I recently had a podcast listener, Lilly, write to me asking for help to get more clients. She shared she was having retention issues, and struggled to get clients who reached out via dm/text/email only to have them stop responding once she shared her prices. Sound familiar? I invited her to come on the podcast to get some coaching and work through what may be happening in her business to get the lackluster results she’s been experiencing. This episode helped her get clarity on what her current ...
Jul 24, 2023•1 hr 3 min
In this week’s podcast episode I’m sneaking you into a recent Coaching + Coffee call that I host once a month inside of my group business coaching program for solo beauty biz owners, The Lashpreneur Society. Inside of this episode - you’re hearing real life coaching conversations from my members and getting a feel for how we tackle marketing, growth strategies, overwhelm, goal planning and simplifying your business’ growth! Here are some of this episode’s highlights: [08:17] Member, Kimberly, as...
Jul 17, 2023•1 hr 21 min
In this week’s episode we’re busting through 3 of the most common myths I find people have about becoming an educator! And if you’ve ever chewed on the idea of moving on from providing lash services to becoming an educator - I want to give you the real, real of what becoming an educator in our industry REALLY looks like. I’m going to share the 3 most common beliefs I hear from students and followers when they’re asking me about how they can become an industry educator. Episode Highlights: [01:14...
Jul 10, 2023•21 min
In this episode I share my Google Maps analogy to explain the importance of clarity in achieving business goals that makes goal planning CLICK for my students. Without a clear destination, it's impossible to determine the fastest and most effective route to the successful business you’re trying to create. I’ll also help you get clear on defining success on your own terms and how it impacts decision-making and I’ll highlight the role of a coach in providing guidance and accountability. Episode Hi...
Jul 03, 2023•13 min
In today’s episode, we dive into a powerful strategy to increase sales and create urgency in your marketing efforts. Understand the importance of communicating the value of your services and pricing them accordingly. You’ll also learn about the EFFECTIVE way to use discounts in your business using scarcity marketing and steps on how to implement them in your business cause creating a sense of urgency can prompt customers to make decisions they’ve otherwise been chewing on for months and months. ...
Jun 26, 2023•13 min
Join me on a profound journey of self-discovery and acceptance in this enlightening episode as I share the transformative power of true healing and the beauty that lies within our scars. Many of us carry hardened shells over our wounds and childhood experiences, afraid to let them fully heal. But imagine a life where pain and fear no longer controlled our decisions, where emotional wounds become scars that no longer cause us distress. This episode offers hope and guidance, urging us to embrace o...
Jun 19, 2023•21 min
Get ready to take your lash game to the next level at Lash Con 2023 where I’ll be closing out the conference on how to Turn Inspiration into Action! In today’s episode, I’ve invited LashCon organizers and fellow Lash podcast hosts Paul and Tussanee Luebbers on to spill the beans on why attending conferences like LashCon is a game-changer for your career. We’ll chat about the power of networking with fellow lash professionals and the importance of implementing what you learn to fuel long-term gro...
Jun 12, 2023•49 min
In this powerful episode, we delve into the challenges that salon owners face and how they can break free from the time-money trap to experience true business growth and fulfillment. Join us as we uncover the mistaken beliefs that hinder success and explore practical strategies to overcome these challenges. Main Challenges Faced by Salon Owners: Overwhelm and Lack of Structure: Many salon owners wake up feeling attacked by the demands of their business, lacking a solid structure and accountabili...
Jun 09, 2023•26 min
Discover how Momentum Mastermind member, Irina Rudman, transformed her business and achieved remarkable success in just FOUR MONTHS of being in the Mastermind! By embracing a mindset shift and building an effective team, she doubled her sales, increased profit by 30%, and gained time freedom where she is taking more and more time off - and she’s actually has time to be bored?!? This inspiring episode unveils Irina's beauty biz journey and provides valuable insights for you lashpreneurs seeking b...
Jun 05, 2023•45 min
In this episode, Kimberly Johnson of Mandala Beauty in Lehi, UT, shares her inspiring journey from business burnout to growth through the Momentum Mastermind program. Join us as we explore the struggles of staying stuck and the breakthroughs that come from embracing change. Kimberly's story reveals the true discomfort of staying in your comfort zone, and the "nail" that kept her trapped in struggle and survival mode. Through the Momentum Mastermind, she found a supportive community that provided...
