Lash Biz Babes - podcast cover

Lash Biz Babes

Erica Schrammwww.ericaschramm.com

This is THE podcast for you if: - you're a solo lash artist or beauty business owner - you're working on building your clientele/growing your business - you want to be apart of a like-minded community of beauty biz owners growing their businesses together. Lash Biz Babes is all about lashes, business, marketing, mindset, empowerment, & community! A little about your host: My name is Erica Schramm, and I'm a mama, a lash artist since 2014, & I own Beauty COR Pro - a social media management agency for salons and beauty businesses internationally. I'm here to help you build a full beauty clientele & create a life that you love. Let's grow together!

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Episodes

78: Increase Your Revenue Without Booking New Clients: Retail Sales and Service Add-On Tips for Beauty Businesses

Wouldn’t it be great to add money to your pocket without having to book new clients? In this episode, I share exactly that - simple ways to boost your earnings by selling retail products and offering service add-ons, all while keeping things low-pressure and natural. I know this year has been tough for many beauty businesses, but the holiday season is the perfect time to step back, refresh your mindset, and see the opportunities around you. I walk you through making retail feel less salesy and i...

Dec 03, 202420 minSeason 3Ep. 78

77: Why Brow Services Should Be Your Next Business Move with Megs Saxton of Browducation Podcast

Have you thought about adding brow services to your menu? In this episode, I sit down with Megs Saxton, a licensed esthetician, podcast host, and educator specializing in hand-tied threading and brow lamination. Megs built a thriving career by finding her passion and carving out a niche in the aesthetics industry. We dive into why brow services are a perfect complement to existing beauty services like lash extensions, lash lifts, and facials. Megs shares how offering brows—such as threading, lam...

Nov 26, 202438 minSeason 3Ep. 77

76: Black Friday Sales Strategy for Beauty Businesses

Are you ready to make the most out of your Black Friday sales without sacrificing precious family or personal time? This week, I dive into all things Black Friday planning and launching, giving you step-by-step guidance to set up a sale that won’t just make cash but will also free you from constant online monitoring. From choosing deals your clients can’t resist to boosting visibility, you’ll hear the strategies I’ve honed while helping beauty businesses like yours pull in thousands during this ...

Nov 19, 202436 minSeason 3Ep. 76

75: The Story Behind the Un-Stripped Method: How Strength and Resilience Brought it to Life with Bryce Sechler of Un-Stripped Academy

CONTENT WARNING: Before proceeding, please be aware this episode contains discussions of sexual assault and trauma throughout. This week, I sat down with Bryce Sechler, the innovative creator behind the Un-Stripped Method, and had a conversation that I know you’re going to be inspired by. Bryce’s journey is more than entrepreneurial; it’s a powerful story of overcoming personal trauma, building resilience, and finding purpose through creativity and leadership. We get personal and deep as she ope...

Nov 12, 202452 minEp. 75

74: The Nail and Lash Expo: Expand Your Network and Grow Your Business with Lisandra Ajazi of Lash Luks

Are you ready to connect with fellow lash and nail artists while taking your business to the next level? In this episode, I sit down with Lisandra, the powerhouse behind Lash Luks and the upcoming Nail and Lash Expo in Ft. Lauderdale, Florida. We talk about how an unexpected invitation changed her career and why she knew the industry could use an event like this one This episode is filled with gems for anyone looking to build connections, become more business savvy, or find inspiration from a li...

Nov 05, 202431 minEp. 74

73: How to Make the Most Out of Lash Industry Events: The Lash Conference 2024 Recap

Have you been curious what lash industry events and conferences are like and how to have the best time when you’re there? In this episode, I share my experiences from top events like The Lash Conference in Anaheim and Elite Lash Convention in Dallas. I just got back from The Lash Conference and have essential survival tips (like bring a sweater!) and strategic tips for you. From meeting your new lash bestie and making meaningful connections to must-have self-care items and leveraging social medi...

Oct 29, 202448 minSeason 3Ep. 73

72: Becoming a Salon Owner and Navigating Career Pivots with Jenna Carroll

Are you curious about what it takes to go from solo lash artist to salon owner? In this episode, I sit down with Jenna Carroll, a former lash and brow salon owner turned beauty business consultant and mindset coach. We dive into her experiences of moving and starting over from scratch with her clientele and building successful businesses several times. She has plenty of valuable lessons to share with you! We explore the challenges and rewards of salon ownership, the importance of good leadership...

