Today’s episode is available in both audio on " Let's Talk Loyalty " and in video format on www.Loyalty TV . Our guest today is both a loyalty expert and a great friend of our show. Lisa Brightwell is the Founder and Managing Director of Bright Insights Consulting - a boutique loyalty consultancy firm based here in Dubai. Lisa joined me on the show previously in April 2021, to talk about some very innovative topics in the industry, and today’s she’s doing exactly the same! As you will hear, Lisa...
Jan 20, 2024•43 min•Season 1Ep. 486
This episode focuses on ‘The Paddock’ – the digital loyalty programme of Oracle Red Bull Racing , featuring insights from Elliot Warman, the Digital Product Manager for Oracle Red Bull Racing. Elliot heads up ‘The Paddock’. Having worked in digital financial services for 5 years with HSBC, he made the switch to work in Formula One last June. He’s passionate about building a sense of community amongst the team’s fans, particularly those that don’t have the chance to attend races. He’s worked on v...
Jan 16, 2024•46 min•Season 1Ep. 501
In this episode of Let's Talk Loyalty, we are officially launching our partnership and format for our new Tuesday short shows launching on February 6th. Our guests are well known to you all, and this new content partnership brings our work with The Wise Marketer Group to a whole new level. Bill Hanifin and Aaron Dauphinee lead The Wise Marketer Group, which positions itself as “The Global Voice of Loyalty”. The group includes their online magazine and the “Loyalty Academy” training program, whic...
Jan 15, 2024•50 min•Season 1Ep. 484
This episode is available in audio form on " Let's Talk Loyalty " and also on www.Loyalty TV . It has already been a year since we met with Ben Lipsey , Senior Vice President of customer loyalty and President of Flying Blue, the loyalty programme of Air France , KLM and Transavia . Flying Blue now has over 22 million members of its program, and Ben joins us today to share some new propositions and pricing they launched for members, the creation of a separate new legal structure for the entire pr...
Jan 10, 2024•33 min•Season 1Ep. 483
Amanda Cromhout interviews Phil Shelper , Founder & CEO of Loyalty Reward & Co . Phil is the author of Loyalty programs: The Complete Guide . Phil released the first edition in 2020 after many months of COVID and the time to face adversity. The 2nd edition was released in October 2023. Amanda released Blind Loyalty – 101 Loyalty Concepts Radically Simplified in September 2023 after very personal adversity from personal health challenges in 2022. During this podcast, the authors debate ho...
Jan 10, 2024•44 min•Season 1Ep. 482
Today’s episode of LTL which is a masterclass in co-brand cards, the single biggest driver of profits for so many loyalty programs. Nik Laming is an independent consultant and strategic advisor who has spent his whole career dedicated to loyalty programs, including roles as the former head of AIMIA and Carlson Marketing in Asia, as well as the former head of loyalty for Cebu Pacific airline in the Philippines. Nik is now based between Singapore and the Philippines, where his new business Loyalty...
Jan 08, 2024•50 min•Season 1Ep. 483
Today’s episode is available in audio format as "Let's Talk Loyalty" and on video as "Loyalty TV". This interview features the latest news about one of the most exciting loyalty programs in Asia, based in Hong Kong. yuu Rewards was launched by DFI Retail Group in 2020, and now serves almost 5 million members. The group is a leading pan-Asian retailer that covers food, health and beauty, home furnishings, restaurants and other retail businesses, with interests in 13 countries and territories, ope...
Jan 04, 2024•47 min•Season 1Ep. 480
This episode of Let's Talk Loyalty features our latest announcement and breaking news for 2024, introducing our new guest host, Carly Neubauer . Carly is based in Melbourne Australia, where she is a hugely popular loyalty industry personality, thanks to an incredibly impressive career, including agency, brand and loyalty community roles, which you’ll hear her explain in our conversation today. Carly is also a compère and committee member for the Australian Loyalty Association , as well as the C...
Jan 03, 2024•29 min•Season 1Ep. 479
Welcome to 2024! As our first episode of the year, we are thrilled to be kicking things off with some really exciting changes which are being announced in today's episode! Our episode today is hosted by Paula Thomas and joined for the first time by another LTL team member, Pooja Venugopal who is our Guest and Content Manager, who works tirelessly behind the scenes to make our show a success. In this episode, we also extend our thanks to all of our ongoing show sponsors who have already worked wi...
Jan 02, 2024•26 min•Season 1Ep. 478
This is our final episode of Let's Talk Loyalty and Loyalty TV for 2023. Imitation is the sincerest form of flattery, so we are delighted today to be joined by another loyalty podcaster, who told us that he was inspired by Let's Talk Loyalty and wanted to create something similar, but in Arabic. Loyalty Bl Arabi is a podcast about our industry in the GCC (Gulf Co-operation Council) and MENA (Middle East and North Africa) regions. Our guest, Nizar Al Qabbani is a Certified Loyalty Marketing Profe...
