Mackenzie Farone , manager of marketing communications at Carmeuse Americas , shares her expertise and insights on marketing, particularly in marcom. Farone shares how marcom is essential in helping sales teams close the deal. They provide the right messaging to the ideal customer profile, which helps close the sale even before the appointment happens. Farone also expounds on this to share her outlook on selling a product in the marketplace. She believes that lowering price or brute force sellin...
Nov 29, 2021•50 min•Ep. 114
Laura Hoffman , head of marketing and communications at ThruWave Inc , has a great exchange of ideas with host Ledge about podcasting. She shares her outlook on its importance to marketing, current trends, and its future. Hoffman, who built a strong career working at large companies’ marketing departments, felt burnt out and broken. She took a sabbatical and listened to podcasts. Aside from developing her acumen, she also discovered their potential in marketing. Podcasting draws a captured and e...
Nov 22, 2021•45 min•Ep. 113
Scott Sehon , owner of Mod 4 Finance , talks about his leap into entrepreneurship along with the importance of his business model. In 2017, Sehon took on his experience as capital and embarked on providing fractional CFO work for startups. Sehon shares how he had to cast away his comfort zone to become an entrepreneur. He decided to go for it after seeing a dominant business problem in startups. Companies needed the strategic direction of a CFO but couldn’t afford to take one on full-time yet. H...
Nov 18, 2021•46 min•Ep. 112
Filippa Noghani , Head of Marketing BFS and Strategic Accounts at Virtusa , shares her insights on working at both startups and large companies. She also shares her experience sitting on the Board and being Marketing Chair of NYC Fintech for Women, an organization that helps level the playing field for female business leaders in Fintech. She threshes out comparisons from her marketing experience. In addition, she lends her perspective as a female business leader in the workplace. Noghani takes a...
Nov 17, 2021•41 min•Ep. 111
Yin Wu , the founder of Pulley , discusses how her solution tackles the core of every startup: equity capitalization. The cap table is vital to a startup because it reflects the company’s value. This means that every performance indicator leads to this. Wu states that equity is the single asset that can multiply 1,000 times. This makes it a very powerful asset. Despite this, she has seen many founders not utilizing this to its full potential. Some issues include not planning the equity distribut...
Nov 15, 2021•40 min•Ep. 110
David Ciccarelli , co-founder and CEO of Voices.com , shares how his startup in 2005 has ended up being the largest marketplace for voice talent. With over one million members spanning 160 countries, the platform generates 5,000 jobs a month. He shares the four pillars to the success of a marketplace: 1) having a healthy number of participants, balanced on the supply and demand side, 2) making sure high-quality information is shared, 3) the exchange of products needs to be encouraged to stay wit...
Oct 18, 2021•42 min•Ep. 109
Jeffrey Hull , Founder of Savvy Financial , shares his startup journey with Ledge. As most startup founders can relate to, the path he has taken is laden with adjustments and iterations. SavvyFi empowers families to save for college and pay off student debt with the help of gifts from friends and family and cashback rewards. Hull talks about the importance of being flexible with your product. It’s important to be able to adapt to how the market responds. It’s always best practice to pre-solve on...
Oct 07, 2021•41 min•Ep. 108
Dave Zohrob , co-founder & CEO of Chartable , joins Jake Jorgovan to talk about his startup journey. Chartable helps podcast producers and advertisers with analytics and attribution which provide valuable insight on views, campaign results, and reach. Zohrob shares that the company’s value lies with the product. Zohrob started podcasting after leaving his job. This allowed him to understand the business problems faced by podcasters. His pedigree in engineering, along with his co-founder, mad...
Oct 06, 2021•25 min•Ep. 107
François Boissel , CEO and Co-Founder at Novadiscovery & Frederic Cogny , CTO, join Ledge in today’s podcast which is filled with double the learning. This co-founding duo established a company that enables simulations of clinical trials. Their approach ensures better accuracy, quicker approval, and more affordable trials. The pair talk about their startup journey, one which involves pivoting from a consulting to a professional services approach. Both approaches carry value to clients, but c...
Oct 04, 2021•44 min•Ep. 106
Kevin Walkup , CEO at Harmonate talks about bringing technology and change to a very traditional industry. His company works with the funding industry. It is an industry that is very risk-averse and extremely careful about handling the finances of its investors. Regulatory pressure and the demand for transparency are factors on the horizon that are fueling the changes in the industry. Walkup says that this makes it the right time to implement technology and automation. Their initial client was a...