Oct 22, 202443 minSeason 3Ep. 72

71: From Warehouse Worker to Lash Educator: All About Elite Lash Convention with Cre Steward of Lifestyle Lash Academy in Texas

Ready to take your lash career from good to extraordinary? In this episode, I sit down with Cre Steward, a powerhouse who transformed from warehouse worker to renowned lash educator. We dive deep into Cre's journey, exploring how lash artistry became her gateway to personal and professional liberation. Prepare to be inspired as Cre shares her experiences of launching a lash school during the pandemic and how she's redefining success in our industry. We also get into a candid discussion on the ni...

Oct 15, 202436 minSeason 3Ep. 71

70: The Lash Industry's Most Innovative Lash Tile with Krystal Overton of FanGirl Lash Co.

Are you struggling to create perfect volume lash fans or looking for ways to speed up your lash sets and fills? In this episode, I sit down with Crystal, the creator of the Fangirl Lash Tile, to discuss the groundbreaking product she developed. Find out how her frustrations with learning mega volume led her to invent the tool that’s changing the game for lash artists everywhere. We dive into how the Fangirl Lash Tile can help lash artists of all skill levels create consistent, beautiful fans wit...

Oct 08, 202431 minSeason 3Ep. 70

69: Biggest Business Lessons Learned from My First Year as a Social Media Manager

Do you want to level up how you run your beauty business? Or maybe you’re thinking about pivoting. Either way, in this episode, I share the biggest and most important lessons I’ve learned in my first year of rapid growth as a social media manager. I’ll give you a real look at the ups and downs of owning a business and what you can do to grow, scale or even change it up! From spotting red flag clients and learning how to outsource to keeping your mindset healthy, even when life gets messy, I shar...

Oct 01, 202427 minSeason 3Ep. 69

68: How to Build a Loyal Clientele for Your Lash or Beauty Business

In this episode of Lash Biz Babes, we’re covering the crucial topic of building loyalty within your clientele as a lash artist or beauty business owner. Creating a loyal customer base can provide consistent income and stability in your business. But what’s the best method to keep your clients coming back for more, over and over again? Tune in to hear my strategy and tips for creating a loyal customer base. We’re covering how to appeal to all five senses in your studio, how to handle challenging ...

Sep 24, 202427 minSeason 3Ep. 68

67: Building Your Self-Confidence and Overcoming the Opinions of Others with Kaitlyn Francisco of She Lash University

Ever feel like other people's opinions are holding you back? In this episode, I chat with Kaitlyn Francisco, a lashpreneur who's been in the beauty industry for 15 years. We dive into how she went from a confused beauty school student to running the show as a salon owner and lash educator. Trust me, you'll want to hear how she kicked self-doubt to the curb and built a business that lights her up. We get real about the messy parts of life, how certain experiences and beliefs can stick to us, and ...

Sep 17, 202439 minSeason 3Ep. 67

66: What It's Actually Like to Go From Lashing to the Online Business World

Are you a lash artist dreaming of more flexibility and income potential? In this Lash Biz Babes episode, I'm sharing my personal experience of going from full-time lashing to running an online education and digital product business. Trust me, it’s had its ups and downs! I’ve had my fair share of lessons learned the hard way and had plenty of "what was I thinking?" moments. But you know what? Those struggles taught me some invaluable lessons, and now I'm sharing them with you. I'm talking about i...

Sep 10, 202441 minSeason 3Ep. 66

65: Creating Community in the Lash Industry and All About International Lash Expo with ILE Founder, Crystal Perez

Want to know how a former school counselor built a thriving lash empire and created one of the industry's most inclusive expos? Find out in this episode of Lash Biz Babes with the creator of ILE and special guest Crystal Perez! In this episode, I had the pleasure of chatting with Crystal Perez, the dynamic force behind CP5 Enterprise and the International Lash Expo (ILE). Crystal's journey from education to the beauty industry is fascinating, and she shares how her background as a school counsel...

Sep 03, 202453 minSeason 3Ep. 65

64. What's Actually Working on Social Media to Get Lash/Beauty Clients Right Now

If you want to spice up your social media content game to get more lash or beauty clients, this episode is a MUST LISTEN! We create and/or post around 100 or so posts per WEEK for our social media management clients right now. So, we have a lot of data of what is working and what isn't working well currently. This isn't just opinions - this is literally what I've compiled based on actual insights from our clients' content. This is a great time of year to do a little audit of what's working well ...

