#439:UAE Telecoms Giant "Etisalat" Leverages Customer Loyalty for Growth (Short Summary Show)
Oct 02, 2023•6 min•Season 1Ep. 440
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Episode description
In this weeks episode of Let’s talk “a little” loyalty Tom reviews the original podcast where Paula was joined by Antonio Ricciardi, SVP Consumer Intelligence & Engagement at Etisalat by e&, who’s responsible for leading their Smiles Program.
Tom highlights Antonio’s key learnings from his journey to evolve from simple loyalty concepts to become a compelling consumer marketplace achieving even greater customer engagement and loyalty.
e& have a long history of constant evolution and innovation, which includes developing propositions focused on driving customer loyalty.
Show Notes:
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4) #249: UAE Telecoms Giant "Etisalat" Leverages Customer Loyalty for Growth
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