Dec 28, 2023•44 min•Season 1Ep. 477
Today’s episode features an interview with a global brand for the first time ever based in Egypt. ExxonMobil Egypt is a well-known company in both consumer & industrial supply of finished lubes in markets around the world, and we are delighted to be joined today by their loyalty program manager in Egypt, Sherif Fahmy . As you will hear Sherif explain, ExxonMobil Egypt was the first ever loyalty program launched by a downstream company in Egypt, so as you can imagine, we were excited to ...
Dec 27, 2023•32 min•Season 1Ep. 476
In this weeks episode of Let’s talk “a little” loyalty Tom reviews the original podcast where Amanda was joined by Pieter Twine the General Manager of the “MySchool MyVillage MyPlanet” loyalty programme, based in South Africa. This is an internationally recognised loyalty programme with multiple awards at the International Loyalty Awards & in the South African Loyalty Awards. Show Notes: 1) Pieter Twine 2) MySchool MyVillage MyPlanet 3) #272: Award Winning "MySchool MyVillage MyPlanet"...
Dec 25, 2023•6 min•Season 1Ep. 475
Hello and welcome to today’s episode of LTL and Loyalty TV. My guest today really opened my eyes to the massive loyalty market in Russia, including the breadth of programs there, in what sounds to be quite a sophisticated market. Vlad Treves and his team have built over sixty programs in Russia, Europe, The Ukraine and Indonesia across retail, hospitality, banking as well as coalition programmes in many of these markets. Now they run an international community of marketers offering loyalty and C...
Dec 21, 2023•40 min•Season 1Ep. 474
Today’s episode shares the story of a re-launched B2B loyalty program that has been supporting important relationships and growth in the dermatology market in the US. Galderma recently reported a record 2 Billion USD in net sales for the first six-months of 2023, as it continues to grow its market share in this high growth sector. Joining us to share how both the mindset and mechanics of the loyalty marketing industry are supporting such incredible growth is Meghan Jordan , Senior Director, Loya...
Dec 19, 2023•40 min•Season 1Ep. 473
In this weeks episode of Let’s talk “a little” loyalty Tom Peace reviews the original podcast where Paula Thomas was joined by Lenny Moon , CEO of Flycoin, an innovative crypto-based rewards option that’s focused on loyalty programmes in the travel and hospitality sector. Flycoin is a digital currency which can be used to reward members with an asset they control – so whether you’re a crypto fan, a crypto sceptic – or just trying to understand the potential for crypto-currencies in loyalty, you ...
Dec 18, 2023•6 min•Season 1Ep. 472
This episode is also available in video format on www.Loyalty.TV as well as in audio format. Today we are back in Asia, this time in Vietnam to learn all about Lotusmiles , the loyalty programme for Vietnam Airlines . Vietnam Airlines is part of the SkyTeam Alliance and our guest today is Thi Thu Hien Tran , Deputy Director of Lotusmiles, based in Hanoi in Vietnam. Hien shares the journey for Lotusmiles from its original launch in 1999 through to today and their latest achievements in loyalty. S...
Dec 14, 2023•35 min•Season 1Ep. 471
This episode focuses on Caffè Nero's loyalty programme, featuring insights from James Flett , the Marketing Director for Caffè Nero. James has worked for more than 10 years on some of the UK’s largest and most loved loyalty programmes and has a wealth of experience about what motivates customer behaviour and change. He heads up the UK Marketing team at Caffè Nero where he has many customer-centred responsibilities including Nero’s famous ‘little blue loyalty stamp card’. In 2017 he launched the ...
Dec 12, 2023•45 min•Season 1Ep. 470
In this weeks episode of Let’s talk “a little” loyalty, Tom Peace reviews the original podcast where Paula was joined by Karlijn Van Den Berg , HEMA’s Loyalty & CRM Manager, based in the Netherlands, who shares her insights on how to drive customer loyalty the old-fashioned way. With an incredible heritage of almost 100 years, HEMA’s approach to business showcases some of the key principles that drive customer loyalty – values like simplicity, consistency, and fairness. Show Notes :- 1) Ka...
Dec 12, 2023•6 min•Season 1Ep. 469
Today’s episode is available both in audio format, as Let's Talk Loyalty and also in video format on www.Loyalty.TV . This episode is perfect for those of you who love to spend time outdoors, and no doubt, you will also love this iconic omnichannel brand – The North Face. The North Face® describes itself as “the premier exploration company in the world” with a long history enabling exploration, protecting wild places, and creating technically advanced products to enjoy the outdoors. As you can i...
Dec 06, 2023•52 min•Season 1Ep. 468
Dean Kowarski, Global CEO of Virgin Active , shares incredible insights in today’s Let’s Talk Loyalty show. This podcast is a real masterclass in loyalty. Dean talks about single view of customer/member, retention, customer lifetime value, emotional loyalty, real-time view of member data and personalisation. Dean’s leadership is driving a quest to ‘improve people’s lives through wellness’; wellness created from the merger of a fitness brand (Virgin Active) and a nutrition brand (Kauai). Virgin A...
