Want to build a multiple 6 and even 7 figure business? Then build a "boring" business! Say what? It's true! Getting to your first $100,000 in sales is usually filled with new ideas, new services, learning and hustling and pouring a lot of YOUR time into the business to generate sales. Getting past that six figure mark into multiple six and even seven figures - well that can't be reliant on how much time YOU can put into your business because you only have so much time to give. So how do you leve...
Jan 23, 2023•23 min
Have you ever had a potential new client reach out to you asking for your prices, and after you tell them, you hear…crickets? They ghost you and you never hear from them again!! When you give your price point right off the bat - you give the potential customer no other buying factors to make an informed choice on - just price point. And y’all know there’s some chop shop down the street who charges way less than you. The question “How much do you charge?” is an OPPORTUNITY to start a conversation...
Jan 16, 2023•58 min
If you are interested in building a team, or have already hired a team member or two - THIS IS THE MOST IMPORTANT HIRING PODCAST EPISODE YOU SHOULD LISTEN TO!!! What’s the difference between a W-2 employee and a 1099 independent contractor - and why do you need to know the difference? Well for one, if you’ve already hired 1099 contractors, but you’re treating them like employees - then you’ve misclassified them. How do you know if you’ve misclassified your new hire? In today’s episode, I’m going...
Jan 09, 2023•34 min
I get tons of DMs everyday from beauty business owners reaching out to me for help. They share their struggles with building a clientele, pricing their services, paying themselves, structuring their biz, managing a team, being overwhelmed… you name it, I’ve heard it. But do you know what MOST of them have in common? What’s the one thing that holds 99.99999% of business owners back from making the changes that will allow them to see significant growth? It’s most likely the thing holding your busi...
Jan 02, 2023•50 min
Are you SURE you want to hire a team? The journey of building out a team of revenue-producing employees who align with your mission and values can be incredibly rewarding - but it does not come without its challenges. If you’re only doing it because it seems like the next logical step, or you see others have had some success with it, or you’d like to work a little less and maybe take a vacation… I need you to re-evaluate some things sis! It’s totally normal to have fears around hiring or any maj...
Dec 12, 2022•53 min
Does this sound familiar? You’re trying to build out a team BUT: Your business revenue is totally dependent on YOU generating sales from your clients so you’re still in the treatment room the majority of the week taking clients. You find that you’re struggling with burnout and you don’t have balance with work because you have so many administrative responsibilities and managing the team tasks that have to get done AFTER you’ve taken a full load of clients for the day. You find yourself strugglin...
Dec 07, 2022•52 min
What got you HERE, won’t get you THERE. What does that mean? Whatever you’ve done to grow your beauty business up to this point has allowed you to get to where you are today, but to get you to the next level - you'll need to do MORE. That’s exactly what we’re talking about on today’s episode with Momentum Mastermind Member Danielle Todd. She has been a business owner with a team for 7 years already, and while she felt the business was doing well - she also knew it was capable of doing more. She ...
Dec 05, 2022•22 min
The same skills that made you successful as a solo artist do NOT translate to success in building out a team. It’s a whole different ball game building out a team of revenue producing machines who help you grow your business and where you are no longer trading your time for money. This is exactly what Momentum Mastermind Member Ashley Loya had to learn - when she suddenly went from service provider to CEO. Today we are talking about the unconventional way she became a salon owner and how the Mom...
Dec 02, 2022•21 min
This interview SHOCKED me! I’ve been in the beauty service-based industry a long time, first as a master lash artist and then a business coach - so I didn’t think anything could surprise me anymore. But on today’s episode I spoke to podcast listener Asha Foster who is not only using Groupon to attract clients into her business - but she’s KILLING it! She’s been able to convert 85% of those groupon users - who typically only show up for the cheap deal - into loyal repeat customers. If you know me...
Nov 28, 2022•41 min
Today I’m talking with Nikki Ferris of Dollhaus Beauty Co who - prior to working with me - had never heard of such a thing as hiring a business coach. But after watching a Tik Tok video, doing some research, and sliding into my DMs…she joined the Momentum Mastermind Program and completely transformed the way her business was run. “We've all heard of personal training, right? For learning how to use certain machines at the gym, or working out for a certain body type that you want, or whatever. Bu...
