Today we're going to talk about the sneaky clients. I've seen this come up in our Facebook community for The Lashpreneur Society a couple of times where people are like ,“Gosh, this client, she just keeps booking the WRONG appointment cause she’s just cheap!” or “I’ve told her a million times she has to come in by 3 weeks or it’s a full set and she just keeps booking a fill” or just all of these frustrating client nuances. So what do you do as a business owner when you think that clients are try...
Jun 27, 2022•13 min
No matter what level you're at in your journey of being a business owner, at some point you may want to consider renting a space to operate your business out of. On today's episode, we're gonna go over some basics of what you need to be aware of when looking for a commercial space to operate your business out of. Whether you’ve started your business yet or not, or if you're thinking about expanding beyond the current space that you're in… here are 5 things to consider when you start perusing the...
Jun 20, 2022•19 min
Would you like to increase your income without taking on more clients? On today’s episode, I’m sharing a tip that will show you how! I have ONLY shared this tip with my mastermind students who are building out salon teams - until now! This is a great financial exercise for you to do to see which service brings you in the most money for your time! To keep it simple and clear - this is not evaluating the profitability of your business - just the amount of SALES PER MINUTE. Doing this simple evalua...
Jun 13, 2022•9 min
I got a DM yesterday asking- IS MOMENTUM MASTERMIND A GOOD FIT FOR THOSE WHO HAVE ALREADY STARTED BUILDING OUT A TEAM? On today’s episode, I’d like to introduce you to Mastermind Member, Rose Meza, of Sugar Blossom Lashes. When Rose joined this program 6 months ago - she already had two locations and a team of 14 with sales of OVER HALF A MILLION in annual revenue . Rose has now built out a team of 20 (and growing!) and is projected to do $1.2 million in annual revenue this year 🤩🤩🤩 Rose is i...
Jun 08, 2022•46 min
On today’s episode, I spoke with Momentum Mastermind Member Tiffany Federico, of Bright Eyes Beauty Bar. Prior to the pandemic, Tiffany got pregnant, and found herself in need of hiring an employee to cover for her FAST. She quickly realized that it wouldn’t be as simple as she thought-there are a lot of legalities and responsibilities that come with building out a team. Now I’m not unrealistic - I know that it is COMMON in our industry to hire women as 1099 Independent Contractors - throw 50% c...
Jun 06, 2022•23 min
On today’s episode Lauren talks about her experience with her first employee who-within a couple weeks-was already stealing lashes and taking clients at home behind her back! Lauren says, “So I would say every time I listened to any free content out there on building a team-I was making EVERY SINGLE MISTAKE that someone who had gone through it before me was making and so I was like, I need to get help. I really need help.” Lauren was under a lot of pressure because when she first started, the wh...
Jun 03, 2022•35 min
On today’s episode, I talk with Victoria Parrish who was essentially my “test subject” when it came to creating the Momentum Mastermind program. She experienced such significant growth in just a few short months of working through the curriculum and I knew that there were more beauty business owners who could benefit from the same training. Victoria started lashing about six years ago and always knew she wanted to grow, to have a team of ladies who had the same vision as her. She was always real...
May 30, 2022•24 min
On today’s episode, I talk with Erica Hjelmaa about her experience going through the Momentum Mastermind program. Prior to the pandemic, Erica had one employee. Once her business was able to re-open, her employee- who was on a commission based salary- was asking for a raise. Erica didn't really know how to go forward with paying her more without it cutting into her profits. When she received an email about Momentum Mastermind, she felt like it was perfect timing because it was exactly what she n...
May 27, 2022•19 min
Farideh has been a member of the Momentum Mastermind since we started in January. She was doing well as a solo artist, but when she expanded she didn't have a business structure of how things worked. She knew she didn’t want to go the route of DIY-ing her business and trying to Google everything on her own because that was too cluttered and overwhelming. On today’s episode she gives an overview of what the mastermind is from her perspective and experience, how her mindset has shifted since parti...
May 23, 2022•27 min
There is this illusion that once you get fully booked, then you hire a warm body to come in there and help with your overflow. And eventually, someday, out in the future, you might be able to work less and still have the business be making money. When it comes to hiring a team member, there are questions that I get asked consistently- many of those come from lash business owners who have already hired team members and are now discovering steps that they may not have been aware of or just didn’t ...
