So picture this: You're ready to take the next step in your business. Maybe you're even fully booked - you just know that you're ready to grow and scale. And naturally you might think, I should hire a team! Get some team members to work under you, perhaps work less hours, maybe even take some weekends off. Sounds just fine an dandy right? Yes, yes it does. But there are so many factors that you need to consider when you are even thinking about hiring on a team. In order to be able to hire on a t...
Nov 06, 2020•18 min
Ahhh retention... Such a tricky tricky beast for us lash artists! The number one question I get asked from my students is: What is the best adhesive for stellar retention? I'll let you in on a little secret: There is no such thing as a "best adhesive." However, there is a best METHOD that you can implement within your business to ensure that you get the most retention possible for your client. Retention is a two way street between artist and client, so the two of you must work together to get th...
Oct 30, 2020•24 min
It’s the most wonderful time of the year and I know like me, you may have been complaining about all the Christmas décor in the shops in September, but do you know what? Tis the season where our industry experiences the MOST demand and you need to get ready for it RIGHT NOW - especially since our holiday season might be looking a liiiittle different this year! (Thanks a lot 2020) It is ESSENTIAL that you start to plan how you want your lash business to operate. You need to be strategically worki...
Oct 23, 2020•13 min
On this week's episode of The Lessons of a Lashpreneur Show, I am so honored to have my friends Karen Martiz of Lash Blvd. Karen was a single mom from South America, who had a dream of building a thriving beauty business in order to support her two children. Fast forward to today, and she has built her own in person lash business in addition to a booming 7 figure online business geared toward lash artists. Today, she will be sharing her journey with us, including the mindset that she says was ab...
Oct 16, 2020•36 min
One of the most common questions I am asked as an online business coach and social media strategist: How do I increase the amount of followers I have on Instagram? It's no secret that Instagram is a booming online hub for beauty businesses to showcase their business and their artistry online. But how does someone go from 10 followers to 10,000 followers? How can you use Instagram to actually make a profit for your business? In this episode, I am going to dive into my top three tips to get and ke...
Oct 09, 2020•32 min
If you’re new to lashes, I’m going to go out on a limb and assume you’ve probably got a lot of questions roaming around in your head right now. Deciding to embark on this lashing journey is exciting, but it’s also a little daunting. I mean, lashing is still a relatively new business and finding the answers to your pressing questions can be a real struggle if you don’t know where to look. I was bitten by the lash bug in 2013 and I’d like to think I’ve got enough experience and credibility to be a...
Oct 02, 20200
Ahhh yes, every favorite beauty professionals favorite topic: ACCOUNTING! I know I know, the accounting, data, and numbers side of your business is not the most glamorous, but you NEED to know this side of your business in order to grow and scale. In this episode I am so honored to have award winning CPA, Kenesha Coleman of ColemanTax. She is going to provide you with the easiest and most essential accounting tips every beauty biz professional needs to know. She even explains how to simplify cer...
Sep 25, 2020•22 min
If you are a lash artist, or in the beauty industry in general, you've probably heard the term "charge your worth." It is thrown around in our industry so frequently, but does anyone know what it actually means? If you're new does it mean that you have to charge cheap prices? If you've been doing it 5 years less than the lash artist next door, do your prices have to be ten dollars lower than hers in order to stay competitive? There are huuuuuge misconceptions around this phrase, and a lot of the...
Sep 18, 2020•25 min
We've all experienced this at one time or another...You have certain clients that simply do not respect your time or your business. They show up late, cancel their appointment at the last minute, or just no show altogether. If you work in the beauty industry, this type of problematic client is basically unavoidable. But if this is a constant problem for you in your business, and these types of unruly clients are becoming a norm... It might be time to do some self reflecting. If you want people t...
Sep 11, 2020•23 min
The most challenging part of running a lash business is getting people to pay you for it and the #1 question I get asked time and time again is, “ How can I get more clients? ” So, in this episode of Lessons of a Lashpreneur, I put you out of your misery and shed some light on how you can get more clients – and keep them coming! Find out about: How to get more lash clients The importance of talking about your business to anyone who will listen How to use social media to drive engagement and rais...
