This episode is also available in video format on www.Loyalty TV. Today's episode features a loyal listener and friend of the show, Mike Templeton , Head of Digital at Casey’s. Casey's is an award-winning convenience retail chain in the US, which has grown from its small-town origins in Iowa, to now operate the third largest convenience retail business and the 5th largest pizza chain in the country, with over 2,500 stores nationwide. Mike shares the role of digital for Casey’s and some of the ke...
Nov 09, 2023•42 min•Season 1Ep. 459
Today we showcase another award-winning loyalty program – this time in Europe. Kik Textiles is a huge European retail chain, employing more than 26,000 people and operating more than 4,000 stores across fourteen countries. Our guest is Sebastian Hense , Head of Marketing and CRM for Kik, who shares his story of creating a loyalty proposition that’s laser focused on understanding and relating to its customers and their unique needs. Sebastian explains some of their key pillars of success and how ...
Nov 07, 2023•43 min•Season 1Ep. 455
In this weeks episode of Let’s talk “a little” loyalty Tom reviews the original podcast where Paula was joined by Stuart Evans , a Web 3.0 strategy advisor with a passion for understanding these emerging technologies. Much has been made of Web 3.0, Crypto, NFTs and the metaverse as innovations for the loyalty industry and in this summary show Tom reviews the key points that potentially make these solutions an innovation for your program. Hosted by Tom Peace Show Notes: 1) Stuart Evans...
Nov 07, 2023•6 min•Season 1Ep. 454
This episode of "Let's Talk Loyalty" is also available in video format on www.Loyalty.TV Loyalty Methods is the platform powering some iconic loyalty programs such as 7-Rewards, MGM Resorts and Western Union, and they have developed a unique approach to implementing mission-critical programs for huge programs like these. Joining me today to share these insights, as well as their background, methodology and some key success stories is Emil Sarkissian , CEO of Loyalty Methods. Emil share some fasc...
Nov 02, 2023•46 min•Season 1Ep. 453
Creating customer loyalty is both an art and a science, and the best brands invest in expert advice as well as the best technology. In today's interview, we'll explore how to optimise these key success factors, what works, and why! Simon Jeffs is the Principal Marketing Strategist at Marigold , and today he shares the seven underlying principles of any loyalty programme, as well as some inspiration from global brands, which together can shape compelling propositions that truly harness a brands u...
Oct 31, 2023•53 min•Season 1Ep. 452
Today, “Let’s Talk Loyalty” meets airline industry thought-leader Mark Ross-Smith, CEO at Loyalty Status Co . Listen in to hear Tom summarise Mark’s key insights on global airline loyalty programmes. Tom’s highlights include airline programs role, positioning, and potential for greater profits. It’s a fascinating discussion about innovative ideas to drive customer loyalty and how brands can learn from other industries such as the gaming. Hosted by Tom Peace Show Notes: 1) Mark Ross Smith 2) ...
Oct 30, 2023•7 min•Season 1Ep. 451
This episode of "Let's Talk Loyalty" is also available in video format on www.Loyalty TV. Today's guest joins from a unique and inspirational brand which is guided by four pillars and values that guide everything that they do. REI, or Recreational Equipment Incorporated , is a U.S. based cooperative, which means it's essentially owned and operated by its 24 million members. At Recreational Equipment, Inc. (REI) they believe that a life lived outdoors is a life well-lived. They see their purpose ...
Oct 25, 2023•35 min•Season 1Ep. 450
Today’s episode is all about Phaedon - a name you might not have yet heard, but it’s one that you’re going to be hearing a lot in the future for sure! Phaedon is the new name for the commercial marketing division of ICF Next, which famously runs some of the world’s largest loyalty programs, particularly in travel and hospitality. Their commercial marketing division was recently acquired by private equity firm Cohere Capital which includes the entire team of loyalty experts, their loyalty technol...
Oct 24, 2023•37 min•Season 1Ep. 449
In this weeks episode of Let’s talk “a little” loyalty Tom reviews the original podcast where Paula was joined by Javier Marin Martinon , Chief Commercial, Loyalty, and Customer Officer, who shares what Renfe , Spains leading railway company, have implemented for members of its loyalty program. Railway travel may appear to be a strange environment for loyalty, but Javier explains how loyalty must be seen in terms of the journey, with the competition against plane and car travel, rather than with...
Oct 24, 2023•7 min•Season 1Ep. 448
This episode is also available in video format on www.Loyalty TV. Sarah Richardson is the Founder and Advisory Board Chair of the Australian Loyalty Association , and a great partner and friend of the show. She is also an experienced loyalty practitioner and consultant, as Founder and Director of Sciensa Loyalty, a loyalty consulting firm based in Melbourne. Today, we're discussing the launch of the inaugural Asia Pacific Loyalty Awards to celebrate excellence, innovation and best practice in th...