May 16, 2022•39 min
In Part 2 of this two-part Coaching Corner episode with Ashley Lopez, we talk about the importance of improving the structure of your business and setting financial goals that will keep you motivated long term. Missed Part 1? Check it out HERE Talking with an accountant is a great place to start to understand the financials, I think it's also going to work better for you to start to look at your business as a BUSINESS and get yourself on payroll and get structure in your business. If you're only...
May 09, 2022•24 min
In Part 1 of this 2-part Coaching Corner Episode, I talk to lash business owner Ashley Lopez about finding balance between working on her business and spending time with her husband and kids. Ashley is from Galloway, New Jersey and prior to opening her lash business in December 2018, she was in the corporate world. The corporate world was not very friendly with kids. Since she had a cosmetology license she thought, “What can I do with this to have a more flexible schedule, be with my kids, but s...
May 02, 2022•41 min
Recently a long time student of mine asked "I want to offer a monthly subscription for my clients so I get paid on the 1st of the month. I'm thinking of including 2 services in their payment, with perks of getting first dibs on appointments - and offering the services at a discounted rate. This would help my clients save money and help me manage my time and money AND create a secure income. I think this would give me more consistency in my business - what do you think?" As someone who has run a ...
Apr 25, 2022•20 min
I have just returned from an incredible trip to Medellin, Colombia where I spoke at a lash conference for latin american lash and brow artists! There were so many powerful moments for me over this trip that I’m incredibly grateful for - that the Tara of 2-3 years ago wouldn’t have had the capacity to even recognize were big moments for me in my journey as The Lashpreneur. As I was speaking at this conference, the idea of imposter syndrome came up for me because I had this moment where I'm like, ...
Apr 11, 2022•23 min
In Part 2 of this Coaching Corner episode, I answer Tori’s question about how she can find the time to go to therapy and do the necessary work on herself to improve how she shows up in her business. My recommendation for Tori to find more time for herself and her business is to drop some of the clients she’s taking. There is a formula (which I share in this episode) for how to drop clients and create more time to work on your business-while making the SAME amount of money. I show Tori how she ca...
Apr 04, 2022•19 min
In this new Coaching Corner episode, I talk with Tori Miller who owns a sugaring business in Las Vegas, NV. In Part 1 of this 2-part series, I take her through what I call domino belief coaching. That’s where we're going to get clarity on why she keeps overbooking herself despite her declining health and exhaustion-and it will start to make sense how it affects how she shows up in other areas of her business and life as well. Tori says: “I live in Las Vegas, Nevada. I am now four years into my c...
Mar 28, 2022•39 min
On Part 2 of my coaching call with Shyrome, we talk about marketing her business and where she’s stuck in a rut and needs a little guidance. Shyrome shares: “I know sometimes I get distracted by everything that's going on on my Instagram, and I'm looking at everybody else, and I'm feeling like I need to be at a certain speed. And so I decided to go in and unfollow people. I did hear that from your podcast a while ago. And I just never got to it.” Trying to copy and paste another lash artist’s su...
Mar 21, 2022•30 min
Podcast Listener, Shyrome Hardmon applied to be a guest on this Coaching Corner episode. Shyrom wrote in saying: “In 2020 I was pregnant with my 2nd child and literally had no motivation or energy to do anything. The time was also horrible because of covid and I didn't feel safe doing lashes. I kinda lost myself after. September 2020 I had my child, and it was hard getting back to business so I took it easy and started beauty school Jan 2021 which was online so it worked out for me. I just gradu...
Mar 14, 2022•23 min
On today’s episode, I’m diving into the do’s and don’ts of discounting your services. Discounting should not be used as a strategy to compete on price - cause that’s a losing game. If you’re priced “too high” for someone - chances are they’re not the type of clientele you want to be attracting into your business for long term growth and stability. BUT there can be a lot of ways in which discounting is an effective marketing strategy to increase new clients coming into your business. In this epis...
Mar 07, 2022•22 min
YOUR BUSINESS IS NOT YOUR BABY - if you've ever said or thought the phrase "my business is my baby" - there's a strong chance you've got an unhealthy codependent relationship with your business. In this episode I share… … the ways in which this unhealthy codependency shows up in beauty businesses … what a healthy relationship with your business looks like …and how to detach your feelings of worth from your business so you can make decisions based on the BUSINESS'S needs, not YOUR unmet needs. Sh...