Jun 15, 202438 minSeason 3Ep. 64

63. Spilling the Tea about Lash Biz Babes Online Conference

You all have been asking so many questions about LBB Conference, so this is a quick & easy listen to help you learn all about it! I shared who this year’s speakers are, what you’ll learn, how it’ll work, a couple things we are doing differently this year, and a few tidbits in between. And most especially how this will help you grow your lash or beauty business this year! Use code LBB to get $50 off your ticket here: https://sso.teachable.com/secure/1259281/checkout/5537059/lash-biz-babes-onl...

May 12, 202426 minSeason 3Ep. 63

62. Her Journey From a Franchise to Successful Solo Lash Artist with Jasmine Nance of Jazzy's Glam Bar

In this week's episode, you get to hear from one of my favorite people in our industry, Miss Jazzy!!! Today she shares her story of following her dreams to go into the beauty industry, how she transitioned from managing a franchise studio to going out on her own, what advice she would give you if you're wanting to do the same, how to keep moving forward when things get hard, and more! Her successful transition into going solo is a real life example of what can happen when you go all in, work har...

Apr 21, 202448 minSeason 3Ep. 62

61. Pros + Cons of Working for a Franchise Lash Studio with Denys Rodriguez aka DenyDiva

This week Denys and I are doing our tell all episode on what it’s like to work for a franchise lash studio! As with anything in life, there are pros & cons to it. In this episode we talked about lessons we learned, whether franchises are a good place to start out at or not, crazy client stories, how to decide whether to go solo or work for someone else, all about taking foreign fills and how to do it effectively, and more!I’m curious on your thoughts about the episode! DM me on IG and let me...

Mar 15, 20241 hr 10 minSeason 3Ep. 61

60. Taking Care of Yourself Physically & Mentally as a Lash Artist with Abby O’Sullivan

On this week’s episode, you get to listen in as Abby O’Sullivan shares about how to take care of yourself physically and mentally as a lash artist or solo beauty business owner, so that you can create a long-term business that you love.Abby is a long-term lash artist turned wellness coach. She is passionate about empowering beauty pros with uncomplicated self care tips and knowledge to keep them feeling their best physically and mentally so they can avoid burnout and love their careers for a lon...

Feb 16, 20241 hr 15 minSeason 3Ep. 60

59. TikTok, Content Creation, and Modern Marketing for Lash Artists with Kayla Hertz of KK Artistry + Educated Artistry Podcast

For our first official episode of 2024, I interviewed Kayla Hertz from KK Artistry and Educated Artistry Podcast. Kayla has been a lash artist since 2015, and her goal is to help others build a thriving beauty business on their own terms. You have probably seen one of her videos on TikTok before as she shares her guidance, perspectives, and insights there that have been shaking up the way the lash industry looks at marketing online. If you are wanting to build your lash or beauty clientele, get ...

Jan 12, 20241 hr 4 minSeason 3Ep. 59

58. 2023 Wrap Up: Business + Life Lessons I Learned the Hard Way This Year

As we find ourselves at the end of another year, I find that some reflection on the lessons we've learned throughout it can be beneficial! It was a crazy year in my world both in good and hard ways, so I wanted to share a handful of the lessons that I learned in business and life with you to end out 2023. The older I get, the more I appreciate the time we have on this earth and the more desire I have to make the most of it. If that is you too, this is the episode for you. I hope you have the bes...

Dec 31, 202336 minSeason 2Ep. 58

57. Decision Making, Changes, and Pivoting in Your Beauty Business

As a solo owner, you make A LOT of decisions about your lash, hair, nail, esthetics, or education business. This can be hard to do and even scary sometimes. Change and getting outside of your comfort zone is stretchy and uncomfortable. As someone who struggles to make big decisions myself, this episode is to give you a look into a big decision and pivot I made in my business a few months ago, what helped along the way, and insight into making big decisions for your own beauty business, too. Let’...

Dec 31, 202322 minSeason 2Ep. 57

56. Using Paid Advertising to Grow Your Beauty Business with Deirdre Andrews of Define Marketing

Paid ads…should you use them to grow your lash or beauty business? How do they even work? Should you boost posts? These are all questions I see asked constantly, so let’s talk about it! This week I brought on paid ads pro Deirdre Andrews, owner of Define Marketing, to give you the scoop and answering all your questions about paid ads for solo beauty pros. There is so much more to it than most realize, and I learned so much from talking with Deirdre! She is a wealth of knowledge and you’re sure t...

