Branding the Apple of Shoe Companies

Karl's wearing Allbirds right now.

Partly for the look--no logos, just a stylish wool sneaker--partly because they really are, as Time magazine called the, The Most Comfortable Shoe In The World, and partly because they're made of sustainable materials, which is awesome. But he truly loves this company because they're so very innovative. Think a shoe company can't also be a great innovator? Listen to this terrific interview. Did we mention that Joey is a #WhartonGrad?

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