Feb 28, 2022•27 min
Podcast Listener, Lilly Moore of San Diego, applied to be a guest on this Coaching Corner episode. Lilly wrote in asking for help to get more clients, shared she was having retention issues, and struggled to get clients who reached out via dm/text/email only to have them stop responding once she shared her prices. Sound familiar? In today’s episode, I help Lilly get clarity on what her current sales and marketing process is and where there’s room for improving her process to get closer to conver...
Feb 21, 2022•1 hr
February 8, 2021 - I closed down the Lashpreneur and walked away from the business and the community I spent 5 years building. 1 year later - I have had some of the most transformational learning lessons from that rock bottom point that have shaped me into a woman I'm pretty damn proud of today. In this episode I’m sharing my top 3 greatest lessons learned from shutting down my business that I hope will serve you if you ever find yourself struggling in business or in life. I also want to invite ...
Feb 14, 2022•24 min
On today’s episode, I’m diving deep on money mindset and how the most toxic phrase thrown around in our industry is useless to help you grow your business and adjust prices. That phrase is “Charge your worth.” What does that even mean?!?! This episode shares some actionable steps to identify a profitable price point for your business. I share how you can reframe the meaning money has in your life, how to reassign looking at money through the lens of what’s possible as opposed to your current cir...
Feb 07, 2022•23 min
On this week’s episode - I’ve collaborated with a fellow lash podcaster, Kayla Hertz of Educated Artistry podcast! Kayla and I connected on Instagram recently and started talking about what we’re noticing in the industry by way of what to do once you’re fully booked. We have both seen and even experienced first hand that the traditional lash artist career path is start a business, become fully booked, then hire a team, become an educator and/or start a product line. Sound familiar? Of course it ...
Jan 31, 2022•53 min
Let’s talk accounting and payment processors! A recent Venmo change has some beauty pros freaking out about monies earned from Venmo transactions now being reported to the IRS by Venmo if more than $600 is processed using Venmo. To help you get clarity on what this actually means for your business if Venmo is one of the payment processors you’re using in your business as well as understanding must have accounting processes for your 2022 - I brought on a new friend of mine, Michelle Cook of @smal...
Jan 24, 2022•30 min
Recently I created a Reel based on 4 factors to see if I could get it to outperform any other reel I did - and it worked! So in today's episode I'm going to share that formula with you for you to create your own reels that can increase reach and engagement with your audience. First - my perspective on REELS and social media in general. If you think I enjoy or crave or am super motivated to shake my tail feathers in public to 30,000+ potential people... HA you have me pegged wrong friends. Look I...
Jan 17, 2022•23 min
On today’s episode, I invite one of our podcast listeners, Sarah Anderson, on to the podcast for some coaching around how to get started in business as a new lash artist! Here’s some highlights from this Coaching Corner episode: [3:50] - Working with the end in mind [7:21] - Defining Success and how to get clear on what you’re working towards [9:47] - What is it Sarah is working towards as she struggles to get clarity on WHY she wants a business [12:52] - We define what Sarah’s Highest Value is ...
Jan 10, 2022•46 min
On today’s episode, I share the thoughts, beliefs and actions that get in the way of most business owners when it comes to goal planning. Goal planning and resolutions are usually junk. People rarely achieve what they set out to do because they set themselves up for failure. It’s not the big dreams and goals aren’t possible for them - it’s usually a few key steps to achieving those goals that they’ve skipped over. The missteps in goal planning that I see Lashpreneurs making regularly are: 1 - Th...
Jan 03, 2022•23 min
On today’s episode, I’m sharing an Instagram live chat I did a couple months back based on a conversation I had with a potential coaching client where she made the statement “I don’t think I could do what you do when it comes to being on video.” And ya know - I wonder… how many of you are thinking this same thing? Like specifically - those of you who listen to the podcast - I mean we’re hanging out every single week, so you know me pretty darn well. Cause ya know - those Instagrammers - they onl...
Dec 17, 2021•19 min
On today’s episode, I’m sharing with you just how to handle the 3 most common client issues that happen in your business and how you can enforce policies effectively with less worry about being the “bad guy”. Those 3 issues are Last Minute Cancellations due to emergency or unforeseen circumstances Fill when it really should be a full set “just do what you can” situation Refund requests And I’ll share with you the policy you should have in place that addresses each issue, how to implement this po...
Dec 10, 2021•34 min