Sep 04, 2020•19 min
It's a tale as old as time... One of your clients comes in and her lashes are not looking the way that you thought they would look. They're way less full than you thought, with barely any lashes left, and suddenly that "fill" appointment practically turns into a full set for a fill price. Every once in a while, if a client has retention issues, it's not a huge deal. But if you are constantly having clients that are coming in every two to three weeks with little to no lashes, and you're charging ...
Aug 28, 2020•23 min
As a business owner, there are certain things you need to take into consideration when spending money on your business. However, I often see beauty business owners thoughtlessly spending money, not properly tracking their spending, and making many more money mistakes. So today, we are diving head first in how to spend money as a business owner, not a consumer. And you NEED to know this difference if you want to succeed as an entrepreneur. There is a major difference between spending money like a...
Aug 21, 2020•34 min
I know when you hear the phrase "six figure earning beauty business owner" it may sound impossible and out of reach. The term "six figures" seems to be some sort of unreachable standard that only the die hard, beauty biz experts can attain. You might be asking yourself: How do they get there? What is their secret? But coming from someone who quite literally achieved it, I can promise you it is not only very possible, but there is also an exact calculation to ensure this amount of income. In this...
Aug 14, 2020•20 min
In this episode of The Lessons of a Lashpreneur Show, I am honored to have Kelly Ann Callaghan, who is a salon owner and spray tan specialist and educator. During the COVID-19 pandemic, salons worldwide have been shut down, and are still shut down in certain places. This means that salon owners are unable to work in their business, and therefore are not earning an income while they are shut down. I brought Kelly on because she is an expert in creating alternate forms of revenue for herself durin...
Aug 07, 2020•28 min
In this special edition of the Lessons of a Lashpreneur Show, I am honored to have Nicole Melton of Beauty Content Studio as my guest. Nicole is an incredibly talented digital content creator who helps women in the beauty industry create valuable content in order to grow their businesses. She reveals the steps you must take in order for your content to be useful for your audience, how you can use your content in order to grow your platform, and most of all, how you can use your content to make a...
Jul 31, 2020•33 min
In this special edition of The Lessons of a Lashpreneur Show, I am so happy to have one of my Lashpreneur Society Legends, Kelsey Speros, of Pure Bliss Beautique in Tampa, Florida. Kelsey shares her story of how she went from unhappy employee to owning her own, fully booked beauty business, despite the disruption from the shutdown. She talks about her journey and crucial mindset shifts that it took for her to make that leap from employee to business owner. To join the waitlist to be the first in...
Jul 24, 2020•25 min
In this special addition of The Lessons of a Lashpreneur show, I interview one of our Lashpreneur Society Legends, Kendra Harris of WildFlower Beauty Bar in Phoenix, AZ. She shares her incredible story of how she sold 20,000 in retail sales during the initial shutdown that took place during the COVID-19 Pandemic. Like many of us, when her salons were first shutting down, Kendra had a moment of sheer panic. Her fear was that she was going to lose everything she had worked for since she was 18 yea...
Jul 17, 2020•31 min
With so many different ways to market your business, trying to narrow down a couple of fool proof ways can leave your head absolutely SPINNING! Especially if you are new to the beauty industry. There are so many clever, and damn near effortless ways that you can easily market yourself and your business that will actually have you seeing results... AKA, clients in your door! In this episode I will be giving you 5 marketing tactics that anyone can practice in their business. It works great for new...
Jul 10, 2020•20 min
We all have dreams. Whether we choose to allow ourself to see what’s possible for our life, or we hold ourselves back, play small, and live inside of our comfort zone… there’s one thing that can determine how the rest of your life will unfold. And that is your mindset and perspective. On today’s episode I’m talking all about choosing possibilities over limitations, and how choosing to operate from a place of possibilities rather than your circumstances is going to completely change your life for...
Jul 03, 2020•21 min
If you were to guess the answer to the question, "what is the first step in marketing?" You might say, create some social media accounts. Or start by sending an email or two. Maybe even a couple of paid ads to start getting your name out there. Normally, this would make sense, but it is definitely NOT the first step you take in marketing... The first step in marketing is to figure out who you are trying to market TO! You might be thinking, okay yeah, obviously... But unless you establish the ver...
