Let's Eat with Mark Samuel

Zoom and Podcast interviews dedicated to emerging CPG brands, and sales and marketing executives selling products or services.

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Episodes

Let's Eat, Special Episode - PR and Communication, episode 1 with Jess Windel from Maven Consulting

We talk PR today vs 10 years ago, market fit, and all things communication.

Mar 03, 2022•27 min

Let's Eat, episode 127 with Daniel Kurzrock with ReGrained and Samiksha Garg with Marketing Inbox

We talk Bay Area, upcycling, rescuing nutritious grains, selling the ingredient vs creating own products, and email marketing.

Feb 28, 2022•14 min

Let's Eat, Marketing Series (DTC) - ep. 3 with Ryan Rouse from HighKey

We talk DTC, amazon, website, ads, copy for those ads, cost to acquire, this is a good one if you have a CPG brand and want to sell online.

Feb 15, 2022•23 min

Let's Eat, episode 126 with Sterling Jones from Jojo's Chocolate and Jamie Allebach from Allebach Communications

We talk about the story of Jojo's, how it started, low to no sugar chocolate, distribution, raising capital, and helping CPG brands succeed.

Feb 08, 2022•19 min

Let's Eat, Marketing Series, Episode 2 with Adam Brown from Sircle Media

All things digital and social media marketing for CPG. We talk TikTok, Instagram, Reels, retail support, influencers and more.

Feb 02, 2022•31 min

Let's Eat, Episode 124 with Anouck Gotlib from Belgium Boys and Nicole Howerton from Givz

We talk European treats, the story behind it, how the founder and CEO met, supply chain, moving into breakfast, and giving back.

Jan 26, 2022•20 min

Let's Eat, Episode 125 with Sandra Velasquez with Nopalera and Danielle Kidney with The Creative Pack

We talk bath and body products, having experience in CPG sales to help, being a premium brand, nabbing a big retailer early and product packaging.

Jan 26, 2022•14 min

Let's Eat, Sales Series, Episode 14 with Laura Troiano from Mush

We talk sales objectives from last year, who procures buyer meetings, how data or lack thereof can benefit you, showing incremental value as a brand, and why VALUE is so important. This is all things SALES.

Jan 15, 2022•20 min

Let's Eat, episode 123 with Paul Kollesoff from The Urgent Company and Sam Houghton from The Modern Health Nerd

We talk on a company that houses 4 separate brands, all applying science and technology to its innovations, animal-free dairy, and more, plus marketing services for plant-based businesses.

Jan 06, 2022•17 min

Let's Eat, episode 122 with Tyler Dooley with Wake Up Water and Taylor Verbeck with Social Sampling

We talk drink mix, pivots, selling direct online and connecting consumers through sample boxes.

Dec 30, 2021•16 min

Let's Eat, episode 121 with Mark Samuel from IWON Organics and Kyle Salathe from Elite Printing and Packaging

Special episode where Alexa Martinez from IWON, asks Mark questions. We talk IWON, how it started, extruded snacks, distribution, money, growth and a once stop packaging stop.

Dec 21, 2021•14 min

Let's Eat, Episode 120 with Loren Brill from Sweet Loren's and Chrissy Mize from Raw Honey Copy

We talk cookie dough, NY to Cali, mass scale distribution, supply chain issues and copywriting for CPG industry.

Dec 14, 2021•16 min

Let's Eat, episode 119 with Laurel Orley from Daily Crunch Snacks and Sarah Nathan from Bloom CPG

We talk sprouted almonds, experience in CPG, not quitting your day job, distribution, and helping cpg brands.

Dec 07, 2021•15 min

Let's Eat, episode 118 with Elizabeth Giannuzzi from Siren Snacks and Ben Steuart from Steuart Contract Packaging

We talk protein snacks, innovating in college, moving from commercial kitchen to scale, retail opportunities and contract manufacturing.

Nov 30, 2021•15 min

Let's Eat, episode 117 with Adams Chimera from Root'd and Lisa Thorson from Caboodle

We talk multivitamin powders, launching during covid, national launches with Sprouts and Whole Foods, when or when not to go DTC, and helping brands win.