Dec 05, 2023•45 min•Season 1Ep. 467
In this weeks episode of Let’s talk “a little” loyalty Tom reviews the original podcast where Paula was joined by Matt Goldberg from Floor and Décor Matt and Paula discuss the insights behind the Pro Premier Rewards program and Tom summarises key points of the loyalty strategy, designed to deliver powerful benefits to their community of flooring professionals nationwide, This is a B2B program with a vision of continually growing share of wallet with their business customers. Listen to enjoy a ma...
Dec 04, 2023•6 min•Season 1Ep. 466
This episode is also available in video format on www.Loyalty TV . Today's episode is the first time we are featuring an automotive brand as our guest, and we are delighted it’s such an iconic brand. The Ford Motor Company has recently celebrated 120 years in business, and is truly a pioneer of modern transportation. Their approach to loyalty is super exciting, so we were thrilled recently to meet Beth Leverton at the Comarch User Group conference in Poland. Beth is the Director of Rewards, Loya...
Nov 29, 2023•40 min•Season 1Ep. 465
Today’s episode features our friends in ValueDynamx , a platform designed to make loyalty programs more relevant to customers by offering curated offers and rewards. James Berry is their Managing Director, Commercial, and he joins me today to share why airlines like Jetblue, Etihad Airways and Emirates, as well as retail-led programs like Nectar in the UK are increasingly excited about broadening their propositions and their rewards portfolios with the Valuedynamx platform. James also shares som...
Nov 28, 2023•47 min•Season 1Ep. 464
In this weeks episode of Let’s talk “a little” loyalty Tom reviews the original podcast where Paula was joined by Lisa Erickson , formally Sr. Director of CRM and Loyalty at Sleep Number , a bed and bedding company that operates over 650 stores in 50 states in North America. The Inner Circle Rewards program is an award-winning loyalty program for people who value an exceptional night’s sleep! Tom shares the key discussions points from the original podcast where Lisa shares her vision of leveragi...
Nov 27, 2023•5 min•Season 1Ep. 463
Today’s episode is available as audio as well as video on Loyalty TV. This episode features loyalty in the telecommunications sector. Our guest, Jerome G Patalud joins us from the Philippines where he is the Director and Product Owner for Globe Rewards, the loyalty proposition from Globe Telecom, Inc, a major provider of telecommunications services there, where it operates the largest mobile network in the Philippines with almost 55 million subscribers. The Globe Group closed the first nine mont...
Nov 22, 2023•40 min•Season 1Ep. 462
This episode focuses on the loyalty market in Greece and the OPAP loyalty programmes, featuring expert insights from Spyros Doukas. Spyros leads the Retail Loyalty and CRM programs for OPAP. He has designed and launched several loyalty programs in Greek market in the Telecoms and Entertainment industries. Having a customer focused mentality, the programmes attracted millions of members, significantly increasing the loyalty of customers. Spyros is a key contributor to the extended “Understanding ...
Nov 21, 2023•30 min•Season 1Ep. 461
In this weeks episode of Let’s talk “a little” loyalty Tom reviews the original podcast where Paula was joined by Simon Rowles Managing Director of Beyonde, who discussed the latest customer strategy and inspiring loyalty propositions in the marketplace. “Beyonde” is a customer experience consulting firm based in Sydney Australia, with a single-minded focus on identifying, evaluating, and implementing the best global solutions to create compelling loyalty concepts. Tom summarises Simon’s discuss...
Nov 20, 2023•7 min•Season 1Ep. 460
Today’s episode is available in both audio and also video format on www.Loyalty TV . United is now the largest airline in the world as measured by available seat miles, and its marketing is led by the inspirational tagline “Good Leads the Way”. According to its latest quarterly earnings report at the time of recording, United achieved its highest month for new members of the MileagePlus® program , with approximately 800,000 enrolling in that month alone. Joining us today to share how they achiev...
Nov 16, 2023•47 min•Season 1Ep. 459
This interview with two senior executives at IAG Loyalty is a must listen for all loyalty professionals. Rob McDonald , Chief Commercial Officer, and Silvia Espinosa , Chief Customer Officer share deep insights about the IAG Loyalty business. It operates with 40 million members and incredibly, 3000 Avios are collected every second, whilst 2000 Avios are used per second! Interestingly, 60% of Avios are collected outside of flying. Rob and Silvia talk through IAGL’s partner approach with recent su...
Nov 14, 2023•41 min•Season 1Ep. 458
In this weeks episode of Let’s talk “a little” loyalty Tom reviews the original podcast where Paula was joined by Dave Canty from Bilt Rewards , who discusses the innovative program and its mission to support landlords, tenants, and partners who all benefit by making renting more rewarding. Bilt Rewards is an innovative US-based loyalty program that was created in 2021 to make rent more rewarding! The program is has already transformed the home rental industry, by tracking, rewarding, and report...
Nov 13, 2023•6 min•Season 1Ep. 457
