Using Media Coverage to Grow Your Firm with Christopher Melcher
In this episode, Alay and Christopher discuss: Marketing as an investment. Media as a way to grow your firm (and […]
Dec 16, 2021•31 min•Season 1Ep. 57
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Episodes
Strength in Your Niche with Pavan Dhillon
In this episode, Alay and Pavan discuss: There is strength in finding your niche (even if people say it’s […]
Dec 09, 2021•32 min•Season 1Ep. 56
Finding the Right Fit for Your Firm with Saar Swartzon
In this episode, Alay and Saar discuss: The key to success in a personal injury law firm. Passionate law practice. […]
Dec 02, 2021•29 min•Season 1Ep. 55
From Bias to Belonging™ with Matthew Cahill
In this episode, Alay and Matthew discuss: How our brains are wired (and how it relates to cognitive bias). […]
Nov 25, 2021•24 min•Season 1Ep. 54
Small Firm Cybercrime with Ryan Cummings
In this episode, Alay and Ryan discuss: Small law firms are increasingly victims of cybercrime. How ransomware and other […]
Nov 18, 2021•25 min•Season 1Ep. 53
Start Your Law Firm with Jen Lee
In this episode, Alay and Jen discuss: Designing your law firm before you start it. Making the leap and launching […]
Nov 11, 2021•16 min•Season 1Ep. 52
Attorney Entrepreneurship with Jacqueline Newman | Recap with Joan Sebring
In this episode, Alay and Joan discuss: The importance of building a team. Determining if someone is going to […]
Nov 04, 2021•14 min•Season 1Ep. 51
Law Firm Growth with Sophie Alcorn | Recap with Stacie Riffert
In this episode, Alay and Stacie discuss: The power of habits and incremental improvement. Changing the voice in your […]
Oct 28, 2021•19 min•Season 1Ep. 50
Niche Marketing with Ken Levinson | Recap with Austin Tenette
In this episode, Alay and Austin discuss: Identifying your niche (and taking it deeper than the surface level). Stepping […]
Oct 21, 2021•17 min•Season 1Ep. 49
Attorney Entrepreneurship with Renee Bauer | Recap with Stacie Riffert
In this episode, Alay and Stacie discuss: Practicing law can be more than just being a technician. Getting clear and […]
Oct 14, 2021•13 min•Season 1Ep. 48
Niche Growth with Scott Rahn | Recap with Austin Tenette
In this episode, Alay and Austin discuss: What your elevator pitch is and what sets you apart from the […]
Oct 07, 2021•24 min•Season 1Ep. 47
Strategic Hiring with Lydia Hsu
In this episode, Alay and Lydia discuss: Getting clients strategically for new firms Encouraging work-life balance in your firm Hiring […]
Sep 30, 2021•27 min•Season 1Ep. 46
Community-Focused Growth with Deborah Radin
In this episode, Alay and Deborah discuss: Fitting your firm within the fabric of your community. Focusing on where you […]
Sep 23, 2021•24 min•Season 1Ep. 45
“Pique” Productivity with Chris King
In this episode, Alay and Chris discuss: Concept of Pique-Performance. The programmable nature of people through language. Maximizing our own […]
Sep 16, 2021•31 min•Season 1Ep. 44
Creating Content Marketing (and a Podcast!) with Tim Kowal
In this episode, Alay and Tim discuss: The unique nature of appellate cases and working with an appellate counsel. What […]
Sep 09, 2021•31 min•Season 1Ep. 43
Law Firm Growth with Renee Ross | Recap with Joan Sebring
In this episode, Alay and Joan discuss: Focusing on balance in work and in life. The culture of a firm. […]
Sep 02, 2021•17 min•Season 1Ep. 42
Finding Your Law Firm with Brittny Bottorff
In this episode, Alay and Brittny discuss: Adjusting to leaving a larger firm for a solo or small firm. […]
Aug 26, 2021•37 min•Season 1Ep. 41
Fierce Growth with Terry Leoni, Labor Law Lioness
In this episode, Alay and Terry discuss: The benefits of taking a sabbatical. Building your career on your terms […]
Aug 19, 2021•34 min•Season 1Ep. 40
Law Firm Culture with Michelle Ferber
In this episode, Alay and Michelle discuss: Keeping focused on the people factor. Creating a culture of trust, flexibility, […]
Aug 12, 2021•24 min•Season 1Ep. 39
Law Firm Automation with Patricia De Fonte
In this episode, Alay and Patricia discuss: Automation in your law firm. Being present and part of your […]
Aug 05, 2021•33 min•Season 1Ep. 38
Rainmaking Leadership with Elizabeth Green Lindsey | Recap with Stacie Riffert
In this episode, Alay and Stacie discuss: Ongoing education as a business development tactic. Being involved in the […]
Jul 29, 2021•20 min•Season 1Ep. 37
Building Your Book Through LinkedIn with Gary Johnson
In this episode, Alay and Gary discuss: Having more money, more time, and more confidence through building your book of […]
Jul 22, 2021•36 min•Season 1Ep. 36
Targeting Your Hispanic Market with Liel Levy
In this episode, Alay and Liel discuss: Effectively targeting the Hispanic market in your area. The revenue opportunity law firms […]
Jul 15, 2021•37 min•Season 1Ep. 35
Leveraging Relationships with Mika Domingo | Recap with Austin Tenette
In this episode, Alay and Austin discuss: Leveraging personal and professional networks. Being a master listener. Identifying your network. What […]
Jul 10, 2021•18 min•Season 1Ep. 34
Starting a Law Firm with Alina Lee
In this episode, Alay and Alina discuss: Alina’s entrepreneur journey from corporate America to starting her own law firm. Playing […]
Jun 24, 2021•32 min•Season 33Ep. 1
Attorney Entrepreneurship with Renee Bauer
In this episode, Alay and Renee discuss: Renee’s professional leap to creating her own law firm after discovering her love […]
Jun 17, 2021•28 min•Season 1Ep. 32
Driven Lawyering with Sami Azhari
In this episode, Alay and Sami discuss: Being an authority in your practice area. Pursuing a way of practicing law […]
Jun 03, 2021•24 min•Season 1Ep. 31
Growing Your Book of Business with Lana Manganiello
In this episode, Alay and Lana discuss: Defining how you want to be known in the marketplace using social media. […]
May 27, 2021•30 min•Season 1Ep. 30
Law Firm Management with Miranda McCroskey
In this episode, Alay and Miranda discuss: The flexibility and freedom that comes with running your firm as a business. […]
May 20, 2021•25 min•Season 1Ep. 29
Level 3 Niche Marketing with Ken Levinson
In this episode, Alay Yajnik and Ken Levinson, Founding Partner at Levinson Stefani Injury Lawyers, discuss how his Level 3 […]
Apr 08, 2021•30 min•Season 1Ep. 28
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