Sep 23, 2021•41 min•Ep. 105
Paul Cowan , Chief Marketing Officer at FreshBooks joins the podcast. The startup recently achieved unicorn status after obtaining $130 million in funding. Cowan shares that the product must be aligned with the customer experience. He thinks marketing should be more actively involved in this. Being able to connect the customer insights with the product ensures a better experience. It also allows you to stay the course to develop raving fans. On a personal note, Cowan shares his career journey. M...
Sep 22, 2021•38 min•Ep. 104
Sri Ayyeppen , CRO at Argano shares his vision of facilitating the age of digital customization for customers across multiple industries on today’s podcast. Ayyeppen describes today’s business landscape as customers wanting the simplest solution on the side facing them. This necessitates a complex back-end that contains infinite loops of customer journeys. His company helps provide the expertise to solve the complexities behind that. Several elements are needed for this. Hiring the right people ...
Sep 20, 2021•41 min•Ep. 103
Keith Algozzine , Founder and CEO at UCM Digital Health joins co-host Ledge for an insightful discussion on starting your business. UCM Digital Health is a revolutionary player in transforming healthcare. It does this by taking the burden off the ER and into the digital space. Healthcare is a complex sector. Regulatory, legal, and technological issues all contribute to this, as well as the stress of impacting actual human lives. Algozzine sees the business problems from these complexities as gre...
Sep 16, 2021•38 min•Ep. 102
Khalil Stultz , Growth Strategist, joins Ledge to share his insights around using strategy to accomplish more. He also talks about development and mindset to take your business to the next level. Stultz is an advocate of finding the simplest changes and improving on them. This allows businesses to improve without the need to invest more. This approach can emanate from any area, such as the sales process, operations, or customer success. One example of this strategic focus is in business growth. ...
Sep 13, 2021•40 min•Ep. 101
Cindy Jordan , CEO at Pyx Health , shows us how passion and purpose are equally as important as funding when starting up a company. She founded Pyx Health to help identify and intervene for loneliness. Loneliness is an indicator of depression, an illness that has led to the loss of many young lives. Jordan shares her thought process on building the product. The application, while built on technology, has built its foundation on human interaction. The technology part is powered by algorithms buil...
Aug 25, 2021•39 min•Ep. 100
Justin Nassiri , Founder & CEO at Captivate.ai , joins co-host Ledge for a great discussion on startups. Nassiri, a veteran, podcaster, and serial entrepreneur, has founded several startups and shares valuable lessons he has picked up along the way. Startups don’t need to be an instant unicorn. Many founders have become enamored with the concept of raising millions based on a great idea. In reality, taking more deliberate steps can lead to more sustainable gains. This more deliberate approac...
Aug 23, 2021•43 min•Ep. 99
Marie E Lamont , President / COO at Inteliquet shares how leading people and leveraging technology can help cure cancer. Inteliquet drastically cuts the extra cost and time for cancer centers looking to use clinical trials on their patients. It does this by using AI and NLP to accelerate the application of trials. Lamont gives several valuable insights on leadership. Leadership is recognizing your capabilities and gaps. Then quickly fill these gaps with capable, skilled people who can help you. ...
Aug 19, 2021•38 min•Ep. 98
Alec Zopf , CTO and Cofounder of Wellth Inc. shares lessons in his startup journey. His company helps drive better and cost-effective outcomes in healthcare. It does this by motivating patients to develop healthier choices and habits. The company’s approach to driving behavioral habit formation can be applied in any area. This is relevant in change management or personal development. When the reward is only visible after some time, Wellth finds ways to bring the reward forward. Following healthy...
Aug 18, 2021•42 min•Ep. 97
Harshit Jain , Founder and CEO at Doceree , joins Ledge to share his experience starting up a digital business in unproven territory. Doceree provides a programmatic marketing platform targeted specifically for physicians. It allows pharmaceutical companies and medical services providers to market their products directly to physicians through a digital platform. Jain’s background helped inspire the creation of his product. Being both a physician and an advertiser allowed him to see a business pr...
Aug 16, 2021•32 min•Ep. 96
Gerry Hogue , President & Founder at VieCure , is joining the fight against cancer. His company is doing it by providing a unified AI-based platform that supports cancer treatment centers. VieCure takes all the data, treatments, and operational logistics involved and puts them together into a single platform. This macro approach ensures treatments are targeted, efficient, and also more economical by saving a lot of time. Creating a product that helps cure cancer is not an easy task. Hogue sa...
