Have you ever wondered what goes on behind the scenes at The Lashpreneur HQ? Well…wonder no more! I’m about to take you for an exclusive behind the scenes look inside not just the business side of The Lashpreneur, but also the personal side of the business too. My husband, Chris, joins me for an in-depth and insightful Q&A session where he reveals his perspective of being married to a lashpreneur, growing a business and raising a family. Find out about: Whether Chris ever had any doubts abou...
Aug 23, 2019•26 min
Want to find out how you can really grow your lash business and turn it into a long-term, profitable career? Well, have I got a special treat for you! I’ve teamed up with my friends over at LashCast Podcast and Lash Boss Radio to bring you a MEGA podcast episode (and blog post) all about growing your lash business which we recorded live at IBS/IECSC Las Vegas We share some amazing tips and answer frequently asked questions that we all get as podcasters. Since we wanted to support each other, we ...
Aug 20, 2019•41 min
Managing a lash business is tough. You’ve got good days and then you’ve got the not so good days where you feel like throwing in the towel and re-starting your entire career from scratch. The good news is that you’re not alone. We all feel like giving up sometimes. Heck, there was a time in my life when every day felt like a battle just to survive . So, I wanted to share some of these stories with you and give you a “behind the scenes” look into my personal life and the journey that lead me and ...
Aug 16, 2019•28 min
Attracting new lash clients goes beyond just handing out leaflets, posting pretty photos on Instagram and adding a few hashtags to the bottom of your posts. If you really want to drive more leads to your business, consider incorporating SEM (Search Engine Marketing) into your digital marketing strategy. I’ll be honest, I’m not an expert in SEM, but I do know someone who is. Deirdre Andrews of Define Marketing joins me in this episode of Lessons of a Lashpreneur for an in-depth discussion all abo...
Aug 09, 2019•29 min
I recently found myself down under for a conference for Lash Vision Leaders with my good friend and fellow lashpreneur, Kimberley Haworth. Lash Vision Leaders is the cream of the crop of Australian business owners looking to set some regulations and standards for lash artists in Australia. At the moment, it’s an unregulated industry in not only Australia but in many places across the world. One major concern that kept popping up throughout the length of the conference was the shared fear amongst...
Aug 02, 2019•13 min
Lana is just 21 years old and has already accomplished more on her entrepreneurial bucket list than many of us could ever hope to achieve. She’s not only a very successful lash artist, but a lash educator with a social media presence that has helped grow her business into what it is today. She has inspired thousands with her driven and ambitious personality, and she’s broken the mold for our industry in how we brand ourselves online. So, as you can imagine, I jumped at the chance to have a chat ...
Jul 26, 2019•16 min
Do you find it difficult to balance work with actually having a personal life? As business owners, we’re always thinking about the next thing we need to do to keep the business moving forward. But the problem is that we can become so addicted to the ‘hustle,’ that we don’t have time for anything else. Since I don’t want you guys to put your business before your family or your own health, I’ve decided to share a few effective strategies on episode 60 of Lessons of a Lashpreneur that will help you...
Jul 19, 2019•18 min
I don’t often think that our industry is in any way, shape or form like a fairy tale. But if it was, Kimber Jaynes of Borboleta Beauty would be the Cinderella in our story! I’m a HUGE fan of Kimber and I couldn’t wait for the chance to get her on the show. It’s not every day you get to interview a lash celebrity! Kimber and I had an inspiring and at times, tear-jerking discussion on this episode of Lessons of a Lashpreneur about what it took for her to create a business as successful as Borbolet...
Jul 12, 2019•32 min
When it comes to running a lash business, price is often placed at the forefront. How much you charge for your services is somehow linked to your credibility and even legacy as a lash artist. You only have to take a look at any lash forum to see this type of conversation on blast. You know, the constant dialogue that rips cheap lash artists apart like they’re the scum of our industry. But as I’ve said many times before, being the cheapest lash artist in town doesn’t mean you’ll get more clients ...
Jul 05, 2019•24 min
Do you have a favorite adhesive you reach for every time you do lashes? Or, maybe you dream of starting your own lash product line someday? Whatever the case, I’m sure you’ve heard about my guest on this episode of Lessons of a Lashpreneur because she’s making waves in the lash industry. That’s right, Lindy Williams of EBL Lashes joins me on episode 57 for a chat about her MASSIVELY successful product line. We talk about what it’s like for her to work with her husband, the truth about running a ...
