Deepak Sinha - VP Marketing, Bira91 - podcast episode cover

Deepak Sinha - VP Marketing, Bira91

May 14, 202056 minSeason 1Ep. 3
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Episode description

Deepak is the Global VP of marketing at India’s home-brewed beer brand, Bira91. With over 14 years of experience at beverage companies such as Pernod Ricard and MillerCoors, he has led brand development, marketing and sales, and helped emerging and established brands find success across international markets.

In this conversation we dig into: what it takes to launch a brand internationally, how Bira’s been able to scale across consumer segments through its ever evolving catalogue, and trends to make a note of if you’re in the alcobev space. Spoiler alert: women drink beer & are an audience to reckon with!

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Deepak Sinha - VP Marketing, Bira91 | LBB Open House podcast - Listen or read transcript on Metacast