Hey Lashpreneurs! This is a BIG celebratory milestone episode – we’ve hit 300 episodes of The Lessons of a Lashpreneur Show! In this special episode, I’m looking back at some of the most impactful moments from the show’s journey, and I’m giving you a behind-the-scenes peek at how it all came together. I’ll be sharing what kept me going through the ups and downs, the mindset shifts I had to make, and the purpose that’s driven me to where I am today. You’ll hear all about the lessons, growth, and ...
Oct 07, 2024•53 min
Hey Lashpreneurs! I’m so excited to have Laura Martinez, the amazing founder of Beauty Lash, on the Lessons of a Lashpreneur Show! With over 10 years in the beauty industry, Laura, originally from Mexico, has made a huge impact in the lash industry with her well-known brand. She shares her personal journey from starting out in the beauty world to building Beauty Lash. Including the challenges she’s faced as a business owner, how she overcomes them, and why mindset and self-care are so important....
Sep 30, 2024•48 min
Ever feel like you're stuck doing everything yourself in your business? Well, we've got a treat for you today! We're talking with Aubrey Prohaska, owner of Lucky Lash in Pittsburgh, Pennsylvania and a member of our Society Xcelerator program. She's been right where you are! Aubrey started her lash journey listening to this very podcast back in 2018, — the reason she finally took the leap in 2020 to open her own business! Four years in, she’s got two employees and is loving the team culture she’s...
Sep 23, 2024•19 min
In this week's episode, we're talking with Kari Sullivan, owner of Vive Aesthetics in Saginaw, MI and a member of our Momentum Mastermind. Kari's story is definitely one that many business owners can relate to. She was working two jobs while trying to grow her business, feeling overwhelmed and struggling to balance her work and personal life! As she joined our Momentum Mastermind program a year ago, she learned to make strategic decisions about her business. She gradually left her second job to ...
Sep 16, 2024•27 min
Hey Lashpreneurs! In this week’s episode, we’re diving into another common question beauty business owners ask: “Do you recommend giving raises? How often, and how much?” There’s a big misconception that simply giving more money will solve the problem and keep team members around. But what many business owners tend to overlook is that it takes more than just money to retain a stellar team member. In today’s world, people aren’t just looking for higher pay — they want a workplace where they can g...
Sep 09, 2024•14 min
Are you a solo spa or salon owner wondering if it’s time to take the leap and start hiring? In this episode, we dive deep into this including the common fears and misconceptions that hold many beauty business owners back from building a team. We’ll discuss how to know when you’re ready to hire, the financial realities of bringing on a new team member, and why traditional hiring practices often lead to toxic work environments. With the holiday season approaching and the inevitable fully booked sc...
Sep 03, 2024•14 min
If you're a business owner who's thinking about hiring or already has a team, and wants to create a culture and an environment that you and your team will both enjoy then this one's for you! 🤗 We’re talking all about creating a positive team culture and how to handle the human side of running a business — from setting up effective hiring processes to creating an environment where both you and your team thrive. I am sooo happy to have Kira La Forgia founder of The Paradigm, who with a decade of ...
Aug 26, 2024•36 min
Ever wonder what happens when you finally hit that 'fully booked' status every beauty biz owner is chasing? Spoiler alert: It’s not all sunshine and rainbows. 👀 In this episode, we’re diving into the real talk about being fully booked. We’ll chat about the stress of juggling loyal clients, the temptation to overwork yourself, and why your marketing game can’t stop just because you’re busy. We’ll also discuss these 3 common options you can consider to handle being fully booked: 1️⃣ Raising your ...
Aug 19, 2024•20 min
Hey Lashpreneurs! This episode is all about getting crystal clear on what it actually means to be "fully booked" in your business - and it's probably very different from what you might think. 👀 I break down how you can define that goal in a way that aligns with the lifestyle and income you want and the importance of tracking AND knowing your numbers instead of just focusing on booking as many clients as possible cos we gotta WORK SMARTER NOT HARDER! If you want to take this further and learn mo...
Aug 12, 2024•14 min
Hey Lashpreneurs! Ever feel like you're stuck in a never-ending cycle of discounting your services just to get clients through the door? In this episode, we're diving into the world of discounting - you know, that thing we all do when we're desperate for bookings.. BUT might actually be hurting your business? We'll chat about why slashing prices isn't always the answer (even though it sometimes feels like it should be), and why it might be attracting the wrong kind of clients. Plus, we'll break ...
