If you’re a brand owner, brand marketer, a D2C brand junkie, an LBB superfan or just hella curious, you’ll enjoy this! We recently released our 2021 Consumer and Marketing Trends Report; find it here ( https://lbb.in/trends2021 ) if you haven’t had a chance to browse through it already. On LBB, we engage with over 25 million Indian millennials and have over 100,000 businesses recommended on our platform. Through 2020, we saw consumers shape-shift what they consume and where they co...
Jan 28, 2021•57 min•Season 2Ep. 8
Arjun and Hanif are co-founders of St+art India - an organisation dedicated to democratising art for the public through street art. Starting out as a project in Delhi’s Shahpur Jat, St+art India today has scaled their street art projects across India- from Chennai and Goa to Mumbai, Hyderabad and beyond. It’s a mammoth project that involves multiple stakeholders from local governments and municipalities, communities, sponsors and artists, and that they’ve been able to transform quain...
Jan 14, 2021•51 min•Season 2Ep. 7
Tanmay Bhat is one of the most well knowns creators in India. This episode is incredibly funny and insightful - especially if you’re interested in the creator economy, new platforms, tools and mediums. We talk about one of 2020’s best ad campaigns - which is Cred’s "Not Everyone Gets It" campaign that featured Bappi Lahri, Daler Mehndi and more fantastic faces. If you’ve got questions, suggestions, ideas and feedback to share, email us at [email protected]. You can find us on T...
Jan 07, 2021•1 hr 13 min•Season 2Ep. 6
William Bissell is the chairman of Fabindia - one of India’s largest & leading lifestyle brands with over 200 stores across India that just celebrated its 60th anniversary. In this episode, we talk to William about how to think long term, and differentiate static from signal while building your brand. He gives a really interesting statistic around how the life-expectancy of corporates is declining and we dive into what it takes to build brands that can out-last trends. FabIndia has evolved a...
Dec 24, 2020•45 min•Season 2Ep. 5
Arman Sood is the co-founder of Sleepy Owl - a new age coffee company that’s making good quality coffee accessible to consumers through their cold brews, ready to drink cold coffee, and an array of such coffee-based products. We’ve known Arman and his co-founders ever since they started Sleepy Owl, as fresh graduates from Law school, that too; and it’s so great to see them grow and expand their portfolio. In this episode we talk about competition, and how at times a rising tide lifts all boats- ...
Dec 17, 2020•53 min•Season 2Ep. 4
Varun Duggirala is co-Founder of The Glitch - a digitally-led creative agency that’s worked with clients like Unilever, Netflix, Nokia and others, and is now under the WPP group. Varun is also the host of the podcast, ‘Advertising is a Dead’. Each week he discusses the changes and developments in the business of advertising and marketing. Varun has had a fascinating career path - an engineer turned PR & Marketing student, he worked at MTV and Channel V before starting The Glitch. In this con...
Dec 10, 2020•54 min•Season 2Ep. 3
Mona was the first female engineer at Airbnb, and led product and strategic growth for the company in the US and then for APAC. She’s been an advisor to us at LBB for the past 6 years - I often go to her for advice on marketing, product development and hiring. On this episode, we deep dive into one of my favourite topics - marketplaces, and all that goes into building them. What part of demand / supply should one tackle? How do you navigate customer and merchant churn? Which qualitative be...
Dec 03, 2020•51 min•Season 2Ep. 2
Taru is the General Manager of Match Group in India, which has a portfolio of dating products that need no introduction - such as Tinder, Hinge, OkCupid. Taru has a wide ranging career- having worked with BCG, Sequoia and then Match Group, where she was the 1st employee for Tinder in India and has grown the product from strength to strength. In this conversation, we discuss Match’s full stack product approach for companionship, what Taru has learnt about Indian customers while building Tin...
Dec 03, 2020•53 min•Season 2Ep. 1
Kusha Kapila is one of India's most beloved content creators. Over the last few years, she has found a way to create content that's relatable and scalable. Content creators are entrepreneurs themselves and Kusha delves in to how she has scaled to having a following of over a million people with high engagement and sustained relevance. This conversation is a great insight in to the business of being a content creator from one of the best in the game. Open House is recorded as a live session...
Jul 26, 2020•59 min•Season 1Ep. 10
Varun and Ghazal are the Co-Founders of Mamaearth, which is Asia’s first Madesafe certified brand that offers 100% toxin-free & natural baby care, skincare, and hair care products. In just 3 years, Mamaearth has launched a range of 80+ natural products, with over 1.5 million customers in India and is amongst the fastest FMCG start-ups to hit 100-crore run rate in India. The brand started from a personal pain-point- Ghazal not being able to find toxin free products for her new born; and how t...