Jun 26, 2020•25 min
Welcome to part 4 of my Post Pandemic Recovery Series for running your beauty business Post Pandemic. Now that we've talked about mental health, safety precautions, reaching out to clients, and everything in-between... It's time to talk about the importance of MARKETING YOURSELF! BUT HOW DO I EVEN BEGIN TO MARKET MYSELF AGAIN ONCE MY DOORS ARE REOPEN? Today’s episode is all about how to begin to REBUILD your marketing strategy after a few months of being shut down. It is time to start LETTING PE...
Jun 19, 2020•17 min
Welcome to part 3 of my Post Pandemic Recovery Series for running your beauty business Post Pandemic. I know what you're all thinking... After all this time off, I know I have to start marketing my biz, I know I have to start reaching out to clients.... WHERE DO I EVEN BEGIN TO START ONCE I REOPEN? How do I book out my clients? How do I maintain proper safety measures? How do I protect my clients, and myself? AND MOST IMPORTANTLY... How do I run a business in A POST PANDEMIC WORLD? I address all...
Jun 12, 2020•28 min
Join me for a 4 Part Series for running your beauty business Post Pandemic. Today’s episode is all about how to REACH OUT to clients as businesses begin to reopen. As we adjust to the new normal, it is important that you effectively communicate prices, scheduling options, and most importantly, safety regulations. Your clients are likely going to require a lot of special attention and hand holding during this transition period, so we're going to dive into how to manage this type of client-artist ...
May 29, 2020•31 min
Welcome to part 1 of my Post Pandemic Recovery Series, where I will be providing beauty business owners with guidance on how to go about moving forward with their businesses after the shutdown. Today’s episode is all about how to RESET and REFOCUS as businesses forced to shut down now start to navigate what the new normal will look like and what needs to change in order to operate successfully post-pandemic. We focus not only on the mental health aspect of business ownership during the pandemic,...
May 22, 2020•19 min
Continuing our series of "Best Of" episodes, I felt it was entirely appropriate that we revisit an episode I recorded over a year ago that asks the question: Is the lash industry recession proof? In other words, if the economy were to crash, would our industry survive? Back then, we all knew a recession was a possibility, maybe it was a nagging worry in the back of your head. Now - we are quite literally about to face what could be one of the biggest economic recessions of all time. The Coronavi...
May 15, 2020•20 min
In this special edition of The Lessons of a Lashpreneur show I am honored to have Jenelle Paris of Lash Affair to discuss all things lash safety. This episode includes need-to-know tips when it comes to lash safety, why it's important, and how you could be getting yourself into some major trouble by not following certain guidelines. This is especially relevant in this climate, as we are living through a pandemic where safety is a top priority. Additionally, we debunk some common myths surroundin...
May 08, 2020•42 min
It seems like just yesterday I was trying to remind you guys and myself that this situation is TEMPORARY. That it will get better & it won't last forever. And suddenly - I blinked and now some states have began reopening, and businesses will soon follow. So, what now? What is the beauty industry going to look like in a post pandemic world? In today’s episode I am honored to have Jill Heiligers-Peloquin of LashFX to discuss all kinds of pandemic related lash biz tips. Be sure to stay to the e...
May 01, 2020•48 min
Alright y'all... I know you've heard me preach time and time again how incredibly important it is to have a website as a beauty biz owner. Your website is where people are supposed to find information about you, your business, and the service that you provide. Only having an Instagram or a Facebook page just isn't going to cut it anymore. If you don't have a website for your business at this day and age... You basically don't exist. But you know that already. This episode is all about how you ca...
Apr 24, 2020•27 min
Attracting new lash clients goes beyond just handing out leaflets, posting pretty photos on Instagram and adding a few hashtags to the bottom of your posts. If you really want to drive more leads to your business, consider incorporating SEM (Search Engine Marketing) into your digital marketing strategy. I’ll be honest, I’m not an expert in SEM, but I do know someone who is. Deirdre Andrews of Define Marketing joins me for an in-depth discussion all about SEM and how to utilize Google Ads for adv...
Apr 17, 2020•32 min
As we are going on a little over a month of The Shelter in Place Law here in California, I am finally beginning to adjust to this new version of "normal." I'm not saying that I like it, but I am settling into a routine with my family and my business , and it feels like each day is getting a little bit easier and easier. Every single one of us has faced enormous challenges throughout this pandemic, and it is likely that there is more ahead. Which is why my most recent podcasts have been focusing ...
Apr 11, 2020•24 min