Nov 23, 2021•16 min

Let's Eat with Mark Samuel episode 116 with Brittany Fuisz from Malibu Milk and Chelsea Parr and Kellie McCormick from Prodio

We talk flax milk, SoCal, regional partners, co-packing and putting branding pieces together.

Nov 16, 2021•18 min

Let's Eat with Mark Samuel, episode 115 with Emile Johnson from Goode Foods and Jack Howard from Payability

We talk about 18 years in the business, canned foods, government business, transitioning to wholesale, bringing on his son and finance options.

Nov 10, 2021•19 min

Let's Eat with Mark Samuel, episode 114 with Sean Holladay from Nanners and Michelle Scarbrough from Scarbrough Strategies

We talk banana chips, YouTube, influencers, market fit and accounting in CPG.

Nov 02, 2021•17 min

Let's Eat with Mark Samuel, Episode 113 with Jamba Dunn from Rowdy Mermaid and Merritt Trigg from Hackstone

We talk kombucha, starting in a tap room, creating a better product that was out there, and standing out in the crowd.

Oct 26, 2021•18 min

Let's Eat with Mark Samuel episode 112 with Alex Cree from Baozza and Gage Mitchell from Modern Species

We talk pizza and chinese buns combined, selling in China and making their way back to the US, having a banking background, and helping brand evolve.

Oct 20, 2021•16 min

Let's Eat with Mark Samuel, Episode 111 with Amin Bahari from Elite Sweets and Denise Blasevick from the S3 Agency

We talk low sugar donuts, nailing the taste and texture, hiring an R&D team, going from DTC to retail, and brand elevation.

Oct 12, 2021•16 min

Let's Eat with Mark Samuel, episode 110 with John Waller from Humble Nut Butter and Troy Butler from CPG Consulting Group

We talk savory nut butters, holding down a job while pursuing the start-up, expansion and more.

Oct 05, 2021•15 min

Let's Eat with Mark Samuel, Episode 109 with Cindy Poiesz with Supernola and Meghan Lynch with Six-Point Creative

We talk superfoods and granola clusters, owning a manufacturing facility, growth at retail and helping family brands in CPG.

Sep 28, 2021•13 min

Let's Eat with Mark Samuel, Episode 108 with David Schneiderman from Two Bears and Liziana Carter from Grow AI

We talk oat milk coffee, pivot from solo to business partner, growing in retail, expanding into US and AI to help response time through social.

Sep 21, 2021•14 min

Let's Eat with Mark Samuel, Episode 107 with Celsae Vandenberg from Smith Design

We talk about brand strategy services with Celsae from SmithDesign.

Sep 16, 2021•7 min

Let's Eat with Mark Samuel, Episode 106 with David Kovalevski from Waka Coffee and Candice Shearman from Emerging CPG Partners

We talk coffee, growth hacking, finding customers on different platforms and how to advise CPG brands.

Sep 07, 2021•16 min

Let's Eat with Mark Samuel, Episode 105 with Monica Salhotra from Do Anything Foods and Jordan Buckner from Food Bevy

We talk refrigerated sauces, location in-store, trial, and next steps in the journey, and a directory for brands.

Aug 31, 2021•15 min

Let's Eat with Mark Samuel, Episode 104 with Matt Mclean from Uncle Matt's and Jesse Nonte from Fresh Aisle Foods

We talk acquisition, then buying the company back, immunity in organic juice and broker relationships.

Aug 25, 2021•24 min

Let's Eat with Mark Samuel, Episode 103 with Joel Loncka from Prohibited Provisions and Jimmy Freeman from No Baked Cookie Dough

2 CPG founders, offering gems on farmer's markets, retail and staying the course through slow, methodical growth.

Aug 17, 2021•21 min

Let's Eat with Mark Samuel, Episode 102 with Ryan Bucki from Fit Butters and Jared Jerotz from Elastic by Emerald

We talk nut butters, social media and content, passion for health and fitness, retail expansion and digital tools for CPG.

Aug 10, 2021•19 min

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