Jul 24, 2020•1 hr 5 min•Season 1Ep. 9
Sakshi Chopra is a Principal at Sequoia Capital India. She focuses on growth stage companies and has advised on investments across a range of Consumer, D2C and Fintech companies including Five-Star Business Finance, Indigo Paints, Wakefit, Faces, Go Colors, Healthkart, Hector Beverages and B9 Beverages. From Paperboat’s positioning centred in ‘nostalgia’ to how Mama Earth grew into a brand with a 100 crore turnover- you’ll hear about how some of India’s most fascinating brands went from 0 ...
Jul 09, 2020•1 hr 2 min•Season 1Ep. 8
Kunal is the founder & CEO of Cred, and has been the founder & CEO of Freecharge, two of India’s foremost ‘fin-tech’ companies. He’s seen it all- 0 to 1, scaling to tens of millions of users, selling a company, starting up again; and has been an angel investor and mentor in a bunch of fantastic startups including Go-Jek, Razorpay, Zilingo and others. If you’re on desi tech Twitter, there’s no way you haven’t heard of or don’t follow Kunal- where you’ll often find him sharing his notes an...
Jun 23, 2020•1 hr 7 min•Season 1Ep. 7
Vivek is the co-founder of Chumbak, one of India’s leading lifestyle brands. What started out as a souvenirs company with kiosks around India is now a force to be reckoned with- They’ve got over 75 stores across the country, and have products in over a hundred categories. In this conversation we dig into the impact of Covid-19 on retail; Chumbak’s made a couple of super interesting changes to adapt better to the current environment, and he talks about categories and channels he’s excited to buil...
Jun 11, 2020•56 min•Season 1Ep. 6
Rohan Mirchandani is the co-founder and CEO of Drums Food, the parent company of Epigamia. You have surely seen their range of greek yogurts, ghee spreads and smoothies on the shelves in your nearest trade store. Epigamia started out as an ice cream brand; and in our conversation Rohan covers their pivot into Greek Yogurt, finding product market fit, raising over 50 million dollars, and how they think about their target market. Rohan’s passion and energy is palpable- and our conversation has ple...
May 28, 2020•1 hr 11 min
Kanwal has decades of experience - from Intel to Hindustan Unilever, to leading investments at Carlyle, Helion and now Managing Partner at Fireside. He knows what it takes to build brands in India. In fact, he’s invested in some of my favourite brands like Mama Earth, Epigamia, Paperboat, Boat headphones to name a few. What makes Kanwal uniquely awesome is that he’s a straight shooter; and you’ll hear that in today’s episode. Our chat is peppered with real life examples and useful data points li...
May 14, 2020•1 hr 6 min•Season 1Ep. 4
Deepak is the Global VP of marketing at India’s home-brewed beer brand, Bira91. With over 14 years of experience at beverage companies such as Pernod Ricard and MillerCoors, he has led brand development, marketing and sales, and helped emerging and established brands find success across international markets. In this conversation we dig into: what it takes to launch a brand internationally, how Bira’s been able to scale across consumer segments through its ever evolving catalogue, and trends to ...
May 14, 2020•56 min•Season 1Ep. 3
Matt and Namrata are the co-founders of Blue Tokai Coffee Roasters - one of India’s leading coffee brands. They talk about how they built Blue Tokai - the journey from starting with an online presence to making it a cult coffee brand in India with plenty of physical locations. I really enjoyed learning from Matt and Namrata. As a coffee lover, there was a lot of insight for me into how the industry works and the challenges a new brand can face. I am very impressed by their strategic decision-mak...
May 14, 2020•43 min•Season 1Ep. 2
Nidhi has decades of experience working for some of the biggest companies. Currently the Director of Partner Marketing at Microsoft, she is also the force behind making India the largest consumer base outside the US for GoDaddy. What I find most fascinating is her outlook to marketing, which is predominantly from a B2B lens - businesses are customers too. Keeping that in mind, I chat with Nidhi about her experiences with identifying and implementing the right B2B marketing strategies. I really e...
May 14, 2020•44 min•Season 1Ep. 1
Welcome to LBB Open House - a podcast on how to build brands better. My name is Suchita. And I’m the co-founder of Little Black Book ( www.lbb.in ). We’ll be taking a deep dive into all things brand building - marketing, customer acquisition, distribution, and more; through candid conversations with founders, CXOs, and investors behind India’s most interesting enterprises. From fashion to alco-bev, software to greek yogurt, you will get to hear from people who’ve built multi-million ...
May 14, 2020•2 min