Jun 02, 2023•37 min
Today I’m doing something that I’ve NEVER done before… … and that is interviewing the team members of one of my former Momentum Mastermind members (and now coach) Victoria Parrish. Say whaaaaat? That’s right - her employees spill the beans on what it’s really like to work for Victoria, how the team culture is, and how their experience working for Lashtastic Lounge compares to the toxic work environments from their pasts. Hearing their perspectives was extremely eye-opening and a bit emotional. �...
May 30, 2023•42 min
On today’s episode we are featuring Season 3 Momentum Mastermind member, Susie Montanez of Lash. in Twin Cities, Minnesota. Susie shares her journey of having a home based lash extension business, moving to a commercial location as a solo artist, then hiring her first team member and more recently - opening up a second location! Susie joined our high level coaching program, Momentum Mastermind, in January and so far… has increased her sales by 40% from last year AND Susie has pulled back to only...
May 26, 2023•41 min
Today’s episode is going to blow your mind!! In this episode, we sit down with Demi Papastamatos, owner of two lash studios in Denver, who experienced 3 EMPLOYEES WALKING OUT ON HER right after she had her baby! Yes, you read that right. But don't worry, it's not all bad news. Demi joined the Momentum Mastermind program and got the SUPPORT she needed to turn things around and build a better business - with stellar employees - who align with her mission, vision, and values AND she knows exactly h...
May 22, 2023•22 min
In this episode, we dive into the inspiring story of Danielle Wright, the owner of Organic Wellness Boutique - who joined the Momentum Mastermind program after realizing her business wasn't as profitable as she thought. She encountered every challenge you can imagine with her team and business expenses, but through the mastermind, she gained valuable tools and awareness to focus on growth and improve her business. During this conversation, she shares her personal journey and discusses the import...
May 19, 2023•40 min
Let's get real for a sec. I know that crunching numbers and dealing with finances is not exactly the most exciting thing in the world… I mean, who wants to spend their Friday night looking at spreadsheets, amirite? But here's the deal - as a beauty business owner, understanding your numbers and tracking your finances is ABSOLUTELY CRUCIAL. Your owner’s pay comes from the PROFIT of the business. And in order to maximize your profit, you gotta focus on it from the get-go. That means understanding ...
May 15, 2023•21 min
Welcome to what I’m calling “Lashpreneur Unplugged”. In this inspiring and casual conversation, I sit down with my long time client turned Momentum Mastermind Coach, turned dear dear friend, Victoria Parrish and her husband, Chris. In this episode, Victoria shares her journey of working with me - starting as a 1:1 coaching client to becoming a Momentum Mastermind member and now our lead coach inside of our Society Xcelerator and Momentum Mastermind programs. It's a story of how support, hard wor...
May 08, 2023•50 min
If you’re like most beauty business owners - once you’ve reached a comfortable level of success in your business where you are fully booked and making the income you desire to make - you start to wonder… What’s next? Will I continue trucking along doing this same thing for the next 10 or 20 years? What does retirement even LOOK LIKE for a lash artist?? Is building a team the logical next step? If not, then WHAT? That’s exactly what we’re talking about on today’s episode. My guest today is Natali...
May 01, 2023•1 hr 1 min
Are you thinking about creating a source of “passive income” - a.k.a income that doesn't require constant effort - in your beauty business? It may seem like offering more products, services, or becoming an educator can allow you to quickly and easily bring in the big bucks, but have you considered the time, money, and resources needed to produce that revenue? Investing money and time to research products, creating an e-commerce store, marketing the products and giving away products to get people...
Apr 24, 2023•22 min
Life can be tough, and sometimes your mind can feel like it's working AGAINST you… …but there's hope! You can learn to hack your brain and TAKE CONTROL of your thoughts. Did you know that the average person has 30,000 thoughts a day? That's a lot of mental chatter, and it's easy to feel overwhelmed by it. But, here's the thing: you are NOT your thoughts! In this episode, I’m going to teach you how to hack your brain to overcome fear-based thinking, anxious thoughts, and that feeling of overwhelm...
Apr 17, 2023•26 min
Which is better: a PEOPLE dependent business or a PROCESS dependent business? If you ever want to stop trading your time for money and not have your income and business growth tied to how much or how hard YOU can work - you might want to think about creating a process dependent business. Listen to today's quick episode to understand the pros/cons of each type of business. And to help you get started, I’m giving you a great actionable step at the end to create your very first business process to ...
