México y la 4ª cadena más grande del mundo. Con 21 años de existencia, el programa de lealtad se está transformando para entregar una mejor propuesta de valor a los usuarios. Hosted by Alex Saul Show Notes 1) Club Cinepolis 2) Carlos A. Carreño...
Sep 18, 2024•50 min•Season 1Ep. 590
Our loyalty SMEs and executive faculty members of the Loyalty Academy™, Wise Marketer Group CEO, Bill Hanifin , and CMO, Aaron Dauphinee bring to you the Wiser Loyalty podcast series for Let’s Talk Loyalty. As always, Bill and Aaron provide their weekly perspectives on constructs from the Loyalty Academy™ curriculum for their Certified Loyalty Marketing Professional™ (CLMP™) designation and this month they are covering content from one of the core courses: Loyalty Member Communications (course 1...
Sep 17, 2024•19 min•Season 1Ep. 589
This episode is available in audio format on our Let's Talk Loyalty podcast and in video format on www.Loyalty.TV. The LEGO Group is the company behind the world’s beloved LEGO® bricks, the world famous toy brand that has been sparking imaginations and inspiring the builders of tomorrow since 1932. The company remains proudly family-owned and is headquartered in Denmark with regional hubs as well as multiple manufacturing facilities around the world, creating play-based experiences that are sold...
Sep 12, 2024•42 min•Season 1Ep. 588
In this episode, Carly Neubauer , Co-Founder and Director of Elevate Loyalty , introduces Eden Caceda , Retention & Loyalty Manager at HCF Australia . With a deep passion for loyalty, partnerships, and member engagement, Eden is responsible for driving HCF’s ‘Thank You’ program and bringing it to life for members across the country. As HCF prepares for an exciting evolution of the program, Eden shares valuable insights into revolutionizing healthcare loyalty. He discusses breaking down frict...
Sep 11, 2024•43 min•Season 1Ep. 587
Executive faculty members from the Loyalty Academy™, the CEO of the The Wise Marketer Group, Bill Hanifin , and his CMO, Aaron Dauphinee are back again this week for the Wiser Loyalty podcast series for Let’s Talk Loyalty. Our loyalty industry SMEs provide their weekly perspectives on constructs from the Loyalty Academy™ curriculum for their Certified Loyalty Marketing Professional™ (CLMP™) designation and each month they cover content from one of the core courses. This month the duo is looking ...
Sep 10, 2024•24 min•Season 1Ep. 586
The LEGO Group is the company behind the world’s beloved LEGO® bricks, the world famous toy brand that has been sparking imaginations and inspiring the builders of tomorrow since 1932. The company remains proudly family-owned and is headquartered in Denmark with regional hubs as well as multiple manufacturing facilities around the world, creating play-based experiences that are sold in over 130 countries. Joining Loyalty TV today to share the story of Lego’s loyalty strategy is Aaron Mitchell, L...
Sep 08, 2024•41 min•Season 1Ep. 598
This episode is available in audio format on our Let's Talk Loyalty podcast and in video format on www.Loyalty.TV. I’ve just come back from the annual conference from the Asia Pacific Loyalty Association, and I’m thrilled now to be interviewing this award winning programme. Bakers Delight won their award for Best Loyalty Program Launch at the 2023/2024 Awards, so I’m delighted to share this story with you today. Our guest is Lucila Braga , the Head of Digital Customer Experience for Bakers Delig...
Sep 05, 2024•39 min•Season 1Ep. 585
Michael Smith , from AI Events is co-Founder of the Loyalty Security Alliance. He talks through the definition of fraud and the difference between traditional fraud and account take overs. He also explains the different stages of fraud: prevention, detection & post fraud recovery for customers. Fascinatingly, we discuss who are the fraudsters from customers o staff, bots and criminal gangs. Hosted by Amanda Cromhout Show notes: 1) Michael Smith 2) Loyalty Security Alliance. 3) The Paypers...
Sep 04, 2024•50 min•Season 1Ep. 584
The Wiser Loyalty podcast series for Let’s Talk Loyalty leans into the expertise of the Wise Marketer Group team of CEO, Bill Hanifin , and CMO, Aaron Dauphinee . The pair have been providing weekly perspectives on the Loyalty Academy™ curriculum for their Certified Loyalty Marketing Professional™ (CLMP™) designation as a podcast series. Each month they select constructs from a specific course in that certification program in which they provide their own perspectives, guidance on what you need t...
Sep 03, 2024•17 min•Season 1Ep. 583
This episode is available in audio format on our Let's Talk Loyalty podcast and in video format on www.Loyalty.TV. Today’s episode is a long overdue catch up with the Livelo loyalty program that we last spoke to back in August 2021. Livelo is the largest loyalty program in Brazil with more than forty-five million members, four hundred partners and over a million rewards available! Livelo offers countless possibilities to earn and burn points in both the physical and digital world, with access to...
Aug 29, 2024•38 min•Season 1Ep. 582
En este episodio de Let's Talk Loyalty en español, tuvimos como invitado a Juan Pablo de Velasco quien nos habló sobre la estrategia digital de Coca Cola FEMSA llamada Juntos + y cómo a través de ella generan valor a sus clientes. Igualmente nos comentó sobre la estrategia de lealtad para el segmento B2B con Premia Juntos +, un programa de lealtad dirigido a tenderos, el cual busca recompensar las compras de los clientes otorgando puntos por sus transacciones y también utilizando un esquema de m...
Aug 28, 2024•45 min•Season 1Ep. 581
It’s another weekly episode with the senior faculty from the Loyalty Academy, Bill Hanifin and Aaron Dauphinee , who are the CEO and CMO of the The Wise Marketer , respectively. This is Wiser Loyalty on Let’s Talk Loyalty where we look at constructs from the Loyalty Academy™ curriculum designed by practitioners for practitioners and leads to individuals earning their Certified Loyalty Marketing Professional™ (CLMP™) designation. This week we put forward a topic that is of long-standing debate on...
Aug 27, 2024•21 min•Season 1Ep. 580
This episode is available in audio format on our Let's Talk Loyalty podcast, and in video format on www.Loyalty.TV. Today is a truly momentous day for us as you’ll hear in today’s episode. It's "Let's Talk Loyalty's" 5th birthday and we are beyond proud of the brand we have created, the loyalty leaders we’ve interviewed and the impact we’ve had so far in the global loyalty industry. As part of our birthday story, we are making some significant changes to our business model for Loyalty TV specifi...
Aug 22, 2024•49 min•Season 1Ep. 579
Dr Nceba Hene has a lot to shout about after an incredibly successful start to Audacious Rewards , the rewards programme for AfricanBank. The story behind Audacious Rewards is fascinating, but what is more significant is its performance to date, after only 18 months. It is delivering a +67% increase in profit for like for like customers due to Audacious Rewards. It is an award-winning brand from this year’s International Loyalty Awards. Hosted by Amanda Cromhout Show notes: 1) Dr Nceba Hene 2) A...
Aug 21, 2024•45 min•Season 1Ep. 578
Welcome to Let’s Talk Loyalty’s Wiser Loyalty weekly podcast that shares perspectives on constructs from the the Loyalty Academy™ curriculum, which is available for individuals to earn their Certified Loyalty Marketing Professional™ (CLMP™) designation. Our senior faculty of Bill Hanifin and Aaron Dauphinee , CEO and CMO respectively at the Wise Marketer Group provide their own perspectives and guidance on what you need to have embedded as truths as a “loyalty marketer”. This week continues look...
Aug 20, 2024•18 min•Season 1Ep. 577