Aug 12, 2021•43 min•Ep. 95
Ted Gutierrez , CEO at SecurityGate.io , joins the show on a great discussion about product creation and pricing strategies that match the market. Gutierrez carries extensive experience in securing critical infrastructure. His startup takes security audits and compliance measures to the next level through a SaaS platform. Sharing key points from his startup journey, Gutierrez and Ledge talk about the importance of pricing in market strategy. It’s essential to study the market and ensure the perf...
Aug 11, 2021•42 min•Ep. 94
Gareth Genner , Co-founder and CEO at Trust Stamp , joins this episode to discuss how empowering people to run with ideas leads to innovation. He also talks about how he was able to find amazing talent by giving opportunities and training to people from various geographies. Trust Stamp is a company that has found significance in today’s digital world. They provide a secure means of identifying individuals. Their differentiator is how they use various means to identify without keeping any biometr...
Aug 09, 2021•44 min•Ep. 93
Sagi Eliyahu , Co-Founder and CEO at Tonkean , joins Ledge to talk about his startup epiphany, particularly on the product side. His successful career in engineering and R&D opened his eyes to the business problems that various operational departments are burdened with. This holds especially true when they work with each other. Eliyahu observes that the problem with software procurement is that they are siloed. Especially true in enterprises, departments purchase software based on their need...
Aug 05, 2021•38 min•Ep. 92
Bob Bickel , Founder at GiveSignup and RunSignup joins co-host Ledge to share how he converted his passion into a great startup company. Bickel has been a passionate runner since his collegiate athletic days. He built RunSignup to help race organizers like nonprofits efficiently raise the supporter experience. Bickel cautions new founders who go all-in with their vision, convinced that their product is the new unicorn. Bickel urges founders to be cautious but not in a paralyzing way. Ensure that...
Aug 04, 2021•38 min•Ep. 91
Erik Kostelnik , Founder/CEO at Postal.io , talks about the impact and effect of offline marketing campaigns. Offline marketing campaigns refer to direct mail, handwritten notes, gifts, or corporate swag. With marketing efforts pivoting to digital due to its reach and convenience, Kostelnik argues that offline is now even more significant. His case studies have shown a 20% increase in conversion through effective use of offline campaigns. He identifies this opportunity and solves the business pr...
Aug 02, 2021•38 min•Ep. 90
In this episode of Leaders of B2B podcast, Michael Cheng , CEO and Co-Founder of Lumen5 , shares what he learned on his entrepreneurial journey leading to the development of Lumen5. He emphasizes simplifying the alignment of people with the small company’s vision, mission, and unique differentiating proposition. The company now has 40+ staff on the books. Lumen5 is a SaaS business; a video creation platform that’s helped 1000s of people who have never created videos before to be able to create t...
Jul 29, 2021•41 min•Ep. 89
Vinod Varma , Co-Founder & CEO at Creator.co , joins us to talk about how he is making digital marketing much easier for brands and content providers to meet and collaborate. Influencer marketing using creator influencers is a great way to build a company’s digital marketing footprint. First, it provides an organic way to firm up content that features your products. Second, it provides endorsements to your brand from an online authority figure. And third, it creates a lasting impression of y...
Jul 28, 2021•35 min•Ep. 88
Jim Brusstar , President and Co-Founder at Treasury Prime joins Ledge in a podcast about innovation in a traditional institution. Treasury Prime aims to connect visionary FinTechs with innovative banks. It plans to do this by taking legacy technology and making it easier for developers to integrate through APIs. Banking and finance are always at the top of any list of the most traditional industries. Their stricter regulatory policies, audit scrutiny, and sensitivity to the impact of financial t...
Jul 26, 2021•32 min•Ep. 87
Arman Eshraghi , Founder and CEO at Qrvey joins co-host Ledge on the podcast. He shares a wealth of knowledge on software, analytics, and how they fit into the SaaS market. Eshraghi also emphasizes the importance of selecting and empowering your team. Eshraghi starts by explaining how he decided on offering analytics for SaaS companies. Businesses use analytics to fuel data-driven decisions and sift through gargantuan amounts of data. He targeted SaaS companies because they need analytics for th...
Jul 22, 2021•36 min•Ep. 86
In this episode of Leaders of B2B , we bring you Edmundo Gonzalez, Co-Founder and CEO of Marpai Health . A fascinating startup journey, Edmundo’s background is in technology, and the business began as a software company and then jumped into a totally different niche. Now it’s a healthcare company that uses technology to bring clients the SMART Health Plan Services System, a system that transforms their clients’ health plan into a health empowerment tool. The system is powered by very advanced ar...
Jul 21, 2021•36 min•Ep. 85