Aug 05, 2024•26 min
When you’re running a beauty business, you pour so much of yourself into your work, aiming to make each client feel confident and beautiful. But it’s not always easy. You might find yourself dealing with clients who struggle to keep their appointments or feeling frustrated when a negative review appears online. These experiences can be tough, and they can often lead you to question your approach. And you might even spend daaays thinking about it, which can only drain you emotionally and take a t...
Jul 29, 2024•44 min
Are you struggling to attract clients to your beauty business and feeling overwhelmed by marketing? Many beauty business owners believe that consistent Instagram posting is the key to success, but there's much more to effective marketing. In this episode, we break down the marketing funnel — an essential concept for turning strangers into loyal clients! You'll learn about the levels of the funnel, how to create a comprehensive marketing strategy that fits your unique business, and practical tips...
Jul 22, 2024•25 min
Just imagine — it's the end of another long day. You've poured your heart into creating stunning lashes for your clients. Your back aches, your eyes are tired, but you feel that sense of pride in your work. Then you sit down to look at your finances and... uh oh. Something's not adding up. Sound familiar? Maybe you're wondering why, despite being fully booked, you're still struggling to pay the bills. Or perhaps you're just starting out and feeling overwhelmed by all the costs involved in runnin...
Jul 08, 2024•21 min
Hey there, Lashpreneurs! I'm really excited about this week's episode because I've got Coach Magda with me, who's been a coach in our program for the longest time!! She's got so much insight to share, especially since she comes from a beauty biz background herself. Magda spent 17 years in the dental field before deciding, at the age of 43, to pursue a career in the beauty industry. She found a need for a lash artist who understands the needs of mature clients, and that's when she found me at the...
Jul 01, 2024•44 min
In this week's episode, we're talking all about ✨processes ✨. Processes are the step-by-step guides that help your business run smoothly. They're like the recipes that ensure you get the same great result every time you bake your favorite cake. 😉 But many salon and beauty owners I've worked with find creating processes a bit daunting. 🫤 It's not something that comes naturally to everyone.. You might already have processes in your business, but maybe you haven't been intentional about documenti...
Jun 24, 2024•22 min
Hey lashpreneurs! Do you ever find yourself looking at successful people and wondering, "How did they do it? Why can't that be me?" It can feel inspiring, but at times, you also long for that success, right? In this week's episode, we explore these feelings and the power you have to create the life and business you dream about, — starting with action and intention. You don’t have to sit and wait for things to happen; you can take control and make them happen! Join me as I delve deeper into these...
Jun 17, 2024•29 min
Have you been struggling to get reviews or don’t know how to ask for them? Or maybe you’ve been wanting some tips to build up your social proof? Well, you’re in for a treat because in this week’s episode, we’re diving into just that. I know a lot of business owners find it challenging to get reviews from clients. It can feel awkward or daunting to ask, and sometimes it’s hard to know where to start. But here’s the thing - everything you do in your business should be strategic, and reviews are a ...
Jun 10, 2024•20 min
I'm sure you're all buzzing with questions about the recent FTC rule change. I've been getting your messages and thought, why not bring in an expert to shed some light? So, in this week's episode, we're lucky to have Tina Alberino, who many of you might already be familiar with. She's here to talk about all things legal when it comes to owning a business in our industry! She will cover the new FTC rule, the ins and outs of non-compete agreements, the risks of misclassifying employees, and much m...
Jun 03, 2024•41 min
Hey Lashpreneurs! In this episode, we’re thrilled to have Ayla Agecoutay, a proud member of our Lashpreneur Society! Ayla’s story is truly inspiring — she’s someone who’s driven by passion and isn’t afraid to seek out the support she needs to grow. She faced challenges and significant financial fears, but she found strength and confidence through her involvement in the Lashpreneur Society. This support and sense of community were sooo important for her as she made the brave leap to fully running...
May 27, 2024•24 min
On this week's episode, we're going to tackle something a lot of business owners overlook — seeing your business from your customers' point of view. I know how easy it is to get caught up in the everyday grind, managing operations, and keeping the finances in check. But think about it — do you really know what your business looks like from the outside? We're talking about that first moment someone sees your ad or checks out your social media, to the way they feel when they walk out of your salon...
