Turning Customer Ed Programs Into Revenue Streams with Joe Ryan, Training Program Manager at Maltego (Ep. 25)
Episode description
While customer education is still in its early stages, it shouldn’t be an afterthought. If businesses want to succeed, they need to make customer education a clear priority for everyone.
“Customer education does need to be viewed as something that touches every part of the customer life cycle and the customer journey. There needs to be a conscious effort to ensure that all parts of an organization are working together to incorporate customer education into what they do,” says Joe Ryan, Training Program Manager at Maltego & Founder of Customer Education Newsletter.
In this episode, Joe dives deep on how customer education can benefit a company’s different departments and the future of the industry. Along the way, we also touch on the transition from free to paid services and fitting customer education in sales processes.
In this episode, you will gain insights into:
- Incorporating customer education successfully depends on an organization’s maturity
- Relegating customer education as a last-ditch effort for customer retention wastes its potential
- Growing the customer education industry and community requires professionals to be more vocal about how it fits into an organization’s structure
Check this episode out on your favorite podcast app to discover how customer education can bring massive value to your company.
Resources:
- Joe Ryan
- Maltego
- Customer Education Newsletter
- WorkRamp