Nov 21, 2022•36 min
CHEERS TO OUR 200TH PODCAST EPISODE!!! 🎉🥂 Thank you so much for coming on this journey with me! It's been such a joy to connect with so many amazing beauty biz bosses. To celebrate, I'm doing a special GIVEAWAY and you can get all the details about it over on INSTAGRAM - so make sure you go check that out after listening to this episode! 👇👇👇👇 Not being able to pay yourself SUCKS. If starting your business was exciting & fulfilling, but now you feel emotional, scared, fearful, afraid, m...
Nov 18, 2022•26 min
Every time I speak on this topic, it ruffles some feathers… Because hiring employees and offering commission-based pay is the “norm” in our industry - and it really SHOULDN’T BE (in my opinion). So I will continue to shout from the rooftops that commission-based pay is bad for beauty businesses AND their team members because the way MOST businesses in our industry structure their pay doesn’t provide consistency and stability for the team member NOR the business trying to build that team member a...
Nov 14, 2022•21 min
Do you really need an accountant? This is the perfect time of year to start interviewing and finding an accountant to help you learn the financial ins and outs of running a business and to help you understand what you need to know as far as taxes. It can absolutely seem overwhelming to face your finances, especially when it's not exactly booming - but I can assure you if you commit to learning just the basics of business finance - you will feel so much more empowered and confident in how to grow...
Nov 07, 2022•36 min
I (LOVINGLY) want to call you out on your BS (belief system) that's robbing you of growth! Just because you don't know how to do something - doesn't mean you don't do it! It means you have got to prioritize learning how to do it! Don't know how to market your business in a way that gets clients in the door - that would be a pretty important skill to learn, don't ya think? Don't know what numbers or the financials that help make decisions in the business clear and simple - I would start with the ...
Oct 31, 2022•20 min
Stop running your business on FEELINGS - cause let's face it - depending on the time of the month - your feelings be lying to you girl! On today’s episode, I am sharing some of the BEST ADVICE I have learned about letting my BUSINESS tell me what it needed to grow instead of relying on how I felt about my business - which is what led me to walking away from it 18 months ago. Are you lost, stuck, or overwhelmed when it comes to knowing your numbers? This episode is going to help you get found - u...
Oct 24, 2022•23 min
I have a TROLL!! 🤣🥳 And no, it's not the cute kind that sings catchy songs! I was told I'm a "trend chasing moron" and look "hideous with a low IQ" on a Reel that I posted. I know that receiving these types of comments - or any negative comment for that matter - is a FEAR for many business owners and likely why they hesitate with putting themselves out there when it comes to marketing their business online. If you guys are afraid of putting yourself out there because of stuff like this - PLEAS...
Oct 17, 2022•17 min
You are NOT a victim to where your time is spent! As an employee - sure, it can be argued that if you work more, you make more - likely when you're paid hourly and get overtime when you work past your standard hours of work. This thinking as a CEO is WHY your business is not growing, why you're stressed and overworked or overwhelmed or just flat out OVER IT! You are the Master Chess Player of your business and it's your role to strategically manage the resources of the business (i.e. time, money...
Oct 10, 2022•23 min
Ah, I love data. I really do! I know it can be very draining and dull and boring, but I promise you - my fellow anxiety sufferers - the data is really what's going to help you make decisions in your business that aren't based on emotion, but actual informed decisions based on data. Know Your Numbers. Does the business need more sales? Does it need less expenses? Maybe a combination of the two? How do we create more profitability so you can pay yourself? Do you want to add on a team member? How m...
Oct 03, 2022•35 min
“How do I not fail at running a business?” That's the question I was recently asked. And we're gonna talk about…what even is FAILURE? How do you avoid it at all cost? I know this is going to sound really cliche - but failure is not an option. I don't want you to even give yourself failure as an option. “Failure” is typically a meaning that you give to an unknown set of circumstances where you would walk away from your business… But starting today, I want you to redefine what failure means to you...
Sep 26, 2022•15 min
I ruffled some feathers and created a JUICY debate in a recent Instagram post! The post was in response to a question I was asked about "How do I advertise that I have appointments available without looking desperate?". My answer - you don't. And I explained why you don't and what to focus on instead, which was super valuable for the 90% of my audience who is not fully booked. If you haven’t listened to that episode yet - go check out episode 189 HERE . The followers who loudly disagreed (and re...