May 20, 2024•17 min
Hey Lashpreneurs! This week on the podcast, I invited Coach Victoria back where we discussed all things scaling a business from $100,000 to multiple 6 and 7 figures! Our discussion delved into the transformative experiences we've both had with hiring business coaches, how this decision can dramatically change the way you manage and expand your business, and how to know if a coach is full of 💩 or not. PLUS — the Top 5 Reasons why investing in getting business support through coaching is how you ...
May 13, 2024•41 min
Hey Lashpreneurs! We're back again with another returning guest - Ashley Higgins, member of our Society Xcelerator program! This time, Ashley dives into why she saw hiring a team as the next crucial step for her business. She opens up about feeling burnt out and lacking support, and how our program and having a team have been instrumental in her progress. She even touched on her deep emotional connection with her clients. It was such a great conversation that it actually led to a quick live coac...
May 06, 2024•46 min
In this episode, I had an eye-opening conversation with Lauren Isaako, one of our members inside Society Xcelerator program, where she shared her journey of growth and self-discovery. You might remember her from a previous episode, but this time around, she's got a whole new story to share that will surely inspire you! From overcoming her perfectionism to building a thriving team - Lauren became emotional reflecting on her past, particularly her first appearance on the podcast, and how much has ...
Apr 29, 2024•56 min
In today's episode, we're joined by Natalie Wallen one of our Momentum Mastermind members and who has been in this industry for about 18 years already! I’m so happy to have her here to share with you how she has been crushing it as she's implemented the strategies and processes we teach in Society Xcelerator and in the Momentum Mastermind while hiring her new team member. She can clearly see the difference between her new hire and the other team members. 👀 Natalie's gonna spill the beans on why...
Apr 22, 2024•25 min
Hey Lashpreneurs! This week's episode is something special — I'm sharing a glimpse into one of our coaching sessions within the Society Xcelerator. And if you aren’t familiar yet, this program is where we teach our members how to hire legally and profitably. In this specific coaching call, we went through a mindset shift around fears associated with hiring. It's a topic that's incredibly relevant both when it comes to building your team and in running your business overall, and so I'd like to sh...
Apr 15, 2024•1 hr 42 min
Are you thinking about expanding your team or hiring your first team member but not sure where to start? Well, you're in luck! This episode's here to guide you through the hiring maze with ease. 😌 We talk about the pitfalls of traditional hiring practices and the right approach to hiring to really identify the right fit for your business. Learn about the legalities, why lengthy in-person interviews may be counterproductive, how to streamline your hiring process without compromising on quality, ...
Apr 08, 2024•28 min
Hey Lashpreneurs! Today's episode is all about keeping your finances in check and making sure you're not leaving money on the table. 💸 We're getting into accounting and why it's important to have a solid understanding of where your money is coming from and where it's going. Streamlining your financial processes and having a crystal-clear system for tracking income and expenses can completely transform how you manage your business. AND with accurate financial data at your fingertips helps you ma...
Apr 01, 2024•27 min
In episode 2 of Lessons of a Lashpreneur I shared with you about how lash artists are killing their chances with the Instagram algorithm by prioritizing popularity over profitability. This is not how you should be utilizing social media for your business. You need to prioritize profitability over popularity. You are using social media marketing in a way that's actually making it harder for you to get clients finding them on social media If you are constantly concerned about your number of follow...
Mar 25, 2024•18 min
Welcome back to another thrilling episode! 👋🏼 This time, I'm joined by our incredible business coaches, Coach Victoria and Coach Danielle, and let me tell you, we've got quite the lineup for you today! We're digging into their journey to coaching in our programs, how our coaching is very different from other business coaches', giving you a sneak peek into what really goes down during our retreats and sooo much more. We are here not only to dish out strategies but also to help you overcome thos...
Mar 18, 2024•53 min
This week, we've got a special guest, Megan Leger from Southern Lash Co. and a member of my business coaching program, Society Xcelerator! She's dropping some real talk about hiring the right way — no more just bringing in pals or fam. Sound familiar? We've all been there! 👀 We dive into the nitty-gritty of setting clear professional boundaries, pointing out that personal connections don't always translate well into a work environment. 🤷🏼♀️ Megan opens up about her quest to find the perfect ...
Mar 11, 2024•40 min
