On today’s episode of Coaching Corner - I’m bringing on listener Emily Moore of EBM Lash Bar of Indianapolis Indiana. Emily wanted some coaching on the podcast specifically about how to manage her team. She wrote in saying: I need help with Onboarding and training valuable employees, and making each lash artists work similar so that we can proudly say that all of our clients can see anyone here. Trying to copy and paste 'me', and let clients know that the other lash artists are just as great, so...
Dec 03, 2021•39 min
Today’s a quick episode so you can enjoy your holiday weekend with loved ones - but I wanted to tell you to NOT compete with Black Friday deals and INSTEAD I share with you the strategy I shared with my coaching clients and students that has them carrying their holiday demand over to the January and February slump! This is a quick - yet juicy episode that will change how you market during the holiday season forever! And if you want to get your hands on that holiday promotions planner I mentioned...
Nov 26, 2021•11 min
On today’s episode, I’m sharing with you an Instagram live I did in response to a salon owner who was struggling to find any decent talent for less than 50% commission and I also share WHY 50% commission is detrimental to the long term success of your business. If you have a team or you’ve ever considered building out a team to work under you - this episode is a must-listen! If you’re interested in joining the Momentum Mastermind where I will coach you and a small group of fellow salon owners in...
Nov 19, 2021•34 min
Love it, like it or absolutely despise it - it’s hard to ignore the power that social media has to grow your business! I find that the primary reason most Lashpreneurs hate social media is two fold: 1). They don’t know how to utilize the platform to get clients - thus they spend a lot of time creating content that never gets seen, engaged with and ultimately never drives any new clients into their business so it feels like a waste of time and energy 2). They blur the line of using social media f...
Nov 12, 2021•21 min
Have you noticed that it seems like the typical “LASH ARTIST CAREER PATH ” is: Step 1: Work for someone else - realize they have no idea how to run a business and think you can do it better Step 2: Open up your own business only to realize you have no idea on how to run a business and you panic Step 3: Hustle your a$$ off to build a clientele and become fully booked only to then realize that you can’t make any more money cause you have zero time to get new clients in Step 4: Start the search to ...
Nov 05, 2021•26 min
On today’s episode, we’ve got another podcast listener coming on for our Coaching Corner segment - where one lucky podcast listener comes on to ask their lash biz question and gets coached by me to help them plan out the next moves in their business! Today’s Coaching Corner guest is Hailey Barber of FACES - Healthy Skin and Lashes of Gillette, WY and she asked: “I need help with transitioning from being a solo lash artist. I love lashing but I’m ready to find out what’s next for me. I’ve been la...
Oct 29, 2021•40 min
In today’s episode I’m interviewing two incredible women who founded Lash Bee Pro and who I credit to being the ones who breathed life back into the Lashpreneur because they reached out to me about a week after I announced I was stepping away from The Lashpreneur and wanted to discuss acquiring the business. Erin Soletski and Anjali Bhatia are the Co-founders of Lash Bee Pro - whose mission is to empower lash artists to succeed both as artists and as professionals through superior products, comp...
Oct 15, 2021•33 min
On today’s episode, I am bringing on one of my students from The Lashpreneur Society to share her journey from maternity leave to fully booked in two months. When Ashley shared her win inside of our Facebook community - I knew her journey - would be relatable and valuable to both the working mom listeners and to any women listening who wants to become a mom someday but fears what would happen to her business and her livelihood if she did. Ashley does not hold back in sharing the fears she had go...
Oct 01, 2021•28 min
In my journey to becoming a business coach and from taking courses and working under mentors and coaches myself, I have learned some powerful tools that have helped to grow multiple businesses AND weather some of life’s craziest and most devastating experiences. I wanted to share with you some mindset hacks and strategies that you too can start to implement into your business and your life that will really help set you free. What I share in this week’s episode helps me overcome paralyzing anxiet...
Sep 17, 2021•28 min
On today’s episode, I’m bringing on my friend, Brigette Doherty of Lash Box LA Australia to share her take on the Pros and Cons of being an Educator and Distributor for a major lash brand - LashboxLA. Brigette Doherty, the Director and National Master Educator with LashBoxLA Australia. With over 13 years industry experience, Brigette loves Delivering the latest in innovation and information in the lash industry, and specializes in education centered around offering your clients density without d...