Sep 19, 2022•13 min
Ever panic when you have a slow day on the books? Or a slow week? Or you’re just starting out and you’re like “shoo! My whole month is slow!” I know the feeling of being overwhelmed when building a clientele! Inside of The Lashpreneur Society, my online coaching program for beauty business owners, I teach you EXACTLY how to build a clientele - but today I’m sharing what my current students are doing that is working really well for them! Episode Highlights: [1:45] Why you MUST have a website. [2:...
Sep 12, 2022•14 min
Today, we're going to be answering a question I got on Instagram which is: “How do I advertise that I have appointments available? Without looking desperate to fill them?” There’s really two parts to this question…the first part is “how do you advertise available appointments” and the second part is “How to not look desperate”. And what I'm going to share today is probably the complete opposite of what you think… Episode Highlights [1:53] No Advertising Is Necessary [3:37] Clients Aren’t Booking...
Sep 05, 2022•17 min
Today I’m answering this question I received in an Instagram DM: “How do you single-handedly run a business? There is no time to grab a sip of water, let alone get up and give each client the proper hello and see you later I would desire. Or getting back to potential and current clients during the day. I feel like my entire focus goes into when I'm in the chair, and there's no time for anything else.” You are not a victim of your time… You are the CEO, the business owner, the boss - and the ONLY...
Aug 29, 2022•26 min
How I got SO GOOD at marketing and how you can improve your marketing too! I want you to GET OBSESSED with your ideal type of clientele. Anytime you feel like your marketing isn’t working or you’re stumped on what to do to market your business CONNECT BACK TO YOUR IDEAL CLIENTELE. My CHALLENGE to you - write out 5 reasons why someone would love to receive lashes or whatever service you provide from YOU. Once you’ve written out a minimum of 5 reasons - I want you to just brain dump all the differ...
Aug 22, 2022•17 min
I recently had a conversation with one of my mastermind members who has so much DEMAND for her and her team that she needs to hire several more team members to keep up with the demand. We were discussing her goals and she said a big focus of her’s was “I need to start making reels for the business” and I asked why. Her answer: “Because I need to market the business.” She ALREADY has more demand than she can handle for her AND her team. But it’s not wise to ever stop marketing your business, righ...
Aug 15, 2022•20 min
Lately we’ve had several members inside The Lashpreneur Society asking about this topic and I thought - if I'm seeing this come up with this level of frequency with our members - chances are, a good percentage of you are thinking the same thing. And that is about a recession. There is a lot of talk on the radio, media, and social media - pretty much anywhere you get your news and information from - about a looming recession. What to do, how to prepare, will your business survive, what should you...
Aug 08, 2022•20 min
In today’s episode… My guest is Premade Lash Expert Michelle Smith of Imperfection is Beauty and we are talking all about Premade lashes. The myths, the benefits, and the CONTROVERSY! Here are just a few of the things that we cover today: ⭐What’s the difference between the various types of premades? ⭐How you could be making more money and saving time by utilizing premades - even though the product cost is significantly higher. ⭐Some things to consider when shopping for premades. ⭐Michelle’s best...
Aug 01, 2022•32 min
In Part 2 of this two-part episode, I continue my conversation with Cheryl of Untamed Artistry on mental health issues and what that looks like in business ownership. Today we’re talking about what it means when you reach a goal that, by society’s definition, makes you successful (like earning six figures in revenue) - but it doesn’t bring you the feeling of joy or happiness that you thought it would. We also discuss how learning to love yourself will make you a better CEO, finding the balance b...
Jul 25, 2022•30 min
It is often too easy to look at business owners or influencers in our industry - especially those that have a platform and a lot of followers - and think they’ve got it all “figured out”. Like they’re just living the highlife. I want to assure you that this is NOT always the case - in fact it rarely, if EVER is. I’ve gone through the experience of having my mental health tank, as I’m sure many of you listening have. I still go through big ups and downs, they’re just not as scary for me anymore b...
Jul 18, 2022•45 min
I recently attended an event for one of my biz buddies, Britt Seva - a stellar business coach for hairstylists, called Thrivers Live. One thing that really resonated with me that one of the speakers spoke about was having EMPATHY in how you handle the clients in your business. When a client gets unhappy - It’s usually caused by two factors - either they don't like the results, OR they didn’t like the experience. Depending on their comfort level of communicating with the business on their undesir...
Jul 11, 2022•17 min
