Now that the reality of social distancing is setting in, I think we are at a very pivotal point in this pandemic. You can either let it bring you down, or you can see it as a way to work on your business and practice self care. If you're anything like me, you've gone through all the emotions when processing the Coronavirus. And now it's time to adjust your perspective. My goal is to have you walking away from this episode with a stronger sense of your purpose during this time of so much uncertai...
Apr 03, 2020•31 min
This week, we wanted to create a special edition of The Lessons of a Lashpreneur Show. In light of everything thats going on in the world right now, my team and I wanted to create a resource for beauty business owners who are in need of hope and guidance during this COVID-19 pandemic. We asked people in our industry to submit a voicemail with any business or personal advice they were willing to offer to our listeners. The response we got was overwhelming. Everyone exceeded our expectations with ...
Mar 26, 2020•30 min
If you’ve ever had a rude, outrageous, insane, high maintenance or difficult client, then this episode is for you! However, I'm going to talk about taking responsibility for your results in your business. None of this “empowered women empower women” attitude while in the same breath also tearing a woman down for doing something wrong in your eyes as a business owner. If you’ve only had one or two problematic clients over a few years, that’s pretty normal. Sometimes we just don’t take to a client...
Mar 20, 2020•15 min
With everything going on in the world right now, I feel like this is something that needed to be addressed. The question on everyones mind...How the heck am I supposed to protect my business with this CoronaVirus outbreak?! I know natural disasters like this can cause widespread panic, especially for lash artists for a number of reasons. A lot of our supplies come from China, in addition to the fact that business is likely going to slow down due to people being more cautious with their money. Ho...
Mar 13, 2020•20 min
The Lashpreneur Society is OPEN! Registration for new members is only open a few times a year and many of you have been waiting for this moment for months! If you’re new here or you’ve been waiting on the edge of your seat for our doors to re-open for a while and you want to learn more about The Lashpreneur Society, you’ve come to the right place. In this episode and blog post, I unveil what you can expect to find inside the society and how it can help you to start, build, and grow a thriving la...
Mar 06, 2020•37 min
Boy boy boy... If there is anyone who hates trolls, it's me! You're going to get them, it's inevitable, and most of the time I ignore them. However, this week a woman commented on one of my posts and said I shouldn't be offering any kind of advice unless I have had "15 years of experience lashing." In this episode, I will give you the tools and mindset shifts that you need in order to combat trolls and realize that their opinions are absolutely irrelevant! For anyone who has had someone in your ...
Feb 28, 2020•21 min
Ahhh 100% coverage... One of those standards in our industry that is often up for debate. The question at hand is: Is lashing at 100% coverage always necessary? Or is it just costing you more time and money to do so? In this episode I will give you my true thoughts on lashing at 100% coverage. Highlights you won't want to miss: [1:19] >>> Should you be lashing every single natural lash? [5:15] >>> What is 100% coverage and why does it matter? [8:00] >>> If you claim 10...
Feb 21, 2020•33 min
Your mind is a powerful tool. Having a strong mindset is key for achieving the life and business success you want. But, so many people are not the driver in their life. They (either knowingly or unknowingly) are the backseat passenger of their life. Changing your mindset and approaching your life with accountability, responsibility and possibility will, without a doubt, set your road to success into motion. When you stop focusing on your limitations and start seeing the possibilities, your whole...
Feb 14, 2020•23 min
In this special addition of The Lessons of a Lashpreneur show, I interview one of our Lashpreneur Society Legends, Martha Licari. She tells us about her highs, lows, and everything in between since starting her own business. Highlights you won't want to miss [1:17] >>> Introducing Martha [1:50] >>> Life before The Lashpreneur Society: Winging it [5:30] >>> My business fell apart because of my business partner [10:20] >>> Being a lash artist has nothing to do w...
Feb 07, 2020•24 min
In this special addition of The Lessons of a Lashpreneur show, I interview one of our Lashpreneur Society Legends, Mandy Dwyer. She tells us about her highs, lows, and everything in between since starting her own business. Highlights you won't want to miss: [1:20] >>> Introducing Mandy [4:10] >>> From opening her own business to being sued [6:30] >>> Am I going to be able to keep the lights on? [12:00] >>> Moving forward with a new plan [18:52] >>> Th...