Jun 28, 2019•17 min
As lash artists and lashpreneurs, most of us are no strangers to taking the occasional training course to help further our careers. It’s pretty much a ‘must-do’ in our industry, which is still relatively new with updated products, techniques, educators and everything in-between being released all the time. If you don’t keep up and prioritize continuing education, you’ll become outdated. But, how can you further your training without burning a hole in your pocket? In this episode of Lessons of a ...
Jun 14, 2019•25 min
Are you living life by your decisions or are you living life by default? In this episode of Lessons of a Lashpreneur, I break down why so many of us get stuck and why making decisions is so damn difficult! I also share making quick decisions is one of the top three traits of successful entrepreneurs and how you can start making better decisions without letting fear hold you back. Find out about: Why you shouldn’t let fear stop you from making decisions The value of making decisions ahead of time...
Jun 07, 2019•23 min
Most lashpreneurs will inevitably reach the stage in their business when they need to consider raising their prices. But, how can you raise your prices? And, when do you know it’s the right time to increase them? On this episode of Lessons of a Lashpreneur, I reveal how you can dictate your pricing to make sure it covers your expenses while still paying yourself a great wage. You’ll also discover the questions you should be asking yourself when it comes to deciding when to raise your prices and ...
May 31, 2019•19 min
Our inner thoughts can be a real buzz kill. They have the power to bring you down so fast you won’t know what hit you. I’ve been getting a lot of questions from fellow lash artists lately who ask things like, “ What if I fail ?” and, “ What’s the worst thing that can happen to me if my business fails ?” I can see that some of you are overflowing with anxiety and instead of avoiding difficult questions like this, I’m going to go head first and tackle them right here, right now. In this episode of...
May 24, 2019•15 min
Are you afraid to give away knowledge for free? Is it something you’ve done in the past, or is it something you avoid like the plague? On this episode of Lessons of a Lashpreneur, I’m joined by Jamie Butler of Lash Base UK to talk about the controversial topic of whether you should (or shouldn’t) give away information for FREE. We look at both sides of the argument and really explore the idea that by helping others and sharing your best stuff with them, the more people that will actually want to...
May 17, 2019•29 min
Are you spending too much time working in your business instead of ON it? Finding the perfect balance between the two can be pretty difficult. You’ve got all of these wonderful dreams, ideas, and aspirations for your business. But you don’t have the time to turn any of them into tangible things. At least, you don’t think you have the time. On this episode of Lessons of a Lashpreneur, I bust some myths about time and how we should or shouldn’t spend it. I also reveal everything you need to know a...
May 10, 2019•27 min
How many times a week (or a day) do you think about quitting? If you’re a lash artist, I’m going to take a wild guess and assume you think about quitting periodically throughout the day. If you own your lash business, you probably think about quitting even twice as much . But, we lash artists are NOT quitters and in this episode of Lessons of a Lashpreneur, I reveal how you can break through thoughts of quitting and take a new, positive (and powerful) perspective the next time you feel overwhelm...
May 03, 2019•15 min
Knowing how and where to market your lash business is important. As a business owner, you probably already knew that. But, are you putting your marketing budget dollars to good use? On this episode of Lessons of a Lashpreneur, I share the essentials to create a well-balanced marketing plan to help ensure you’ve got a long-term plan for marketing your business. Find out about: The role of online marketing in the overall success of your lash business The least expensive way to get in front of your...
Apr 26, 2019•19 min
If you’re new to lashes, I’m going to go out on a limb and assume you’ve probably got a lot of questions roaming around in your head right now. Deciding to embark on this lashing journey is exciting, but it’s also a little daunting. I mean, lashing is still a relatively new business and finding the answers to your pressing questions can be a real struggle if you don’t know where to look. I was bitten by the lash bug in 2013 and I’d like to think I’ve got enough experience and credibility to be a...
Apr 19, 2019•15 min
We all have a different idea of what real success looks like. For some of us, it’s having lots of zeros at the end of our bank account. For others, it’s good health, a supportive family and undeniable happiness. Whatever success looks like to you, one thing is for sure. You’ll never reach it. Not really. Even when you achieve your old definition of success, you take the picture out of the frame and replace it with something new. Something better. You realize that your previous expectations pale ...