Dec 01, 202338 minSeason 2Ep. 56

55. Questions to Ask When Looking for a Space to Rent for Your Lash or Beauty Business

You all have been asking this question this year, so I wanted to do a deep dive into what it's like to find a space to rent as a lash artist or beauty business owner! In my 9 years in the industry, I have worked in several different capacities including as a receptionist, booth rent, a salon suite, a w2 employee, from home, etc. And I've also rented from a few different landlords as well as toured several spaces. There are so many details that go into finding the right, long-term home for your b...

Oct 06, 202355 minSeason 2Ep. 55

54. Eye Health + Lash Extensions with Dr. Janice Luk, OD

You may know her from her viral reels on Instagram about lash extensions & eyes - now Dr. Janice Luk, OD, a Canadian based Optometrist who has been practicing for 7 years, is sharing SO much knowledge with us about eye health & lashes during this episode. Eye health is one of the most important parts of lash extensions that we can be prioritizing so that clients can have healthy eyes, continue getting extensions done, & for the longevity of our careers as lash artists. It is our job ...

Sep 22, 20231 hr 2 minSeason 2Ep. 54

53. Taking Care of Your Body for a Long-Term Career as a Lash Artist with Janessa Neves of Sassy Lash & Esthetics

This week's episode features one of my favorite people in the world - my lash bestie - Janessa Neves. Janessa is a master esthetician and lash artist of 13 years, an instructor since 2016, a mom, & a pro fitness athlete. She loves to share her passion and knowledge in the industry with other and loves helping others start their careers! She offers lash trainings & esthetician apprenticeships in Southern Utah. She shares about burnout, imposter syndrome, practical ways to take care of you...

Sep 08, 202346 minSeason 2Ep. 53

52. When Sh*t Hits the Fan in Business: That Time My Studio Flooded + Navigating Burnout

You voted to hear about this on my IG stories, so here it is! On today's episode I told you the story of when a monsoon came through & flooded our lash studio while I was 7.5 months pregnant. It involves fires, floods, sinkholes, OSHA, the health department, & how the situation helped pull me out of burnout. When we don't listen to our bodies & slow down when needed, we get put into situations where we are forced to take a break...and this situation was that for me. Although it was h...

Sep 03, 202331 minSeason 2Ep. 52

51. Bookkeeping + Tax Preparation for Lash Artists + Beauty Business Owners with Cassandra Galan of Galan Consulting

Welcome! In this week's episode, we're diving deep into the world of bookkeeping and tax preparation for beauty business owners. Our guest, Cassandra Galan, a seasoned expert in bookkeeping and tax preparation for lash artists and beauty business owners, is here to share her wealth of knowledge and insider tips. Running a successful beauty business goes beyond just creating stunning looks – it's also about managing your finances effectively. Join us as Cassandra unveils common bookkeeping and ta...

Aug 25, 202337 minSeason 2Ep. 51

50. All Things Becoming a Lash Educator + Trainer with Liz Bussey - Owner of Glow Lashes and Creator of POLA

Ever thought about becoming an educator and sharing your knowledge with others in the lash industry? Today we're diving deep into the world of lash artistry education with none other than the incredible Liz Bussey, the founder of Glow Lashes and the ingenious mind behind the POLA (Principles of Lash Artistry) Retreat in the serene landscapes of Canada. Listen into Liz's remarkable journey from lash artist to celebrated educator. She shares the pivotal moments that inspired her to take the leap i...

Aug 18, 20231 hr 11 minSeason 2Ep. 50

49. Lash Business Success in Paradise: Navigating High Costs, Marketing Strategies, and Mom Life with April Pahayahay of Lash Meka

In this week's episode of Lash Biz Babes Podcast, I am joined by April Pahayahay owner of Lash Meka which is based in Kapolei, Hawaii. April takes us on an insightful journey into her world, where she has not only conquered the challenges of establishing a lash business but has also thrived in the beautiful yet costly paradise of Hawaii. Tackling the high cost of living in Hawaii head-on, April shares her invaluable wisdom on knowing your numbers. She shares how she has found success by setting ...

Aug 04, 202333 minSeason 2Ep. 49
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