Sep 03, 2021•45 min
Zoe Yip Coaching Question: I am the most expensive in my area and I’m hardly getting any clients through my door. I feel like my prices are the main reason why I’m not getting any clients but I don’t want to reduce my price as I don’t feel like my price is unreasonable. I actively post on Instagram and always try to include educational and engaging posts to attract my clients but I’m still finding that it’s not working. So I’m running out of ideas and also MONEY to keep this business running! ~ ...
Aug 20, 2021•28 min
Zoe Yip Coaching Question: I am the most expensive in my area and I’m hardly getting any clients through my door. I feel like my prices are the main reason why I’m not getting any clients but I don’t want to reduce my price as I don’t feel like my price is unreasonable. I actively post on Instagram and always try to include educational and engaging posts to attract my clients but I’m still finding that it’s not working. So I’m running out of ideas and also MONEY to keep this business running! ~ ...
Aug 13, 2021•21 min
On today’s episode, I bring on a nail tech and hair stylist turned attorney, Reonna Green of SHE Trademarks. She gives some great tips on how to ensure you personally AND your business are legally protected, what to do if someone steals your photos or content online, the trademark process and why Trademarking is a valuable asset to your business and so much more! So i’m excited to have Reonna on the podcast! And because Reonna is an attorney - I do need to include a bit of a disclaimer for this ...
Aug 06, 2021•48 min
Entrepreneurship is NOT the easiest way to make money in this life - but it sure as heck is the most challenging and hopefully - rewarding choice you’ll make for yourself. Being a business owner and being the one fully responsible for the results and outcomes of not only your business - but your future - it’s a scary undertaking. It’s MEANT to challenge you! It’s MEANT to make you uncomfortable. It’s MEANT to feel difficult - because you’ve never done it before and you’re in a learning phase to ...
Jul 30, 2021•14 min
On today’s episode, I’m going on a rant that I REALLY want you to think thru… cause girlfriend - it is the most common way lash artists price their services and ALSO we don’t do common here on the Lessons of a Lashpreneur cause those Facebook groups that recommend doing this are the blind leading the blind. I’m going to share with you the ONE and ONLY reason why you should NOT price your services by time - and I would love to hear just how eye opening this episode is for you! Hit me up on social...
Jul 23, 2021•18 min
Today’s guest, Heather Terveen, is sharing some step by steps of how to THINK DIFFERENTLY to get RESULTS in your business. She also shares her “Belief Diamond” which has helped her students overcome the anxiety, overwhelm, and paralysis they faced during the pandemic and how THRIVING business owners take control back of their minds to overcome the most challenging of obstacles and circumstances you may face in your entrepreneurial journey. Heather Terveen is a former licensed aesthetician turned...
Jul 16, 2021•40 min
On today’s episode, I’m bringing you a Social Media Manager for Beauty Service Businesses - yes - people like this DO exist! Giuliana Evangelista is the founder of Gem Social Agency and she helps beauty biz owners get their time back by taking over your social media marketing and branding. She supports her clients by helping them build their target audience, get clear on their brand voice, messaging, personality, and content so that you can use social media marketing to get clients in your sleep...
Jul 09, 2021•45 min
I DESPISE those infographics that state you can make $144,000 a year doing lashes! Like - with an intense passion do I want to shake anyone who is being sold pure BS about making that kind of money. It's the biggest lie that someone is telling you because THEY WANT YOUR money - not cause they care about you making that amount of income. In today's episode... 👉let's talk about what's REALISTIC about what one can make in our industry (six figures is POSSIBLE... just not how these infographics sta...
Jul 02, 2021•28 min
How can you make your business stand out against ALLLL that competition? In this episode I cover: 🌈What you may be doing that could actually be TURNING CLIENTS OFF from wanting to book with you 🌈Why the marketing strategies most new beauty business owners try is ineffective 🌈The Un-Common-Sense thing you SHOULD be doing to help you serve MORE clients (this is SUCH a game changer!!!) 🌈And how do you shift your marketing to start getting more clients NOW Want to join me in my FREE Overlooked t...
Jun 25, 2021•22 min
Are you freaking out about having enough clients to make ends meet or maybe you’re struggling to build a clientele? I know I don’t even need to ask if you’re marketing on social media, or asking for referrals or handing out business cards - cause my assumption if you’re reading this is - YOU ARE TRYING ALL THE BUSINESS-Y THINGS YOU KNOW TO DO! 01:54 - So what are the specific types of results a lash business owner like you needs to have to know your business is growing? 05:35 - What the heck is ...
