Let's Eat, ep. 147 with David Vartarian with Tidbits and Annalea Krebs with Social Nature
We talk better for you candy, taste and texture, expansion and getting product off the shelf.

We talk better for you candy, taste and texture, expansion and getting product off the shelf.
We talk all things CPG, from DTC to retail to Costco roadshows, the good, bad and everything in between.
We talk about better for you chocolate, starting yet another CPG brand after seeing the good, bad, and everything in between, and helping brands grow on Amazon.
We talk frozen pizza, better for you category, the right retailers and PR for the health and wellness space.
We talk beverages, San Francisco, scaling at retail, differentiating with flavor and bridging data between brands and retailers.
We talk on functional beverages, moving to Bend, leaving a corporate job and advising those in CPG.
We talk protein bars, rebrand, lay of the land in CPG today (not all good), and branding and packaging.
We talk about his book, Ramping Your Brand, and dive into all things growth, packaging, capital needs, trial, velocity, and more. If you're in CPG, read or listen to his book, and hopefully listen to this, it's just a glimpse of the knowledge he has in CPG.
We talk cookies, improving margin, distribution, innovation with protein and branding.
We talk frozen section, kids smoothies, convenience and all things CPG design.
We talk beverages, launching with experience in digital, going to retail instead of DTC, and marketing.
We talk investors, early stage investment, the contacts they have, how to present, what to know and how to be prepared.
We talk beverages, working on a small budget and being scrappy, testing DTC before any retail launch and working with good food brokers.
We talk about Magic Spoon's recent $85M raise, what investors are looking for in founders, market fit, unit economics and more.
We talk better nutrition for pets, price points at premium, and CPG strategy.
We talk fresh fruit, then frozen, regional farmers, growing to 4K doors and how to sell on amazon.
We talk founder's, personality, story telling, sales decks, and 3 key ingredients needed to help sell a CPG product into retail.
We talk cookie dough, retail in San Francisco, pandemic, Shark Talk and lots and lots of DTC, plus packaging design.
We talk probiotic shots and building out regionally, plus supporting sales and marketing.
We talk investment, what brands should know, the state of the CPG industry and more.
We talk all things brands and buyers, how to submit, what a buyer may be looking for, innovation, flavor and more.
We talk cookie dough, direct to consumer, indulgence, moving into retail and all things marketing at store level.
Live episode at the CHFA show with Mike Fata. We talk all things CPG, plus health and wellness and why it's so important.
We talk investments, access to capital, what makes a good brand, a good operator, getting to $100M, and more.
We talk CPG from 2009 vs now, health and wellness, posting on social media as the founder, real mission and purpose, what it took to get to this point through scrappiness and most recently a $50M financing round, what's ahead, and why data is so important.
We talk PR now vs years passed, expectations, what's a good story, putting out content, and when to bring someone on.
We talk portable dog water bowls, creating a new category, the pet market in general and PR in CPG.
We talk upcycling chips, regional distribution, staying lean and supporting those in CPG.
We talk flatbreads and dips, farmer's markets, 55 of them a week, going from $0 to $14M to $0 and now starting it up again, family business, good products, and helping brands reach their full potential.
Mark asks, "what is one piece of advice you'd give to a new founder in CPG?" And 19 different founders answered it.