Oct 18, 2023•29 min•Season 1Ep. 450
This episode focuses on the loyalty market in Ireland, featuring expert insights from Leanne Papaioannou. Leanne is the Founder and CEO of Chilli Pepper. She has extensive loyalty experience and is deeply passionate about every aspect of a business that impacts customer loyalty and drives better commercial outcomes for her clients. She is an internationally renowned customer loyalty professional who has helped countless forward-thinking companies achieve new heights by adopting her customer-cent...
Oct 17, 2023•47 min•Season 1Ep. 446
In this weeks episode of Let’s talk “a little” loyalty Tom reviews the original podcast where Paula was joined by Cliona Mooney , Group Data Analytics & Insights Director for The Irish Times. The publishing industry has been through extremely challenging times over the last decade or so. Trusted brands like the Irish Times have had to innovate to stay relevant for customers. Cliona shares the initiatives that have proved popular and helped The Irish Times continue to grow and retain their su...
Oct 16, 2023•6 min•Season 1Ep. 445
This episode is also available in video format on www.Loyalty TV. Today's episode features Circle K , one of the world’s leading convenience and fuel retail businesses which operates more than 14,200 stores in 26 countries worldwide. Circle K recently launched a hugely exciting concept, leveraging the power of gamification, partnerships and cutting-edge technology, to launch a global concept which is laser focused on achieving the brand’s single biggest key commercial objective - to drive both l...
Oct 11, 2023•37 min•Season 1Ep. 444
The 2023 South African Loyalty Awards, designed specifically to celebrate loyalty brilliance and innovation, announced the winning loyalty brands on Thursday 14 September at the Truth Leaders in Loyalty Summit, in Cape Town. This was the fifth year of operation of the South African Loyalty Awards. The Let’s Talk Loyalty Show interviews two of the judges who had the challenging job of judging the high calibre entries across 18 different competitive categories. There are 12 judges in total and Ama...
Oct 10, 2023•45 min•Season 1Ep. 433
In this weeks episode of Let’s talk “a little” loyalty Tom reviews the original podcast where Paula was joined by Fiona McFaul, the Vice President of Marketing and Loyalty for the Sandman Group RSVP Rewards is one of Canada’s best kept secrets! Listen in to hear how Sandman Hotels completed a dramatic digital transformation of their loyalty program Sandman Hotels is part of the Northland Properties group, a family business that operates an impressive portfolio of businesses including restaurants...
Oct 09, 2023•7 min•Season 1Ep. 442
Welcome to this episode of Let’s Talk Loyalty where we are announcing and officially launching “Loyalty TV”. Loyalty TV is a completely new format and our first major change since we launched this podcast dedicated to loyalty marketing professionals in 2019. We are bringing a selection of our best interviews to a professional TV studio here in Dubai, so you can watch them on this incredible new channel. Please do enjoy our new shows on our website which is very simply available on www.Loyalty.tv...
Oct 04, 2023•2 min•Season 1Ep. 441
Today’s episode features one of the most exciting new uses of loyalty marketing that I’ve come across. Mistplay is a leading loyalty app for mobile gamers, where users can discover new games and earn as they play. As their platform has grown, they’ve integrated many of the learnings from top loyalty programs in other industries, and then experimented with them to find ways to serve the needs of their community of gamers worldwide. With over 2 million people already active and playing games throu...
Oct 03, 2023•48 min•Season 1Ep. 440
In this weeks episode of Let’s talk “a little” loyalty Tom reviews the original podcast where Paula was joined by Antonio Ricciardi , SVP Consumer Intelligence & Engagement at Etisalat by e& , who’s responsible for leading their Smiles Program . Tom highlights Antonio’s key learnings from his journey to evolve from simple loyalty concepts to become a compelling consumer marketplace achieving even greater customer engagement and loyalty. e& have a long history of constant evolution an...
Oct 02, 2023•6 min•Season 1Ep. 440
Today's episode of Let's Talk Loyalty and Loyalty TV features one of our favorite and most frequent guests on the show, Amanda Cromhout . Amanda is the Founder and CEO of Truth , a loyalty consultancy firm based in South Africa, and she is also well-known to you all, as a host of an episode every month of Let's Talk Loyalty. Most importantly this year, in 2023, Amanda was recognized globally and voted the International Loyalty Personality of the Year . Today, Amanda joins us on the show to share...
Sep 27, 2023•41 min•Season 1Ep. 438
Today’s episode features insights from our friends in Valuedynamx as they celebrate their latest partnership with Expedia as part of their ongoing product development. Valuedynamx is a fairly new brand in the loyalty travel industry, but it is part of the well-known Collinson Group . Today’s conversation centers on how the Expedia Group has become an exciting addition to the Value Dynamx product, as loyalty programs around the world looks for new ways to differentiate their brands from their com...