Jan 31, 2020•34 min
The number one excuse I hear from lash artists that are hesitant to start their own business: I DON'T HAVE ENOUGH TIME. The oldest excuse in the book! In this episode I talk about time management hacks that every successful lashpreneur NEEDS to run a business. Highlights you don't want to miss: >>> [2:00] Time is always the source of overwhelm >>> [3:10] Time is an illusion >>> [5:00] The victim mindset >>> [6:40] Sacrificing your dreams is setting a bad examp...
Jan 24, 2020•16 min
If you are a lash artist, you've likely heard the term "saturated market." If you're using this an an excuse as to why you aren't able to build a clientele, you are doing yourself a disservice. In this episode, I talk about why working in a saturated market IS NOT the reason you haven't been able to build a successful business. Highlights you won't want to miss: >>> [2:20] Running a lash business in a saturated market >>> [3:45] The "saturated market excuse" IS NOT AN EXCUSE &g...
Jan 17, 2020•28 min
While giving away free things might work in other industries, you offering endless promotions and discounts trying to get new clients in the door is counterproductive. It will not get you the result that you want. In this episode, I talk about how discounting your prices might actually be TURNING OFF POTENTIAL CLIENTS. Highlights you wont want to miss: [2:00] >>> Offering endless discounts will not get you the results you want [2:29] >>> How do you build a clientele? [3:53] >...
Jan 10, 2020•27 min
A thought that crosses the mind of every business owner: RUNNING A BUSINESS IS OVERWHELMING AND EXPENSIVE. I get it, I've been there! But this kind of mindset is not going to give you the kind of motivation and direction that you need in order to become a successful lash artist. In this episode, I will give you the crucial mindset shift you need in order to be a successful lash artist. Highlights you won't want to miss: [1:16] >>> Most disempowering belief: It takes money to make money ...
Jan 03, 2020•25 min
The one thing that is simply non-negotiable as a business owner: PLANNING! In this episode I explain how powerful goal planning can be when running a business. Highlights you won't want to miss: [2:20] >>> Planning is NON-NEGOTIABLE as a business owner [4:00] >>> Procrastination will kill your business [6:30] >>> Brain Dumping: The wants, the goals, and the dreams [11:09} >>> Prioritize your top three goals: hone in on them [15:00] >>> Connect with yo...
Dec 28, 2019•26 min
Talk about a holiday hangover! January is usually the slowest month in our industry, and before you freak out on me and claim that the lash industry is starting to decline, I want to share with you some way’s to make January a GREAT month in your business - even if the volume of clients slows down. Highlights you won't want to miss: >>> [1:40] How to overcome January aka the slow season in the lash industry >>> [2:50] Planning out your year: Extra time = More time to plan >&...
Dec 20, 2019•14 min
Likes on Instagram are going away...AHHH! I know this is the part where you are probably about to freak out but I am here to tell you why I think likes going away on Instagram might actually be a good thing for business owners. Highlights you won't want to miss: >>> [1:17] NO MORE LIKES: But before you freak out... It might actually be a good thing >>> [2:40] The number of likes per post are going away, but are the actual likes? >>> [4:00] We prioritize likes, yet, the...
Dec 13, 2019•17 min
RETENTION ISSUES: The nightmare of every lash artist. I’ll be sharing some crucial tips on how troubleshooting your client’s poor retention may be 100% out of your control… but probably not in the way you’re thinking. Highlights you won't want to miss: >>> [1:13] Retention issues: The nightmare of every lash artist >>> [2:20] Clients show up with a ziplock bag full of lashes - NOW WHAT? >>> [5:30] Controlling the AC/heat is essential for good retention >>> [8:...
Dec 06, 2019•20 min•Season 1Ep. 77
We all have good and bad days. Personally, I struggle with anxiety and overwhelm. Well, I used to until I came across a quote that helped me to move past my anxiety: “ If you are depressed you are living in the past. If you are anxious you are living in the future. If you are at peace you are living in the present .” ― Lao Tzu. After reading this quote and thinking about it carefully, I suddenly realized what I had to do to free myself from my anxiety. Gratitude . When you’re anxious and overwhe...
Nov 22, 2019•23 min
When you close your books and stop accepting new clients, you go into hibernation mode. You become so busy with your current clientele that you barely have time to use the restroom, let alone anything else. One of the worst things that you can do for your business is not only close your books but to follow it up by broadcasting the news to the world via your social media channels. When you do this, potential clients gradually begin to drop off your radar like flies. Then, January comes along, or...