Apr 12, 2019•15 min
They teach you a lot in “lash school,” but do you know what they don’t teach you? How to fire a client. You’re left to figure that little gem out for yourself. That is, unless you check out this episode of Lessons of a Lashpreneur, where I teach you how to fire a client with tact, dignity and with the least amount of collateral damage. Find out about: How to come up with a plan of attack Why you shouldn’t let your emotions get in the way of firing a client Tips for firing a client with tact This...
Apr 05, 2019•28 min
Time is a finite resource. We can’t get more of it, no matter how hard we try. But, we can learn to make the most out of our time, so we’re prioritizing the things in our life that are the most important to us. In this episode, I share the time management strategy that I’ve been using for years that helps me get so much done despite being a wife, a mama to a four-year-old and one year old and managing a rapidly growing and hungry community of lashpreneurs. Find out about: How to manage your time...
Mar 29, 2019•21 min
How many times this week have you said, “ I’m fine ”? When you say you’re fine, it’s because you want the problem to go away. You’d rather put on a pair of imaginary blackout glasses on so that you don’t have to see or deal with the problem. Unfortunately, ignoring the issue isn’t going to address the problem. The more you try to ignore it, the more power it has over you. Eventually, the problem festers. Before you know it, you’ve got a much bigger issue to deal with. If you’re taking the ‘I’m f...
Mar 22, 2019•11 min
We all face hardships and difficult times in our lives. But some of us are unfortunate enough to go through real, heart-breaking tragedies. On this tear-jerking but inspiring episode of Lessons of a Lashpreneur, Sonya Raubeson from Eye Love Beauty shares her remarkable story about how she was able to find the strength and sheer determination to transform tragedy into something truly inspiring. This episode deserves your undivided attention. But, just to put a disclaimer out there, you should pro...
Mar 15, 2019•24 min
Whether you love 'em or loathe 'em, you’ve got to have policies. And, you’ve got to stick to them. Without clear policies in place, your clients will just walk all over you. In this Q&A episode, I answer the simple question, “How do you stick to your policies?” Don’t worry, I don’t tell you to grow a bigger backbone, stand your ground or fire a bunch of rebellious clients. Believe it or not, there’s a method behind the madness of policies. And, I’m going to share what that is as well as some...
Mar 08, 2019•18 min
Is it time for you to start your own lash business? It just might be. But, before you shout it from the rooftops, there are a few things you need to consider. For instance, do you have the appropriate certification to provide eyelash extension services in your community? Have you thought about where you’re going to work from? There are so many things you need to think about before launching your own lash business. In this episode of Lessons of a Lashpreneur, I share the 20 questions that you sho...
Mar 01, 2019•26 min
Is it just me or is there more people cradling their ‘post-holiday financial hangover’ this year than ever? When this time of year rolls around, and clients don’t want to spend their money on your services anymore, it’s easy to slip into a negative mindset. Maybe you’ve gone an entire day or a whole week without a single client. And, now you can’t help but feel like you’ve failed. I’ve got some news for you – the whole ‘failure’ thing is a load of nonsense (to put it nicely). If you’ve felt like...
Feb 22, 2019•17 min
Single-handedly running a business is hard work and it’s easy to burn out. You only have so much time in the day and as a business owner, it’s difficult to find the perfect work/life balance (if it even exists!) The constant pressure can be a real passion drainer. In this episode of Lessons of a Lashpreneur, I share three simple ways that you can get that warm, fuzzy feeling and love for your lash business that you had when you first started. I can’t promise that by the end of this episode you’l...
Feb 15, 2019•21 min
Wouldn’t it be great if you could learn how to grow a thriving lash business from scratch? Wouldn’t it be even better if you could learn from someone who has been where you are now and found a way to go from ‘overlooked to fully booked’? Say no more! I’ve heard your pleas, and I’ve brought someone onto Lessons of a Lashpreneur that I know you’re going to love . My guest is your everyday, hard-working lash artist that has taken her lash biz from a one-woman shop to becoming a fully booked lash an...
Feb 08, 2019•26 min
Your mind is a powerful tool. Having a strong mindset is key for achieving the life and business success you want. But, so many people are not the driver in their life. They (either knowingly or unknowingly) are the backseat passenger of their life. Changing your mindset and approaching your life with accountability, responsibility and possibility will, without a doubt, set your road to success into motion. When you stop focusing on your limitations and start seeing the possibilities, your whole...
Feb 01, 2019•24 min