Sep 26, 2023•41 min•Season 1Ep. 437
In this weeks episode of Let’s talk “a little” loyalty Tom reviews the original podcast where Paula talks to Lisa Routel , Verizon’s Marketing Strategy Lead to learn all about their loyalty program “Verizon Up” has won multiple loyalty awards Verizon is one of the largest telecommunications companies in the United States and is of course a huge company with a huge customer base to retain in an extremely competitive industry. Lisa shares the latest propositions she’s building to keep Verizon cust...
Sep 25, 2023•6 min•Season 1Ep. 436
Today’s guest is well known to everyone working in the travel loyalty industry globally. Danielle Brown is the Chief Marketing Officer of Plusgrade - the global ancillary revenue leader in travel, as well as Points , a platform that specialises in loyalty currency retailing. This conversation tells the extra-ordinary story that while global economic events over the years have had devastating effects on the travel industry, each of these crises somehow also created unique opportunities for innova...
Sep 20, 2023•45 min•Season 1Ep. 435
Today’s episode features two powerhouses of the travel loyalty sector who have joined forces in recent years. Stephen Gilbert is the VP of Salesforce Loyalty working within the Collinson Group , with responsibility for creating the next generation of Loyalty Programs on the Salesforce Loyalty Ecosystem, and he joins us today along with Ram Machiraju , Vice President of Product Management at Salesforce , focused on loyalty and referral marketing. Stephen and Ram share insights from airline, hotel...
Sep 19, 2023•51 min•Season 1Ep. 434
In this weeks episode of Let’s talk “a little” loyalty Tom reviews the original podcast where Paula was joined by Fernando Jimenez who talks about his fascinating role, designing a loyalty program for Tupperware products in Mexico. Tupperware is truly a household name with consumers around the world, famous for its innovative food storage and preparation containers. The brand has recently realised the power they can harness by investing in a professional loyalty strategy to connect with its cons...
Sep 18, 2023•6 min•Season 1Ep. 433
Today’s podcast features an amazing country and an amazing airline-led loyalty program that is not even one year old! SkyJoy is the program name for a coalition program created in late 2022 by Sovico Group based in Vietnam, leveraging some of their key businesses including VietJet , their low-cost airline, and HD Bank. Paula Thomas is joined for this conversation by Sereen Teoh , the former CEO of SkyJoy, to share both the successes and some of the challenges in creating such a huge coalition pr...
Sep 13, 2023•46 min•Season 1Ep. 432
This episode focuses on the loyalty market in The Netherlands, featuring expert insights from Emre Polatkan. Emre is a versatile professional skilled in CRM, loyalty, growth marketing, and experience design. With industry experience and expertise, Emre excels in building customer relationships, creating loyalty programs, driving business growth, and crafting engaging experiences. Their diverse background enables them to make a significant impact across industries Emre joins us today from Emakina...
Sep 12, 2023•35 min•Season 1Ep. 431
In this weeks episode of Let’s talk “a little” loyalty Tom reviews the original podcast where Paula was joined by Isobel Finlayson , Sustainability Lead for Mando Connect. Paula and Isobel share their ideas, insights, research and suggestions on practical ways that loyalty marketers can help. Sustainability is both an urgent and an important focus for businesses, and one that loyalty marketers can play an important role in supporting. Tom summarises some of the examples of global best practice i...
Sep 11, 2023•7 min•Season 1Ep. 430
Today’s episode is all about the exciting possibilities for the next generation of loyalty programmes using Web 3.0 technologies. Our guest is Connor Kelley , who was inspired by the success of the world’s leading online games such as Roblox, and has used the principles to create Flaunt Loyalty , a dedicated loyalty platform that harnesses the unique capabilities available from the third generation of the internet! Listen to hear Connor share what loyalty professionals can learn from the world o...
Sep 06, 2023•46 min•Season 1Ep. 429
As we know grocery retailing loyalty is fiercely competitive and long-standing in the loyalty industry. This podcast unpeels the many layers to building a customer-centric organisation by Shoprite, Africa’s largest retailer, which prides itself on “feeding Africa for less”.z We talked to Meredith Allan , who is Head of Rewards and Personalisation of Shoprite X , a division of The Shoprite Group . Its loyalty programme is Xtra Savings and has achieved an 80% sales coverage in a short peri...
Sep 05, 2023•56 min•Season 1Ep. 428
In this weeks episode of Let’s talk “a little” loyalty Tom reviews the original podcast where Paula was joined by Mark Sage, Former Chief Operating Officer at Yuu Rewards in Hong Kong Yuu Rewards is a leading loyalty program launched in Hong Kong in 2020 which prides itself on its innovative digital-first strategy. Created initially as a coalition programme, Yuu Rewards has proven to be a compelling proposition for the digitally-savvy consumers. Mark explains how the programme has grown, offerin...
Sep 04, 2023•6 min•Season 1Ep. 247