Nov 15, 2019•15 min
Do you cleanse your lashes? You’d be surprised at just how many people don’t cleanse their own (or their clients) lashes. You’d also be surprised to learn just how many lash artists think it’s a good idea to sell various lash cleansers to their clients. Heck, some even whip up their own branch of DIY lash cleansers that may or may not irritate the skin and send you into a whole heap of trouble. If you’re thinking about launching your own lash cleanser line, there’s a lot of things that could go ...
Nov 08, 2019•20 min
When used correctly, Instagram can help your lash business thrive. However, there’s a LOT of confusion around how to utilize Instagram for business and I totally get it. If you’ve only ever used social media for connecting with friends and family, it can be crazy overwhelming to even know where to start for a business. But don’t worry, in this episode of Lessons of a Lashpreneur, I help you understand what true VALUE is on social media and how you can provide more of it to your followers. Find o...
Nov 01, 2019•33 min
It’s the most wonderful time of the year and I know like me, you may have been complaining about all the Christmas décor in the shops in September, but do you know what? Tis the season where our industry experiences the MOST demand and you need to get ready for it RIGHT NOW. It is ESSENTIAL that you start to plan how you want your lash business to operate. You need to be strategically working out your marketing well in advance of that busy holiday season. That’s why in episode 72 of Lessons of a...
Oct 25, 2019•18 min
Have you got 1,000 followers? If bet if I looked at your Instagram account right now, your followers will be tweezer manufacturers, lash brands and suppliers? Am I right? I get DMs all the time telling me that social media is not working for Lashpreneurs. Why? Fake followers are affecting your ability to reach REAL POTENTIAL CUSTOMERS. In episode 71 of Lessons of a Lashpreneur, I dish out some brutal advice about why you need to cleanse your Instagram account right now! You need to start priorit...
Oct 18, 2019•16 min
How can you avoid being a sleazy salesperson but still make those sales? Well - avoid the tactics that this Tweezer manufacturer used in my recent Instagram Live for starters! My story is a GREAT example of what not to do when trying to market or make a sale. It fit in with a question I also received from Monik Dismute about how to sell to strangers? Well getting in a stranger’s face with your brand or product, is not what we recommend in The Lashpreneur Society. We recommend marketing your busi...
Oct 11, 2019•17 min
The Lashpreneur Society is OPEN! Registration for new members is only open a few times a year and many of you have been waiting for this moment for months! If you’re new here or you’ve been waiting on the edge of your seat for our doors to re-open for a while and you want to learn more about The Lashpreneur Society, you’ve come to the right place. In this episode and blog post, I unveil what you can expect to find inside the society and how it can help you to start, build, and grow a thriving la...
Sep 27, 2019•28 min
Do you have a healthy or unhealthy relationship with money? If you have no idea how to answer that question, you’re in the right place. In this episode of Lessons of a Lashpreneur, I reveal how you can tell if you have a healthy or unhealthy relationship with money and what you can do to feel more empowered about your finances. Find out about: Understanding the power of your thoughts and how to change them for the better How to identify whether you have a healthy or unhealthy relationship with m...
Sep 20, 2019•30 min
Have you ever experienced a moment in your life that completely changed your perspective? After attending a two-day retreat for a business coaching program, I challenged myself to break through some obstacles that were holding me back. Mainly, money . For as long as I can remember, I always thought that I’m irresponsible with money. This limiting belief has crippled me in so many ways when it comes to running my own business because an unhealthy relationship with money in your business can be di...
Sep 13, 2019•21 min•Ep. 68
Are you too worn out, overwhelmed and even scared to work on your business and not just in it? I get it. Believe me when I say I’ve been there too. Having days where you just want to quit and find an easier way to make a living is normal. I have never met a single successful business owner (from any industry) who hasn’t had a few “I want to quit” moments in their careers. Check out this episode of Lessons of a Lashpreneur to learn top tips from successful entrepreneurs that have been there, done...
Sep 06, 2019•20 min
Is it okay to work on another lash artist’s work? This is a question I see pop up inside lash forums time and time again. A simple scroll through the answers and you’ll see a heated debate where everybody has a VERY strong opinion of whether it’s “right” or “wrong” to work on another artists' work. I understand why this topic is so controversial in our industry. When I first started, I really bought into the whole “you should never work on other artists' work” thing. That is until I realized tha...
Aug 30, 2019•21 min