Apr 10, 2023•25 min
One of the BIGGEST struggles business owners come to me with when it comes to marketing their business and getting clients in the door is Social Media. I hear things like: “I HATE social media.” “I feel like I’m doing everything right but I’m still not getting new clients.” “I’m only getting a few likes here and there. What am I doing wrong?” “I just don’t understand social media.” If you’ve had any of these thoughts, then boy oh boy are you gonna love today’s episode!! I’m talking with my new f...
Apr 03, 2023•47 min
I want to chat with you about something that I’ve NEVER talked about publicly… … and that’s how I handle fears and intrusive thoughts that can pop into our heads unexpectedly and wreak havoc on our mental well-being. Personally, I know what it's like to get stuck in an anxious cycle, especially when it feels like those intrusive thoughts JUST WON’T GO AWAY. But over time, I've learned some techniques that have really helped me work through them quickly and keep my mind from spiraling. The amount...
Mar 27, 2023•31 min
"How much does it cost to hire someone?" "What if they leave after I train them?" "What if they steal clients?" "Do I have to stop taking clients?" "What if she opens up her own business nearby?" Let's be real, when it comes to building out a team - these are the kinds of questions that can keep you up at night! These are common fears and concerns beauty business owners have when it comes to hiring a team, so I want to put your mind at ease. In today's episode, we're going to tackle these topics...
Mar 20, 2023•29 min
STOP Posting About Policies on your Social Media!! I get it, you want to make sure everyone knows your policies... however…when you post policies on your social media's business page - it indicates you lack an understanding of how to utilize social media for MARKETING purposes. I know it’s tempting because you see other business owners sharing their policies on social media… SPOILER ALERT: They DON’T UNDERSTAND how to use social media for marketing purposes! And following what they're doing is l...
Mar 13, 2023•29 min
Have you ever wondered when is the RIGHT time to hire someone for your business? It's a common question that we get asked in the DMs and in today's episode, we're going to tackle it head-on. First off, let's dispel a common myth that you need to have a ton of clients and be fully booked before even considering hiring. Actually, waiting until you're at that point can create more STRESS and CHAOS for you and your business. So, what should you be considering instead? I’m going to dive into the key ...
Mar 06, 2023•40 min
Worried about how a recession will affect your business? “It’s not that people are going to want to spend less money, they just want to get their money’s WORTH.” -Britt Seva In today's episode, we're diving into the ONE thing that can make or break your business: the CLIENT EXPERIENCE. It doesn't matter if you're facing a pandemic, a recession, or a new competitor who just opened up down the street - if you can deliver an amazing client experience, your customers will keep coming back. And I’ve ...
Feb 27, 2023•46 min
LISTEN TO THIS EPISODE BEFORE YOU THINK ABOUT EXPANDING - it's probably going to save you thousands! If you think you can't add a team member to your biz without getting a larger location OR you have a team and think it's time to add a second location... PLEASE listen to this quick training on how you can maximize your sales in your CURRENT location before ever expanding to a new or second location. This training has saved my students THOUSANDS in increased expenses when they saw the potential o...
Feb 20, 2023•22 min
As business owners, we often face challenges that our family and friends don’t get. It’s like trying to explain quantum physics to a rock. They’re not even really sure what it is you DO for a living… And trying to vent to your team about these challenges? Let’s just say, that’s like trying to put out a fire with gasoline. If you vent to your team about the challenges you’re facing, it makes you look like an ineffective leader who can’t “keep it together”. They start to think that the business (a...
Feb 13, 2023•31 min
Do you ever feel like you're trying to juggle a million balls in your business, only to have one unexpectedly drop, causing everything to come crashing down? 🤹♀️ Well, that's exactly what happened to Dreama-Destiny when she lost a team member during the busiest time of the year. But instead of giving up and going back to the treatment room herself, she did something better... she called on the power of the Society Xcelerator program! 💪 Together, we tackled the problem head-on and came up with...
Feb 06, 2023•54 min
Have you been thinking about starting your own beauty service-based business and you need clarity on the steps to take to get started and what to focus on first - but you feel like every successful business owner is gatekeeping the info that got them to where they are?? Like no one wants to share their “secret” to success because they don’t want YOU to become their competition? #RUDE That’s exactly how podcast listener Abigail King felt when she applied to be a guest on the show. She says: “I’m ...
Jan 30, 2023•27 min