Jun 17, 2021•17 min
On today’s episode I share the raw and the real about What the heck happened that I walked away from a seemingly crazy successful business… What have I been doing these last 4.5 months and am I better for it… What happens now with The Lashpreneur… Thank you to the incredible and talented Britt Seva of www.brittseva.com and founder of www.ThriversSociety.com for interviewing me and making me feel comfortable to come back into the spotlight! If you or someone you know is struggling with mental ill...
Jun 11, 2021•55 min
This week, I wanted to bring back an episode that is very near and dear to my heart. I recorded this when I was going through a very difficult time in my life and I wanted to share with you guys how I was able to cope with dealing with very severe mental health issues while running a business. Unfortunately, most of us will all struggle with our mental health at some point during our life, and coping with those struggles can be especially difficult as a business owner. I think that it's importan...
Jan 29, 2021•17 min
Over 100 episodes of The Lessons of a Lashpreneur and I am finally sharing my business journey of how I went from employee to fully booked within 12 months. Sounds too good to be true, right? Although I was able to grow my business tremendously in just one year, as every successful entrepreneur will tell you, it definitely was not always easy. There are some crucial choices and decisions I made along the way that allowed me to grow and scale my business. In this episode I will share what I did s...
Jan 22, 2021•25 min
2020 was undoubtedly a year of struggle for the beauty industry... But your business does not have to have the same fate in 2021! In fact - using these three tips, you can start to implement a plan in order to make more money in your business this year. In this episode, I will share my top three tips and tricks that I used to grow my lash business to from zero to 6 figures. Additionally, we are having a contest exclusively for Lessons of a Lashpreneur show listeners! To enter for a chance to win...
Jan 15, 2021•15 min
If you've ever been tempted one too many times by the "boost this post and reach XYZ amount of people" button on Facebook... this episode is for you! I'm so happy to have my friend and Facebook ads guru, Zach Spuckler, give us his best tips and tricks on how to run a successful and profitable facebook ad campaign. Just like anything else in marketing... you need to have strategy, intention, and most of all, a well thought out plan for your facebook ad campaign. Zach shares you how he was able to...
Jan 08, 2021•41 min
Have you ever wondered how your customers find you? Or have you ever wondered what your potential customers find when they Google your business? I mean think about it... Have you ever paid for a service, or spent money on anything really, without doing some digging? In order for someone to book with you and become a loyal client, the things that they find on the internet about you need to be positive, inviting, and clearly present the value of what you offer as a beauty service provider. In this...
Dec 18, 2020•15 min
As a business owner, social media marketing can be a huge asset to generate revenue and get new clients. But what are the best practices for Instagram? How can you use Instagram in a way that actually creates results in your business? And I get it, Instagram has soooo many different options for content: stories, videos, feed posts, reels, oh my! So how do you know what REALLY works? In this episode, I am so happy to have my friend Jamie Dana give you her top tips, tricks, and hacks on how to gro...
Dec 11, 2020•29 min
In this special edition of The Lessons of a Lashpreneur Show, I am answering the most burning biz questions from our very own audience! On today's episode I will be answering the following questions: 1) What makes a service outstanding? How do you get clients to come back? 2) Why am I not gaining any traction from my IG on getting booked, even worse touch up appointments or clients raving of my work. What am I missing? 3) How do I grow my business in a small town, where my previous salon (who is...
Dec 04, 2020•25 min
When it comes to having a successful lash business, your skill set is only half of the battle. You could be the best lash artist west of the Mississippi, but if you don't have an excellent client experience that includes a clean, relaxing, and comfortable place for them to relax and unwind during the appointment, they are likely not going to want to invest their money into you as a lash artist. When clients are getting their lashes done, that is a treat for them. They are making an investment in...
Nov 20, 2020•36 min
On this week's podcast episode, I am joined by my business coach and mentor, James Wedmore! I am so beyond thrilled to have him on the podcast this week because he has played a major role in helping me get to where I am today. In today's episode we are diving into three major key points: 1) Beliefs vs Facts 2) Overcoming Fear & Scarcity 3) How to Get Unstuck When You Feel beat down I hope you enjoy listening to this episode as much as I enjoyed recording it! To find out more about James, you...
Nov 13, 2020•1 hr 24 min
